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These 30 Beauty Products Are So Good, You'll Finally Understand What All The Fuss Is About
These 30 Beauty Products Are So Good, You'll Finally Understand What All The Fuss Is About

Buzz Feed

time25-03-2025

  • Entertainment
  • Buzz Feed

These 30 Beauty Products Are So Good, You'll Finally Understand What All The Fuss Is About

1. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm which is basically the beauty equivalent of Elphaba's iconic scene in Wicked — you know,the "I'm melting!" scene. Except, instead of screaming in horror, you'll be so happy that this balm is infused with hyaluronic acid and ceramides providing your skin with hydration while removing makeup. Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." — Haley McCaulley Get it from Amazon for $11. 2. Or, the viral Anua pore-clearing cleansing oil, a K-beauty fan favorite because reviewers say it has the power to remove those pesky blackheads! This is formulated with soothing heartleaf extract and is perfect for anyone looking to double cleanse. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser and again with a water-based cleanser to help get all the yucky stuff out of your pores. See it in action in this TikTok! Promising review:"BEST OIL CLEANSER I SWEAR. I've gone through three to four bottles now and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don't wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." — rexichor Get it from Amazon for $17.69. 3. An E.l.f Glow Reviver Lip Oil infused with jojoba oil to give you some hydrated, smooch-worthy lips. Anyone who has ever pined over the Dior Lip Oil knows that their mind has been completely changed once they try out this more affordable alternative. Promising review: "Did I mention that I love this lip product? It has a nice hue to it. The amazing thing — it's not sticky, at all. That is one of my biggest things I look for in lip products when I'm just doing daily errands. This will forever be a repurchase from me." — Kayla Get it from Amazon for $8 (available in 10 shades). 4. A Samnyte Hair Wax Stick so you can sllliiicccckkkk back those flyaways and make sure your Hailey Bieber-inspired look stays all day and night. It's less messy than gel or pomade and can fit in your bag for on-the-go touchups. Promising review:"This wax stick effortlessly tames even the most stubborn flyaways and unruly strands. Its unique formula provides a firm hold without the stiffness or flaking associated with traditional hairsprays. It keeps my hair looking sleek and polished all day long. The compact, easy-to-use stick design makes application a breeze. Simply swipe it over flyaways or areas that need a touch-up. The wax glides on smoothly and blends seamlessly, leaving no visible residue." — cwin Get it from Amazon for $7.58. 5. A tube of Essence Lash Princess mascara that reviewers love because it's less than $5 and gives you some dramatic — like Bravo TV dramatic — looking lashes. No need to reapply throughout the day or fiddle with uncomfortable falsies when you've got this in your beauty arsenal. See it in action on TikTok. Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" — Amanda Sims Get it from Amazon for $4.99 (also available in a three-pack and in two colors). BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review. 6. Or, this cruelty-free E.l.f tubing mascara if you love va-va-va-voom volume without the worry of smearing, flaking, or smudging throughout the day. Seriously, it's about time you get on the tubing mascara bandwagon and this one is a must-have! Watch on TikTok as one user goes from skeptic to believer! BuzzFeed Shopping writer Emma Lord considers herself a fan: "I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7 (available in three shades). 7. The Ole Henriksen Pout Preserve Peptide Lip Treatment that everyone and their mom wants to get their hands on because of how wildly hydrating it is. They got suuupper popular once Olympic gold medalist Suni Lee said it was a staple in her beauty routine, so you may as well join in on the hype. Sephora Promising review: "I'm the type of person that would never be caught DEAD spending $22 on a LIP BALM. But, I had a gift card and my lips have been cracking so I pulled the trigger. And let me tell you I WOULD PAY FULL PRICE FOR THIS WITH MY OWN MONEY TIME AND TIME AGAIN." — morgan1432 Get it from Sephora for $22 (available in eight styles). 8. Cosrx Snail Mucin 96% Power Repairing Essence — truly one of those "don't knock it till you try it" products. You probably didn't understand all the hype around this since, TBH, it sounds kinda weird, BUT this helps repair dark spots, hydrate dull skin, and rejuvenate damaged skin. Soon enough, you'll be trying to convince all your friends to add this to their skincare routine. Check out how this TikToker uses it! BuzzFeed Shopping writer Emma Lord has this and says, "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!" Promising review: "OK, I saw another influencer share this, and I've also loved the products she shares, so I grabbed some for myself. I put this on daily after a shower and love how it makes my skin feel. Tight and glowy. I immediately clicked "buy now," given the price and reviews, and I don't regret it! I use two pumps at a time, and it covers my entire face perfectly. Will definitely be using this for the foreseeable future." — Kylee Get it from Amazon for $14.85. 9. Haus Labs foundation which is the base of all bases because it gives you a natural finish, lasts all day long without feeling cakey, and seamlessly blurs skin. Lady Gaga really knew what she was doing with this because once you put this on, you'll be feeling like a star is born (😉) because of how beautifully radiant you'll look! Sephora Promising review: "I'm on my second bottle of foundation of this! Lady Gaga did her big one with this product. If you love a natural dewy look, this foundation is for you. It's easy to build coverage and doesn't look too cakey either." — shaitekeli Get it from Sephora for $49 (available in 51 shades). 