Latest news with #Hashtag
Gulf Today
22-04-2025
- Business
- Gulf Today
Social Media Is Now the Foundation of Brand Building in the UAE
From cult chocolate drops to content-first strategies, agencies like Hashtag are powering the region's digital growth. When Fix, a homegrown Dubai chocolate brand, launched purely on Instagram and TikTok, it didn't rely on billboards, TV ads, or a retail presence. It leaned into one TikTok video. Within weeks, it was all over people's feeds. Sold-out drops, reposts by influencers, and loyal fans spreading the word. All without a traditional campaign in sight. Fix's story isn't a one-off it's a sign of how the game has changed. In the UAE and across the region, brands are now being built on social media. What used to be considered a support channel is now the main stage. And the brands that understand how to show up consistently on the right platform, with the right format are the ones that win attention, trust, and ultimately, growth. That shift is fueling demand for a new kind of marketing partner: the social-first agency. Agencies like Hashtag , based in Dubai, are built around this new reality. The team delivers up to 60 short-form videos a month per client, combining content creation, paid strategy, and creator partnerships in what they call the Triangle of Impact. 'Social used to be where you posted updates,' says Amer Massimi, founder of Hashtag. 'Now it's where people discover brands, form opinions, and make purchase decisions—sometimes without even leaving the app.' And that's not something many in-house teams can deliver at scale. Trends move fast. Algorithms shift. Audiences evolve. Which is why more brands are bringing in specialist agencies to help them stay visible—and agile. The success of Fix shows what's possible when a brand is built for social from day one. But even legacy brands are now making the shift. Because in today's market, it's simple: if you're not building your brand on social media, you may not be building it at all.
BBC News
09-04-2025
- Sport
- BBC News
Ipswich must keep 'foot on gas' in title race
Ipswich Town boss Joe Sheehan has urged his team not to regard their superior goal difference as a buffer as they look to seal promotion to the are three points clear at the top of Women's National League Southern Premier with two games to play and their goal difference of plus 60 is 27 better than rivals Hashtag side were beaten 1-0 at Watford last weekend, only their second league defeat of the campaign, but travel to bottom club MK Dons on Sunday - a team that have only managed one point from 20 games and let in 106 goals."With the goal difference, we probably need to win one more game and we don't circle what game we think that's going to happen (in)," he told BBC Radio Suffolk."I don't think we're seeing a team at the moment that is conscious of the position and therefore hiding within themselves." Hashtag are the only other team, apart from Watford, to beat Ipswich this term but they have the harder run-in - and only the champions will go up to the women's second tier for next the game at MK Dons, Town will be at home to eighth-placed Cheltenham Town on 27 April, while Hashtag must take on Exeter City and Oxford United in their final two matches, who are third and fifth."We've almost earned the opportunity to get beat but that doesn't give us any reason to be complacent or take our foot off the gas. We want to try and perform and win all of our games that we play," said Sheehan. "We will prepare to face the best possible version of MK Dons and I won't have anyone tell me their league position or how they've been getting on because our focus will be on giving them the respect they absolutely deserve. It's up to us to perform and do all we can to try and win that game."Without emphasising what might be at stake or what we're trying to do, it's just about preparing to try and be good on that day. Hopefully with that kind of process, the players are calm and prepared and consistent and our ability and preparation will shine through when it matters on game day."
