24-07-2025
Ittin's "Nova" event blends tourism and culture, with youth-led creativity
Salalah – The Dhofar Khareef season continues to serve as a dynamic platform for empowering Omani youth, encouraging them to showcase their talents, strengthen their entrepreneurial skills, and engage with the freelance economy.
One standout initiative this year is the 'Nova' event, held at the Ittin Plain in Salalah. Running through August 31, Nova has become a key tourist and entertainment attraction for the 2025 season, offering a variety of cultural and recreational experiences for visitors of all ages.
Weam bint Bakhit al Kathiri, founder of the project, says that 'Nova' features a diverse mix of commercial and leisure activities. Among its highlights are an 8-meter-high 'Giant Moon' installation, an open-air theater, amusement rides, and a dedicated area for mobile food vendors.
Co-founder Hamoud bin Ali Al Sulaimi noted that the concept of Nova is to create an integrated carnival that elevates Dhofar's appeal as a vibrant monsoon destination. The event showcases a mix of Omani and Arab brands and offers a platform for local entrepreneurs and productive families to present their goods to both domestic and international visitors.
Ali bin Hassan al Balushi, owner of the 'Qand' project at Nova, emphasized the unique youth-driven approach to the event's planning and operations. 'The success of Nova reflects the dedication of young Omanis who independently organized and managed the event, helping attract large crowds this season,' he said.
Al Balushi stressed the importance of continued financial and logistical support for youth-led initiatives like Nova, citing their value in enriching the tourism and economic landscape of the governorate.
Youth entrepreneurship initiatives such as Nova not only enhance Dhofar's tourism offering during the monsoon season but also provide sustainable economic and social opportunities. These efforts demonstrate the increasing contribution of Omani youth to the tourism sector and reflect the broader development goals of the Sultanate of Oman under its national vision.