10. A One/Size blurring setting powder if you're going for a more matte and airbrushed look. Holy moly this stuff works because it decreases shine and reduces the appearance of fine lines and pores. Ready, ~set,~ and go add this to your cart ASAP! Sephora One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. Check out a review on TikTok. Promising review:"I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades and they're all totally gorgeous, I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!" — Jordan Grigsby, BuzzFeed contributor Get it from Sephora for $18+ (available in two sizes and seven finishes). 11. Paula's Choice 2% BHA liquid exfoliant, which can help even out skin tone and unclog pores, but won't leave you feeling stripped or bare. The salicylic acid helps shed extra layers of dead skin and the green tea extract reduces redness. Your skin will thank me (and Paula, too). Check out how well this works in this TikTok! Promising review: "I will start by saying I don't have acne-prone skin, but I do get little bumps on my forehead, specifically and in the crevice of my nose. I truly feel like this product has made a significant difference in the feel and appearance of my skin. Even my husband uses it now." — NoheliaM Get it from Amazon for $14+ (available in two sizes). 12. La Roche-Posay's Cicaplast Baume B5 Balm — it's suitable for the face, body, and hands and can soothe your dry and irritated skin. The fragrance-free shea butter and glycerin formula is so gentle, it's even okay to use on babies as young as a week old! This reviewer literally says it's "liquid gold" in a bottle, and I won't challenge them on that. This TikToker says it was a game changer for helping heal their skin barrier. Promising review:"I bought this as a recommendation from my dermatologist to apply on top of my tretinoin at night. I apply my tretinoin, moisturizer, and then this stuff on top, and my skin is GLOWINGGG when I wake up! I'd never used this brand before, but after using this product, I went and bought the cleanser + moisturizer, too lol. It's nice and thick, so it really holds all the moisture in your skin." — Cat Get it from Amazon for $16.99+ (also available in a SPF version). 13. A Clinique tinted lip balm in Black Honey, which has a chokehold on the beauty community because it truly is a shade that looks good on everyone! Reviewers love how moisturizing this feels and how natural it looks (but still love its buildable formula if they're going for a brighter pop of color). Amazon My colleague Emma Lord loves this lip balm. Here's what she has to say about it: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart." Get it from Amazon for $21.25. 14. Byoma's Hydrating Milky Toner that many people compare to the Ilia Base Face Milk Toner, but for wayyy cheaper. This helps reduce redness, locks in moisture, and is great for sensitive skin. Amazon See how milky and smooth it is in this TikTok. Promising review: "I got this as a new step in my skincare routine. This milky toner is perfect for hydrating the skin while leaving it with a slight shine that makes your skin look bright and clean! It's not heavy and absorbs quickly! It smells nice, too, which is a plus because a lot of products these days stink. If you are looking for a new milky toner, this is the one to try!!" — Amanda smart Get it from Amazon for $14.99. 15. E.l.f. Power Grip Primer, which could be #TWINNING with the Milk Makeup Hyrdro Grip Primer (but it's the cooler, cheaper sibling 😉). This is infused with hyaluronic acid, so not only does it moisturize your skin, but it also acts as a perfect base for your makeup and keeps it in place all day and night. Promising review:"I wanted to try this for the longest time, and I finally got it, and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." — Megan Lindstrom Get it from Amazon for $10. 16. An Eos 24-hour body lotion that is so popular you'll be grateful you can snag it on Amazon, because otherwise, you'd probably be battling someone in the body lotion aisle for the last bottle. This leaves your skin feeling smooth *and* smelling good. Listen to one user's glowing review on TikTok. Promising review: " Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don't walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings Get it from Amazon for $8.98. 17. Or a body gel cream if you've heard about all the hype about the popular Neutrogena Hydro Boost water gel face cream and you want the same moisturized, non-greasy feeling for your body. Soon enough, you'll be telling people "feel how soft my skin is!" Check it out on TikTok. Promising review:"I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it's hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I'm currently on my fifth bottle. I have very dry skin, so it's hard to find a good moisturizing location that doesn't leave me feeling greasy. This lotion has never left me feeling greasy. It's very lightweight." — The Edick's Get it from Amazon for $6.97+ (available in two sizes). 18. A Shisheido eyelash curler — pretty much deemed THE lash curler you need because of how well it keeps your lashes curled all day and night. Reviewers appreciate how this doesn't damage their eyelashes and agree that it's worth every penny. Sephora Promising review:"After using this for the past few weeks, I noticed a major difference compared to other lash curlers, including the e.l.f lash curler. This specific curler really emphasizes my lashes — they usually are short and straight, but with this, they look more defined and lifted." — moonlight09 Get it from Amazon or Sephora for $27. 19. A moisturizing body wash that some reviewers say smells just like Baccarat Rouge 540! I mean... a bottle of perfume for $335 versus a less-than-$10 bottle of luxurious body wash that gives off those same white jasmine, red currant, and sweet amber notes? I'll take the latter. Amazon Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II "TikTok item, lol. This did not disappoint! It's so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." — Contessa Get it from Amazon for $9.99. 20. A Neutrogena moisturizing face sunscreen — a must-have if you're looking for something that will protect from those harsh UV rays while also being an amazing makeup primer. We love a product that does two jobs at once. Plus, it won't leave a white cast like other sunscreens! See it in action on TikTok. Promising review:"I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." — JHoch Get it from Amazon for $10.17. 