Latest news with #HarrisX
Yahoo
2 days ago
- Business
- Yahoo
HarrisX Research Honored with Two 2025 Effie Awards, Fuels Award-Winning Saucony Marathumb Challenge
WASHINGTON, June 3, 2025 /PRNewswire/ -- HarrisX is proud to announce its role in the success of the Saucony Marathumb Challenge, a groundbreaking digital campaign that earned Silver in Experiential Marketing – Digital and Bronze in Fashion & Accessories at the prestigious 2025 Effie Awards. The campaign, led by Saucony and executed in partnership with Doner, KWT Global, Wolfgang Studios, and Huncwot, was built on original research conducted by HarrisX that revealed a compelling behavioral learning: the average person scrolls the equivalent of three marathons per year—a staggering 78 miles. This insight served as the creative catalyst for the Marathumb Challenge, a six-week global campaign encouraging users to "move more than they scroll." The initiative invited everyday athletes to track their screen time and physical activity via a custom-built app, rewarding those who ran more than they scrolled with branded merchandise. Supported by digital, social, retail, and out-of-home activations, the campaign reached audiences in six global markets including the U.S., U.K., Canada, France, Sweden, Italy, and Australia. Campaign results included: 140% increase in earned media 25% increase in new users 14% increase in sell-through rate on 50% higher app retention rate than the industry average "This campaign is a perfect example of how data-driven insights can unlock breakthrough creativity," said Dritan Nesho, CEO of HarrisX. "We're honored to have contributed research that helped shape such an impactful and inspiring global campaign." HarrisX congratulates Saucony and its creative partners for bringing this bold idea to life and is proud to continue delivering the insight that powers results at scale. "Many of the most engaging and successful brand ideas today are fueled by the synthesis of data and creativity," said David DeMuth, CEO of Doner. "Through our partnership with HarrisX, we're able to tap into foundational datapoints that inspire ideas like the Saucony Marathumb Challenge, an Effie winner that captured media attention and drove transformational business results." About HarrisX HarrisX, a Stagwell company, is a strategic research advisory firm that delivers clear, data-driven answers to our clients' most pressing questions. Powered by proprietary technology and a campaign-style approach, we move fast, cut through the noise, and surface insights that drive real-world impact. With offices in the United States, Canada, the United Kingdom, and Australia, we advise Fortune 100 companies, public institutions, global leaders, NGOs, and philanthropic organizations. Named the most accurate pollster of the 2020 U.S. presidential election by The Washington Post and the American Research Group, HarrisX doesn't just deliver data — we deliver confident decisions. About the Doner Partners Network We make brands matter more to culture, to the world and to the bottom line. And we believe true integration is the product of intentional orchestration. The DPN creates teams that are as small as possible, and can scale as big as necessary. DPN agencies include: Doner, Yamamoto, DonerNorth, HarrisX, Wolfgang, KWT Global, Meat & Produce, Veritas, Dyversity Communications, DonerCX and Underground Digital. About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at View original content to download multimedia: SOURCE HarrisX Sign in to access your portfolio
Miami Herald
6 days ago
- Automotive
- Miami Herald
Spring survey: Consumers plan to buy cars despite costs
Spring survey: Consumers plan to buy cars despite costs If current events have made you question whether you should buy a vehicle right now, you're not alone. Recent surveys suggest potential price increases are on everyone's minds. The auto market has had a lot of ups and downs since 2020, and now a hard-to-predict tariff policy is adding even more uncertainty. Surveys show some consumers have canceled their plans to buy or lease a vehicle this year. However, not everyone is scared off buying: Around 17% of consumers say they are very likely to buy in the next year, according to a 2025 survey by HarrisX in coordination with Allison Worldwide. Maybe those 17% of consumers know you can still find ways to save money on your next vehicle, even in an uncertain market. Vehicle selection, comparison shopping, and finding the right auto loan can all make a big difference in your monthly payment. Key Takeaways: Surveys show many consumers plan to buy or lease a car in 2025, despite worries about price increases and could still minimize costs on your next vehicle, even if prices go the right model, shopping around, and qualifying for a lower interest rate can all make purchasing a vehicle cheaper. Freedom Debt Relief provides some simple steps to follow while car shopping to help you save the most money. Step 1: Make a plan (and stick to it) Most people don't want to impulse-buy a vehicle, so it's important to have a plan in place. The sooner you start