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This old-school hobby is helping Hasbro defy economic headwinds
This old-school hobby is helping Hasbro defy economic headwinds

Yahoo

time26-07-2025

  • Business
  • Yahoo

This old-school hobby is helping Hasbro defy economic headwinds

Hasbro Inc. (Nasdaq: HAS), the brand responsible for iconic games like Monopoly, Jenga, and Magic: The Gathering, saw its shares tick upward over 3% in premarket trading on Wednesday. The uptick came just after the company reported its second-quarter earnings of $1.30 per share, beating the analyst expectations of $0.78 per despite a 1% year-over-year decrease, Hasbro's adjusted revenue was posted at $980.8 million, also beating analysts' $874.6 million sales have been notably down for toy and gaming companies, Hasbro has managed to offset some of the volatility due to financial strains and tariffs. 'While tariffs represent a headwind for the business, we are compensating for these costs through a combination of cost reductions, rebalancing our marketing spend, diversifying our supplier mix, and implementing some targeted pricing actions,' Hasbro CEO Chris Cocks said on the company's earnings call, per brand is also clearly leaning in to its digital games, most notably Monopoly Go! Launched in 2023, it has quickly become the most popular digital board game, contributing $44 million in the second the biggest driver of Hasbro's recent earnings has been Magic: The Gathering. That's thanks to a recently released expansion set, Final Fantasy Universes Beyond. The set dropped in June and almost instantly shattered records, earning $200 million in one day and becoming the fastest-selling expansion in MTG Wizards of the Coast and Digital Gaming segment of Hasbro, which encompasses both MTG games and Monopoly Go!, saw overall revenue increase 16% year over year, Cocks spoke about the popularity of digital games and what it meant for the brand. 'As we look at the business of play, it's clear that digital is here to stay and a bigger factor than ever in how successful toy and game companies will grow and strengthen their brands,' Cocks said, noting that the brand was 'years ahead' of its competitors. Here's what happened when Albuquerque made riding the bus free Here's why Trump's proposed 401(k) executive order may be very bad news for your retirement Apple iOS 26 is now available to the public. Here's how to get it—and 5 useful new features to try Still, the fact that Magic: The Gathering games remain popular shows that community is equally as important as digital sense of community is something other gaming companies seem acutely aware of, too. Ray Adler, Mattel's VP and global head of games, recently told Fast Company about the brand's newly introduced Uno Social Club—a gaming and nightlife experience. 'Gen Z already loves Uno,' Adler said. 'They've been playing it online, at parties, everywhere. What they don't always have are opportunities to connect in the real world. So we asked: What if game night could be a whole experience?'Hasbro's stock was down 1.1% in afternoon trading Wednesday, but the brand raised its full-year guidance for 2025. It now expects mid-single-digit revenue, and predicts earnings between $1.17 billion and $1.2 billion. This post originally appeared at to get the Fast Company newsletter: Sign in to access your portfolio

This old-school hobby is helping Hasbro defy economic headwinds
This old-school hobby is helping Hasbro defy economic headwinds

Fast Company

time24-07-2025

  • Business
  • Fast Company

This old-school hobby is helping Hasbro defy economic headwinds

Hasbro Inc (NASDAQ:HAS), the brand responsible for iconic games like Monopoly, Jenga, Magic: The Gathering, saw its shares tick upwards over 3% in pretrading on Wednesday. The uptick came just after the company reported its second quarter earnings of $1.30 per share for the second quarter, beating the analyst expectations of $0.78 per share. And, despite a 1% year-over-year decrease, Hasbro's adjusted revenue was posted at $980.8 million, also beating analysts' $874.66 million projection. While sales have been notably down for toy and gaming companies, Hasbro has managed to offset some of the volatility due to financial strains and tariffs. 'While tariffs represent a headwind for the business, we are compensating for these costs through a combination of cost reductions, rebalancing our marketing spend, diversifying our supplier mix and implementing some targeted pricing actions,' Hasbro's CEO, Chris Cocks, said on the company's earnings call, per CNBC. The brand is also clearly leaning into its digital games, most notably, Monopoly Go! The game, which launched in 2023, has quickly become the most popular digital board game. It contributed $44 million in the second quarter. But the biggest driver of Hasbro's recent earnings has been Magic:The Gathering. That's thanks to a recently released Magic set: Final Fantasy Universes Beyond Expansion. The set dropped in June and almost instantly shattered records, earning $200 million in one day to become the fastest-selling expansion in Magic history. The Wizards of the Coast and Digital Gaming segment of Hasbro, which encompasses both Magic games and Monopoly Go!, saw overall revenue increase 16% year-over-year. Last year, Cocks spoke to the popularity of digital games and what it meant for the brand. 'As we look at the business of play, it's clear that digital is here to stay and a bigger factor than ever in how successful toy and game companies will grow and strengthen their brands,' Cocks said, noting that the brand was 'years ahead' of its competitors.

Hasbro Revenue Beats Estimates With ‘Magic: The Gathering' Surge
Hasbro Revenue Beats Estimates With ‘Magic: The Gathering' Surge

Bloomberg

time23-07-2025

  • Business
  • Bloomberg

Hasbro Revenue Beats Estimates With ‘Magic: The Gathering' Surge

Hasbro Inc. is raising its full-year outlook after a record quarter for its Magic: The Gathering card game. The company also reported revenue and earnings that beat analysts' expectations. Second-quarter revenue was $980.8 million, beating analysts' estimates of $880.5 million. Adjusted earnings per share were $1.30, beating projections for 77 cents. Hasbro now expects slightly higher adjusted earnings before interest, taxes, depreciation and amortization of $1.17 billion to $1.20 billion for the year. Previously, the company anticipated $1.10 billion to $1.15 billion.

