Latest news with #HaithamAlFannah
Zawya
04-08-2025
- Business
- Zawya
Dairy sector helps in achieving Oman's food security
Muscat: The dairy sector in the Sultanate of Oman is one of the promising sectors that contributes to achieving food security and enhancing local added value. The sector is currently witnessing significant development in light of the growing demand for high-quality local products, supported by growing investments in production lines and expansion into retail markets, amid a growing commitment to global standards of quality and sustainability. Modern Dairy Factory, a subsidiary of Oman Flour Mills Group, is a prominent player in this sector. The company achieved revenues of OMR1.45 million during the first half of 2025, a 142 percent increase compared to the same period last year, reflecting strong performance and growing market share for national products. The company announced the commencement of operations at its new factory in the Rusayl Industrial Area, as part of an expansion plan aimed at doubling production capacity, developing production lines, and launching a wide range of new products to meet local market needs and enhance export opportunities. Haitham bin Mohammed Al Fannah, CEO of Oman Flour Mills Company, emphasised that the new plant represents a qualitative leap in manufacturing technologies. It relies on advanced pasteurisation, homogenisation, and fermentation processes, along with modern automation systems for packaging, which contribute to increasing operational efficiency and ensuring the safety and quality of final products. In a statement to the Oman News Agency, he indicated that the company is committed to implementing internationally accredited quality systems and adopting hygiene and quality control procedures at all stages of production, from the receipt of raw materials to distribution, while relying on approved local suppliers. He explained that sustainability is a key focus of the company's strategy, through reducing energy and water consumption, implementing effective waste management solutions, and working to introduce renewable energy technologies in cooperation with the Oman Flour Mills Group, in a move aimed at enhancing the environmental efficiency of production facilities. He said that, as part of its drive towards innovation, Modern Dairy Factory is developing new products that suit healthy lifestyles. The company is also strengthening its research and development efforts to enrich its product portfolio and enhance the added value of the local industry. Regarding social responsibility, Haitham Al Fannah added that Modern Dairy Company continues to support the local community by sourcing from Omani institutions, providing national job opportunities, participating in health awareness campaigns, and developing partnerships with educational institutions to support nutritional education and spread the culture of healthy eating among segments of society. © Muscat Media Group Provided by SyndiGate Media Inc. (
Zawya
15-07-2025
- Business
- Zawya
Oman Flour Mills invests more than 15.4mln in local wheat procurement
Muscat: Oman Flour Mills Company (OFM) has invested more than OMR6 million in the procurement of locally grown wheat between 2021 and 2024. The initiative, implemented in collaboration with the Ministry of Agriculture, Fisheries and Water Resources, has benefited more than 150 Omani farmers. This investment supports the company's broader strategy to promote in-country value and strengthen the national food security system by building supply chains based on domestic agricultural production. As part of these efforts, OFM has unveiled a new product, 'Flour 1', the first flour made entirely from Omani wheat. The launch underscores the company's commitment to supporting local agriculture and developing value-added food industries. Commenting on the milestone, . Haitham bin Mohammed Al Fannah, CEO of Oman Flour Mills, said that the launch of Flour 1 is the result of strategic partnerships with local farmers and reflects the company's focus on self-sufficiency and sustainability in the food sector. He added that OFM continues to implement plans aimed at expanding both locally and regionally, through high-quality food products that rely on Omani resources. The company also reaffirmed its dedication to innovation and food security in the Sultanate, as well as its ambition to expand its presence in domestic and international markets. OFM is confident that its strong commitment to sustainability and operational efficiency will drive long-term value creation and growth. Halima bint Mubarak Al Kalbania, responsible for marketing the company's Al-Bur flour, described Flour 1 as a comprehensive strategic marketing experience aimed at reconnecting consumers with local products. 'This project tells a story of pride and authenticity,' she said, noting that the company had studied consumer behaviour and rising interest in locally made goods. This research informed a new brand identity built around the message 'From our land… to your table', with a slogan that reflects the company's values: 'Goodness grows in our farms.' She added that the company developed a multi-channel promotional campaign that includes digital content across social media platforms, collaborations with local influencers, and prominent product displays in retail outlets. OFM has also rolled out interactive field activities to introduce consumers to the features of the new flour through live demonstrations and recipes. The campaign aims to build an emotional connection with consumers, centred on key values such as quality, local support and food security. As part of the launch, OFM organised promotional visits to key institutions including the Muscat Stock Exchange and Oman Arab Bank. The initiative further reflects the company's commitment to maximising local value by incorporating Omani wheat into the production of Flour 1, supporting resource utilisation and enhancing the sustainability of the local supply chain. The initiative marks a practical step towards national food security and the empowerment of Oman's agricultural sector. © Muscat Media Group Provided by SyndiGate Media Inc. (