21. A pack of overnight hydrogel masks to reduce the appearance of enlarged pores and help smooth out wrinkles. It turns from a milky white to a transparent film that tightens your skin using three different probiotics. Honestly, this might just be the secret behind those 'woke up like this' selfies — because you'll wake up looking fresh, dewy, and seriously moisturized. Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19. 22. Catrice's "Instant Awake" Under Eye Brightener since you want to convince everyone that you did in fact get a full night's sleep even if you were on IG reels until 1:30 a.m. So many reviewers love the lightweight color-adapting formula and once you see how seamlessly this blends into skin, you will too! The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: " I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." — Ariel O "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T. Get it from Amazon for $6 (available in four shades). 23. Some bestselling Sol De Janeiro Bum Bum Cream with caffeine, coconut oil, and guarana extract, which all make a lovely combo to help smooth, firm, and add a glow to your skin. You know it's actually worth buying because even the 10-year-olds in Sephora go wild for this (and its matching body mist). Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." — Amazon Customer Get it from Amazon for $24+ (available in three sizes). 24. E.l.f.'s Halo Glow Liquid Filter — it's so good that you'll think it was a gift from the beauty gods since it's a cheaper alternative to Charlotte Tilbury's Flawless Filter. Whether you mix this with your moisturizer or apply it like a highlighter, it'll give you a radiant, dewy glow thanks to its hydrating hyaluronic acid formula. It's formulated with hyaluronic acid and squalane for a boost of hydration! Promising reviews: "This stuff is so legit I've gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill "If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" — Amazonreview Get it from Amazon for $12.84+ (available in 12 shades). 25. An affordable Differin retinoid gel for those who want an over-the-counter solution that is still prescription strength but can be more tolerable than other acne-treating products like Tretinoin. This helps target clogged pores and inflammation, which are known to cause under-the-skin acne. Promising reviews:"After a month and a half of using this product, I don't have a single active breakout on my face. This is the first time in over a year! My only regret is that I wish I would have found this sooner to save my skin from scarring." — Ashley L. "This stuff actually works. I work in a spa, and I've tried dozens of different products that cost five times the price to try to clear up my acne-prone skin and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me, and dang if she wasn't right. It will dry out your skin pretty badly, so make sure you have and use a good moisturizer, but my skin cleared up in less than two weeks, and I'm still amazed." — Rin Wisell Get it from Amazon for $14.49+ (available in four sizes and two bottle styles). 26. A hydrating Yerba Mate Wake Up eye gel formulated with caffeine and hyaluronic acid to help your under eyes look a whole lot brighter and less puffy. As Katy Perry once said... "I'm wide awake." See it in action on TikTok. Promising reviews:"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I've always had dark circles under my eyes and now fine lines and crow's feet. While this doesn't completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn't feel cakey, or like there's a ton of product on." — K. Grant Get it from Amazon for $5.99. 27. A wildly popular Bio-Oil with vitamin E and chamomile oil to help reduce the appearance of any unwanted acne scars or stretch marks. This helps boost collagen production and rubs in soooo smooth. If you don't take my word for it, just look at the 39,000+ 5-star reviews! See a convincing before and after on TikTok. Promising reviews:" This Bio-Oil is a 10/10. I saw a girl use it on TikTok, and I just had to try it myself, and let me tell you, it leaves my face moisturized without being too oily. Better get you some!!!" — CW review "After just about three weeks of use, I've seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don't even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn't exacerbate my already oily complexion." — L T C Get it from Amazon for $10.37. 28. Rare Beauty Soft Pinch Liquid Blush that'll give you a natural pop of color and last for up to 12 hours. Whether you choose the matte or radiant finish, you'll be so glad that you added this to your beauty routine! Sephora Promising review:"I absolutely adore Rare Beauty's blush in the shade Happy. The color is a beautiful, warm peachy-pink that gives my cheeks a natural, radiant flush. It's perfect for everyday wear, and the formula is so easy to blend. It has a soft, dewy finish that doesn't feel greasy, and it stays put all day. I love how buildable it is, too, allowing me to customize the intensity. A little goes a long way, and I get compliments every time I wear it. This blush is a must-have in my makeup routine!" — buttat Get it from Sephora for $15+ (available in 13 shades, two finishes, and a mini size). 29. A pack of cult-favorite Clean Skin Club Clean Towels, which are way better than that gross face towel that might be housing a plethora of unwanted germs. These can help reduce the amount of acne-causing bacteria your skin encounters and people with sensitive skin swear by these! Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara Get a pack of 50 from Amazon for $17.95. 30. A pack of internet-beloved Mighty Patch Pimple Spot Treatment — some people wear them everywhere they go because they KNOW that these work. These hydrocolloid patches suck out all the gunk from whiteheads and reveal a smoother and less noticeable pimple. Promising review:"I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" — Kiara Galloway Get it from Amazon for $10.77. Reviews have been edited for length and/or clarity.

