Latest news with #HarmeekSingh
Mid East Info
a day ago
- Business
- Mid East Info
Plan B receives highest honour from the President of Seychelles for organising FIFA Beach Soccer World Cup 2025 in Seychelles
Dubai-based branding, marketing, advertisement and event management conglomerate Plan B Group has received a State Award from the President of Seychelles for successfully organising the FIFA Beach Soccer World Cup 2025 held in Seychelles in May. Wavel Ramkalawan, President of Seychelles, honoured Mr Harmeek Singh, a serial entrepreneur and Chairman of Plan B Group for his leadership in organising such a high-profile global sporting tournament as FIFA Beach Soccer World Cup 2025, by handing over the award at his office. With this, Plan B, an award winning events and marketing agency delivering world-class events and experiential campaigns for some of the world's best known brands, becomes the first UAE organisation to achieve such a great honour. Plan B Group was selected to deliver the full operational setup for the FIFA Beach Soccer World Cup 2025 in Seychelles – the first FIFA event hosted in the country, after Plan B's success in organising the same event in Dubai in 2024. Its scope of work included the design, build, and management of the beach stadium, including modular grandstands, athlete facilities, broadcast infrastructure, and hospitality zones. Despite the logistical complexities of operating on an island, Plan B ensured FIFA-standard quality across every layer — from sand treatment and seating layouts to LED integration and ceremonial areas. It also supported the Local Organising Committee (LOC) with operational planning, signage, and fan area management. This landmark project showcased its ability to work in new geographies while upholding global event excellence. The tournament was praised for its delivery and the legacy it left for sport tourism and youth development in Seychelles. Plan B Group had earlier played a pivotal role in organising the FIFA Beach Soccer World Cup 2024 in Dubai – an event that solidified the UAE's reputation for hosting elite tournaments. It spearheaded the construction and operation of a unique beachfront stadium at Dubai Design District (d3), creating a custom sand arena in just 25 days. The venue featured a massive LED screen for close-up action replays, a plush VIP hospitality area, and a fully equipped media center, al built to FIFA's international standards. 'I am writing this letter to recommend the services for Plan B Events LLC as a sports events organiser and management company based on their critical and invaluable support provided during the hosting of the FIFA Beach Soccer World Cup 2025 held in Seychelles from the 1st to 11th May 2025,' Billy Rangasamy, Seychelles Minister of Land and Housing, said in a letter. 'Plan B Events LLC is one of our key partners providing both direct and indirect support across the tournament from infrastructure requirements, to entertainment management as well as the branding and marketing of the event. Their dedicated teams of professionals were critical in ensuring that new records were set for attendance, merchandising revenue and worldwide viewership for a FIFA Beach Soccer World Cup.' Led by multiple award-winning entrepreneur Harmeek Singh, Plan B offers 360 degree marketing and operations solutions to clients so that they can focus to their main business – while Plan B can offer them total marketing, branding, advertisement, and digital media solution. Plan B Group is an award winning events and marketing agency with over 20 years of experience, delivering world-class events and experiential campaigns for some of the world's best known brands. Headquartered in Dubai, with offices in UAE, Saudi Arabia, Qatar, UK, India, Singapore, etc., it offers end-to-end in-house capabilities – from creative design to production – ensuring seamless, high-quality delivery across all projects. 'We pride ourselves on crafting original, memorable experiences. Our track record spans major sporting events (FIFA, AFC, UCI, OCR, etc.), fan engagement activations, and community initiatives, making us an ideal partner to bring the vision to life,' Harmeek Singh, Founder Chairman of Plan B Group, says. Over a decade of unwavering commitment, bold ideas, and groundbreaking accomplishments defines the journey of Harmeek Singh. With innovation at the core and collaboration as his approach, he has built a legacy that transcends business. His determination and relentless work ethic laid the foundation for what is now the eight-entity Plan B Group – an influential force across events, strategy, and experiential branding. He became the first expatriate to represent the UAE in the sports world, appointed as Global Marketing and Strategy Director for a national sports body. Known for his humility and dedication to the greater good, Harmeek has earned deep respect from peers and communities alike. He is guided by values over popularity, remaining true to his principles even when challenged. 'This is not only a matter of great honour and pride for me; it is also a matter of honour of the UAE and its people. When I came to the UAE, more than two decades ago, I was nothing. However, this great land of opportunity – the UAE – has created an eco-system for people to grow and fulfill their dreams,' Harmeek Singh says. 