planning, in fact, the better off you'll be, since you'll have more time to save for your purchase and shop around. Not sure where to start? Consider these points: How much can you afford? If you plan to pay cash, don't deplete your savings or derail your retirement planning. If you're financing with an auto loan, budget for an affordable monthly payment. One popular rule is to spend no more than 20% of your annual gross income on a kind of loan do you need? A longer loan makes your budget stretch, but it costs you more in the long run, thanks to interest fees. Find the sweet spot between what you can afford monthly and what will cost you less will insurance cost? Purchasing the vehicle is only a part of the cost. You also need to insure it. Factor the cost of insurance into your budget and plan. You can get quotes before you buy the do you really need from your vehicle? Remember that the main purpose of your vehicle is transportation, and they are available at many price points. Don't go over your budget trying to impress people, or for bells and whistles you don't really need. Step 2: Choosing a car Once you know what you can safely spend, choose a make and model that fits both your budget and your needs. This may take some time given all of the options, but it's a vital step. Here's some advice for choosing the right vehicle: Research price, features, safety, mileage, and reliability. You can find a lot of good data online through reliable auto reporting sites like Car and sure the vehicle fits your lifestyle, because early depreciation and trading-in can cost you a lot. You might yearn for a tiny sports car, but your family probably won't love it if you sardine them on every road all ownership costs when comparing cars: repairs, maintenance, gas, and insurance. Check out the cost of car ownership calculator to compare the annual expenses of different makes and costs of new vs. used for your desired model. In some markets, the cost difference may not be as much as you expect, making a new vehicle roughly as affordable as a used used cars, get a CarFax, VINCheck, or AutoCheck report to see the vehicle's history before recommend a pre-purchase inspection from a licensed mechanic, even if a used car is "certified." Expect to pay around $85 to $150, but it could save you thousands in repair bills. Step 3: Shopping for the best price The cost of a given make, model, and year can vary by thousands from one dealer to another. Dealer fees can also add a lot onto the cost of your vehicle, so you always want to shop around for the best overall price. Use these tips to find the best car prices: Be flexible about make, model, and color. Have a list of cars you'd accept, and be ready to compromise on anything that isn't a your search. Consider big and small dealers, rental agencies, out-of-town (or out-of-state) dealers, and (for used cars) private the internet. View more cars in less time, and set up alerts or notifications on the sites you prepared to move fast. Once you find the right deal, having pre-approved financing can help a lot. If a dealership or individual needs to unload a car quickly, the price will likely be a little lower. But they won't sell to you if you can't close the deal and pay a trade-in. You can offset some of today's hefty price increases if you have a trade-in, because their prices are also higher. Also look into selling your old car versus trading it in, because you may get quite a bit more from a private buyer than the for extras. Dealers may not be willing to drop their prices, but you may be able to negotiate some high-margin freebies like extended warranties, cheaper financing, or free oil focus only on monthly payments. Instead, have a firm budget for the total price of the vehicle. Lowering your monthly payment tends to make your overall cost much higher. Step 4: Borrowing for less Other than vehicle price, the main factor impacting your car payments is the interest on your auto loan. The lower your interest rate, the lower your costs will be, both for your monthly payment and overall. Consider this when shopping for an auto loan: Check your credit reportand FICO score before shopping. You won't know what interest rate is fair unless you understand your credit profile. The higher your credit scores, the lower your interest rates tend to credit report errors. If your credit report contains score-reducing errors, clear them before shopping for a car. You can dispute errors with each credit bureau your score is low, work on raising it. If you don't need to buy immediately, you may have time to improve your credit score. Even a few points can make a big difference, according to FICO's Loan Savings Calculator. For example, increasing from the 660-689 range to the 690-719 range can save you over $2,000 during the life of a $30,000 five-year up financing in advance. Get quotes from several competing lenders, including credit unions and banks, auto financing companies, and secured personal loan up total costs. There are several moving parts in auto financing: vehicle price (minus any rebates), interest rate, and loan charges. When