If You're Working With Limited Funds, These 24 Affordable Things Will Absolutely Come In Clutch
If You're Working With Limited Funds, These 24 Affordable Things Will Absolutely Come In Clutch

Buzz Feed

time15-02-2025

  • Entertainment
  • Buzz Feed

If You're Working With Limited Funds, These 24 Affordable Things Will Absolutely Come In Clutch

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Shopping · Because you still deserve a life of ease. 1. A lash-extending E.l.f. Cosmetics tubing mascara, which uses tubing tech to extend the look of your lashes beyond their natural length. This long-lasting and lengthening formula leaves no lumps, no flakes, and no smudges. Plus, it contains 5% jojoba seed oil to condition lashes while giving you an epic lewk. Check out a TikTok of the E.l.f. tubing mascara in action. Plus, BuzzFeed writer Emma Lord is a big fan: " I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7 (available in three shades). 2. And a vegan and cruelty-free E.l.f. Cosmetics cleansing balm because it's a great (and cheaper) alternative to Farmacy's Green Clean makeup remover. Infused with hyaluronic acid and peptides, this super hydrating formula nourishes as it cleans! Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Green Clean, and I loved it, but it was very expensive. I decided to try the E.l.f. brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." — Haley McCaulley Get it from Amazon for $10.97+ (available in two sizes). 3. A pack of Bottle Bright cleaning tablets to take care of the tough stains and persistent odors living in your water bottles, coffee pots, and mugs. The best part is there's no scrubbing involved. So you get super clean gear with minimal effort! Promising review:"My tea mug was horrible: 'stainless' steel that was totally brown from tea. It's now shiny and silver again. I used it on my coffee mug and my gym water bottle as well, and they're all like new! Highly recommend, and it works super fast. No scent during or after use." — afK2 Get 12 tablets from Amazon for $7.99. 4. A pack of reusable grocery bags so you don't have to pay for single-use plastic bags at the store. These durable bags have reinforced bottoms to help them stand on their own, which means no squished bread or cracked eggs. Oh, and a four-pack of these large-capacity tote bags holds the same as 12 single-use grocery bags! Promising review:"I gave up using plastic bags over a decade ago and discovered these reusable, crate-like totes. I get compliments all the time from baggers at the grocery store as they stay open on their own and are large and sturdy. I always keep one or two in my car and find myself using them for other shopping trips, like to Home Depot, or when needed to bring supplies to the beach, school, etc. Sturdy handles are a must for these since they can carry a significant amount of weight, and these are reinforced and securely attached." — CMCMOM Get a four-pack from Amazon for $27.99+ (available in five colors). 5. A set of Beckham Hotel bed pillows — you're not achy because you woke up on the wrong side of the bed; you're achy because your pillows (no offense) are trash. Try these super comfy and luxe Beckham Hotel pillows for a sleep so good, you'll think you dreamt it. Promising review:"I've had these amazing pillows for 6+ months now, and they are still just as plump and amazing as the day I received them. I've spent $50+ on pillows in the past for them to lose shape and support within months, so the fact that these are still so plump and supportive is amazing to me. I am both a side, back, and stomach sleeper and I can sleep comfortably in all positions with these pillows! MUST-HAVE!" — Jennifer Cook Get it from Amazon for $49.99+ (available in three sizes). 6. The Pink Stuff cleaning paste, because no sticky saucepans, streaky stainless steel, or gunked-up glass shall prosper against you or this versatile, easy-to-use cleaner. This paste has got you covered, from your caked-on stovetop to your dirty rain boots. It can even remove those colorful drawings your kids left on your white walls! Promising reviews:"I need this in bulk!! I have tried so many cleaning solutions to get out hard cooking stains on my stove top and nothing worked! This stuff took it right out without a problem!!" — Micaela Gunderson "I was trying to get adhesive off of drywall and nothing was working. THIS WORKS on everything! It easily took off the adhesive. Then I had Corningware with a stubborn stain; I had tried everything. Then I tried the Pink Stuff, and it easily removed the stubborn stain. I will now always keep this on hand!" — David C. Rein Get it from Amazon for $5.97. 7. And a floor cleaner from the same company that'll dissolve just about any mess or stain that has been too stubborn to be cleaned so far. This non-abrasive formula works on just about any type of flooring and will leave behind a nice, fresh scent. Promising review:"I had mopped my floor and could never get it clean enough. I used this bad boy, and it pulled up more dirt than Fabuloso. Living in Alaska, you tend to bring a lot of muck, and having a dog doesn't help much with the dirt. 10/10 would recommend. It is the dirt destroyer." — Steven Crosby Get it from Amazon for $6.98. 8. Some produce saver sheets you just place in your fruit bowl, Ziploc veggie bags, or your fridge's crisper drawer to help your produce stay fresh for up to four times longer! These sheets are reusable and compostable. Promising review: "My berries would only last a few days before I used this product. Now they last 2–3 weeks! The same for my leafy greens: They stay fresh for several weeks. A big money saver! These papers have a pleasant herb scent. I am very impressed with them. Have not figured out how to keep my bananas fresh." — SusanH Get eight sheets from Amazon for $14.99 (available in a larger pack). 9. A revitalizing hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair. This collagen-rich formula is designed to work on all hair types. TBH I'm already obsessed with your hair evolution! Promising review:"This product is incredible. Works better than Olaplex and for 20 dollars less! I have medium-length dyed hair that gets very frizzy, and this is changing the game for me!!" — Mica MacKay Read our Elizavecca CER-100 collagen coating treatment review for more deets! Get it from Amazon for $7.91. 10. A waterproof car cover to help protect your car from the elements. Because the less rain or sun your car's exposed to, the less often you'll have to get it cleaned or detailed. This also offers UV protection! Promising review:"I'm impressed with this car cover! It fits my 2007 Acura TL perfectly, with no rips or tears. The material is high-quality, breathable, and waterproof; it's exactly what I needed to protect my vehicle from the elements. Installation was a breeze, and it stays securely in place even on windy days. I've tried other covers in the past, but this one is hands-down the best. Would recommend." — Alex Get it from Amazon for $63.90+ (available in lots of shapes/sizes). 11. A bottle of professional-grade callus-removing gel that can remove years worth of calluses quickly and easily. Just presoak your feet, apply the gel, let it do its magic, and rinse. Now you can use that pedicure money on something else! Promising review:"Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." — Cheri whisker Get it from Amazon for $7.99. 12. An almond-scented wood polish and cleaner because your furniture is starting to look a little worse for wear. You'll also get a handy microfiber cloth, so you can easily wipe away grease and grime while restoring your piece's original wood finish. Therapy Clean is a family-owned small biz using safe-for-you ingredients to make cleaning products. Promising review:"I didn't realize how 'thirsty' my furniture was until I used this product. It made my dining table look great (and it is 20 years old and used daily). Also, it applies easily and doesn't leave streaks. Highly recommend!" — Keri Get it from Therapy Clean on Amazon for $19.95. 13. A sink and drain plunger to help you clear clogs without the help of an expensive plumber. Slow-draining pipes are no match for this heavy-duty plunger! Promising review:"Y'all, this thing is amazing! My kitchen sink was completely clogged for four days. I've been trying to clear the drain with a different sink plunger that I already had, and it didn't do diddly-squat. I was about to give up and call a plumber. Then I decided to order this one, and it just completely cleared the drain in like three minutes. So then I decided to take it to the bathroom sink that had been draining extremely slowly and within a minute, I had the water running so quickly and smoothly again. I got the small one, and it's the perfect size for kitchen and bathroom sinks." — JNeen Get it from Amazon for $9.99+ (available in four sizes). 