7 days ago
- Entertainment
- Cosmopolitan
The Scandi bob is the most flattering haircut! 5 ways to style it, straight from Copenhagen Fashion Week
As far as 2025 goes, the bobs keep on coming and as bob-having, trend-watching beauty director, I have so enjoyed watching more people become cut converts and embrace the versatile style. While a choppy bob has snuck back into the trends and the shaggy bob sees more Pinterest saves, for me, a blunt bob is the chicest cut of them all. I cut a chin-grazing blunt bob back in September 2024 and I've never felt more confident. But as the story goes, my hair grew, and slowly the style morphed into a bit of a sad lob.
So, you can only imagine how quickly I messaged my hairdresser for a brutal cut when I saw the bobs bobbin' up at Copenhagen Fashion Week. As I skimmed through the images, I noticed they all had the same thing in common; all the bobs spotted outside shows where blunt and mostly chin-grazing.
While Scandi blonde highlights has been a key beauty trend that peaks every summer, the Scandi bob is a contender to stick around and transcend seasons. The key to the style is that it's cut blunt, but then styled into a natural texture, and never over manipulated.
It's a style that leans into the Scandi style and vibe; it's functional, laidback but still incredibly cool and fashion-forward. The best part is that it increases how voluminous your hair looks, by keeping it mainly all one length. If you have thick hair or fine hair but lots of it (raises hand), it emphasises how full your hair is – so in my books it really does suit everybody. And pairing it with a fringe? Yes please.
Styling-wise, keep products pared all the way back. To enhance texture on fine hair, scrunch in a little bit of texture or salt spray (we love the Hair by Sam McKnight Sundaze Sea Spray) in while your hair is damp and either let it air dry or lightly diffuse. If you have thicker hair a cream like the JVN Air Dry Cream or the Larry King A Social Life For Your Hair cream will do the trick. Poker straight hair? Just a bit of light finishing oil should do the trick to give hair a glossy shine.
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Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
