Latest news with #HassanSafi
Khaleej Times
20-05-2025
- Business
- Khaleej Times
UAE: Al Ain Farms Group to double egg production, reduce prices
Al Ain Farms Group, one of the UAE's oldest and largest food producers, is set to double its table egg production to 800 million annually by the end of 2026, making it the largest egg producer in the GCC. This expansion is part of the newly merged entity's push to enhance food security, reduce consumer prices, and position the UAE as a protein powerhouse. Speaking to Khaleej Times, CEO Hassan Safi revealed, "We currently produce about 400 million eggs per year. Once we scale up to 800 million, we will be the largest table egg producer in the region. This is a major strategic move." The company is also expanding its poultry production from 13 million kg to 19 million kg per year and introducing a range of protein-enriched dairy and juice products aimed at health-conscious consumers. The expansion follows a strategic merger bringing together five of the UAE's most trusted food producers — Al Ain Farms, Marmum Dairy, Al Ajban Chicken, Al Jazira Poultry Farm's Golden Eggs, and Saha Arabian Farms — under one umbrella. The consolidation, supported by Ghitha Holding, YAS Holding, and International Holding Company (IHC), aims to create a unified food production platform with a fully integrated supply chain. Farming in the desert The UAE's harsh climate has always posed a challenge to agriculture, but Al Ain Farms has defied the odds since its inception more than four decades ago. Safi credits the company's success to continuous innovation and now, increasingly, the use of AI. "When we first started putting cows in the desert, it was a revolutionary idea," said Safi. "Now AI is making everything smarter — from cow health monitoring to sales predictions.' In partnership with UAE University and a global AI firm, Al Ain Farms is developing a predictive model that uses both historical and real-time consumption data to optimise supply and reduce waste. "Today, the industry average waste in retail is about 7%. With AI, we believe we can cut that down to 3%," he said. "That would be a significant gain for food security and operational efficiency.' AI is also being deployed to detect early signs of illness in cows using robotic systems, allowing for faster and more precise intervention. "We're exploring robots that roam the barns, capturing images and identifying unwell cows before humans even notice." In addition to AI, the company is investing in sugar reduction, lactose-free dairy, sustainable packaging, and alternative protein innovations. Safi declined to share specific export figures due to listing regulations but hinted at ambitions to replicate Al Ain Farms' full-value-chain model in underdeveloped markets. "We're not looking to export fresh products directly, but we are studying opportunities to invest and build similar models regionally. We're already in advanced stages of our feasibility studies." Platform for future collaborations Issa Al Khoory, deputy CEO of Ghitha Holding, said the integration of all five companies is designed not just for scale, but also for impact. "We're not just building a dairy giant, we're building a food security champion," Al Khoory said. "We see this platform as one that can host future acquisitions and partnerships in the UAE and abroad.' He added that the group is now uniquely positioned to attract international partners in health-focused and innovation-driven categories, such as plant-based foods and smart agriculture. "We have the scale, the data, and the ambition. And most importantly, we have the responsibility to contribute to the UAE's food resilience." Safi emphasised that product quality is a key strategic focus for the newly merged group. "We're raising the bar on quality. We want our customers to trust that every claim on the label is real. That includes better transparency, traceability, and overall integrity in our offerings,' he concluded.
Gulf Today
03-04-2025
- Business
- Gulf Today
Group's campaign benefits 100,000 lives
More than 100,000 people across the UAE benefited through the month-long Corporate Social Responsibility (CSR) campaign initiated by Al Ain Farms Group reflected its deep-rooted commitment to care, connection, and contributing meaningfully to the lives of those it serves. As a proud Emirati provider of wholesome protein and beverages, Al Ain Farms Group embraced the Holy Month as a time to act with purpose — nurturing wellbeing and fostering togetherness through impactful, far-reaching community engagement. From chillers placed outside 30 mosques in Abu Dhabi, Al Ain, and Dubai — offering fresh juices and dairy products for Iftar — to the delivery of blessing boxes to over 30,000 primary school students across public and private schools in Abu Dhabi, Sharjah, and Dubai, every touchpoint was designed to bring people closer and share the values that unite us. In labour accommodations across Dubai, more than 50,000 Iftar meals were made possible through the Group's support of Community Development Authority-licensed organisations – Model Service Society and the All Kerala Colleges Alumni Federation (AKCAF). This simple gesture was a token of appreciation for the workers whose dedication helps keep our cities moving. In support of Sheikh Zayed Humanitarian Day, the Group also contributed products for a dedicated Iftar in Abu Dhabi, held for over 1,000 elderly individuals and people of determination — a heartfelt tribute to inclusion, compassion, and respect for every member of society. Throughout the month, Al Ain Farms Group also partnered with several community-focused organisations — including Rewaq Ousha Educational Institute, Global Village, Emirates Red Crescent, and the Al Watan Volunteer Team — offering daily product contributions to help amplify their outreach. The Group also proudly sponsored Iftar boxes distributed to donors at the Emirates Blood Donation Center, in recognition of their generous contributions to the health and wellbeing of others. 'Ramadan is a powerful reminder of the values that ground us,' said Hassan Safi, CEO of Al Ain Farms Group. 'It's a time to give back with humility, to build bonds with our communities, and to lead with purpose. We are incredibly proud of the collective impact of this campaign and the spirit of unity it represents.' Nourishing Lives Together is part of Al Ain Farms Group's broader commitment to supporting communities — a commitment that extends far beyond the Holy Month. ' As the UAE continues to mark the Year of Community, the Group remains devoted to nurturing lives through meaningful action, enduring partnerships, and the care it puts into everything it brings to the table.
