Latest news with #HappiestBaby
Forbes
6 days ago
- Business
- Forbes
Snoo Sale: The Smart Bassinet Our Editors Swear By Is 20% Off
If you're an expecting or new parent, chances are you've considered the Snoo Smart Sleeper Bassinet. It's amassed a cult following thanks to its ability to lull babies to sleep and keep them dozing for hours. Right now, it's discounted during Happiest Baby's current Snoo sale, with a 20% markdown available through June 15. Plus, if you're shopping for extras like swaddles or sleep sacks, the retailer is offering 30% off additional accessories. There's a major Snoo sale happening right now. Here are all the details. Sleep is precious, especially for new parents. I know that I would have paid anything to get a little extra rest during those first few colicky months with an infant. The Snoo was designed with all the right features to ease stress for both you and your baby during this new chapter. Read on to learn more about this top-rated smart bassinet, and how to score a discount on one of our parenting team's most recommended models. Happiest Baby After testing 10 top models, our writer (and mother of five) picked the Snoo bassinet as the best bassinet overall. Several features earned it the top spot, including the smart motion and sound response that gently rocks your baby at a customizable speed. It also swaddles them securely on their backs and provides varying levels of white noise to lull fussy babies back to sleep—our tester found their baby fell asleep faster in the Snoo compared to other smart bassinets. Not only is it incredibly easy to set up (just snap the legs into place), but the built-in weaning feature helps ease the transition into a crib when the time comes. If the price of the Snoo has always given you pause, this Father's Day promotion is your chance to score the smart bassinet for less. It only goes on sale a few times a year, so it's never a bad idea to take advantage of these rare deals. For context: The last available discount was back in February, when it was 40% off. While the current markdown is less enticing than the previous one, the Snoo is a particularly smart investment if you're having your first baby soon. However, if you're just starting to research bassinets, it might be worth holding out for a deeper discount. The 20% off deal will be live through June 15, giving you ample time to make a decision. If you don't want to fully commit to purchase, another great option is a Snoo rental. You can rent the bassinet for $159 per month or pay $469 for a six-month rental—a significant discount for those not interested in owning a brand new model. Do Doctors Recommend The Snoo? You should speak with your pediatrician to discuss your infant's specific needs if you want a doctor's opinion. That said, the smart bassinet is recommended by some doctors. The Snoo was not only created by a pediatrician, Dr. Harvey Karp, but the brand also claims it is used in over 150 hospitals across the world. In 2023, the FDA also approved the Snoo as a Class II medical device. For more information, Snoo has a blog where it discusses criticisms and cites national studies and scientific claims for the smart bassinet. Will Insurance Pay For A Snoo? It depends. While Snoo was granted a FDA De Novo Authorization as a Class II medical device in 2023, the brand does not have an official claim form or billing code for insurance reimbursement. However, several shoppers claim their insurance was willing to cover costs. Reach out to your insurance provider to find out if it's willing to cover some or all of your Snoo purchase. Can I Sell My Snoo Back To Happiest Baby? No. While the brand accepts donations of used Snoos for its Certified Pre-Loved program, it does not buy back its smart bassinets. You can return your Snoo within 30 days for a refund, but keep in mind that a pre-loved model will incur a $199 restocking fee.
