5 days ago
The Sleep Company raises Rs 480 crore in funding led by ChrysCapital, 360 One Asset
ETtech Priyanka and Harshil Salot, cofounders, The Sleep Company Direct-to-consumer startup The Sleep Company has raised Rs 480 crore in a mix of primary and secondary funding round, with private equity firm ChrysCapital and 360 One Asset investing in the part of the transaction, early backer Fireside Ventures made a partial exit through secondary share sales. Cofounder Harshil Salot told ET that the round was evenly split between primary and secondary components.
'We had Fireside Ventures who was our earliest backer, they have taken a part exit in a secondary and the balance is primary. The predominant use of this fund is on development of our teams and on our retail expansion footprint,' he said. The company plans to add 130-150 stores over the next two years, building on its current network of 160 stores across 47 in 2019 by husband-wife duo Harshil and Priyanka Salot, The Sleep Company sells products such as mattresses, pillows, bedding, cushions, office chairs, recliners, and sofas. It plans to deepen its presence in metro and tier-I cities while expanding in tier-II Salot said around 85% of The Sleep Company's sales now come from its direct-to-consumer website and offline outlets, with the remaining 15% coming from marketplaces such as Amazon and Flipkart.'We continue to see strong traction not only in the top cities but also the tier I and tier II cities and we want to continue to double down on our omnichannel strategy because we believe that is a very strong part for our business,' he added.
The funding comes at a time when key competitors such as Wakefit and Duroflex are preparing for initial public offerings. Wakefit filed its draft red herring prospectus (DRHP) in June to raise Rs 468 crore through a fresh issue, while Duroflex is also looking to go public in the next 18 months, according to Reuters. Sheela Foam, which owns Sleepwell, is currently the only listed player in the space. Harshil Salot said the IPO plans of rivals including Wakefit and Duroflex signal a maturing of the domestic sleep and home furnishing industry. 'It's great for the increases awareness about this category and these products, which will help all of us.'The company said it currently has an annualised revenue run rate (ARR) of Rs 750 crore and has achieved profitability at an earnings before interest, taxes, depreciation and amortisation level in the last to Tracxn, The Sleep Company closed fiscal year 2024 with a revenue of Rs 320 crore on a net loss of Rs 58.7 it does not yet have an international presence, Harshil Salot said global expansion is part of the company's long-term Mumbai-based firm, which employs around 1,500 people, is ramping up hiring across product development and retail teams, with a portion of the new funding earmarked for this expansion.'This investment also represents a compelling opportunity to participate in India's broader premiumisation wave—where consumers are increasingly gravitating towards high-quality, science-led, and design-first products that enhance everyday living,' said Rajiv Batra, director and consumer sector lead, ChrysCapital said in a statement. 'We believe The Sleep Company is poised to become a dominant force not only in sleep solutions but across the wider comfort and wellness landscape.'
It last raised Rs 184 crore in December 2023 from Premji Invest and Fireside Ventures. Prior to that, it secured Rs 177 crore in 2022 in a round led by Premji Invest, with Fireside also participating. The company is also evaluating new acquisition targets for acquisitions in the space. Priyanka Salot, cofounder of The Sleep Company, said that when the company launched five-and-a-half years ago, new brands were entering the market every two to three months. However, most of those no longer exist or have been acquired, and she expects the trend of consolidation to continue. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Berlin to Bharuch: The Borosil journey after the China hit in Europe
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