Latest news with #HannahIngramMoore
The Guardian
22-07-2025
- Entertainment
- The Guardian
From grifter to guru: Hannah Ingram-Moore's TikTok reinvention is an inspiration to us all
You have to feel for Hannah Ingram-Moore. One or two teensy little mistakes, like using the charity set up in your dad's name – of which you were chief executive on £85,000 a year – to build a now-demolished spa complex at home, or not giving a portion of your £1.5m book deal to charity as promised, and you find yourself on the sharp end of a hate campaign. So unfair. Thankfully, the daughter of Covid hero Captain Sir Tom Moore, who raised £39m for NHS charities by walking 100 laps of his garden in April 2020, still has love and kindness in her heart despite all this. So much so, in fact, that she's generously sharing it with the rest of us. For instance: 'It's easy to waste energy worrying about things you can't control. But here's the truth – your power lies in how you steady yourself.' Or how about: 'When life feels uncertain, which it so often does, let's lead with kindness. It's the one thing we never run out of.' And the sort of advice that's so hard to come by online: 'Trust your instinct, you know more than you think.' Yes, in a parable for our times, Ingram-Moore has reinvented herself as a TikTok resilience coach. The 54-year-old is doling out daily mantras that she calls 'Moore moments' – which is her name and definitely not another example of using her dad for potential commercial gain. There's a podcast, too, in which she interviews people about 'reinvention, resilience, grief, leadership, legacy, pressure and hope' with 'more than a touch of British warmth' – on perfect display when she oh-so warmly asks one woman 'tell us about the horror of the time when your mum was shot during a robbery'. View image in fullscreen In her podcast, she interviews people about 'reinvention, resilience, grief, leadership, legacy, pressure and hope'. Photograph: Hannah Ingram-Moore/YouTube Anyway, the TikTok 'moments' are delivered in bite-size selfie-style videos, in which Ingram-Moore clearly hasn't spent time worrying about trying to control the background noise, or thinking about using her power to steady the camerawork. In one, she's apparently been struck by a flash of inspiration while going up an escalator and had to deliver her wisdom there and then to her audience of 10.7k, who are definitely not hate-following. As apparent 'grifter to guru' narratives go, it's not so far from the sort of spiritual influencers who use the internet to preach joy and self-reflection, while simultaneously building a personal brand. And if you're thinking, 'hang on, I thought Captain Sir Tom's daughter had been cancelled', then you're woefully behind on cancellation culture which, as things stand, seems to mean a few months of criticism before you can forge a new career on the back of all that notoriety and try to connect authentically to the same general public you previously let down. Or, as Ingram-Moore says: 'No one is you and that is your power. You are still writing your story so don't stop now.' Unfortunately for her, the Charity Commission has finished writing its damning report into Ingram-Moore and her husband, Colin. It published the results of its investigation in November last year and found the family had personally benefited from the Captain Tom Foundation, with 'serious and repeated' instances of misconduct and mismanagement, as well as 'misleading' the public. Ingram-Moore called it 'selective storytelling' and said the commission had a 'predetermined agenda'. View image in fullscreen Hannah Ingram-Moore with her late father, Captain Tom Moore, 30 April 2020. Photograph: Emma Sohl/Capture the Light Photography/PA 'The last few years have tested me. The criticism, the judgment, the noise, but here is what I have learned,' she said in one recent TikTok. 'Self-doubt gets louder when you're under pressure. Confidence – that comes from keeping going quietly, consistently, even when people doubt you.' To be fair, she knows of what she speaks. As Ingram-Moore says on her website, advertising her skills as a resilience leader, philanthropist and public speaker (fees on request), she's 'lived it' and can help others with how to 'rebuild trust, control your narrative and emerge stronger' after reputational damage. Certainly, she might prefer that to some of the comments left below the line on her self-help videos. 'Can you give me advice on how to financially benefit from a charity I've set up in honour of a family member please?' says one. 'Can you recommend someone who can build an extension?' asks another. 'You are ridiculous and ignorant,' is her standard reply. 'FACT CHECK: £38.9m went entirely to NHS charities.' As Ingram-Moore puts it: 'You don't have to prove them wrong, you just have to believe in yourself and trust your truth.' Now that's resilience in action.