Yahoo
26-03-2025
- Entertainment
- Yahoo
Happiest Baby Apologizes for Requesting Return After Baby's Death
Originally appeared on E! Online The Happiest Baby company is taking accountability. Four months after influencer Brooklyn Larsen and her husband Tanner Larsen tragically lost their son Rocky right before his birth, the Happiest Baby brand sparked backlash after allegedly asking her to return a $1,700 bassinet they had sent her in exchange for tagging them in related content. In response, the brand has issued a formal apology. "We cannot express more emphatically our deepest sympathy for what she and her family have been through following the loss of her son," a spokesperson for Happiest Baby told Today in a March 24 statement. "What was intended to be an effort to provide assistance clearly was a mistake that added to Brooklyn's grief, for which we are truly sorry.' 'We have taken internal steps to make sure it never happens again,' the statement continued. 'What Brooklyn faced was a tragedy beyond comprehension, and we are heartbroken for her loss.' E! News has reached out to Happiest Baby and Brooklyn's rep for comment but has not heard back. More from E! Online Katie Thurston Fears Cancer Has Reached Stage 4, Treatment Paused After Spots Found on Liver Ben Affleck Breaks Silence on Jennifer Lopez Divorce Brett Gardner's Family Fell Ill After Eating at Restaurant in Costa Rica Hours Before Son's Death According to the So You Think You Can Dance alum's sister Kenna Bangerter, Happiest Baby requested the bassinet's return after Brooklyn informed them she was unable to provide the content they had agreed upon in their promotional agreement. Outraged on Brooklyn's behalf, Kenna went on to share her story on social media. 'Super disappointed in a certain brand during this unimaginable time for my sister,' Kenna wrote on a since-expired Instagram Story. 'After sending an email regarding the content she wasn't able to send—because her baby passed away. They demanded she send the bassinet back. The empty baby bassinet, still sitting next to her bed. Because she didn't 'deliver the content.'' 'I want you to think about why she couldn't deliver the content,' she continued. 'I'm absolutely disgusted by a BABY brand who promotes support for moms & babies—that doesn't even have the decency to give her the space to grieve the bassinet she never got to fill.' After all, Brooklyn—who is mom to son Rome, 4, from a past relationship—was mourning the incredibly tragic loss of her baby boy after experiencing a stillbirth, having also previously suffered a miscarriage in December 2023. 'Our hearts are completely shattered,' Brooklyn, 29, and Tanner, 30, wrote in a joint November Instagram post. 'Our perfect little boy didn't make it. Late Sunday evening, at 40 weeks and 2 days, Brooklyn went into labor on her own. We arrived at the hospital, full of excitement, only to be told the devastating news that they couldn't find his heartbeat.' 'We were blessed to spend the next 12 precious hours with him, surrounded by our family, pouring all of our love into him,' the couple continued. 'We can't fully express the depth of the pain we feel losing our son and Rome losing his little brother.' (E! and Today are both part of the NBCUniversal family.) For the latest breaking news updates, click here to download the E! News App
NBC News
25-03-2025
- Entertainment
- NBC News
Popular baby brand apologizes after asking mom mourning baby's death to return SNOO bassinet
A popular brand is facing backlash after asking an influencer to return a bassinet when her baby died. Last year, "So You Think You Can Dance" alum Brooklyn Larsen was gifted a $1,700 SNOO smart bassinet in exchange for tagging the company, Happiest Baby, in any related content she shared. Larsen's sister, Kenna Bangerter, wrote in a since-expired Instagram story that the company "demanded" she return the equipment after her son, Rocky, died right before birth in November 2024. Bangerter said the request was made because Larsen was no longer able to fulfill the promotional agreement. "I want you to think about why she couldn't deliver the content," Bangerter wrote. "I'm absolutely disgusted by a BABY brand who promotes support for moms & babies — that doesn't even have the decency to give her the space to grieve the bassinet she never got to fill." Bangerter said that other brands have treated Larsen's situation with "grace & empathy and not like a transaction." A spokesperson for Happiest Baby tells in an exclusive statement that the company "sincerely" apologizes for the "misguided and ill-conceived communication" sent to Larsen's management from one of its team members. "We cannot express more emphatically our deepest sympathy for what she and her family have been through following the loss of her son," the statement reads, in part. "What was intended to be an effort to provide assistance clearly was a mistake that added to Brooklyn's grief, for which we are truly sorry. We have taken internal steps to make sure it never happens again. What Brooklyn faced was a tragedy beyond comprehension, and we are heartbroken for her loss." Larsen and Bangerter did not respond to a request for comment from TODAY. Many people, including fellow SYTYCD alum Witney Carson and Allison Kuch, have been leaving messages on Happiest Baby's social media accounts expressing their outrage. "Very disappointed in your brand and the way you have handled the situation with Brooklyn. Be better for future mothers. Lost me as a customer and supporter," Carson wrote. Added Kuch, "Disgusted by the lack of human compassion & empathy." Happiest Baby was founded by Dr. Harvey Karp, a pediatrician and child development expert, widely known for his methods of soothing babies. Karp's SNOO uses gentle rocking motions and white noise to mimic the calming effects of being in the womb. To mark the three-month anniversary of Rocky's passing, Larsen posted a tribute on Instagram in February. "I wake up every day, and for a few seconds, there's a sense of bliss before it hits me — he's gone. Rocky wasn't just in my head. He was here; I birthed him, and now he's gone. People's worst nightmare is my everyday reality," she shared. Larsen expressed deep gratitude for the outpouring of support her family has received, and concluded her post by celebrating what she called a "small" win. "Ordering my drink today, the worker asked for my name for the order, and I so naturally and quickly said 'Rocky.' She looked up at me with the biggest smile and said, 'That's the coolest name,'" Larsen wrote. "I smiled and said thank you; it's my son's name. I might start using his name more like that — it felt nice."
