Latest news with #Haskel
CNN
18-03-2025
- Business
- CNN
Women's elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist
Women's elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than triple the market size in 2022. The consulting firm released its updated figures and projections for women's elite sports revenues across matchdays, broadcasts, and commercial deals this week, calling 2024 'a landmark year for women's sports, shattering expectations and exceeding Deloitte's initial projections.' In the past year, major headlines included: women Olympians at the Paris Games generating over 50% of social media engagement despite their competitions being featured less than men, the WNBA securing a new broadcast deal amid record interest and viewership, NWSL players securing a new Collective Bargaining Agreement (CBA), and AC Milan becoming the first European soccer club to guarantee automatic contract renewals for players who become pregnant in the final year of their contract. The underlying context of the report, though, was how disparities between sports, markets, and even within leagues persist. Basketball and soccer are expected to remain the highest revenue-generating sports at 44% and 35%, respectively. While North America (59%) and Europe (18%) continue to top the list of global markets. Even in one of those top earning sports, discrepancies remain. FIFA's annual Women's Football Benchmarking Report was also released this week and revealed the average women's soccer player makes $10,900 a year, but the number is skewed upwards by the 16 global clubs that paid an average salary of over $50,000. As a result, many of the world's women soccer players actually make far less than the $10,900 figure. The implications go far beyond salary, too. Clubs that pay more than $5,000 were more likely to provide non-financial benefits – like health insurance, housing benefits, etc. – than those who do not. Furthermore, clubs from FIFA-defined Tier 2 and 3 leagues – classified as 'aspiring' and 'emerging' leagues, respectively – were less likely to offer contracts a year or longer. FIFA also found higher salaries were related to better performances on the pitch. Deloitte Sports business group knowledge and insights lead Jennifer Haskel said while there have been positive signs in women's sport, there is still plenty more room for improvement. 'Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry. In 2025 and beyond, the challenge will be for the sports' industry, brand partners and investors to do things differently,' Haskel said in the report. 'Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come. 'It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry.'
Yahoo
18-03-2025
- Business
- Yahoo
Women's elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist
Women's elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than triple the market size in 2022. The consulting firm released its updated figures and projections for women's elite sports revenues across matchdays, broadcasts, and commercial deals this week, calling 2024 'a landmark year for women's sports, shattering expectations and exceeding Deloitte's initial projections.' In the past year, major headlines included: women Olympians at the Paris Games generating over 50% of social media engagement despite their competitions being featured less than men, the WNBA securing a new broadcast deal amid record interest and viewership, NWSL players securing a new Collective Bargaining Agreement (CBA), and AC Milan becoming the first European soccer club to guarantee automatic contract renewals for players who become pregnant in the final year of their contract. The underlying context of the report, though, was how disparities between sports, markets, and even within leagues persist. Basketball and soccer are expected to remain the highest revenue-generating sports at 44% and 35%, respectively. While North America (59%) and Europe (18%) continue to top the list of global markets. Even in one of those top earning sports, discrepancies remain. FIFA's annual Women's Football Benchmarking Report was also released this week and revealed the average women's soccer player makes $10,900 a year, but the number is skewed upwards by the 16 global clubs that paid an average salary of over $50,000. As a result, many of the world's women soccer players actually make far less than the $10,900 figure. The implications go far beyond salary, too. Clubs that pay more than $5,000 were more likely to provide non-financial benefits – like health insurance, housing benefits, etc. – than those who do not. Furthermore, clubs from FIFA-defined Tier 2 and 3 leagues – classified as 'aspiring' and 'emerging' leagues, respectively – were less likely to offer contracts a year or longer. FIFA also found higher salaries were related to better performances on the pitch. Deloitte Sports business group knowledge and insights lead Jennifer Haskel said while there have been positive signs in women's sport, there is still plenty more room for improvement. 'Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry. In 2025 and beyond, the challenge will be for the sports' industry, brand partners and investors to do things differently,' Haskel said in the report. 'Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come. 'It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry.'