14. A tin of Cirepil blue wax beads that'll keep you hair-free without having to go to a professional waxer. Its gel texture is safe for all skin and hair types. "I have very thick hair, and all the other wax would leave so much hair behind, but not this product." — Anna Presson Get it from Amazon for $23.99. 15. A pack of eight reusable menstrual pads because they're infused with charcoal, which helps neutralize odors. They also have button snaps on the wings to help catch anything trying to spill out the sides. Spend less on single-use pads with these leakproof beauties. (Yeah, they're also really cute!) Promising review:"I have endometriosis and am sensitive to regular pads. I had been looking for a while for cloth pads, but all the ones recommended could not hold my heavy day for more than an hour. These are up to the job. The only time I can't really wear them without a leak is overnight on my heavy days. But if I wear period panties and these, I'm golden. I've used them now for two cycles and won't go back to trying discs or anything else that's been a waste of my money!" — Alys Get it from Amazon for $15.99. 16. A pair of cozy Dearfoams slippers since your toes deserve some reprieve from a hard floor. And plenty of reviewers say these are just as comfy as their expensive twin: the Ugg Coquette slippers. FYI, this is included in Prime Try Before You Buy so you can give it a trial run if you're a member! Promising review:"I've had Ugg slippers and now these and you can't tell the difference. I am 37 weeks pregnant and have worn these through my whole pregnancy (legit every day). They have held up great and are sooo comfy!" — Alexandra Zynda Get them from Amazon for $39.95 (available in women's sizes 6–11 regular or wide and lots of colors). 17. A silicone freezing tray for saving sauces, soups, smoothies, and more! Because yesterday's leftovers are today's meals. Yep, meal prep just got a whole lot easier. Souper Cubes is a small biz making freezing and storing freezer-friendly foods ~souper~ easy. Promising review:"This is great. It's such an elegant solution to portion sizing and especially freezing leftovers. I recently made a meat sauce, portioned out the leftovers, and put it in the freezer. It's so easy to remove frozen portions, then bag/vacuum pack for longer storage in the freezer. After reading reviews of similar products from other brands (with people saying their off-brand version keeps shedding dust, flimsy design, leaks, doesn't act like food-grade silicone, can't put in the oven, etc.), Souper Cubes is the only brand I will buy. I am so impressed I plan to grow my collection of Souper Cubes. It deserves more than 5 stars (I've never said that about a product before)." — Therese Get it from Souper Cubes on Amazon for $19.95. Check out my colleague's Souper Cubes review! 18. A WD-40 pen — a multi-use lubricant in a convenient pen form! This works great at stopping squeaks, protecting against corrosion, loosening rust, and removing grime! Precision made easy. Promising review: "I love WD-40 products and use them for everything. I spray on shovels to keep dirt or snow from sticking, spray around windows and thresholds to deter bugs, clean Sharpies off wood and walls, and, of course, stop squeaky doors. These small direct-point application pens are great. Keep one in the glove box, my kitchen 'junk' drawer, and in the house toolbox." — BBP623 Get a three-pack from Amazon for $12.99. 19. A cute insulated Owala coffee tumbler since you make a great latte at home but it's usually cold by the time you get to your office. This tumbler will keep hot drinks hot for up to 24 hours. Plus, it has an easy-sip strawless spout and a splash-resistant lid! Promising review:"The lid is an example of exceptional design. The drinking opening is different from anything I have ever experienced. It feels great to drink from, which isn't something you would normally say about a beverage cup. But your lips seal naturally against the opening, and the coffee flow is perfect. It is difficult to describe, but once you try it, you will understand. The cup has also proven to be very durable, especially the coating. I don't know what kind of paint they use, but it is highly resistant to chips and scratches. It is also slightly textured, which helps keep a solid grip and prevents slipping out of your hand. The outside of the cup is comfortable to hold, no matter how hot the liquid inside is. This cup has performed wonderfully and is my go-to daily cup for drinking my morning coffee." — HaSt Get it from Amazon for $19.99+ (available in two sizes and four colors). 20. A Petcube to help you keep an eye on your furry friend when you're away from home. This affordable security camera has two-way audio and video so you can tell your pups what good dogs they are. And! It has a built-in vet chat so if you capture any strange behavior, you can quickly and easily consult a vet 24/7. Petcube is a California-based small business established in 2012 that specializes in interactive HD pet camera products. It's also app enabled and can send you instant notifications, sync with Amazon Alexa, and even access a vet on demand if you notice any weird behaviors. Promising review: "Unbeatable for the money. I needed a way to keep an eye on a new 4-month-old puppy who keeps digging holes in my yard. I didn't expect a lot for the price, but I was pleasantly surprised. The video is quick to get started and very clear, zoom is quick, and the night vision actually works. I haven't used any of the other features yet but these alone make this a great value! Far exceeding what I expected." — Rick Grisham Get it from Petcube on Amazon for $31.99. 21. A window insulator kit if you need help lowering your energy costs this winter. This crystal clear film heat shrinks to seal out drafts. Promising review:"I buy this every winter and it makes a BIG difference! We have super-thin windows and this works like a charm to stop 80% of the cold drafts, and I find I can sit right next to the window without a problem after installing them. It's easy to install and looks invisible after you apply heat with a hair dryer. No one will be able to tell there's a film and it'll look completely transparent after you apply heat. It was so satisfying to see the wrinkles disappear! It looks great, works great, and will save your energy! Win win win!" — Raymond Get a three-window kit from Amazon for $18.33. 22. A fragrance-free EcoTools makeup brush cleaning spray — this super convenient cleaner is not only vegan and cruelty-free but also quick-drying, so you don't have to wait hours and hours for your brushes to dry to use them again. Just spray this onto the bristles and wipe away the residue on a cloth. Now you don't have to shell out for new brushes! Promising review:"I was pleasantly surprised at how well this cleaned my expensive brushes. The makeup came out with minimum effort and left the brushes soft and smelling fresh. The relatively low price was an extra bonus. I will definitely purchase the product again." — Ann S Raab Get it from Amazon for $6.73+ (available in two sizes). 23. A headlight restoration kit so you don't have to rush to a garage and spend $$$ to have them replaced. You'll get six sanding discs, four finishing discs, and a refining disc to help your headlights gleam to perfection. This easy-to-use kit requires no tools and will restore and protect your headlights, taillights, fog lights, directional lights, and more! Promising review:"This worked great! Instructions say one kit will do one car and that you might need two if you have very large lenses. I did mine and my wife's vehicles (a Dodge Dakota and a Saturn Vue) from one kit. I periodically stopped to blow and wipe off the disc and lenses to promote disc life. I fully sanded both vehicles, then used one wipe on all four lenses, let it dry, and then used the second wipe on all four lenses. Awesome product!" — B. Boyd Get it from Amazon for $15.98. 24. A chic tote bag because you were almost ready to spend over $100 on the Longchamp nylon tote bag and realized you ain't got that kinda moolah to spend. Get this handy lookalike for a fraction of the cost! Promising review: "I absolutely love this bag!! I needed something to use when I'm traveling, especially for when I go to trade shows and meetings. I've always lugged my backpack everywhere and finally got fed up with it on a trip this past week. I also wanted something that was classy looking and had a full zipper. I love the material because it's easy to clean. It looks almost exactly like the Longchamp bag too which is the main reason why I got it. I've actually been using it daily by putting my small purse in it and am able to put other things in it as well (small jacket, water bottle, small reusable bag, etc.) It has two inner pockets which are near the top of the bag. One is zipped and one isn't. It stays on my shoulder and doesn't slip off, unlike other bags I've had. I'm curious to see how well it holds and for how long, but so far I'm very impressed and very happy with the quality!" — Kelsey Get it from Amazon for $26.99 (available in four colors).