BBC News
04-03-2025
- Sport
- BBC News
Ipswich Women's first league defeat must be 'blip'
Ipswich Town boss Joe Sheehan has urged his team to treat their first league defeat of the season as a "blip" as they look to secure promotion this Town lost 1-0 to leaders Hashtag United in Women's National League Southern Premier - but although they are now six points behind, they do have three games in hand. The club made a series of signings last summer with the aim of taking the first step towards the Women's National League, promotion to the second-tier one side will go up from their division and Ipswich have seven games remaining to try and overhaul Hashtag, starting with a trip to AFC Wimbledon on are, though, waiting for a fitness report on captain Maria Boswell, who was stretchered off in the second half against Hashtag at Canvey Island FC."The outcome of the season wasn't determined by this, it was just another game to try and pick up points," Sheehan told BBC Radio Suffolk."We just have to keep our focus, accept that we were beaten, stick together, reflect really well as we always try and do, and come back in for a good week of work that will help us try and beat Sunday's opponents."If we want to achieve something, we have to ensure that it's only a blip and we respond really well to it."He added: "The possibility of being without Bos would be quite damaging, she plays such an important role for us. We hope it's not too serious, but we shall see."With four games left to play, the maximum number of points Hashtag can achieve is they do so, Ipswich would need 19 from their final seven to be certain of promotion, although they have a superior goal their final seven games, only three are at home, including the final fixture of the season, against Cheltenham Town.
Yahoo
26-01-2025
- Sport
- Yahoo
Forest beat Hashtag to reach FA WNL cup final
Nottingham Forest reached the FA Women's National League Cup final for the second time in three seasons as they beat holders Hashtag United 1-0. Charlie Wellings scored a late winner from the penalty spot after Nat Johnson had been fouled in the box. And Forest will now face Stoke City in the final at Walsall in March after they saw off Plymouth Argyle 3-0. The match at Hashtag's ground in Aveley in Essex pitted the leaders before kick-off of the Women's National League Southern and Northern Premier divisions against each other - although Wolves' win in the league at the same time on Sunday saw them move ahead of Forest. And it proved to be a tight semi-final in windy conditions, with few clear-cut chances after Sammy Rowland shot just wide of the far post for the home side in the 10th minute. Amy Sims played in Melissa Johnson as 2023 winners Forest pressed after the break, but she was denied by keeper Frankie Angel. Johnson also saw a shot deflected just over the bar before a Freda Ayisi free-kick for Hashtag - who included Derby County and Ipswich Town among their victims in reaching the semi-finals - was well saved by Forest's Emily Batty low to her left. The penalty followed two minutes later and and Hashtag, who beat Newcastle United in last year's final, could not an equaliser in the closing moments. "We competed very well. They're a full-time professional outfit, but this game, if you were to say which was the full-time team, you wouldn't put a lot between us," Hashtag boss Jason Stephens told BBC Essex Sport. "The one negative thing for us was when we were in possession of the ball, our final pass - whether that was affected by the wind - probably could have been a little bit better." The competition features teams in the third and fourth tiers of the English women's game. Forest women set to go full-time professional Hashtag United stun Newcastle to win cup final Get the latest WSL news on our dedicated page
BBC News
26-01-2025
- Sport
- BBC News
Forest beat Hashtag to reach FA WNL cup final
Nottingham Forest reached the FA Women's National League Cup final for the second time in three seasons as they beat holders Hashtag United Wellings scored a late winner from the penalty spot after Nat Johnson had been fouled in the Forest will now face Stoke City in the final at Walsall in March after they saw off Plymouth Argyle 3-0. The match at Hashtag's ground in Aveley in Essex pitted the leaders before kick-off of the Women's National League Southern and Northern Premier divisions against each - although Wolves' win in the league at the same time on Sunday saw them move ahead of Forest later that it proved to be a tight semi-final with few clear-cut chances after Sammy Rowland shot just wide of the far post for the home side in the 10th minute. Amy Sims played in Melissa Johnson as 2023 winners Forest pressed after the break, but she was denied by keeper Frankie also saw a shot deflected just over the bar before a Freda Ayisi free-kick for Hashtag - who included Derby County and Ipswich Town among their victims in reaching the semi-finals - was well saved by Forest's Emily Batty low to her penalty followed two minutes later and and Hashtag, who beat Newcastle United in last year's final, could not an equaliser in the closing competition features teams in the third and fourth tiers of the English women's game.
