3 days ago
The Bear House enters UAE market to kick off global expansion
Men's apparel brand The Bear House has announced its entry into the United Arab Emirates, marking its first international foray in the Gulf Cooperation Council region. The move is positioned as a strategic step towards broader global expansion, with a focus on brick-and-mortar retail and omni-channel growth across the Middle East.
The brand's smart casual offering, comprising comfort-driven silhouettes and wardrobe staples, has been made available through established regional platforms including Noon, Namshi, and Amazon, The Bear House announced in a press release. These e-commerce partners were selected for their strong local presence, logistical efficiency, and ability to reach fashion-forward consumers.
'This is our first major step towards becoming a global Indian brand,' said The Bear House's co-founder Harsh Somaiya in a press release. 'The Bear House fills in the 'affordable luxury' gap for the GCC consumer, who currently has only two choices- high-end luxury brands and value brands. The UAE, being the fashion and e-commerce hub of the GCC, offers a brand like ours developed infrastructure, a ready consumer base, and market accessibility, making it an ideal gateway for expansion into the wider Middle Eastern market and a natural extension of our current business in India.'
Founded in 2017, The Bear House has grown from an online-only label to having a retail presence in Indian cities including Bengaluru and Hyderabad. The brand recently raised Rs 50 crore in a Series A funding round and secured a Rs 3 crore investment on Shark Tank India Season 4.