comparing offers, add up the total cost over the entire life of the car-down payment, plus loan fees and anything else you pay upfront, plus the total of all payments over the loan term. The lowest amount wins. Step 5: Play the waiting game The used and new auto markets are in a bit of a murky situation right now, but that won't always be the case. Sometimes, when you're not sure of the right move, the best thing you can do is wait. If your vehicle is still safe and reliable, it might be best to hang on to it for a little while as the market settles. This also gives you more time to save money for the down payment and/or boost your credit score-moves that can make your new car more affordable in the long run. In the end, the best car for you isn't the one with the most bells and whistles; it's the one you can best afford. FAQs What is the lowest credit score to buy a car? Unlike with mortgages, there is no minimum credit score for auto loans. You may find a dealer that will finance a loan even if you're in "deep subprime" territory, which is a score in the 300-500 range. However, Experian reckons that only 1.79% of all auto loans originated in 2021 were deep subprime loans. So you may have to seek out someone willing to play ball. And you can be pretty sure you'll be paying a very high interest rate on such a loan. What Is the difference between secured and unsecured debt? Secured debt is guaranteed by something valuable (collateral) that you agree to give up if you can't repay the debt. Car loans and mortgages are secured debts. If you default on the loan, the lender could sell the collateral to get the money you owe. Unsecured debt is a loan that you qualify for based on your creditworthiness. The risk to the lender is that if you don't repay the debt, the lender is stuck with the loss. That's why unsecured loans tend to cost more than secured loans. Can a budget app help me save money? Yes, budget apps could help you save money by helping you create a budget and track your spending and income. Popular budget apps include Goodbudget, PocketGuard, EveryDollar, MoLO, and YNAB. This story was produced by Freedom Debt Relief and reviewed and distributed by Stacker. © Stacker Media, LLC.
Newsweek
19-05-2025
- Business
- Newsweek
Americans' View of the Economy Reverses Four-Year Trend in New Poll
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. A majority of Americans view the state of the economy as "strong" for the first time in nearly four years, according to a new Harvard University/HarrisX poll. Why It Matters The poll marks the first time in years that optimism has outpaced pessimism on the economy in one of the pollster's surveys, representing a significant reversal in public sentiment during a period of inflation, interest rate hikes and pandemic aftershocks. A stronger view on the economy could reshape consumer spending and investment confidence after years of turmoil caused by the COVID-19 pandemic. A return to net-positive views of the U.S. economy could have political implications for President Donald Trump, whose administration has faced criticism over some of his economic policies such as tariffs. What to Know The poll, conducted by the Harvard University Center for American Political Studies and HarrisX, found that a slim majority of Americans now view the economy as strong. Fifty-one percent of respondents said they view the economy as strong, while 49 percent view it as weak. While this represents a small majority, it is the first time more Americans than not view the economy a strong since July 2021, according to the pollster. The COVID-19 pandemic sparked a global economic slowdown due to lockdowns aimed at preventing the spread of the deadly virus, and the years that followed have seen high rates of inflation both in the U.S. and abroad as leaders tried to set an economic recovery. In the U.S., inflation peaked in June 2022 and has steadily fallen since, according to the Bureau of Labor Statistics. But prices have not returned to pre-pandemic levels. Other metrics like housing prices remain high. The average price of a house in the first quarter of 2025 was $503,800; this compares to $383,000 in the first quarter of 2020, according to the Federal Reserve Bank of St. Louis. The new poll also asked respondents about their views on Trump's economic policies. It found that Americans were split on whether his policies are making the economy stronger or weaker, with 50 percent of respondents giving each answer. Traders work on the floor of the New York Stock Exchange in New York City on May 19, 2025. Traders work on the floor of the New York Stock Exchange in New York City on May 19, regards to tariffs, 57 percent of respondents said tariffs are harming the economy, while 43 percent said they are boosting the economy. The poll surveyed 1,903 registered voters from May 14 to May 15, 2025 and had a margin of error of plus or minus 2.2 percentage points. The Dow Jones industrial Average, a key stock market metric, was up just under one percent compared to the start of the year on Monday. It has continued to rise in recent weeks after Trump