Hasbro to Announce Second Quarter 2025 Earnings on July 23, 2025
Hasbro to Announce Second Quarter 2025 Earnings on July 23, 2025

Yahoo

time02-07-2025

  • Business
  • Yahoo

Hasbro to Announce Second Quarter 2025 Earnings on July 23, 2025

PAWTUCKET, R.I., July 02, 2025--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced today that the company's second quarter financial results will be released before the market open on Wednesday, July 23, 2025. Hasbro will webcast its second quarter 2025 earnings conference call at 8:30 a.m. Eastern Time. Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on Hasbro's Investor Relations website at The webcast and the accompanying presentation slides will be available to investors and the media on Hasbro's Investor Relations home page at A replay of the call will be hosted at the same location approximately two hours following completion of the event and will be available for 12 months following the date of the call. About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit or @Hasbro on LinkedIn. © 2025 Hasbro, Inc. All Rights Reserved. HAS-IR View source version on Contacts Investor Contact: Fred Wightman | Hasbro, Inc. | hasbro_investor_relations@ Media: Roberta Thomson | Hasbro, Inc. | hasbrobrandpr@ Sign in to access your portfolio

Hasbro executives forecast major profit cuts from Trump tariffs; HQ relocation still TBD
Hasbro executives forecast major profit cuts from Trump tariffs; HQ relocation still TBD

Yahoo

time25-04-2025

  • Business
  • Yahoo

Hasbro executives forecast major profit cuts from Trump tariffs; HQ relocation still TBD

A Mr. Potato Head stands vigil outside Hasbro Inc's headquarters on Newport Avenue in Pawtucket. (Photo by Alexander Castro/Rhode Island Current) You wouldn't know there was an escalating global trade war by looking at Hasbro Inc.'s first-quarter balance sheet. But the Pawtucket company's $887 million first-quarter profit doesn't reflect $100 million to $300 million revenue in losses projected for this year as a result of 'reciprocal' tariffs with China and other key international manufacturing hubs for its products. In an earnings call with investors Thursday morning, hours after Hasbro posted its first-quarter financial report, CEO Chris Cocks detailed the challenges that lie ahead for the toy and game empire under President Donald Trump's current tariffs. 'Even with Hasbro's relative strength and flexibility, logistics are becoming more complex and changes in receivables and shipping dynamics present a challenge,' Cocks said. 'Ultimately, tariffs translate into higher consumer prices, potential job losses as we adjust to absorb increased costs, and reduced profits for our shareholders.' There were no specifics shared on layoffs or price hikes. Hasbro has accelerated a shift away from manufacturing in China — where 50% of its toys are made now — and intends to reduce its reliance on Chinese materials and labor to less than 40% of toys by 2026, Gina Goetter, Hasbro chief operating and financial officer, told investors during the call. Other cost-cutting measures on the horizon include 'source optimization' and 'targeted pricing actions.' Together with potential layoffs and 'prioritizing debt reduction,' Goetter estimated the company would see a net profit loss of $60 million to $180 million this year, mostly reflected in the second half of the year. The estimates are based on an existing 145% U.S. tariff on Chinese goods and a 10% tariff on goods from other countries. No mention was made of Hasbro's potential relocation to Massachusetts during the earnings call nor in the financial report. But costs associated with swapping its circa 1900 headquarters on Newport Avenue in Pawtucket for a piece of prime Boston-area real estate could be off the table as uncertainty roils the stock and bond markets. Earlier this month, as Hasbro's stocks plunged to a 52-week low, company executives postponed the headquarters announcement. Originally expected within the first three months of the year, Hasbro now expects to provide 'clarity' on potential moving plans in the summer, Andrea Snyder, a company spokesperson, said previously. Gov. Dan McKee's office was last in touch with Hasbro via email on April 11, Olivia DaRocha, a spokesperson for McKee's office, said in email Friday afternoon. Earlier this month, DaRocha said the administration will 'remain engaged' with Hasbro. The publicly traded international company first opened as a family-owned pencil box maker in Providence, and still employs roughly 1,000 workers in Rhode Island. The economic roller coaster set off by Trump's trade policies has not yet hit home for Hasbro, though. The company saw profits rise 17% compared with a year ago, boosted by a 46% increase in its digital gaming business, featuring Magic: The Gathering and Dungeons & Dragons products. Its digital gaming segment has been shielded from tariffs because its products are made in the U.S., or are digital, executives said. The company has also not revised its guidance to investors on its annual performance. 'While we are dealing with a wide range of potential tariff, retailer and consumer outcomes, our games business and our strategic flexibility give us options,' Goetter told investors on the call. Earnings per diluted share rose to 70 cents per share, up from 42 cents a year ago. Hasbro also saw stocks rebound slightly in the last 30 days. Shares opened at $61.84 Friday morning. Updated to include a response from Gov. Dan McKee's office. SUBSCRIBE: GET THE MORNING HEADLINES DELIVERED TO YOUR INBOX

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