The Independent
16-07-2025
- Entertainment
- The Independent
Captain Sir Tom's daughter Hannah Ingram-Moore rebrands as TikTok ‘resilience coach'
Captain Tom Moore 's daughter has joined TikTok in a career switch following her misconduct in handling the charitable foundation set up in her father's name. Hannah Ingram-Moore, 54, has rebranded herself into a "resilience coach', dishing out advice under a series called 'Moore Moments' in a play on her and her dad's name. In one video posted on 24 June, she admitted that 'criticism and judgement' over 'the last few years have tested' her. She encouraged her followers to ignore naysayers and 'believe in yourself'. The family of the pandemic fundraiser, who made international headlines when he raised millions of pounds by walking lengths of his garden, have been embroiled in scandal due to the misuse of the funds in the Captain Tom Foundation.
Daily Mail
16-07-2025
- Entertainment
- Daily Mail
Captain Tom's daughter joins TikTok: Disgraced offspring of NHS war hero touts herself as 'resilience coach' in new online venture
Captain Tom 's daughter has joined TikTok as the disgraced offspring tries to rebrand herself as a 'resilience coach' in a new online venture. Hannah Ingram-Moore, 54, has started doling out motivational platitudes online on the social media platform, but not everyone has been impressed with her attempting a revamp. Together with her husband, Colin, 68, the two have been mired in controversy ever since Captain Tom's 100-lap garden walk in 2020 raised £39million for NHS charities and earned him a knighthood Later that year, his memoir, Tomorrow Will Be A Good Day, was published, where he wrote in the prologue that it was 'a chance to raise even more money for the charitable foundation now established in my name.' Following Captain Tom's death in 2021, the couple were blasted when the charity watchdog uncovered 'repeated failures of governance and integrity', and found they had pocketed more than £1million in his name from links to the Captain Tom Foundation. The couple even put charity money into building an unauthorised spa in their garden, which was later ordered to be demolished. Now, with her credibility in tatters, Mrs Ingram-Moore has taken to TikTok in an apparent attempt to cleanse her image and rebrand herself, posting videos under the title 'Moore Moments'. In these she delivers bite-sized motivational talks and explains how she's had to rise above the criticism and challenges she's faced. In one of the videos, she said: 'It's Hannah with "Moore Moments". 'The last few years have tested me. The criticism, the judgement, the noise, but here is what I have learnt. 'Self-doubt gets louder when you're under pressure. Confidence that comes from keeping going quietly, consistently, even when people doubt you. 'You don't have to prove them wrong, you just have to believe in yourself and trust your truth.' But critics aren't buying with many taking to the comments section to take aim at her, with one saying: 'You've absolutely no shame!!!' Another one said: 'What are you doing, no one likes you' Another added: 'Sounds like you have convinced yourself of your version of the "truth"...' In another video shared on Father's Day, she said: 'Happy Father's Day to our fathers. The dads, the papas, the daddies, whoever they are to you. 'I hope you all had a wonderful day. And of course I miss my father who brought us so much joy but I remember the wonderful memories even today as the dogs that he knew that are still in our lives come running up to me and give me a kiss and a cuddle. In another video, where she is standing in front of a picture of Captain Tom, she said: 'Hey everyone, we're busy here at the Captain Tom Foundation, planning for the Captain Tom Day, showing the power of connection to the generations and supporting our wonderful ageing population. Please follow us, please support us, love to you all.' 'We have been rescuing dogs for 20 years and they brought my father so much joy. I feel that every day. For all of you who are missing your father, I feel your pain. Let's remember the great things. With love.' This triggered one user to blast her, saying: 'You have a cheek, poor captain Tom would be mortified knowing what it's been proven you have done with the money. RIP Captain Tom' In another video, where she is standing in front of a picture of Captain Tom, she said: 'Hey everyone, we're busy here at the Captain Tom Foundation, planning for the Captain Tom Day, showing the power of connection to the generations and supporting our wonderful ageing population. Please follow us, please support us, love to you all.' This quickly triggered a wave of comments, with one saying: 'Awful [you're] using his legacy to get rich the truth will out' Another added: 'How many holidays this year?' She also filmed a video where she is watching the Six Nations Wales V England. She said: 'Here I am in Cardiff. Wales - England. England leading eight points nil. But you know what the Welsh can do. Lets see' In January, they erased the walking veteran's name from the charity set up in his honour. And they've faced money troubles ever since, with the price of their Bedfordshire family home, where Captain Tom completed his famous walk, slashed three times from £2.25million to £1.95million, as they desperately try to sell it A critical report published by the Charity Commission in November last year found that the Ingram-Moores benefited 'significantly' through their association with the high-profile Captain Tom Foundation and were guilty of 'serious and repeated' instances of