delayed many of his tariffs amid market backlash. Last week, however, Moody's Ratings downgraded the U.S. government's credit rating for the first time in more than a century. What People Are Saying Dritan Nesho, CEO of HarrisX and co-director of the Harvard CAPS/ Harris poll, told Newsweek: "Views around the direction of the economy and the country improved drastically after Trump's election and only dipped in April as he disrupted markets by levying widespread tariffs that voters think went too far. If you put the tariffs to the side, the trend is clear: despite all the disruption Americans are feeling they're better off financially and this reflects inflation, their key economic issue, actually dropping to 2.3% in April, very close to the 2% target rate. Therefore, when it comes to the tariffs and the economy, Trump appears to be his own worst enemy. " Asked when the U.S. economy will become solely his responsibility, President Trump, told NBC News earlier in May: "It partially is right now. And I really mean this. I think the good parts are the Trump economy and the bad parts are the Biden economy because he did a terrible job on everything. Ultimately, I take responsibility for everything," he added. "But I've only just been here for a little more than three months." Democratic pollster Matt McDermott previously told Newsweek: "The challenge for Trump is that tariffs don't hit all at once. They take a few months to ripple through the supply chain." What's Next The Harvard-Harris finding will likely be tested in coming months by key economic indicators: updated inflation reports, GDP revisions, and the Federal Reserve's next move on interest rates. The economy will remain a major issue for voters heading into the 2026 midterms next year, as well as the New Jersey and Virginia gubernatorial races later this year, which will be a major test of Trump's popularity.
Yahoo
21-04-2025
- Business
- Yahoo
Trump's current approval rating after three months on the job: Would he win in a do-over?
President Donald Trump has been on the job for three months. Here's his current approval rating as Americans express how they really feel about his job performance and new poll results that also show whether his voters are experiencing buyers remorse or regret about their Election Day 2024 decision. Through the three-month start to his second presidency, Trump's approval rating remains steady, and in some cases his highest rating yet in both terms. In a CNN poll last week, data analyst Harry Enten asked Trump voters if they'd vote differently in a do-over. 'I'm here to tell you, very few of them regret what they did back in 2024.' His polling results showed that only 2% said they would change their vote while only 1% said they wouldn't have voted at all. When Kamala Harris voters were asked the same question, the poll numbers came back very similar. 'So, if there was a repeat, if folks got to be able to redo their vote from back in 2024, would the result be any different? I doubt it would be. I doubt it would be or it would still be extremely close.' Said Enten. Adding, 'The bottom line is for all this talk of Trump voters regretting their vote, in the numbers, it really just doesn't show up.' Enten said "If there is some idea out there that Trump voters are going, 'Man, I wish I would have voted for Kamala Harris instead of Donald Trump, the numbers say that is a fanciful universe. It really, for the most part, doesn't exist." Here's what the most current polls show about Trump's presidential job approval ratings right now. According to today's Rasmussen Reports polling, Trump has enjoyed a steady job approval rating over 50% in this term, with a slump into the 40's between April 3-14 amid tariff news, but it is back on the rise with a 52% approval and 46% that disapprove now. In this week's Economist/YouGov Poll, 42% of those polled showed a favorable view of Trump versus 53% that did not. It also reflected 36% of Americans felt the country is headed in the right direction versus 53% that did not, while 12% remain unsure. The HarrisX polls, show Trump's approval rating has dropped since he took office, but still above water with an overall job approval rating of 48% versus 46% that disapprove. Albeit 49% of voters now think the country is on the wrong track versus 39% think it's on the right track with 12% not sure yet. Interestingly, on the topic of tariffs as an effective foreign and economic policy, the public was fairly split with 49% claiming it was effective and 51% feeling it was not effective. It also found that 54% of voters think Trump is doing a better job than his predecessor, former President Joe Biden, noting that this figure is also lower than his 58% job approval last month over Biden. The most recent Quinnipiac University Poll shows 72% of voters think tariffs will hurt the U.S. economy in the short-term while only 53% think the tariffs will hurt in the long-run and 41% think it will help the economy in the long-run. It showed that voters are very split when it comes to how they view which political party cares more about their needs and problems, with 33% saying the Democratic Party, 33% saying the Republican Party, and 31% saying neither party. Note: among independents, 46% said neither party cares, 27% said the Democratic Party cared and 25% said the Republican party cared more. RealClear Polling which encompasses the average of different 12 different pollsters, including those mentioned above, shows Trump's overall favorability dropping to 46.8% versus 50.4% that disapprove, as of today. Note: Polls are constantly changing and different pollsters ask different varieties of the population. These numbers were reflected as of Monday, April 21, 2025 at 12:00 p.m. This article originally appeared on What is Donald Trump's current approval rating? What polls say now