New York Times
19-03-2025
- New York Times
Tech for Babies Is Booming. Here's What One Parent Found Helped the Most.
Last spring, when my wife and I were preparing to welcome our first child, we started a list of baby gear — a rite of passage for parents. The difference with our list, or so I thought, was that it would contain only the best stuff because it was vetted by me, a tech columnist with 20 years of experience testing products. After our baby arrived in the summer, I learned I was wrong. It turns out there is no best baby gear, because what worked for other parents often didn't work for us. Even though I had picked a top-rated stroller, its wheels were inadequate for our neighborhood's pothole-riddled streets. The electronic bottle warmer listed as a must-have by many Redditors was too slow at heating up milk for our vocal newborn. The Snoo, the $1,700 robotic bassinet with a cult following, did nothing to lull our little one to sleep. Now past the sleepless nights of the newborn phase, my wife and I wound up with a well-rested, content child. What helped, in part, was pivoting to a different approach with baby gear, analyzing our particular problems as new parents and looking for ways to solve them. My highs and lows with baby tech may not be every parent's experience. But the lessons I learned from my misadventures, from internet-controlled night lights to nanny cams, should be universally applicable. Here's what to know. Knowledge triumphs over fancy gizmos, including Snoo When our daughter was first born, she snoozed effortlessly in a no-frills bassinet I bought from another parent through Facebook Marketplace. But when she turned about 3 months old, she began loudly protesting naps. That made me consider the Snoo, the chicly designed white bassinet that automatically sways and plays sounds to soothe a fussy baby. Among parents, the Snoo is a polarizing product not just because of its price ($1,700, or $160 a month for rental). Several of my friends with the privilege of owning one called the device a godsend that saved them from the brink of insanity. Others said their child hated it. I had read the book about soothing newborns written by the Snoo's creator, Harvey Karp, so I wanted to give it a shot. Fortunately, a friend lent me a Snoo. I downloaded a companion app and paid a $20 subscription for access to some of its extra perks, including a rocking motion that mimicked the bumps and jostles of riding in a car. My baby was initially unfazed when we strapped her in. But when she started crying and the bassinet reacted by swaying and playing white noise, she cried even louder. After a few weeks of experimenting, we reverted to her old-school bassinet. A spokeswoman for Happiest Baby, the company behind Snoo, said it was ideal to acclimate babies to the product as soon as they were born because it simulates the movements and sounds a baby experiences inside a mother's womb. However, the company advertises Snoo as suitable for babies up to 6 months of age, and my daughter fit this criterion. The tech that eventually helped? E-books. One late night, I downloaded a $14 e-book by a pediatrician about infant psychology and sleep. I began to understand why my 3-month-old was fighting sleep and how to anticipate when she would need a nap. We tried the book's methods, and within a few weeks my baby began napping regularly and sleeping through the night. Knowledge is more powerful — and cheaper to access — than a fancy bassinet. The best tech helped parents with broken brains My wife and I found the most useful baby tech to be smartphone apps that helped us process information in our sleep-deprived state. The free app Huckleberry, a tool for parents to log bottle feedings, diaper changes and sleep durations for their babies, was crucial for my wife and me to communicate the baby's needs with each other when we took turns working shifts. It also provided useful data for our pediatrician. Also helpful was the Centers for Disease Control and Prevention's free Milestones app, which shows a checklist of a child's expected developmental milestones at each age, such as learning to roll at 6 months. When she was about 7 months old, our daughter began to crawl. We could no longer take our eyes off her, so we shifted to consuming more parenting literature through a different medium: audiobooks. Single-task baby tech is unnecessary Lots of popular baby tech are gadgets that serve a single purpose. The $60 Hatch Rest, a night light that plays white noise, is a product on many parents' lists of must-haves for helping babies sleep. The $250 Nanit Pro, a webcam that can alert you to a baby's movements and cries, is another. So is the $50 Philips Avent electronic bottle warmer, which heats up a bottle of refrigerated milk with the press of a button in a few minutes. I received all of those products as gifts through our registry. Though I liked using them, I ultimately realized other products I already owned could accomplish the same tasks. This is not to say that any of the aforementioned products won't work well for another parent. But the problem with the premise of the best baby gear is that it requires any two infants to be alike, which is rarely the case. It's best to start with getting to know your baby before starting a list, rather than the other way around.
