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The Sun
a day ago
- The Sun
The incredible train journey that'll ‘ruin every other railway trip you take'
WHAT is your idea of a great rail journey? Perhaps managing to bag a seat in rush hour... or even that it turns up on time. Well, there's once fancy train that is so posh, it even has its own spa and an open-air 'sightseeing carriage'. 4 4 Win one of 8 incredible holidays to the Caribbean, Mexico and Greece by voting in The Sun's Travel Awards - enter to win here The Eastern & Oriental Express is a luxury train with five routes in Malaysia and Singapore, with views of jungles, ancient temples and mountains - think Agatha Christie's Orient Express, without the murder. The experience is so mind-blowing that travel blog Hand Luggage Only said: "It's easily one of the best train journeys in the whole world! "[It] might just ruin every other train experience you'll take." The outside views are stunning but so are the interiors, with carriages featuring wood panelling, silk furniture and velvet walls. One of the best-looking cars is the Piano Bar Car, which has a jazz club atmosphere and features with vibrant yellows and luxury fabrics that are inspired by the exotic Tiger Orchid flower. Lunch and evening meals are served up two different dining carriages, with Michelin-starred chef Andre Chiang offering dishes with typical Malaysian flavours, like beef salad, duck curry and spicy 'tom yam cappuccinos'. Meanwhile, breakfast and afternoon tea is served to guests in their cabins each day. European sleeper train with private cabins Away from the dining, there is also a Wellness Car with a "moving spa", with a choice of five different treatments that passengers can enjoy whilst on the move. For those looking to really soak up the sights, the rear carriage of the train offers an open-air observation deck, where guests can take in the views while enjoying a cocktail. There are five different three-night experiences travellers can book, on the Eastern & Oriental Express. The first journey allows passengers to join Chef André Chiang for amazing food experiences, alongside Michelin-starred Vicky Cheng, Jason Liu, Jungsik Yim and expert mixologist Shelley Tai. Alternatively, the Wild Malaysia journey takes guests through the Taman Negara National Park and into Penang. Then the Essence of Malaysia route goes to Southeast Asia. And there is a Malaysia Celebration which departs from Singapore for a festive voyage. 4 All of the journeys last three nights in total. Passengers can also choose from three different accommodation types including the Presidential Suite, then there is also the State Cabin and the Pullman Cabin. In the Presidential Suite, guests can enjoy free-flowing champagne, caviar, a fruit basket and flowers upon boarding, a complimentary spa treatment and 24-hour service. Depending on what journey you choose, there are different stopping locations and points of interest, but some include Singapore, Kuala Lumpur and Penang. However, all of this luxury doesn't come cheap. Prices start from $4,650 (£3,455.51) per person. Sun Travel's favourite train journeys in the world Sun Travel's journalists have taken their fare share of train journeys on their travels and here they share their most memorable rail experiences. Davos to Geneva, Switzerland "After a ski holiday in Davos, I took the scenic train back to Geneva Airport. The snow-covered mountains and tiny alpine villages that we passed were so beautiful that it felt like a moving picture was playing beyond the glass." - Caroline McGuire Tokyo to Kyoto by Shinkansen "Nothing quite beats the Shinkansen bullet train, one of the fastest in the world. It hardly feels like you're whizzing along at speed until you look outside and see the trees a green blur. Make sure to book seat D or E too - as you'll have the best view of Mount Fuji along the way." Kara Godfrey London to Paris by Eurostar "Those who have never travelled on the Eurostar may wonder what's so special about a seemingly ordinary train that takes you across the channel. You won't have to waste a moment and can tick off all the top attractions from the Louvre to the Champs-Élysées which are both less than five kilometres from the Gare du Nord." - Sophie Swietochowski Glasgow to Fort William by Scotrail "From mountain landscapes and serene lochs to the wistful moors, I spent my three-hour journey from Glasgow to Fort William gazing out the window. Sit on the left-hand side of the train for the best views overlooking Loch Lomond." - Hope Brotherton Beijing to Ulaanbatar "The Trans-Mongolian Express is truly a train journey like no other. It starts amid the chaos of central Beijing before the city's high-rises give way to crumbling ancient villages and eventually the vast vacant plains of Mongolia, via the Gobi desert. The deep orange sunset seen in the middle of the desert is among the best I've witnessed anywhere." - Ryan Gray Looking for something a bit cheaper? One man who travelled 4,000 miles across the UK by rail says the country's most beautiful train journey takes just 10 minutes and costs £3. Plus, the UK train line 'that time forgot' is crowned one of the best in the world by National Geographic.
