Latest news with #Haus
Business Wire
7 hours ago
- Business
- Business Wire
Universal Ads Launches TV's First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
NEW YORK--(BUSINESS WIRE)--Today Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, introduced a first-of-its-kind TV Business Partner Program that presents advertisers with cutting-edge, hand-picked creative and measurement solutions to strengthen their media buys across inventory available via Universal Ads. This is TV's first program that will allow brands, especially those new to the TV ecosystem, to access tools to build, test, and launch TV commercials while linking their campaigns to measurable business outcomes. The program launch partners include Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic with more to come. As Universal Ads builds its role as a single access point to a wide range of premium TV publishers, the Business Partners Program gives brands access to high-impact creative and measurement partners. The program is designed to give third-party developers, and future platform partners the ability to work with Universal Ads advertisers on solutions that are tailored to drive success across premium video. This program will allow advertisers of all skills and sizes to move as quickly as they can with social media advertising, while also reaching audiences at scale, on TV — the biggest screen in the room. For instance, if a brand is ready to start their TV advertising journey but creating a commercial is stalling them, they will be able to leverage the creative capabilities from partners like Canva and Waymark and others to easily and swiftly build and test TV-ready commercials or modify existing creative to reach new audiences. 'Canva's creative capabilities will make it easier for Universal Ads advertisers to produce on-brand content that captivates audiences and scales effortlessly across channels,' says Anwar Haneef, GM and Head of Ecosystem at Canva. 'Our shared goal is to help brands break through on TV and beyond with seamless, high-impact creative. We're excited to help brands show up with confidence — across the TV landscape and every platform where their audiences are.' Then, once a company has their creative running across the premium video inventory available on Universal Ads, they can access measurement solutions to prove the significant business outcomes their campaigns are driving. With insights into brand lift, incrementality, conversions, and sales available through trusted partners like Haus or INCRMNTAL, Universal Ads is demonstrating how TV ads can impact a business's bottom line. "Haus was founded with a clear mission: to democratize access to world-class causal inference tools," says Olivia Kory, Haus Chief Strategy Officer. "Our partnership with Universal Ads reflects that mission — they're making TV advertising more accessible than ever, and together, we're demonstrating how experimentation can power better decisions across premium video. With incrementality testing, advertisers can get a clear sense of exactly what's driving the business on view-based channels and beyond." 'We've repeatedly said Universal Ads is about making TV advertising as easy as social media advertising,' said Greg Lieber, Head of Product Partnerships at Universal Ads. 'In order to do so, we are giving brands, including those that are emerging and/or new to TV, access to what they need to succeed across the Universal Ads platform. From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.' At launch, the Universal Ads Business Partners Program includes creative and measurement partners, and it will expand to include more categories. Currently, Universal Ads includes programming from more than 15 major publishers including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come. In addition to the Business Partners Program, Universal Ads has rolled out a variety of initiatives and partnerships to support its mission of making TV advertising as easy as social media advertising. In May, Universal Ads launched the $5 million-dollar Incrementality Fund to help online merchants grow their businesses through TV advertising. Universal Ads also partnered with Ramp, a financial operations platform designed to save businesses time and money, to offer TV advertising access to Ramp's 30,000+ customers through the Universal Ads platform. To learn more about the Universal Ads Business Partners Program please go to About Universal Ads Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.
Yahoo
08-05-2025
- Entertainment
- Yahoo
Golden Goose Unveils 'Altered States' Exhibition in Venice
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Just a short boat ride from Venice, Golden Goose presented an extraordinary artistic installation that showcased the innovative vision of renowned Italian-Canadian visual artist Marco Brambilla. In the second installment of 'Haus,' the brand once again reimagined its headquarters in Marghera, Italy—a former industrial port—transforming it into a vibrant platform for conceptual creativity. Since its inception, Haus has served as both an incubator and a platform for the brand to foster cultural innovation within its global community of 'dreamers.' This year, the project drew inspiration from the upcoming architecture-themed Biennale, seamlessly blending the rich heritage of Venice with cutting-edge technological design. To craft a truly immersive experience, Golden Goose partnered with renowned curator and co-founder of Paris's Palais de Tokyo, Jérôme Sans, granting Brambilla complete creative freedom. With this carte blanche, he crafted an unforgettable visual concept that explored his interpretation of the collective subconscious. Through his short film Altered States, the audience gains a rare glimpse into Brambilla's creative process. In an exclusive interview with ELLE, Golden Goose CEO Silvio Campara beautifully captured the essence of the event, describing it as, 'your dream, our house.' The brand is opening the space to the public May 10–11, offering a unique shopping experience featuring limited-edition Altered States merchandise, including T-shirts and water bottles.$895.00 at Alongside the exhibition, Golden Goose debuted its newly launched True-Star sneaker in a striking full-coated silver glitter finish. Can't make it to the Haus? No worries—you can still order a pair online. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
Glasgow Times
28-04-2025
- Entertainment
- Glasgow Times
Love Island's Paige Turley goes viral after Glasgow bar gig
The Scottish singer and TV personality wowed pub-goers at Haus on Royal Exchange Square, belting out a rendition of the classic You've Got the Love. Turley hopped behind the DJ booth before grabbing the mic, thrilling the crowd with her vocals. READ MORE: Glasgow bingo caller makes Britain's Got Talent final after stunning judges Best known for winning the first-ever Winter edition of Love Island in 2020, Paige shared a clip of her performance on TikTok — and it quickly exploded, racking up more than 30,000 likes. She captioned the video: "You got the love." READ MORE: Major comedy tour to launch with debut show in Glasgow Fans quickly swarmed the star's comments, with one saying: "Unreal voice." Another wrote: "Now this is a tune and what a voice." A third added: "Go on girl you are amazing." Before her reality TV fame, she famously dated singer Glaswegian Lewis Capaldi.