Yahoo
20-04-2025
- Politics
- Yahoo
Here's what Utah voters say about Trump's job performance
President Donald Trump is coming up on his 100th Day in the White House on April 29. So far, his presidency has been marked by deep funding cuts across federal agencies, a closed southern border and deportations, and a string of tariffs aimed at U.S. allies and foes alike. Trump told Fox News Tuesday that he is most proud of addressing the border crisis. 'I think the thing that people now realize is the border is 100%. It's like literally 100%. It's perfect now, and I don't know if you can tell. Perfect. But it's going to get better. And by the way, we want people to come in, but they have to come in legally and everybody agrees to that,' Trump said. The U.S. Customs and Border Protection reported a little more than 11,000 apprehensions at the border last month. This is much less compared to the nearly 189,360 apprehensions in March 2024, under former President Joe Biden. After Trump's very active first few months back in the White House, do Utahns think Trump is doing a good job? Despite being a red state, Utah is divided on Trump's job performance. A slight majority, 54%, said they somewhat or strongly approve of what Trump has done so far, and 42% disapprove, while 5% said they don't know. The latest poll from the Deseret News/Hinckley Institute of Politics conducted by HarrisX asked Utahns whether they approve or disapprove of Trump's job performance. Trump is especially popular with the right: 8 in 10 self-identified Utah Republicans approve of the president's job performance. His policies also generate this support within his party. More than 5 in 10 Utahns believe the tariff policy would have a somewhat or very negative impact on the national economy, But 'just a quarter of Republicans think that,' said Jeremy Pope, a political science professor at Brigham Young University. Utahns are generally wary of cuts made by Trump's Department of Government Efficiency, as they are of his ideas to make Canada and Greenland a part of the U.S., as per the latest Deseret News/HarrisX polling. But, again, these moves are well received among Republicans. Compared to the 80% of Utah GOP voters who approve, nearly 82% of Utah Democrats disapprove of Trump's job performance so far. Independents also disapproved in high numbers, at 62%. This high data point could indicate that Trump could be 'headed towards higher levels of unpopularity unless he can find a popular set of policies to which he can rally the public,' Pope said. 'It leaves Trump in a tough spot,' the BYU professor added. Right now, all Trump has to show for are a 'few big plans,' like his tariff policy, partially on hold, and his big picture ideas of 'pressuring allies' to succumb to his wishes. 'Stepping away from the numbers, one of Trump's core problems is that he doesn't seem to be able to stick to a course,' Pope noted. 'For whatever reason, he backed off of the tariff.' He said he thinks Trump is still enjoying his honeymoon period. With that said, 'he also seems to have little clear direction for the future,' Pope added. The poll also asked voters whether they approved or disapproved of Vice President J.D. Vance's performance so far. According to Pope, the job of the president's right-hand-man rarely draws strong opinions. 'Vice presidents are really typically just a shadow of the president for most people,' he said. It's safe to say that a lot of the folks 'who like Trump like Vance,' Pope added. According to the Deseret News/Hinckley Institute poll, about 47% of Utahns approve of the job Vance has done so far as vice president and 38% disapprove. Meanwhile, 15% said they don't know. Joshua McCrain, a political science professor at the University of Utah, considered Trump's job approval numbers disappointing and Vance's 'below water.' 'I don't think that Republicans should be too thrilled with these numbers in red states, and they definitely want to see these go up before the midterms,' he said. McCrain explained his view that the general populace doesn't want national politics to affect their life, but the ups and downs of the Trump-Vance White House are 'breaking through to the public discourse.' That includes the tariff policies wreaking havoc on Wall Street and impacting small businesses. 'When (people) have to think about it, they're generally displeased,' he added.