Times of Oman
14-07-2025
- Business
- Times of Oman
Oman Flour Mills invests more than OMR6mn in local wheat procurement
Muscat: Oman Flour Mills Company (OFM) has invested more than OMR6 million in the procurement of locally grown wheat between 2021 and 2024. The initiative, implemented in collaboration with the Ministry of Agriculture, Fisheries and Water Resources, has benefited more than 150 Omani farmers. This investment supports the company's broader strategy to promote in-country value and strengthen the national food security system by building supply chains based on domestic agricultural production. As part of these efforts, OFM has unveiled a new product, 'Flour 1', the first flour made entirely from Omani wheat. The launch underscores the company's commitment to supporting local agriculture and developing value-added food industries. Commenting on the milestone, . Haitham bin Mohammed Al Fannah, CEO of Oman Flour Mills, said that the launch of Flour 1 is the result of strategic partnerships with local farmers and reflects the company's focus on self-sufficiency and sustainability in the food sector. He added that OFM continues to implement plans aimed at expanding both locally and regionally, through high-quality food products that rely on Omani resources. The company also reaffirmed its dedication to innovation and food security in the Sultanate, as well as its ambition to expand its presence in domestic and international markets. OFM is confident that its strong commitment to sustainability and operational efficiency will drive long-term value creation and growth. Halima bint Mubarak Al Kalbania, responsible for marketing the company's Al-Bur flour, described Flour 1 as a comprehensive strategic marketing experience aimed at reconnecting consumers with local products. 'This project tells a story of pride and authenticity,' she said, noting that the company had studied consumer behaviour and rising interest in locally made goods. This research informed a new brand identity built around the message 'From our land… to your table', with a slogan that reflects the company's values: 'Goodness grows in our farms.' She added that the company developed a multi-channel promotional campaign that includes digital content across social media platforms, collaborations with local influencers, and prominent product displays in retail outlets. OFM has also rolled out interactive field activities to introduce consumers to the features of the new flour through live demonstrations and recipes. The campaign aims to build an emotional connection with consumers, centred on key values such as quality, local support and food security. As part of the launch, OFM organised promotional visits to key institutions including the Muscat Stock Exchange and Oman Arab Bank. The initiative further reflects the company's commitment to maximising local value by incorporating Omani wheat into the production of Flour 1, supporting resource utilisation and enhancing the sustainability of the local supply chain. The initiative marks a practical step towards national food security and the empowerment of Oman's agricultural sector.
Observer
07-05-2025
- Business
- Observer
Oman receives largest-ever shipment of Australian wheat
BUSINESS REPORTER MUSCAT, MAY 7 The Sultanate of Oman received its largest shipment of Australian wheat, marking a milestone in its agricultural trade and food security efforts. The vessel MV Vela Star arrived at Salalah Port this week, carrying 726,815 metric tonnes of premium Australian wheat — Oman's largest single wheat consignment to date. Shipped from Port Kembla, New South Wales, the wheat is consigned to Salalah Mills Co SAOG and Oman Flour Mills Co SAOG — two of the country's leading publicly listed flour producers. The vessel was chartered by Salalah Grains International DMCC, a subsidiary of Salalah Mills registered in Dubai Multi Commodities Center. The unloading will take place at Salalah Port and Sultan Qaboos Port in Muscat. Unlike previous shipments which often included mixed grains shared across regional markets, this exclusive, wheat-only delivery reflects a strategic shift in procurement and reinforces Oman's growing demand for high-quality wheat sourced directly from origin. The successful coordination across global shipping, procurement, and port logistics demonstrates the maturity of Oman's food supply chain capabilities. Oman imports around 400,000 metric tonnes of Australian wheat annually, primarily Australian Premium White, Prime Hard, and Soft White grades. Ahmed Alawi Abdullah Al Dhahab, CEO of Salalah Mills, praised the coordination behind this achievement and acknowledged the support of Haitham Al Fannah, CEO of Oman Flour Mills Co. Al Fannah noted the significance of the collaboration in securing high-quality wheat for the nation. This shipment aligns with Salalah Mills' long-term strategy to secure high-quality raw materials and optimise sourcing efficiency for its growing downstream operations. This landmark shipment not only strengthens Oman-Australia trade ties but also secures a reliable wheat supply for Oman's milling industry, supporting food security and economic resilience. Further such strategic bulk shipments are planned to strengthen Oman's grain reserves and stabilise input costs in a dynamic global market.