Telegraph
16-02-2025
- Health
- Telegraph
I thought my disability would stop me from skiing
With spectacles on a chain, vintage knitwear and an antique obsession, my 'Grandma Sav' aesthetic was always a running joke. Then I broke my hip, and things got all too real. As a Type 1 Diabetic, I've felt old before my time. Cataract surgery as a teenager, swollen legs and now with a hip replacement, skiing was a dream I'd parked. Until now. The invite came from Breckenridge, a charming ski town in the Rocky Mountains: 'Experience our disability skiing programme…' That word, disability. I hate it. And I hate even more that I fall into that category. But the fact is my health complications mean I'm less able to do things others take for granted. The slopes of Colorado were calling. And with the Invictus Games around the corner, celebrating the transformative power of adaptive snow sports, my hurdles felt comparatively small. Watching winter athletes push boundaries on this scale gave me the final nudge to experience first-hand how adaptive skiing can redefine what's possible. Arriving in Denver on the coldest day of the year was a baptism of ice. At a toe-curling -30F (-34C), even the most rugged mountain dwellers were chilled to the bone. What had I gotten myself into? As someone who wears jumpers mid-summer, with circulation that's always struggling to get going, I'd already kissed my extremities goodbye. A two-hour drive from Denver, through screensaver landscapes that left me as breathless as the altitude, lay the charming town of Breckenridge. I was warned about altitude sickness and having moved no further than from sofa to fridge in the past three months, the endurance factor would be an uphill struggle. I arrived at Gravity Haus, the cool-kid lodging on the Breckenridge block. Perched at the top of Main Street, it's conveniently close to the best eateries, bars, and shops. Plus, it's just across the plaza from Breckenridge Outdoor Education Centre (BOEC), where my adaptive ski lessons would be. With equipment rentals, the Maggie restaurant, and even the Quicksilver chairlift all within a snowball's throw, it was a total ski-in/ski-out dream – and, importantly, ideal for someone with limited mobility. On arrival at BOEC I was welcomed by Jeff Inouye, the programme's chief for over 30 years, along with my specialist instructor, Sam, and Marcy, one of 300 dedicated volunteers. The warmth of Jeff and his team melted any worries. After a thorough two-hour session testing out which adaptive equipment would work best, a process tailored to each student, we decided on the seated bi-ski. Adaptive skiing is about precision and teamwork. There's always a 2:1 instructor-to-student ratio, ensuring a level of support that goes beyond anything at regular ski school. Sam secured me firmly into the 'bucket' of the bi-ski. She meticulously adjusted my outriggers (the arm-controlled skis), then I learnt how to control them. As I followed her commands, practising my lefts and rights, regaining my balance by looking forward, it was incredible to feel the whole rig tilt with just the slightest movement of my head. Communication is also key. Between instructors, and between students and instructors – the responsibility put on students is something I didn't expect. 'If you wanna ride, go to Disney!' Jeff called out to me. His no-nonsense, straight talking was refreshing. With this scathing quip my chauffeur-driven dreams of being pushed down the hill like Lady Penelope were dashed. No instructor would be physically holding on to me. Just guiding with tethered straps. The bi-ski isn't a glorified sled, this is high-octane sport. When we ventured onto the slopes, people stared, but not how I was used to. With my dad using a stick and later a wheelchair due to his MS, I'd grown accustomed to side-eyes and gawking. But this time it wasn't pity, it was awe. It's one thing to be a competent skier with two functioning legs, but carving down the slopes in a sit ski? That's next level. The thrill of doing something I 'shouldn't' be doing. It was that 'wow' moment for them and the feeling of redefining possibility, for me. View this post on Instagram A post shared by Savannah Finestone (@savlarthegreat) Then came the moment I'd dreaded: the chairlift. I'd catastrophised all sorts of disasters: flopping out at the top, causing a pile-up of unsuspecting skiers, being mowed over. The reality was far simpler, yet equally terrifying. I was so snugly packed into the bi-ski that shoehorning me out wasn't a possibility. As the chairlift slowed for boarding, Sam and Marcy tilted me forward and perched me on the lift perpendicular, poised like a rocket about to launch, then lowered me onto the seat, wedged securely. Admittedly it's not the most relaxing of positions, suspended in mid-air, tilted forward over the edge of the chairlift, with no control. But, with an instructor on either side, I felt safe. There was constant reassurance from Sam and Marcy and at every moment I knew I was in capable hands. As a duo, there's a spotter on the pistes and an extra pair of hands to help lift equipment. It's no wonder then that I felt surprisingly secure as we prepared to descend off a precipice ominously named 'The Whale'. Sam gave me her signature reassuring smile. 