Korea Herald
23-05-2025
- Entertainment
- Korea Herald
Aperol Launches Global Campaign to Kickstart Summer 2025
"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture LONDON, May 13, 2025 /PRNewswire/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment. Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character. With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment. The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality. Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets. "At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair." Alexander Kalchev – CEO & CCO – DDB Paris: "This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way." The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025. References: * BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once. ** Trajan Search Listening Platform (2024). About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
Cision Canada
13-05-2025
- Entertainment
- Cision Canada
Aperol Launches Global Campaign to Kickstart Summer 2025
"L'unico. Per tutti" celebrates Aperol's status as the definitive Aperol spritz ingredient and the soul of Italian Aperitivo culture LONDON, May 13, 2025 /CNW/ -- Aperol is raising a glass to summer 2025 with the launch of its new global campaign – a vibrant tribute to its role in turning Aperol Spritz into a global icon. Rooted in Italy's world-famous Aperitivo culture and brought to life in an iconic Italian piazza, the campaign is a vibrant celebration of Aperol's role in shaping the Aperitivo moment. Launching across over 30 countries, "L'unico. Per tutti" is a universal message that reinforces Aperol's place at the heart of social moments and everywhere. Created in partnership with DDB Paris, the hero film captures the journey of an Aperol Spritz being served on a vibrant bar terrace. As the signature orange drink is delivered, its distinctive presence inspires a ripple of recognition, creating what the brand calls the "orange wave" – a playful visual metaphor for the drink's unmistakable character. With its bittersweet, refreshing taste and instantly recognisable hue, Aperol Spritz is the number one cocktail in Italy*, topping Google's spritz searches with over 20.7 million queries in 2024.** Whether enjoyed as a pre-dinner moment or as a social occasion in its own right, Aperol Spritz is often present in settings where people come together to savour time well spent and shared enjoyment. The new campaign also signals the start of summer, capturing the golden-hour magic of Aperitivo time in the place where it all began: the Italian piazza. Shot in the sun-drenched Piazza del Popolo in Ascoli Piceno, Aperol brings viewers in a moment of coming together, unwinding, and sharing flavour, conversation and connection. Long before it became a global trend, Aperol Spritz was a social tradition rooted in Italian life, where piazzas become open-air living rooms and ordering it marks the start of a moment of joyful conviviality. Supporting content features a cast of Aperol "Friends of the House," which is a vibrant collective deeply connected to the brand and embodying the distinctive Aperol energy and lifestyle. These include Alessia Lanza (Italy), HandLuggageOnly (UK), and Kamrad (Germany), whose roles help bring the campaign to life in their respective markets. Andrea Neri – Managing Director House of Aperitifs – Campari Group: "At the heart of this campaign is a celebration of Aperol's unique place in global culture. Aperol has helped a beloved Italian ritual become a global tradition, and today, when people think of a spritz, Aperol comes to mind. With 'L'unico. Per tutti,' we're celebrating the vibrant orange wave that accompanies the connections of friends and communities everywhere. This campaign highlights what makes Aperol distinctive: our colour, our perfect serve, our sociability, and our Italian flair." Alexander Kalchev – CEO & CCO – DDB Paris: "This campaign is all about the vibe of Aperol Spritz. It's about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way." The multi-channel campaign will run across TV, VOD, social media, YouTube, OOH, e-commerce and influencer-led content throughout summer 2025. References: * BVA Doxa, 2024 online study, sample of 1,800 cocktail drinkers 18-55 y.o. at least once. ** Trajan Search Listening Platform (2024). About Aperol: Aperol® is the perfect aperitif, bright orange in colour, but with a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. Aperol was created by the Barbieri brothers and launched in 1919 at the Padua International Fair, soon becoming one of the Italians' favourite aperitif, now taking the world by storm. The original recipe has remained unchanged and a secret to this day. Mixed following the official IBA recipe with Prosecco, a splash of soda water, and Aperol makes the perfect aperitif, Aperol Spritz, the quintessential social signature drink. Aperol is the perfect partner to social connections, a universal language that stays/can be found where people are brought together and multiplies their joyful conviviality.
