Latest news with #Hasselblad


GSM Arena
4 days ago
- Business
- GSM Arena
Oppo and Hasselblad extend partnership, will develop new imaging system
Back in 2022, Oppo entered a strategic partnership with legendary imaging brand Hasselblad. The pair have been collaborating on all of Oppo's flagship phones since, and the two sides are now extending that partnership and revealed they are developing a next-generation imaging system for Oppo's upcoming flagship phones. Olivella Liu, Oppo Overseas CMO and Bronius Rudnickas, Hasselblad Global Marketing Manager While Oppo did not share any specific details about the upcoming imaging system, the brand is confident that it will 'set a new benchmark for the quality of mobile imaging'. The partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to Oppo's global users. With the extension of our collaboration, we will push the boundaries of mobile imaging even further. - Pete Lau, Chief Product Officer at Oppo. Oppo and Hasselblad's imaging partnership dates back to the Oppo Find X5 series. Oppo's flagship phones featured several camera enhancements, including Hasselblad color science and Hasselblad Portrait Mode, which simulates classic Hasselblad lenses. Oppo also added a professional Hasselblad Master Mode, which takes inspiration from the brand's flagship mirrorless medium format camera – the Hasselblad X2D. Oppo flagships have also benefited from the Hasselblad XPan mode, which recreates the signature 65:24 wide aspect ratio for images.


Time of India
4 days ago
- Business
- Time of India
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad . The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography . Explore courses from Top Institutes in Select a Course Category Public Policy Cybersecurity Finance Product Management Others Data Science Design Thinking Healthcare others Technology MCA Degree Project Management healthcare Artificial Intelligence Data Science Data Analytics Operations Management Management CXO Digital Marketing Leadership PGDM MBA Skills you'll gain: Duration: 12 Months IIM Calcutta Executive Programme in Public Policy and Management Starts on undefined Get Details Skills you'll gain: Economics for Public Policy Making Quantitative Techniques Public & Project Finance Law, Health & Urban Development Policy Duration: 12 Months IIM Kozhikode Professional Certificate Programme in Public Policy Management Starts on Mar 3, 2024 Get Details OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can do. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villas For Sale in Dubai Might Surprise You Dubai villas | search ads Get Deals Undo Four Years of Technical Co-Development OPPO and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution , adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode , which recreates the brand's signature 65:24 wide aspect ratio. Next-Gen Mobile Imaging System: Aiming for a New Standard Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging system. The goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image quality. Further details are expected to be shared later this year. OPPO's Journey in Mobile Imaging At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in 2017. Since the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. OPPO Photography Awards 2025 Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.


Economic Times
4 days ago
- Business
- Economic Times
OPPO and Hasselblad extend strategic partnership to co-develop next-gen imaging system
At an event held today in Gothenburg, Sweden, OPPO announced the extension of its long-standing partnership with iconic camera maker Hasselblad. The collaboration, which began four years ago, has played a key role in shaping the camera systems on OPPO's flagship Find Series. The two companies are now co-developing their next-generation mobile imaging system, aiming to raise the bar for smartphone photography. OPPO's Chief Product Officer, Pete Lau, said the partnership is driven by a shared focus on innovation and imaging quality—and that the extended collaboration will continue to push the boundaries of what mobile cameras can and Hasselblad's partnership has been rooted in close engineering collaboration. Over the last four years, R&D teams from both companies have worked together across multiple generations of the Find series, integrating Hasselblad's camera expertise into OPPO's mobile platforms. The result has been a range of imaging features designed to reflect Hasselblad's distinctive visual identity—like the Natural Color Solution, adapted specifically for mobile, and a Portrait Mode that mimics the bokeh of classic Hasselblad lenses. Other outcomes of the partnership include a Master Mode tuned to match the color science of the Hasselblad X2D, and XPAN Mode, which recreates the brand's signature 65:24 wide aspect ratio. Looking ahead, OPPO and Hasselblad have confirmed that their collaboration will continue with a focus on developing a next-generation mobile imaging goal is to blend Hasselblad's classic visual style with OPPO's imaging technology to deliver a distinct photographic experience on mobile devices. According to both companies, the upcoming system is expected to set a new benchmark for mobile image details are expected to be shared later this year. At the event, OPPO reflected on its 17-year history in mobile imaging, tracing a series of key milestones. These included the introduction of the world's first stacked CMOS sensor in the OPPO Find 5 (2012), pixel binning in the OPPO R9 (2016), and the debut of the first periscope telephoto camera in the launch of the Find X6 Pro, OPPO has continued to advance its camera systems through a combination of hardware innovation, software development, and design. The latest flagship, the Find X8 Ultra, builds on this approach. It features a Penta Camera System with a True Chroma Camera, an AI Bokeh Engine for more precise portrait effects, and a new Master Mode that enables ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. Also announced at the event were the OPPO Photography Awards 2025, under the theme 'Super Every Moment' . The global competition offers over $100,000 in prizes and is open to creators using OPPO devices. Submissions will be accepted until November 20, 2025.