'You've got this,' she said, as she checked the tethers. The sharp Colorado air stung my cheeks, and a pang of fear hit my stomach. But Sam was unflappable. As we pushed off together, the ground falling away beneath us, she was right. I shouted back to Sam, but she was way up the hill behind me. The sudden realisation that she wasn't holding onto me was frightening and then thrilling. I was skiing on my own. Carving the snow like I belonged there. I couldn't believe it; I was flying down the slope, guided by Sam on the tethers. For many students, this independence is transformative. BOEC isn't just about enabling people to ski; it's therapy disguised with adrenaline. Jeff told me about a boy who was non-verbal when he first arrived. Years of traditional therapy hadn't made much progress, but through skiing, his confidence soared and so did his communication skills. Skiing gave him a voice. And Jeff makes sure that finances aren't a barrier to these transformative experiences. Each year, BOEC provides over £80,000 in scholarships, ensuring that anyone who wants to hit the slopes can do so. After our session, the atmosphere was electric. Back at headquarters, students shared stories, and parents beamed with pride. For parents, familiarity breeds comfort and at BOEC, returning year after year builds a crucial foundation of trust. I watched as a mother tucked her son with Down's Syndrome into a sit-ski, kissed his forehead and they set off together, his excited yelp echoing. I blinked back tears. BOEC isn't just a programme, it's a life-changer. The instructors create opportunities, provide access and empower people with disabilities to experience the great outdoors. Here, skiing isn't just an activity; it's a pathway to independence and a reminder that adventure should be for everyone. Essentials Adaptive ski lessons with the Breckenridge Outdoor Education Centre cost from $255 (£205), for a full day, 1:1 instruction, lift pass and equipment. For more info about adaptive ski and snowboard lessons, scholarship applications, internship programmes and volunteering roles with the Breckenridge Outdoor Education Centre visit Gravity Haus, Breckenridge offers accessible room from $173 (£139) per person per night. United Airlines flies from London Heathrow to Denver from £468 return. Return transfers with Epic Mountain Express costs from $228 (£183) per person. Savannah was a guest of Breckenridge and Vail Resorts. The best resorts for adaptive skiing Five more ski resorts that offer adaptive ski and snowboard programmes. Courmayeur, Italy Courmayeur ticks almost all boxes for accessibility, particularly when it comes to accommodation choices. For those in a wheelchair, the Cresta et Duc is the most conveniently located within a short horizontal run to the gondola. Gran Baita is particularly aware of meeting the needs of those with MS. Sälen, Sweden Home to the largest ski area in Sweden, adaptive skiing is available at Hundfjället. Sit-skiing, ski-carting, bi-skiing and standing-skiing lessons are available through Ski Star, which also offers a Priority Boarding pin to grant guests with disabilities lift queue priority. Skistar Lodge Hundfjället is at the foot of the slopes and offers modified accessible apartments. Tignes, France This high-altitude French resort is used by adaptive skiing competitors for pre-season training. ESF Tignes La Lac offers adaptive handiski instruction, providing Dualski and Stabilo equipment. They handle all needs, including transfers, lift access and descents. Tigne's wheelchair-friendly accommodation and restaurants are available via Tignes. Val d'Isère, France Val d'Isère is particularly popular with independent paraplegic skiers, amputees and those with other physical disabilities who want to ski off-piste. The village resort has a good selection of wheelchair-accessible and adapted hotels, some situated right on the snow and in the village centre. Whistler Blackcomb, Canada Canada's biggest resort offers Whistler Adaptive Sports Programme, providing an extensive range of adaptive equipment and specialised instruction. Trained and certified instructors, guides and assistants help those with physical and cognitive disabilities or neurodiversity access the slopes. Many hotels provide accessible accommodation but Fairmont Chateau stands out, with many of the hotel's areas being fully accessible. Find more information about adaptive snow sports and accessible resorts at Ski 2 Freedom.
