Latest news with #HarveyNichols'
Fashion Network
6 days ago
- Business
- Fashion Network
Byredo opens first regional standalone at Victoria Leeds
Having tasted success with a concession within Harvey Nichols' department store at Victoria Leeds, luxury lifestyle brand Byredo has stepped up to open its first standalone location outside of London at the Redical-operated shopping centre. Taking 2,154 sq ft of space within the mall's Victoria Quarter, it's designed across two distinct areas. The main space showcases Byredo's core categories: fragrance, bodycare, and candles, within a Brutalist-inspired environment featuring mineral surfaces, monolithic forms, and calibrated lighting. The second, more intimate room, is home to make-up collection, displayed alongside a refined selection from its Byproduct range, 'a continuation of the brand's design ethos through objects that bridge utility and emotion'. Spanning woven blankets to pieces from the Kantha leather goods collection, this edit reflects the brand's commitment to 'material expression, cultural dialogue, and tactile storytelling'. Joining Victoria Leeds' established high-end self-care line-up, including Aesop's northern flagship, its leasing director Rachel Bradburn said: 'Health and beauty as a category performs exceptionally well [here]. Our premium mix of brands has fostered an elevated retail experience, in which Byredo fits in seamlessly [while] further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.'
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
Harvey Nichols has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
Fashion Network
22-04-2025
- Entertainment
- Fashion Network
Harvey Nichols summer campaign continues virtual catwalk theme
has unveiled its summer campaign and referencing its earlier iteration this spring that used eye-catching illustrations to create a virtual catwalk, it's retained the idea of stepping forward with the new campaign entitled Staying In Step. 'Building on the creative stride established earlier this year', the campaign aims to bring the brand's distinctive SS25 illustrations to life in 'vibrant real-world scenes that celebrate movement, expression and relevance'. It was shot on the streets of London and 'captures the city's energy and distinctive atmosphere'. The focus, of course, is the season's standout pieces across womenswear, menswear, accessories and beauty, 'presented through high-impact edits that reflect Harvey Nichols' unmistakable point of view'. The retailer's creative director Kate Phelan said that 'summer 25 is all about setting the pace – capturing the energy of the season through bold style, creativity, and a strong sense of individuality. With our edit, we're not just showcasing the best of the season's fashion – we're creating a mood, a moment and a point of view that feels right for now.' The campaign will be seen via out-of-home placements across key London locations – from Notting Hill to Shoreditch – to 'ensure visibility in the heart of the city, while a digital rollout spans multiple platforms to connect with fashion-forward audiences wherever they are'. Digital screens in Harvey Nichols' windows will 'further amplify the experience, bringing the energy of summer to the in-store customer through vibrant animated visuals', as happened with the spring campaign illustrations.