'It is in this great country that I was able to build up something that made me proud and feel good. I thank the UAE's Rulers, especially to HH Sheikh Mohammed bin Zayed Al Nahyan and HH Sheikh Mohammed bin Rashid Al Maktoum for making our dreams come true.' Every year, Harmeek continues to lead the Plan B team in crafting bespoke campaigns, building strategic alliances, and delivering powerful experiences that consistently raise industry standards. His forward looking approach has enabled him to forge strong partnerships for clients both locally and internationally, always guided by a belief in complementing, not competing. Yet his vision has never been limited to business alone. Plan B's professional approach makes them the best player in the Middle East's branding, marketing, and event management space and helps the clients to focus on their operations and sales operation. Billy Rangasamy concluded, adding, 'Aside from the FIFA Beach Soccer World Cup 2025, based on our experiences and relationship with Plan B Events LLC, we are exploring other avenues of collaboration in the sphere of sports infrastructure management and marketing.' About Plan B Group: Plan B Group is an award winning events and marketing agency with over 20 years of experience, delivering world-class events and experiential campaigns for some of the world's best known brands. Headquartered in Dubai, with offices in UAE, Saudi Arabia, Qatar, UK, India, Singapore, etc., It offers end-to-end in-house capabilities – from creative design to production – ensuring seamless, high-quality delivery across all projects. Starting out as a small agency, Plan B was founded by entrepreneur Harmeek Singh in 2004. Today it is regarded as one of the UAE's finest marketing and events companies – with an award-winning reputation for successfully delivering complex events especially for government and semi-government entities. With offices in Abu Dhabi, Delhi and London, Plan B is headquartered in Dubai and serves clients around the world. It is an ISO 9001:2008 certified group and employ highly experienced professionals across diverse creative and technical disciplines.
Sport360
12-08-2025
- Lifestyle
- Sport360
She Runs 2025 set for inspiring return to Expo City Dubai this November
The UAE's most inspiring run for women and girls is back and this November, She Runs 2025 will once again touch the streets of Expo City Dubai, uniting thousands for a powerful celebration of wellness, connection, and change. Taking place on Sunday, November 2, the event returns to this legacy-rich venue for the second year in a row, promising a race experience that blends purpose with progress. 'Expo City is a city of possibilities and that's exactly what She Runs represents,' said Dr. Harmeek Singh, CEO of Plan b Group. 'For every girl crossing the starting line, this isn't just a race. It's a beginning, for confidence, connection, and community.' Now in its 12th year and newly rebranded from the Women's Run, She Runs continues to break barriers and build bridges. With over 5,000 attendees to the event in 2024, including more than 2,000 school-aged girls, the event is fast becoming the most inclusive run movement in the region. This year, participation is expected to grow by 20%, reflecting the rising momentum around female-led wellness in the UAE. At the heart of She Runs 2025 is its fan-powered Race Village, set within the iconic grounds of Expo City Dubai at Al Forsan park, a venue built to inspire progress and unity. Returning for a second year, Expo City offers more than just a backdrop; it's a living legacy of innovation, inclusion, and global ambition, values that mirror the spirit of She Runs. This year's Race Village will feature interactive wellness zones, youth-led performances, family-friendly fitness challenges, and community art installations, all designed to energize, engage, and elevate. Guests will explore a vibrant marketplace of female-led brands, from sustainable fashion and health foods to tech-forward wellness solutions. There will be mindfulness tents, recovery stations, and mental health hubs, ensuring the event supports holistic wellbeing. Educators, coaches, and student leaders will also take the spotlight, creating a festival atmosphere where inspiration flows as freely as the miles covered. With race categories from 1K to 10K, including a dedicated Girls' Run and route for People of Determination, She Runs 2025 is more than a fitness event, it's a classroom without walls, where movement teaches confidence, resilience, and teamwork. The 2025 theme, 'For Voices. For Connection. For Change.', reflects a bold commitment to empowering the next generation through community-driven health. Registration is now open via and Premier Online. Whether you're a first-time runner, student, mother, or mentor, She Runs 2025 is your race, your voice, your moment. At the heart of She Runs 2025 is its fan-powered Race Village, set within the iconic grounds of EXPO City Dubai at Al Forsan park, a venue built to inspire progress and unity.