30 Cult-Favorite Beauty Products That'll Make You Say, 'Yeah, I Get The Hype'
30 Cult-Favorite Beauty Products That'll Make You Say, 'Yeah, I Get The Hype'

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time28-01-2025

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30 Cult-Favorite Beauty Products That'll Make You Say, 'Yeah, I Get The Hype'

1. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm which is basically the beauty equivalent of Elphaba's iconic scene in Wicked — you know,the "I'm melting!" scene. Except, instead of screaming in horror, you'll be so happy that this balm is infused with hyaluronic acid and ceramides providing your skin with hydration while removing makeup. Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." — Haley McCaulley Get it from Amazon for $11. 2. Or, the viral Anua pore-clearing cleansing oil, a K-beauty fan favorite because reviewers say it has the power to remove those pesky blackheads! This is formulated with soothing heartleaf extract and is perfect for anyone looking to double cleanse. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser and again with a water-based cleanser to help get all the yucky stuff out of your pores. See it in action in this TikTok! Promising review:"BEST OIL CLEANSER I SWEAR. I've gone through three to four bottles now and it continues to cleanse my skin AMAZING. It melts makeup and clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don't wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." — rexichor Get it from Amazon for $17.69. 3. An E.l.f Glow Reviver Lip Oil infused with jojoba oil to give you some hydrated, smooch-worthy lips. Anyone who has ever pined over the Dior Lip Oil knows that their mind has been completely changed once they try out this more affordable alternative. Promising review: "Did I mention that I love this lip product? It has a nice hue to it. The amazing thing — it's not sticky, at all. That is one of my biggest things I look for in lip products when I'm just doing daily errands. This will forever be a repurchase from me." — Kayla Get it from Amazon for $8 (available in 10 shades). 4. A Samnyte Hair Wax Stick so you can sllliiicccckkkk back those flyaways and make sure your Hailey Bieber-inspired look stays all day and night. It's less messy than gel or pomade and can fit in your bag for on-the-go touchups. Promising review:"This wax stick effortlessly tames even the most stubborn flyaways and unruly strands. Its unique formula provides a firm hold without the stiffness or flaking associated with traditional hairsprays. It keeps my hair looking sleek and polished all day long. The compact, easy-to-use stick design makes application a breeze. Simply swipe it over flyaways or areas that need a touch-up. The wax glides on smoothly and blends seamlessly, leaving no visible residue." — cwin Get it from Amazon for $7.58. 5. A tube of Essence Lash Princess mascara that reviewers love because it's less than $5 and gives you some dramatic — like Bravo TV dramatic — looking lashes. No need to reapply throughout the day or fiddle with uncomfortable falsies when you've got this in your beauty arsenal. See it in action on TikTok. Promising review: "I tried this mascara for the first time in 2020 after seeing it go viral on TikTok. It was too inexpensive not to try, right?!?! Well, let me just say how upset I was to find out this little inexpensive bottle outperformed EVERY expensive mascara I had ever bought. This is now the only stuff I use!" — Amanda Sims Get it from Amazon for $4.99 (also available in a three-pack and in two colors). BuzzFeed editor Kayla Boyd wrote an in-depth Essence Lash Princess mascara review. 6. Or, this cruelty-free E.l.f tubing mascara if you love va-va-va-voom volume without the worry of smearing, flaking, or smudging throughout the day. Seriously, it's about time you get on the tubing mascara bandwagon and this one is a must-have! Watch on TikTok as one user goes from skeptic to believer! BuzzFeed Shopping writer Emma Lord considers herself a fan: "I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7 (available in three shades). 7. The Ole Henriksen Pout Preserve Peptide Lip Treatment that everyone and their mom wants to get their hands on because of how wildly hydrating it is. They got suuupper popular once Olympic gold medalist Suni Lee said it was a staple in her beauty routine, so you may as well join in on the hype. Sephora Promising review: "I'm the type of person that would never be caught DEAD spending $22 on a LIP BALM. But, I had a gift card and my lips have been cracking so I pulled the trigger. And let me tell you I WOULD PAY FULL PRICE FOR THIS WITH MY OWN MONEY TIME AND TIME AGAIN." — morgan1432 Get it from Sephora for $22 (available in six styles). 8. Cosrx Snail Mucin 96% Power Repairing Essence — truly one of those "don't knock it till you try it" products. You probably didn't understand all the hype around this since, TBH, it sounds kinda weird, BUT this helps repair dark spots, hydrate dull skin, and rejuvenate damaged skin. Soon enough, you'll be trying to convince all your friends to add this to their skincare routine. Check out how this TikToker uses it! BuzzFeed Shopping writer Emma Lord has this and says, "I use this on my skin and definitely have noticed results! While it didn't help kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!" Promising review: "OK, I saw another influencer share this, and I've also loved the products she shares, so I grabbed some for myself. I put this on daily after a shower and love how it makes my skin feel. Tight and glowy. I immediately clicked "buy now," given the price and reviews, and I don't regret it! I use two pumps at a time, and it covers my entire face perfectly. Will definitely be using this for the foreseeable future." — Kylee Get it from Amazon for $14.85. 9. Haus Labs foundation which is the base of all bases because it gives you a natural finish, lasts all day long without feeling cakey, and seamlessly blurs skin. Lady Gaga really knew what she was doing with this because once you put this on, you'll be feeling like a star is born (😉) because of how beautifully radiant you'll look! Sephora Promising review: "I'm on my second bottle of foundation of this! Lady Gaga did her big one with this product. If you love a natural dewy look, this foundation is for you. It's easy to build coverage and doesn't look too cakey either." — shaitekeli Get it from Sephora for $49 (available in 49 shades). 