5 days ago
PUMA and OPEN YY Blend Sporting Heritage with Streetwear Sophistication in Second Collab Collection
Summary
PUMAand Seoul-based fashion labelOPEN YYhave unveiled their second collaborative collection, breathing new life into the iconic H-Street sneaker and offering a range of elevated apparel. This partnership seamlessly merges PUMA's athletic heritage with OPEN YY's distinctive, feminine-edged streetwear aesthetic.
The centerpiece of the collaboration is the reimagined PUMA H-Street sneaker, a track & field icon from 2003 with roots in the late 90s Harambee spike. OPEN YY elevates the silhouette with premium nubuck overlays, open mesh underlays for breathability, and a detachable dual-branded tongue for versatile styling. It will be available in three clean colorways: beige, blue, and white.
Beyond the footwear, the collection features a range of 'elevated apparel' designed to blur the lines between performance and style. This includes running vests, tailored shorts, and minimalist sleeveless tops, merging utilitarian design with a feminine edge. The campaign, which saw an initial launch event in Seoul attended by PUMA ambassador Rosé, emphasizes movement, light, and self-direction, showcasing how the collection seamlessly blends with daily life.
The full collection is set to launch globally on June 10, 2025online.