Time Business News
4 days ago
- Time Business News
OnePlus 10 Pro Price in Pakistan: Cutting-Edge Performance on a Budget
The OnePlus 10 Pro is making waves in the Pakistani smartphone market, delivering top-tier features and flagship-calibre performance all showcased beautifully on Wise Market. This long-form flagship may not mention exact price points, but its potent hardware, stellar display, and refined design speak volumes. In this comprehensive look, we'll unpack what makes the OnePlus 10 Pro Price in Pakistan attractive for savvy Pakistani buyers and why it stands as a smart buy without explicitly talking about price. OnePlus has sculpted the 10 Pro with a smooth 6.7‑inch curved LTPO2 AMOLED screen that brings visual elegance and endurance in equal measure. The display boasts QHD+ resolution, supporting a fluid 120 Hz refresh rate that adapts down to 1 Hz when possible, delivering both silky smoothness and battery efficiency. Its Gorilla Glass Victus protection adds stout scratch resistance, while the balanced dimensions (163 × 73.9 × 8.9 mm, ~200 g) strike a handsome compromise between screen size and one-handed usability. Two chic colour finishes, Volcanic Black and Emerald Forest, leverage premium materials including a polished ceramic camera housing, giving off an upscale, tactile vibe that feels right at home in urban Lahore or Karachi and also stands up to daily hustle. At its heart is Qualcomm's Snapdragon 8 Gen 1, built on an efficient 4 nm process and backed by Adreno 730 GPU. With up to 12 GB LPDDR5 RAM and UFS 3.1 storage, it handles diverse tasks like a pro, from multitasking to intense gaming sessions. The HyperBoost gaming engine and 1000 Hz touch sampling offer a competitive edge, especially in PUBG or COD mobile, and the 2025 review shifts show it maintaining 120 fps gameplay stability. Plus, the top-notch O-Sync and frame stabilization tech reduce latency and enhance user experience in fast-action moments. This is much more than just a screen. The 6.7‑inch LTPO2 Fluid AMOLED supports HDR10+, has dynamic brightness scaling, and is TÜV SÜD certified for long-term clarity. Colours are calibrated in collaboration with Hasselblad, delivering deep, rich hues and crisp transitions perfect for binge-watching your favourite Pakistani dramas or scrolling Instagram reels with flair. The device also supports Super-Resolution video playback, which subtly enhances low-res content on the fly. The OnePlus 10 Pro features a triple-camera suite 48 MP Sony IMX789 wide-angle sensor, a 50 MP ultrawide with 150° FoV, and an 8 MP 3.3× telephoto lens, each benefiting from Hasselblad colour science for more natural tones and better skin rendering. It captures video up to 8K at 24fps, and supports 4K at 60/120fps along with gyro-EIS. The 32 MP front cam also delivers crisp, vibrant selfies, ideal for vlogging or Zoom calls. Dual-tone flash and advanced processing help deliver solid results across indoor and outdoor shots. Local reviewers from Pakistan in the YouTube clip emphasize its consistent performance in everyday use. Powering all these feats is a 5000 mAh battery that confidently lasts through a full day of heavy usage. Wired charging peaks at 80 W (international) or 65 W (regional), depending on the charger bundled, while AirVOOC wireless charging runs at 50 W, and reverse wireless charging is supported too. That means under 30 minutes to a full charge, ideal for the fast-paced commute in Islamabad or workdays in Faisalabad. The phone ships with Android 12 under OxygenOS 12.1 for global markets, and will be eligible for the upcoming OxygenOS 15 update based on Android 15 in early 2025. Longer-term upgrades are likely on offer, with improved privacy and AI features coming along. OxygenOS remains acclaimed for being smooth, lean, and intuitive, emphasizing performance over bloatware. Beyond software, the phone supports 5G, dual-SIM (nano), NFC, Bluetooth 5.2 with aptX, Wi-Fi 6, USB‑C 3.1, and in-display fingerprint sensor covering all modern connectivity needs. While global units lack official IP68 ratings, Pakistani users enjoy rugged ceramic build and Gorilla Glass Victus, making it resilient to everyday wear-and-tear. For those in Pakistan, the OnePlus 10 Pro bridges premium and value in ways that resonate locally. It delivers smooth gaming performance, flagship camera capabilities, and ultra-fast top-ups, all while seamlessly handling daily tasks. Whether you're a student in Karachi, a content creator in Lahore, or a young professional in Islamabad, this phone provides a polished and future-ready experience, showcased attractively on Wise Market. Q: Does the device support 5G in Pakistan? A: Yes. The OnePlus 10 Pro supports 5G, subject to carrier availability and spectrum coverage. Q: How does its camera perform in everyday conditions? A: It consistently delivers sharp, natural colours with good dynamic range. Hasselblad-calibrated sensors help capture detailed wide, ultrawide, and tele shots with minimal noise . Q: Is the display suitable for outdoor use? A: Absolutely. The 6.7‑inch LTPO2 AMOLED adapts refresh rate to content, and peaks at brightness levels suitable for clear visibility even in direct sunlight. Q: How swift is the charging? A: Extremely fast. In international models you get 80 W wired charging with under 30-minute full charge capability. The regional version offers 65 W wired and 50 W wireless still among the fastest available . Q: Will it receive future Android updates? A: Yes. The phone will receive OxygenOS 15 (Android 15) in early 2025, with further security patches and feature updates expected. From its stunning AMOLED display and flagship Snapdragon powertrain to a Hasselblad-enhanced camera system and blistering charging speeds, the OnePlus 10 Pro strikes a rare balance between performance, design, and future readiness. Pakistani users can rely on it for daily productivity, mobile gaming, video creation, and fast recharging on the go. While it doesn't bear an IP‑rated certification locally, its solid build and water‑resistant design provide practical durability. With OxygenOS offering a clean software experience and timely updates, Wise Market presents the OnePlus 10 Pro as an elegant flagship alternative delivering bold capability and lasting value without the need to drop explicit price tags. Read More. TIME BUSINESS NEWS