misconduct, mismanagement and failures of integrity - among them the book deal. The public had been 'misled', said the damning report, when buying items they thought would benefit the Captain Tom Foundation, which was set up in May 2020 to carry on raising money for charity after the success of his sponsored walk. Questions were first raised in February 2022 when it was reported that £240,000 of the charity's £400,000 expenditure went on fundraising and admin costs and £50,000 of 'reimbursed expenditure' was paid to companies controlled by the Ingram-Moores. The Charity Commission was told that the £1.47 million book advance was paid to Club Nook, the private company set up by the couple in April 2020. Only £18,000 - £1 a copy from sales of the first book - went to the charity. Accounts for Club Nook filed with Companies House showed that their financial fortunes had also collapsed. It has net current assets of just £149. The previous year this figure stood at £336,300. Meanwhile, in accounts to April 2024, the company owes creditors £67,000. Its liabilities are recorded as standing at £19,246 net, where in the year to April 2023 they stood at £106,104 in the black. In 2022, she and her husband refused a request by the Charity Commission to 'honour the commitment' made by Captain Tom in his foreword. They were twice asked to 'rectify matters by making a donation to the charity' but declined both times. The Commission produced a 30 page report said that Mrs Ingram Moore had been 'disingenuous' in her denials of personal benefit. She was paid £85,000 a year as CEO of the charity before stepping down. The Ingram-Moores released a statement accusing the charity watchdog of a 'predetermined agenda' and of 'unfairly tarnishing' their name. The Ingram-Moores further sparked fury when in August 2021 they used the charity's name to apply for planning permission for an indoor swimming pool building in the grounds of the family's Grade II-listed home. Initially approved by Central Bedfordshire council, largely because of its supposed charitable purposes, the family went on to build a larger structure, containing a pool, spa, kitchen and toilets. They removed references to Captain Tom in a retrospective application for the changed structure, later telling the Charity Commission inquiry that its original inclusion was 'an error' and that they were both distracted because they were 'busy undertaking global media work'. They were later ordered to remove the complex, which was demolished in February 2023.
The Sun
15-07-2025
- Entertainment
- The Sun
Captain Tom's shameless daughter stoops to NEW low cashing in on dad's death again after pocketing £1.5m from charity
YOU'VE got to hand it to the disgraced daughter of Captain Tom - she's undoubtedly inherited his genes when it comes to refusing to quit. But where his resilience inspired £39m of pandemic -busting fundraising, Hannah Ingram-Moore continues to brazenly cash in on his name for her own self-gain. 11 11 11 Twenty months on from the humiliation of being branded a cheat who fleeced Tom 's charity, she has remodelled herself from a 'life coach' to a 'resilience coach' and is peddling her bizarre philosophies on TikTok. I broke the story that engulfed Ms Ingram-Moore and her husband in scandal - revealing a secret luxury spa built shamelessly in Tom's name to bag council permission. Last year, the pair were outed by The Charity Commission for pocketing a £1.5million book advance, then giving none to his charity. As much as anyone, I was fascinated to see how she had re-branded herself to yet again profit from her dad's legacy. Hannah's most shameless TikTok vids, coined 'Moore' Moments, are a deliberate and blatant pun on her dad's name. Designed to be inspirational, the 'Moore' Moments contain throw-away wisdom. The pick of them being when Hannah bizarrely rides a shopping centre escalator and urges followers to show 'kindness... It's the one thing we never run out of." Another 'Moore moment' recorded just last month suggests she has doubled down on her never-ending lack of self-awareness. "The last few years have tested me," she says. "The criticism, the judgement, the noise. But here is what I have learnt: self-doubt gets louder when you are under pressure. "Confidence, that comes you from keeping going quietly, consistently, even when people doubt you. Capt Tom's shameless daughter doubles down & denies pocketing £1.5m on GMB "You don't have to prove them wrong. You just have to believe in yourself.' Far from ignoring her troubled past - she now appears to be cashing in on it, writing on her website: "You don't need another advisor; you need a Resilience Leader who has walked it, who knows what it's like to feel pressure and still move forward.' And, to an extent, she is right. Few people can claim to have encountered the storm of public anger she has faced in recent years. But does that qualify her as a public speaker? Hannah seems to think so. She claims she is 'one of the few speakers who can speak openly and honestly about reputational damage—how to handle it, recover, and ultimately turn adversity into an opportunity for reinvention." She ironically even tells visitors to that 'sincerity' has been the secret of her success. But despite her upbeat TikTok and website content, her critics don't appear to be buying it. Hannah's seeming total immunity to public opinion continues to infuriate social media users as she drops into their feeds. "You say it with such conviction, you're an inspiration to all of us aspiring con artists,' blasts one. "Can you recommend someone who can