10. A One/Size blurring setting powder if you're going for a more matte and airbrushed look. Holy moly this stuff works because it decreases shine and reduces the appearance of fine lines and pores. Ready, ~set,~ and go add this to your cart ASAP! Sephora One/Size is a Filipino-owned and queer-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. Check out a review on TikTok. Promising review:"I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay; it's that good. Patrick, I could kiss you for this freakin' powder. I've tried the translucent, ultra peach, and pink shades and they're all totally gorgeous, I can't pick a fave. Not cakey and no flashback! Looks just like my skin!!" — Jordan Grigsby, BuzzFeed contributor Get it from Sephora for $18+ (available in two sizes and seven finishes). 11. Paula's Choice 2% BHA liquid exfoliant, which can help even out skin tone and unclog pores, but won't leave you feeling stripped or bare. The salicylic acid helps shed extra layers of dead skin and the green tea extract reduces redness. Your skin will thank me (and Paula, too). Check out how well this works in this TikTok! Promising review: "I will start by saying I don't have acne-prone skin, but I do get little bumps on my forehead, specifically and in the crevice of my nose. I truly feel like this product has made a significant difference in the feel and appearance of my skin. Even my husband uses it now." — NoheliaM Get it from Amazon for $14+ (available in two sizes). 12. La Roche-Posay's Cicaplast Baume B5 Balm — it's suitable for the face, body, and hands and can soothe your dry and irritated skin. The fragrance-free shea butter and glycerin formula is so gentle, it's even okay to use on babies as young as a week old! This reviewer literally says it's "liquid gold" in a bottle, and I won't challenge them on that. This TikToker says it was a game changer for helping heal their skin barrier. Promising review:"I bought this as a recommendation from my dermatologist to apply on top of my tretinoin at night. I apply my tretinoin, moisturizer, and then this stuff on top, and my skin is GLOWINGGG when I wake up! I'd never used this brand before, but after using this product, I went and bought the cleanser + moisturizer, too lol. It's nice and thick, so it really holds all the moisture in your skin." — Cat Get it from Amazon for $16.99+ (also available in a SPF version). 13. A Clinique tinted lip balm in Black Honey, which has a chokehold on the beauty community because it truly is a shade that looks good on everyone! Reviewers love how moisturizing this feels and how natural it looks (but still love its buildable formula if they're going for a brighter pop of color). Amazon My colleague Emma Lord loves this lip balm. Here's what she has to say about it: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart." Get it from Amazon for $21.25. 14. Byoma's Hydrating Milky Toner that many people compare to the Ilia Base Face Milk Toner, but for wayyy cheaper. This helps reduce redness, locks in moisture, and is great for sensitive skin. Amazon See how milky and smooth it is in this TikTok. Promising review: "I got this as a new step in my skincare routine. This milky toner is perfect for hydrating the skin while leaving it with a slight shine that makes your skin look bright and clean! It's not heavy and absorbs quickly! It smells nice, too, which is a plus because a lot of products these days stink. If you are looking for a new milky toner, this is the one to try!!" — Amanda smart Get it from Amazon for $14.99. 15. E.l.f. Power Grip Primer, which could be #TWINNING with the Milk Makeup Hyrdro Grip Primer (but it's the cooler, cheaper sibling 😉). This is infused with hyaluronic acid, so not only does it moisturize your skin, but it also acts as a perfect base for your makeup and keeps it in place all day and night. Promising review:"I wanted to try this for the longest time, and I finally got it, and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." — Megan Lindstrom Get it from Amazon for $10. 16. An Eos 24-hour body lotion that is so popular you'll be grateful you can snag it on Amazon, because otherwise, you'd probably be battling someone in the body lotion aisle for the last bottle. This leaves your skin feeling smooth *and* smelling good. Listen to one user's glowing review on TikTok. Promising review: " Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don't walk, and buy this lotion! The name is vanilla cashmere and that is exactly what this is! Love love love!" — DeeDra Billings Get it from Amazon for $8.98. 17. Or a body gel cream if you've heard about all the hype about the popular Neutrogena Hydro Boost water gel face cream and you want the same moisturized, non-greasy feeling for your body. Soon enough, you'll be telling people "feel how soft my skin is!" Check it out on TikTok. Promising review:"I have very dry sensitive skin and also have eczema, and this lotion is amazing. I found it on TikTok and decided to give it a try because it's hard to find good quality and affordable fragrance-free lotion. And let me tell you, this is some of the best lotion I have ever used. I'm currently on my fifth bottle. I have very dry skin, so it's hard to find a good moisturizing location that doesn't leave me feeling greasy. This lotion has never left me feeling greasy. It's very lightweight." — The Edick's Get it from Amazon for $6.97+ (available in two sizes). 18. A Shisheido eyelash curler — pretty much deemed THE lash curler you need because of how well it keeps your lashes curled all day and night. Reviewers appreciate how this doesn't damage their eyelashes and agree that it's worth every penny. Sephora Promising review:"After using this for the past few weeks, I noticed a major difference compared to other lash curlers, including the e.l.f lash curler. This specific curler really emphasizes my lashes — they usually are short and straight, but with this, they look more defined and lifted." — moonlight09 Get it from Amazon or Sephora for $27. 19. A moisturizing body wash that some reviewers say smells just like Baccarat Rouge 540! I mean... a bottle of perfume for $335 versus a less-than-$10 bottle of luxurious body wash that gives off those same white jasmine, red currant, and sweet amber notes? I'll take the latter. Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II "TikTok item, lol. This did not disappoint! It's so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." — Contessa Get it from Amazon for $9.99. 20. A Neutrogena moisturizing face sunscreen — a must-have if you're looking for something that will protect from those harsh UV rays while also being an amazing makeup primer. We love a product that does two jobs at once. Plus, it won't leave a white cast like other sunscreens! See it in action on TikTok. Promising review:"I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." — JHoch Get it from Amazon for $10.17. 