Stuff.tv
4 days ago
- Business
- Stuff.tv
Oppo's secret camera sauce promises more Hasselbald goodness for future flagships
Phone companies tapping up photography brands is nothing new, but few camera collabs have lasted as long as Oppo and Hasselblad's. The Swedish imaging expert has been lending its expertise for a few years now, resulting in some of the best camera phones on sale – putting big names like Apple and Samsung firmly in the shade – and now the pair have announced they're going to stick it out for the foreseeable. A next-gen mobile imaging system is currently in the works, and will make its debut on the next Oppo flagship. That'll be great news to fans of the firm's HyperTone colour treatment, which closely matches the colour characteristics of Hasselblad's X2D medium format digital camera, and the ProXDR pipeline that does a fantastic job with backlit subjects and skin tones. It also means features like the 65:24 aspect ratio XPAN panorama and Master manual mode aren't going anywhere. The Hasselblad logo first showed up on the Find X5 Pro back in 2012, and made regular appearances on Oppo flagships ever since. Not all of 'em have gone global – the Find X6 Pro and Find X7 Ultra only got a release in the firm's native China – but this year's Find X8 Pro is a lot easier to get hold of. Some of the tech also filters through to sister brand OnePlus' phones, which should keep US phone fans happy. Of course it helps when the hardware is heroic, too. Oppo's currently top-tier handset, the China-only Find X8 Ultra, is rocking four 50MP rear snappers – including a 1in lead lens and twin periscope telephotos for 3x and 6x lossless zoom. There's also a dedicated colour spectrum sensor that measures white balance across 40 different points, not just the scene as a whole. I've been using one for the past week and have been blown away by some its photos. And aside from a few quirks like Breeno voice assistant instead of Gemini and no Circle to Search, the Find X8 Ultra is also a very usable phone for Westerners. It even plays nicely with Android Auto and Google Wallet contactless payments. Fingers crossed the next model will see a wider release. 'Over the past four years, we have brought the truly professional, legendary camera experience of Hasselblad to OPPO's global users,' Oppo chief product officer Pete Lau said at the announcement event in Gothenburg, Sweden. 'With the extension of our collaboration, we will push the boundaries of mobile imaging even further.'