build an extension?' quips another. Away from the online world, the reality of Hannah's situation appears less settled and serene than her posts would have you believe. After 15 months, she has been unable to sell her seven-bed Grade II mansion - despite using Captain Tom's image in the brochure literature. At least £300,000 has been knocked off the price, and it has been taken off Rightmove, although it remains for sale with a local agent. Earlier this year it was reported the family firm Club Nook was teetering on the verge of collapse with just £149 on the books, in a further blow. 11 11 Ms Ingram-Moore has made fresh attempts to cash in on the Captain Tom name, releasing a £22 book about her experiences on Amazon. It yet again name-checks her national hero dad and will be the first of ten, she claims. Neighbours - who now have no contact with the family - remember Hannah as the woman who flagrantly ignored council orders and built an eyesore spa building in her garden. And when she appealed the decision to tear down the new build her reason infuriated them even more - she didn't want to put back the tennis court that had stood there before. 'She does my head in' These former friends are only too aware of Hannah's incredulous online musings. 'She does my head in," one said. "She's just a reminder to us all of so much bad feeling and embarrassment. We want to remember Tom and his garden for the remarkable achievements. Not everything turning sour.' Asked about Hannah's TikToks the neighbour added: 'None of these things she says make any sense.' And a scroll through Hannah's clips quickly reveal the source of their confusion. In one video, she baffles viewers from a plane seat, saying: "No-one is you, and that is your power. You are still writing your story, so don't stop now." How Captain Tom united the nation April 2020 - Captain Tom Moore begins his fundraising effort to walk 100 laps of his garden before his 100th birthday with the aim of raising £1,000 for the NHS April 14 - The war veteran smashes his initial target with £1million donated by mid-morning - rising to £2million just hours later April 15 - More than £7million is donated by over 340,000 supporters as celeb's praise his heroic effort April 16 - Captain Tom completes his 100 laps and vows to keep going if people are donating. He receives support from the Prime Minister and Royal family for his incredible achievement April 24 - The veteran becomes the oldest person to top the charts with his cover of You'll Never Walk Alone with singer Michael Ball April 30 - The hero's fundraising page reaches £32million as he celebrates his 100th birthday. A military flypast honours his birthday milestone and he is made a honorary colonel July 17 - Captain Tom receives a knighthood from the Queen in a special engagement held just for him September - He signs a deal to film a biopic of his incredible life and writes bestselling autobiography, titled Tomorrow Will Be A Good Day October 5 - Captain Tom becomes one of the country's oldest podcasters with the launch of a series to tackle isolation among older people December - He celebrates Christmas with his family on a bucket list trip to Barbados January 31, 2021 - His family reveal he has been admitted to hospital with pneumonia and Covid February 2, 2021 - Captain Tom passes away aged 100 following a Covid battle. In another clip - ridiculed by laughing locals - she advises from a park: "Trust your instinct. You know more than you think." One neighbour, clear on the source of Hannah's problem, blasts: 'It's so cringe-worthy it's laughable. 'Her problem was exactly that she trusted her instincts. She listens to them too much. Maybe if she had filtered them with some self-control she wouldn't have gotten herself in such a mess.' Beloved Sir Tom raised £38.9 million for the NHS, including Gift Aid, by walking 100 laps of his garden before his 100th birthday at the height of the pandemic. He was knighted by the late Queen during a unique open-air ceremony at Windsor Castle in summer 2020. The Charity Commission opened a case into the foundation shortly after the 100-year-old died in 2021. 11 It then launched its inquiry in June 2022. Hannah's earliest TikTok clips date back to the same time - with her appearing in front of a portrait of Captain Tom in her first video. In another early clip, Hannah tearfully told: "I still find it hard to believe how it all unfolded. Looking back now.' Tone deaf But neighbours roll their eyes at what they simply see as yet more hypocrisy and opportunism. By 2024, the Charity Commission found the family had plundered Captain Tom's memory for their benefit - pocketing £80,000 in costs and an £85,000 nine-month salary for Ms Ingram-Moore as charity CEO as well as their cut of the £1.5million book deal. They potentially pocketed thousands more in gin, book and merchandise royalties, although no figures have been revealed. But none of that appeared to humble Hannah. After the Charity Commission report was revealed, the Ingram Moores ranted they had been treated "unfairly and unjustly", and accused the Charity Commission of "selective storytelling" with a "predetermined agenda". At the same time Hannah's website continued to advertise life-coaching packages starting from £1,450. After our reporting revealed this, brands quickly distanced themselves from her. Royal grocers Fortnum and Mason and watch giant Swatch both cut ties and ordered her to take down logos from her website. Fashion chains Laura Ashley and Gap both took action. So what of Hannah Ingram Moore's future and hopes for TikTok success? 