21. A pack of overnight hydrogel masks to reduce the appearance of enlarged pores and help smooth out wrinkles. It turns from a milky white to a transparent film that tightens your skin using three different probiotics. Honestly, this might just be the secret behind those 'woke up like this' selfies — because you'll wake up looking fresh, dewy, and seriously moisturized. See it in action on TikTok. Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19. 22. Catrice's "Instant Awake" Under Eye Brightener since you want to convince everyone that you did in fact get a full night's sleep even if you were on IG reels until 1:30 a.m. So many reviewers love the lightweight color-adapting formula and once you see how seamlessly this blends into skin, you will too! The color-adaptive formula is designed so one of two shades will work on any skin tone. Promising review: " I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." — Ariel O "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T. Get it from Amazon for $6 (available in two shades). 23. Some bestselling Sol De Janeiro Bum Bum Cream with caffeine, coconut oil, and guarana extract, which all make a lovely combo to help smooth, firm, and add a glow to your skin. You know it's actually worth buying because even the 10-year-olds in Sephora go wild for this (and its matching body mist). Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "I am 60 and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption and circulation." — Amazon Customer Get it from Amazon for $24+ (available in two sizes). 24. E.l.f.'s Halo Glow Liquid Filter — it's so good that you'll think it was a gift from the beauty gods since it's a cheaper alternative to Charlotte Tilbury's Flawless Filter. Whether you mix this with your moisturizer or apply it like a highlighter, it'll give you a radiant, dewy glow thanks to its hydrating hyaluronic acid formula. It's formulated with hyaluronic acid and squalane for a boost of hydration! Promising reviews: "This stuff is so legit I've gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill "If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" — Amazonreview Get it from Amazon for $12.84+ (available in 12 shades). 25. An affordable Differin retinoid gel for those who want an over-the-counter solution that is still prescription strength but can be more tolerable than other acne-treating products like Tretinoin. This helps target clogged pores and inflammation, which are known to cause under-the-skin acne. Promising reviews:"After a month and a half of using this product, I don't have a single active breakout on my face. This is the first time in over a year! My only regret is that I wish I would have found this sooner to save my skin from scarring." — Ashley L. "This stuff actually works. I work in a spa, and I've tried dozens of different products that cost five times the price to try to clear up my acne-prone skin and NOTHING has worked as well as Differin gel. One of my esthetician coworkers recommended it to me, and dang if she wasn't right. It will dry out your skin pretty badly, so make sure you have and use a good moisturizer, but my skin cleared up in less than two weeks, and I'm still amazed." — Rin Wisell Get it from Amazon for $14.49+ (available in four sizes and two bottle styles). 26. A hydrating Yerba Mate Wake Up eye gel formulated with caffeine and hyaluronic acid to help your under eyes look a whole lot brighter and less puffy. As Katy Perry once said... "I'm wide awake." See it in action on TikTok. Promising reviews:"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I've always had dark circles under my eyes and now fine lines and crow's feet. While this doesn't completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn't feel cakey, or like there's a ton of product on." — K. Grant Get it from Amazon for $5.99. 27. A wildly popular Bio-Oil with vitamin E and chamomile oil to help reduce the appearance of any unwanted acne scars or stretch marks. This helps boost collagen production and rubs in soooo smooth. If you don't take my word for it, just look at the 39,000+ 5-star reviews! See a convincing before and after on TikTok. Promising reviews:" This Bio-Oil is a 10/10. I saw a girl use it on TikTok, and I just had to try it myself, and let me tell you, it leaves my face moisturized without being too oily. Better get you some!!!" — CW review "After just about three weeks of use, I've seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don't even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn't exacerbate my already oily complexion." — L T C Get it from Amazon for $10.37+ (available in two sizes). 28. Rare Beauty Soft Pinch Liquid Blush that'll give you a natural pop of color and last for up to 12 hours. Whether you choose the matte or radiant finish, you'll be so glad that you added this to your beauty routine! Sephora Promising review:"I absolutely adore Rare Beauty's blush in the shade Happy. The color is a beautiful, warm peachy-pink that gives my cheeks a natural, radiant flush. It's perfect for everyday wear, and the formula is so easy to blend. It has a soft, dewy finish that doesn't feel greasy, and it stays put all day. I love how buildable it is, too, allowing me to customize the intensity. A little goes a long way, and I get compliments every time I wear it. This blush is a must-have in my makeup routine!" — buttat Get it from Sephora for $15+ (available in 13 shades, two finishes, and a mini size). 29. A pack of cult-favorite Clean Skin Club Clean Towels, which are way better than that gross face towel that might be housing a plethora of unwanted germs. These can help reduce the amount of acne-causing bacteria your skin encounters and people with sensitive skin swear by these! Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review:"I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it's the best option." — Sahara Get a pack of 50 from Amazon for $17.95. 30. A pack of internet-beloved Mighty Patch Pimple Spot Treatment — some people wear them everywhere they go because they KNOW that these work. These hydrocolloid patches suck out all the gunk from whiteheads and reveal a smoother and less noticeable pimple. Promising review:"I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" — Kiara Galloway Get it from Amazon for $10.77. Reviews have been edited for length and/or clarity.

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