What's On
11-08-2025
- Sport
- What's On
She Runs 2025: the all-women's race returns to Expo City Dubai this November
She Runs 2025, the Middle East's largest all-women race, returns to Dubai this winter. The race takes place at Al Forsan Park in Expo City Dubai on November 2. The event is put together by Plan B Group and supported by the Dubai Sports Council. It invites women of all fitness levels to either walk, jog, or run to celebrate women's strength, endurance, and unity. And this year's race comes with a powerful theme: For Voices. For Connection. For Change, reflecting a commitment to empowering the next generation through community-driven health. Now in its 12th edition, the event is popular and every year attracts thousands of strong-willed women to come together and cross the finish line for one powerful goal. Last year alone saw over 5,000 attendees, which included more than 2,000 school-aged girls. And this year, participation is expected to grow by 20 percent. You can pick from multiple distance categories from 1k to 10k, and don't be worried if this is your first race, because no matter what, you will be joined by women who will support you to cross the finish line. And as all women are welcome, there is even a route for People of Determination. Speaking on the event, Dr. Harmeek Singh, CEO of Plan B Group, stated, 'Expo City is a city of possibilities, and that's exactly what She Runs represents. For every girl crossing the starting line, this isn't just a race. It's a beginning for confidence, connection, and community.' Beyond the race, attendees can also enjoy the Race Village, which features interactive wellness zones, performances, family-friendly fitness challenges, and community art installations. You can shop at a vibrant marketplace of female-led brands from health food, wellness brands, and even sustainable fashion. Need a moment to pause? There will be tents that offer recovery, well-being sessions, and mental health talks. Can't wait to lace up? Sign up here on @ > Sign up for FREE to get exclusive updates that you are interested in
Arab News
10-08-2025
- Health
- Arab News
She Runs 2025 returns to Expo City Dubai
DUBAI: The UAE race wholly dedicated to women and girls is back and this November, She Runs 2025 will once again touch the streets of Expo City Dubai, with thousands of runners expected to join. For the latest updates, follow us @ArabNewsSport Taking place on Sunday, Nov. 2, the event returns to the venue for the second year in a row, promising a race experience that blends purpose with progress. 'Expo City is a city of possibilities and that's exactly what She Runs represents,' said Dr. Harmeek Singh, CEO of Plan B Group. 'For every girl crossing the starting line, this isn't just a race. It's a beginning, for confidence, connection, and community.' Now in its 12th year and newly rebranded from the Women's Run, She Runs continues to break barriers and build bridges. With over 5,000 attendees to the event in 2024, including more than 2,000 school-aged girls, the event is fast becoming the most inclusive run movement in the region. This year, participation is expected to grow by 20 percent, reflecting the rising momentum around female-led wellness in the UAE. At the heart of She Runs 2025 is its fan-powered Race Village, set within the grounds of Expo City Dubai at Al-Forsan Park. This year's Race Village will feature interactive wellness zones, youth-led performances, family-friendly fitness challenges, and community art installations. Guests will explore a vibrant marketplace of female-led brands, from sustainable fashion and health foods to tech-forward wellness solutions. There will be mindfulness tents, recovery stations, and mental health hubs, ensuring the event supports holistic wellbeing. Educators, coaches, and student leaders will also take the spotlight, creating a festival atmosphere where inspiration flows as freely as the miles covered. She Runs 2025 offers race categories from 1K to 10K, including a dedicated Girls' Run and route for People of Determination. This year's theme, 'For Voices. For Connection. For Change.', reflects a commitment to empowering the next generation through community-driven health. Registration is now open via and Premier Online.
Sport360
10-06-2025
- Business
- Sport360
SHE RUNS 2025: UAE's largest women's running event returns to empower, unite & inspire a new generation
The UAE's most iconic women's fitness event is making a bold comeback under a powerful new identity: SHE RUNS. Reimagined to reflect the spirit of a new generation, the event will take place on Sunday, November 2, 2025, at Expo City Dubai, celebrating inclusion, strength, and the collective power of women. Formerly known as the Women's Run, this 12th edition marks more than a name change, it signals a transformative movement toward wellbeing, leadership, and community connection. Participants of all ages and fitness levels, whether running, jogging, or walking, can join across multiple race categories: 1km, 3km, 5km, and 10km. Dedicated tracks for young girls, Emirati women, and People of Determination reflect the event's commitment to diversity and intergenerational participation. 'In embracing inclusivity, SHE RUNS does not just count miles, it counts moments. Each step is a testament to the power of community driving change,' said Dr. Harmeek Singh, Founder and CEO of Plan b Group, the event's organizing partner. This year's edition runs under the unifying banner: 'For Voices. For Connection. For Change.' echoing its alignment with the UAE's Year of the Community. Backed by the Dubai Sports Council and integrated into the Dubai Fitness Challenge 30×30, SHE RUNS is also a strategic partner of the Dubai Active Show, further anchoring its role as a national movement in health and wellness. 'SHE RUNS reflects the very essence of what the Dubai Fitness Challenge is about empowering individuals through movement and bringing communities together in the spirit of wellbeing,' said a spokesperson from the Dubai Sports Council. Returning for 2025 is the high-energy SHE RUNS Power Hour, a pre-race activation featuring motivational talks, dynamic group warm-ups, and outreach programs for schools, universities, and corporate teams. Registration is now open via and Premier Online.