Mid East Info
27-03-2025
- Health
- Mid East Info
Al Ain Farms Group Concludes Ramadan 2025 CSR Campaign: Nourishing Lives Together
Touching over 100,000 lives across the UAE through heartfelt community initiatives during the Holy Month Al Ain, UAE – March 2025 — This Ramadan, Al Ain Farms Group extended its mission beyond the shelves — reaching more than 100,000 people across the UAE through its month-long CSR campaign, Nourishing Lives Together . The campaign reflected the Group's deep-rooted commitment to care, connection, and contributing meaningfully to the lives of those it serves. As a proud Emirati provider of wholesome protein and beverages, Al Ain Farms Group embraced the Holy Month as a time to act with purpose — nurturing wellbeing and fostering togetherness through impactful, far-reaching community engagement. From chillers placed outside 30 mosques in Abu Dhabi, Al Ain, and Dubai — offering fresh juices and dairy products for Iftar — to the delivery of blessing boxes to over 30,000 primary school students across public and private schools in Abu Dhabi, Sharjah, and Dubai, every touchpoint was designed to bring people closer and share the values that unite us. In labor accommodations across Dubai, more than 50,000 Iftar meals were made possible through the Group's support of Community Development Authority-licensed organizations – Model Service Society and the All Kerala Colleges Alumni Federation (AKCAF). This simple gesture was a token of appreciation for the workers whose dedication helps keep our cities moving. In support of Sheikh Zayed Humanitarian Day, the Group also contributed products for a dedicated Iftar in Abu Dhabi, held for over 1,000 elderly individuals and people of determination — a heartfelt tribute to inclusion, compassion, and respect for every member of society. Throughout the month, Al Ain Farms Group also partnered with several community-focused organizations — including Rewaq Ousha Educational Institute, Global Village, Emirates Red Crescent, and the Al Watan Volunteer Team — offering daily product contributions to help amplify their outreach. The Group also proudly sponsored Iftar boxes distributed to donors at the Emirates Blood Donation Center, in recognition of their generous contributions to the health and wellbeing of others. 'Ramadan is a powerful reminder of the values that ground us,' said Hassan Safi, CEO of Al Ain Farms Group. 'It's a time to give back with humility, to build bonds with our communities, and to lead with purpose. We are incredibly proud of the collective impact of this campaign and the spirit of unity it represents.' Nourishing Lives Together is part of Al Ain Farms Group's broader commitment to supporting communities — a commitment that extends far beyond the Holy Month. As the UAE continues to mark the Year of Community, the Group remains devoted to nurturing lives through meaningful action, enduring partnerships, and the care it puts into everything it brings to the table. About Al Ain Farms Group: Under Ghitha Holding, Al Ain Farms Group includes Al Ain Farms, Marmum Dairy, and Al Ajban Chicken. Together, these companies represent key pillars of the UAE's food security and production capabilities, sharing a commitment to delivering high-quality food products while supporting Ghitha Holding's vision of fostering a sustainable and resilient food ecosystem in the region. Al Ain Farms, established by H.H. the late Sheikh Zayed Bin Sultan Al Nahyan, is the largest integrated dairy and juice company in the UAE. With an annual production capacity of 225 million liters, it offers fresh and long-life dairy, juice, and camel milk products to meet the diverse needs of the local market. Al Ain Farms Poultry is also a vital contributor, producing 9 million fresh chickens and 160 million eggs annually, making it the largest integrated poultry company in the UAE. Marmum Dairy, a pioneer in fresh dairy production in Dubai, offers a full range of fresh dairy and juice products from its state-of-the-art factory and farms. With an annual production capacity of 105 million liters, Marmum is also a trusted producer of private-label fresh dairy products, serving a wide range of customers across the UAE. Al Ajban Chicken, a leader in poultry production, operates a fully automated processing plant and produces 8 million fresh chickens annually. Recognized for surpassing global productivity standards, the company also produces hatching eggs and feed, contributing significantly to the UAE's food supply chain.