CNN
18-03-2025
- Business
- CNN
Women's elite sports revenues to surpass $2.35 billion globally, Deloitte reports, yet imbalances persist
Women's elite sports revenues are projected to reach a record $2.35 billion this year, according to Deloitte, more than triple the market size in 2022. The consulting firm released its updated figures and projections for women's elite sports revenues across matchdays, broadcasts, and commercial deals this week, calling 2024 'a landmark year for women's sports, shattering expectations and exceeding Deloitte's initial projections.' In the past year, major headlines included: women Olympians at the Paris Games generating over 50% of social media engagement despite their competitions being featured less than men, the WNBA securing a new broadcast deal amid record interest and viewership, NWSL players securing a new Collective Bargaining Agreement (CBA), and AC Milan becoming the first European soccer club to guarantee automatic contract renewals for players who become pregnant in the final year of their contract. The underlying context of the report, though, was how disparities between sports, markets, and even within leagues persist. Basketball and soccer are expected to remain the highest revenue-generating sports at 44% and 35%, respectively. While North America (59%) and Europe (18%) continue to top the list of global markets. Even in one of those top earning sports, discrepancies remain. FIFA's annual Women's Football Benchmarking Report was also released this week and revealed the average women's soccer player makes $10,900 a year, but the number is skewed upwards by the 16 global clubs that paid an average salary of over $50,000. As a result, many of the world's women soccer players actually make far less than the $10,900 figure. The implications go far beyond salary, too. Clubs that pay more than $5,000 were more likely to provide non-financial benefits – like health insurance, housing benefits, etc. – than those who do not. Furthermore, clubs from FIFA-defined Tier 2 and 3 leagues – classified as 'aspiring' and 'emerging' leagues, respectively – were less likely to offer contracts a year or longer. FIFA also found higher salaries were related to better performances on the pitch. Deloitte Sports business group knowledge and insights lead Jennifer Haskel said while there have been positive signs in women's sport, there is still plenty more room for improvement. 'Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry. In 2025 and beyond, the challenge will be for the sports' industry, brand partners and investors to do things differently,' Haskel said in the report. 'Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come. 'It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry.'
BBC News
18-03-2025
- Business
- BBC News
Elite women's sports revenue to top £1.8bn in 2025
Global revenue generated by elite women's sports is predicted to exceed £1.8bn in 2025, with finance experts Deloitte stating the "commercial appeal of women's sports and its athletes has never been higher".Last year's revenue surpassed £1bn for the first time and the latest Deloitte report is predicting at least £1.88bn in matchday, broadcast and commercial revenue in (44%) is forecast to overtake football (35%) as the highest revenue-generating sport. Commercial income, which includes sponsorships, partnerships, merchandising sales and pre-season tour income, is expected to represent the largest share of revenue across women's sports (54%), with broadcast revenues contributing 25% and matchday revenues providing the remaining 21%.Jennifer Haskel, knowledge and insight lead in the Deloitte Sports Business Group, said: "The growth of women's sport has continued to exceed expectations as various competitions, leagues, clubs and athletes generate significant returns, despite limited resources."Women's sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry."Haskel highlighted the importance of major tournaments, like the 2025 Women's Rugby World Cup, which will be held in the UK and has already sold a record number of tickets, and Women's Euro 2025, in driving the revenue increases. She added: "Major events are increasing visibility and participation across many sports and geographies, but deliberate actions need to be taken after these big moments to drive domestic success for leagues and clubs."It is no longer enough to just host an event - organisers must be bold and think of new ways to engage fans and drive participation even after the champion is crowned."The commercial appeal of women's sports and its athletes has never been higher, as the sector continues to shine on the global stage."Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come. It is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry."
Reuters
18-03-2025
- Business
- Reuters
Women's elite sports to generate more than $2.35 billion in 2025, says Deloitte
March 18 (Reuters) - Global revenues in women's elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted to have increased by 240% in four years, Deloitte said. In 2024, annual global revenue for women's elite sports had crossed the billion-dollar threshold for the first time. Commercial income is predicted to bring in the largest share of revenue at 54% this year, while broadcast is expected to rise to 25% and matchday revenues to contribute 21%, Deloitte added. Basketball and football are projected to remain as the two highest revenue-generating sports in 2025 at 44% and 35%, respectively. "The growth of women's sport has continued to exceed expectations as various competitions, leagues, clubs, and athletes generate significant returns, despite limited resources," Jennifer Haskel, knowledge and insights lead in the Deloitte Sports Business Group, said in a news release. "In 2025 and beyond, the challenge will be for the sports' industry, brand partners and investors to do things differently. "This will allow them to better understand the opportunities in the market and to capitalise on the current growth trajectory of women's sports and create an ecosystem where women's sports can thrive." The August 22-September 27 Rugby Women's World Cup in England and the 2027 FIFA Women's World Cup in Brazil are also expected to generate significant revenues, Deloitte added. "The commercial appeal of women's sports and its athletes has never been higher, as the sector continues to shine on the global stage. Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come," Haskel said. "To successfully capitalise on this investment, it is crucial for women's sport organisations to implement the right structures, develop a clear plan for investment, and define a long-term vision for their place within a rapidly evolving global industry."
