Latest news with #HardenVol9
Yahoo
4 days ago
- Entertainment
- Yahoo
NBA star James Harden gifts Vol 9 'Dynamo' signature shoes ahead of release to Houston Dynamo squad
Solar Orange colorway pays homage to Dynamo Each player received personalized pairs The special edition shoes officially release on July 26 WHAT HAPPENED NBA superstar James Harden arranged for his yet-to-be-released adidas Harden Vol 9 "Dynamo" signature shoes to be delivered to the Houston Dynamo squad on Saturday. The LA Clippers guard, who spent nine seasons with the Houston Rockets, provided the specially designed footwear to each team member ahead of the shoes' public release. The colorway directly references the Houston Dynamo's iconic orange kits, creating a tangible connection between Harden's basketball legacy in the city and its professional soccer team. Harden himself is a co-owner of both the Dynamo and the NWSL side, the Houston Dash. WHAT THE HOUSTON DYNAMO POSTED THE BIGGER PICTURE The collaboration between Harden and the Houston Dynamo represents the NBA star's ongoing connection to the city where he became a household name, despite now playing for the Los Angeles Clippers, while keeping his ownership with the program alive and well, too. The Solar Orange sneakers feature Core Black adidas stripes and Collegiate Purple accents on the outsole pivot points, offering a similar colorway to that of the Dynamo and Dash brands. WHAT'S NEXT? The Adidas Harden Vol 9 "Dynamo" colorway will officially release to the public on July 26. The Dynamo, meanwhile, take on Tigres in the Leagues Cup on Tuesday.
Forbes
05-06-2025
- Business
- Forbes
Jalen Williams' adidas Harden Vol. 9 PE To Release Amidst NBA Finals
adidas Harden Vol. 9 | Jalen Williams PE adidas PR As the Oklahoma City Thunder attempt to win a championship, rising star Jalen Williams will play a key role. The 24-year-old is Oklahoma City's second scoring option alongside Shai Gilgeous-Alexander and has already earned All-NBA status in just his third NBA season. But Williams' success goes beyond his play on the court. A fashion icon off the court and an adidas athlete, he has been wearing his own Harden Vol. 9 PE since February. The shoe itself features Williams' signature logo on the heel and his jersey number on the tongue. A vibrant colorway inspired by the 90's TV show Pinky and the Brain — Williams' favorite childhood cartoon — it's been a shoe that hasn't been available to the public, until now. adidas Harden Vol. 9 | Jalen Williams PE adidas PR The adidas Harden Vol. 9 'JDUB' is officially releasing on Friday, June 6 for $160, exclusively on adidas' website, select adidas stores, and select retailers. This release will come right after Game 1 of the NBA Finals. Williams first debuted his unique shoe on-court while playing against his brother, Utah Jazz rookie Cody Williams, as both wore a pair while going head-to-head. It was a special moment that was encapsulated by the brothers matching up for the very first time. From there, other players including OKC teammate Lu Dort and even James Harden himself have worn Williams' PE in recent months, which speaks to how significant this milestone is. Williams has been a featured adidas athlete since being drafted into the league. From day one, he's been put in a position to build his personal brand and status which has led to this moment. 'Charisma, personality, fashion sense — that alone drew us to him. But then his measurements were insane,' Cam Mason, Director of Sports Marketing for adidas Basketball recalled when thinking back to initially signing Williams. 'His charisma gives him the confidence, so that's why he's in a place he's at. He has so much influence and so much persona. He can connect with anybody.' Building his brand has been carefully mapped out since Williams joined adidas. There's no skipping steps when it comes to ascending alongside a shoe brand, but the Thunder star has able to do great things off the court. 'It's like, how do you continue to build your brand? First step is getting you into campaigns. We got him in a lot of lifestyle campaigns,' Mason said of Williams' journey. 'What's next? Let's get you a PE. What are you into? What's your persona?' adidas Harden Vol. 9 | Jalen Williams PE adidas PR While this PE isn't a signature shoe, it is a signal of just how quickly Williams is rising among the NBA ranks. Having a PE for any shoe is a significant accomplishment as he works his way toward a potential signature shoe with adidas in the future. Only the best players in the world earn that honor, but with the trajectory the Thunder swingman is on, it's not out of the question. He earned his first NBA All-Star nod and was also on an All-NBA and All-Defensive Team for his accomplishments in the 2024-25 campaign. Furthermore, his status off the court when it comes to fashion and pop culture only enhances his case for being next in line for a signature sneaker in the future.