'No idea,' comes the reply most frequently from locals. The anger and frustration she has made herself a lightning rod for seem to show no sign of abating, however. One critic fumed: "The good name and what he achieved, your greed destroyed his memory." I can't believe she's spouting this nonsense. A disgrace to her father,' another said. What is undoubted, however, is that Hannah steadfastly keeps going - just as her father, Captain Tom, completed his famous walk around the garden the family shared. A clue to her resilience perhaps might lie in her most recent TikTok post, where she tells anyone who will watch "focus on what you can control, not what you can't' as she walks down a street. After her undoubted rollercoaster that perhaps, finally, represents good advice for her to move on. But critics say that is exactly the attitude that prevents her showing any remorse. Under every criticism on TikTok Hannah continues to write: "NHS Charities got £38.9m - fact check." So will her Moore Moments take-off online? So far the reaction suggestions no. As one viewer wrote: 'Awful you're using his legacy to get rich, the truth will out. No moment's best with you." Another added: "You would think she'd want to keep a very low profile, but instead she's passing herself off as a wellness guru. She certainly has a sense of humour." One particularly angry TikToker summed up the mood online, blasting: "Waiting for you to stop trying to connect to the general public. 'You are tone deaf to the voices of the country who feel you let them down. What we can control is when we buy a book with 100% going to the NHS. 'We feel betrayed as you and yours got the cut. You know the truth. Try to move away from social media, it is better for you and yours in the long term." Neighbours' hopes remain more simple: that when the Ingram-Moore's finally sell their home and move on, the village of Marston Moretaine, in Bedfordshire, will be left with the legacy of Captain Tom to cherish as its own. Still, "you won't catch me taking life coaching advice from her" confirmed one villager. Ms Ingram-Moore has been approached for comment. HANNAH'S COMMENT "It's ok the Trolls and Haters are fuelled by their own anger and envy. I have long come to terms with the fact they believe the twisted facts and conflated timelines they have been fed. "I don't imagine facts and I know the truth. There are so many good people, I believe in them. Thank you again for your kind and thoughtful words." To another she replied: "Thank you so very much; NHS Charities got the entire £38.9m. The MSM have used me as clickbait with twisted facts and conflated timelines! I have made peace with the lies as I know the truth and I am grateful every day for wonderful people like you. "I feel so sorry for you for your awful behaviour and assumptions - twisted lies in the MSM - go and fact check."
BBC News
08-07-2025
- Business
- BBC News
Captain Tom probe did not dent trust in charities
Trust in charities remains relatively high despite an inquiry that found "mismanagement" of the Captain Tom Foundation by members of his family, a watchdog has Sir Tom became a household name during the first Covid-19 lockdown, raising £38.9m for NHS charities at his home in Marston Moretaine, Bedfordshire.A separate charity was created after he died - the Captain Tom Foundation - but a Charity Commission report found that trustee and daughter Hannah Ingram-Moore and her husband had misled the family previously said they would not appeal against the findings, but they "fundamentally disagree with the conclusions reached by the Charity Commission". The watchdog said despite strong public awareness of the investigation, annual research showed "overall trust in charities has not been impacted and has remained stable".It added the Captain Tom charity inquiry was one of the main reasons why people said they were aware of the commission, and could have increased positivity towards the watchdog. The millions raised by Sir Tom and donated to NHS Charities Together before the foundation was formed were not part of the commission's eyebrows were raised at the £1.47m book deal and an £18,000 awards ceremony appearance fee that were among the financial benefits Hannah and Colin Ingram-Moore enjoyed through their links to the Captain Tom Ingram-Moore maintained to the BBC that her father wanted the family to benefit from the book deal. The commission said its annual research showed people were more likely to trust a charity than banks, police and the ordinary person in the levels of trust in charities dipped slightly by 1% to 57% this year, while low levels of trust rose to 10% from 9% last year - although the commission said such small percentage changes were not statistically two thirds of people (64%) of those surveyed said they believed most of the money raised by charities went to the end cause, up 7% on the previous year.A commission spokesperson said: "Despite some high-profile examples of charity wrongdoing over the last year, these results suggest the public are well aware such instances are very rare."This points to the benefits all charities gain from effective, visible regulation, which gives the public confidence in supporting registered charities with their money and time."However, the proportion of people donating to or fundraising for charity fell from 62% in 2020 to 48% in 2024, the commission the same time, the percentage of people receiving help from charitable organisations rose from 3% to 9% over that four-year period. Follow Beds, Herts and Bucks news on BBC Sounds, Facebook, Instagram and X.
