Latest news with #HalfPricePackaging
Forbes
19 hours ago
- Business
- Forbes
How Smart Packaging Can Fuel Startup Growth
Hamzah Hussain Bhatti is a growth strategist and CEO of Half Price Packaging. Packaging isn't just a container. It's your brand's first handshake. In today's digital marketplace, where physical interactions are limited, packaging is the tangible touchpoint between your brand and the customer. Startups especially need to embrace this. As CEO of a packaging company, I've seen firsthand that even if you don't have a massive marketing budget, when your packaging hits the right emotional and functional chords, it can generate organic traction, build trust and boost retention. Beyond Protection: Packaging As A Growth Catalyst Packaging serves multiple strategic functions for startups: • Brand Differentiation: Unique packaging designs can set your product apart on crowded shelves or digital marketplaces. • Customer Engagement: Interactive elements like QR codes or AR experiences can deepen customer interaction. • Sustainability Statement: Eco-friendly packaging reflects a brand's commitment to environmental responsibility. According to a report by Fortune Business Insights, the global custom packaging market is projected to grow from $45.92 billion in 2024 to $71.1 billion by 2032, highlighting the increasing importance businesses place on packaging strategies. Moreover, research from Deloitte found that 44% of consumers consider packaging a key attribute of sustainable goods and services, and many would even pay more for it. That means your packaging can shift price perception. Common Pitfalls In Packaging Strategy Startups often overlook critical aspects of packaging, which can lead to missed opportunities and increased costs. Some of the most common missteps I see include: • Ignoring Dimensional Accuracy: Misjudging box dimensions can lead to increased shipping costs and product damage. Always clarify the difference between internal and external measurements. • Neglecting Internal Protection: Inserts, partitions and void fill aren't optional; they're critical to preserving product integrity. • Overlooking Interior Design: The inside of the box should offer a surprise moment. Printing a message or including a sample builds an emotional connection. • Poor Communication With Suppliers: Vague references or unclear specifications delay production. Always use dielines, reference samples and prototyping tools. • Lack Of Economies Of Scale: Not planning for quarterly or yearly packaging runs limits your leverage with vendors. • Inflexible Supply Chains: Choosing a vendor with limited lead-time options or a single facility location can limit your responsiveness to demand spikes. Integrating Technology: The Future Of Packaging Technological advancements are revolutionizing packaging design, fulfillment and post-purchase engagement. Smart packaging like NFC tags and QR codes, for example, can drive users to landing pages, tutorials, warranty activation or exclusive communities. My company also uses RFID and sensor-enabled cartons to deliver traceability and customer interaction. Additionally, AI-driven design tools can generate optimized dielines, mockups and cost-saving layouts. Sustainable materials are further transforming packaging design. I'm seeing materials such as mushroom-based insulation, plantable packaging and corn starch films becoming more popular in lieu of traditional plastics, especially in the food and cosmetics industries. I've also seen some startups integrating packaging data into their enterprise resource planning (ERP) and customer relationship management (CRM) systems to help ensure product performance, shipping accuracy and marketing touchpoints all converge at the packaging level. Strategic Considerations For Startups To leverage packaging as a growth tool, startups should engage early. Start packaging discussions during product prototyping, not after finalizing your SKU. Additionally, ensure your packaging aligns with your brand values. If you run a clean beauty brand, for instance, make sure your packaging materials, fonts and textures reinforce that story. Make sure you test and iterate as well. Run A/B tests on designs, unboxing flows and packaging inserts with small customer groups or focus panels. You'll also need to plan for scalability. Use modular packaging that adapts across product lines, and choose designs that don't require complete retooling as you scale. Finally, measure the impact of your packaging. Track repurchase rates, return reasons and unboxing feedback to calculate the return on investment of your packaging. Final Thoughts In the competitive landscape of startups, packaging transcends its traditional role. It's a multifaceted tool that, when strategically designed and implemented, can influence customer perception and brand loyalty. Don't treat it like a cost center. Treat it like a growth asset. Because in the age of social commerce and instant impressions, the box isn't just the first thing your customer sees—it's the beginning of the relationship. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. 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Khaleej Times
2 days ago
- Business
- Khaleej Times
Half Price Print expands to UAE with over 700 custom products and sustainable solutions
Half Price Print UAE, a new name in affordable yet exceptional printing solutions, has made its official public debut in the United Arab Emirates (UAE) with its forward-thinking approach to bespoke merchandise and promotional product printing. It is a dedicated division of Half Price Packaging, developed to expand the company's expertise in customised printing. The company is set to establish itself as the preferred brand for companies, SMEs, startups, and even individuals who need specialised printing services that don't sacrifice originality, quality, or affordability. A number of UAE-based businesses, including Marina Waves, Axol, SOAR Magazine, Little Turtle Cafe, SK Dazzle, Seddiqi Holding, and Dive Tribe, have been able to collaborate with them. Backed by its parent company, Half Price Packaging which is a US-based custom packaging leader with $7M+ in annual revenue and over 5,000 global clients, Half Price Print brings world-class capabilities and proven trust to the UAE's fast-paced events and retail scene. The low minimum order quantities (MOQs) of Half Price Print's product are one of its primary features. This makes custom printing more affordable for everyone who wants premium products to promote their brands, but may not require large quantities. By providing this service, the business hopes to assist a range of local industries, including new tech companies, tourism, retail, salons, entertainment, restaurants, and education. They provide over 700 different customised items, ranging from banners, flags, exhibition backdrops, and LED-lit signage to t-shirts, office supplies, tote bags, cups, business cards, and notebooks. Customers can quickly select their favourite products, add their logo or design, and have the customised item delivered anywhere in the United Arab Emirates. The company is prepared to create an impact in the Middle Eastern market for advertising and custom-branded merchandise with the continuous development of customised tools and sustainable practices. It is dedicated to sustainability by providing eco-friendly printing options along with its wide range of services. Half Price Print responds to the growing importance of sustainable practices for both consumers and businesses by using eco-friendly products and procedures wherever feasible. Customer feedback regarding the custom-branded goods and services they provide is encouraging. Plenty of positive reviews have been posted to the company's credit, helping it maintain a 5-star rating. After all, customer service is very important to Half Price Print. They provide the following value-added services for free: ● Free design support - Can't decide where to begin? Their in-house creative team may help create images that reflect your brand identity. ● Free mockups - Before committing, get an authentic feel for your product. ● Artwork check - Each file is evaluated to guarantee ideal arrangement and print/color accuracy. ● Urgent order fulfilment - In case of tight deadlines, they've got you covered with fast, reliable production and delivery. ● Local UAE service with global backing - Enjoy the reliability of a locally rooted team, paired with international production standards and supply chain strength for consistent, quality results. The business has progressively expanded its global presence, with offices and production facilities established in the US, Pakistan, and China. The UAE launch is a calculated step in this global expansion, one that fits in well with the growing demand for premium promotional and personalised products.
