Latest news with #HawaiianTropic
Buzz Feed
9 hours ago
- Health
- Buzz Feed
33 Little Products That Will Add Some Big Summer Relief
A coconut-scented, ridiculously cooling after-sun body lotion to rehydrate and replenish your skin after long days in the sun or soaking up the drying chlorine of the pool. The whipped texture and delightful scent will have you feeling like a whole dessert 😋. A two-in-one nausea relief inhaler designed to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. Summer road trips and cruises just got a HECK of a lot more bearable. A set of DEET-free handy mosquito-repelling bracelets for the ultimate in genius summer investments — these use essential oils, including citronella, to help stop those teensy vampires in their tracks. And if it's entirely too late for that, a delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness, so you don't spend half your summer itching your appendages. A travel-friendly SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a nonsticky, white cast–free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. And Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block! And if it's a little too late ... a handy as heck Burt's Bees sunburn soother you'll want to stock up on before you need it most! It's made with aloe and coconut oil to hydrate skin and gently relieve pain from the sun's unforgiving rays within just a few hours. First Aid Beauty Ingrown Hair Pads to use after you shave to help prevent the infection of ingrown hairs, so you don't have to spend hours psyching yourself up to shave, knowing that you're gonna be dodging a bazillion sensitive spots on your skin. A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. A set of reviewer-beloved "Loops Engage 2," a meticulously designed ear plug that blocks out overwhelming noise without completely blocking out the world around you — meaning you can wear them to summer concerts, festivals, and other noisy outdoor events and still enjoy them without your brain rattling. Biofreeze's new Dry Stick for "portable pain relief" that won't melt or get goopy in the summer heat — this mess-free, cooling solution for aches and pains all over your human body, whether it's your neck, shoulders, knees, hands, or many numerous joints. Its targeted menthol relief also works *fast* and is delightfully travel-friendly, unlike competing menthol creams. Olay Super Serum Body Wash that will make anyone with dry summer skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) And Olay's Firming Body Lotion full of collagen peptides and a Vitamin B3 complex for *ultra* hydrating relief that's also designed to visibly plump, firm, and moisturize your skin — all at a fraction of the price of other firming lotions, like the internet's beloved $48 Elasti-Cream. A pair of lightweight, entirely waterproof cloud pillow sandals for anyone whose feet are pretty little princesses who need to be pampered at all times. These are near weightless, but have a cushioned, thick sole that absorbs impact on hard floors and surfaces. Reviewers with arthritis and plantar fasciitis also swear by these for alleviating foot pain! A pack of unscented SweatBlock wipes that work for up to *seven days* after application — perfect for those of us whose underarms are a little, uh, enthusiastic, to say the least. Reviewers especially swear by this for events that might bring on nervous sweating! A set of popular, ridiculously affordable wickaway sweatbands for a quick fix to stop the sweat from stinging your eyes (or worse, from leaking sunscreen into your eyes). A pair of sweatproof "floating" air conduction headphones designed to stay put by settling just over your ear instead of inside it — basically all the convenience and privacy of earbuds, without the discomfort of physically putting them in your ears. It picks up calls just as well as any other pair, and is designed so the sound isn't audible to anyone else! A reusable, family-friendly sand eraser to *instantly* remove sand from your skin with a quick swipe so you don't feel like an itchy mermonster in the car all the way home. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. A truly talented cooling towel you can use to prevent yourself from overheating — all you have to do is wet this to make it deliciously chilly for your neck or head. Once it warms up, you can wet it again to instantly get back the chill! A set of satin pillowcases that not only have a cooling effect, but are soft on your skin and create less friction for your hair so it won't get as tangled while you sleep. Reviewers especially love these because they're an affordable alternative to ones that typically run $18 per case! A cute lil' insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more — without the high price tag of the electronic or liquid versions. A super lightweight, UPF protective travel umbrella for anyone who wants a durable, no frills option for rain and sun protection that they're not going to cry about if they forget it in a random Starbucks (don't look at meeeee). A whisper-quiet WiFi-enabled smart air circulator fan you can control via app, Google Home, Alexa, or remote to keep yourself feeling easy breezy all summer long. Just ask the cast members of The Real Housewives of Beverly Hills, which is how this luxe little gizmo got on some happy reviewers' radars! And a 360-degree portable neck fan that puts all the other versions of it to shame — this one is designed with a comfier nonslip silicone neck grip and bladeless fans, so you don't have to worry about your hair getting caught in them. Plus a six-pack of ultra quiet mini cell phone fans so the whole squad can comfortably cool off when you're spending long days in stadiums, festivals, or just at that one dive bar you all love that seems to be allergic to the words "air conditioning." A fully adjustable portable backyard mister that coils itself like a lil' snake so you can aim it wherever you please, whether you're wrapping it around a railing, a chair, or propping it up next to yourself on a blanket. It may be teensy, but it will cool the area off by 20 degrees! This is the only pet snake situation I will be endorsing this summer, thank you very much. A pair of popular quick-dry water shoes to keep your feet from burning or getting beaten up all summer — reviewers love these for everything from walking on rockier beaches to kayaking to washing their cars. They're flexible and comfy like a sock, but protective against nefarious objects like sharp rocks and stray Legos. A set of seamless, delightfully absorbent cotton and bamboo liners, because even when you can take the heat, sometimes your boobs simply CANNOT. Now they can sweat in peace without you worrying about sweat stains on your favorite blouse. A 360-degree rotatable electric car fan for the backseat that's handy whether or not your car has a functional AC — if you live in an area where your car scorches in the summer, you know full well that you'll take ANY KIND OF AIR YOU CAN GET. Parents especially swear by this to keep kiddos in rear-facing car seats cool! A set of cult-favorite, absurdly affordable moisture-wicking exercise socks to spare you both from blisters and the ridiculous price of socks from name brands. Plus a pack of Dr. Frederick's Original Better Blister Bandages, aka the blister whisperers — if you're someone who tends to get blisters when your feet sweat, you'll want to invest in these. These waterproof bandages don't just protect blisters, but are designed to actively help heal them (and significantly reduce the pain from friction!). And last but certainly not least — a teensy undetectable laptop mouse jiggler you can slide into the USB to keep your computer active on Teams, Slack, and all those other various technological overlords that keep track of you so you can take some moments to yourself in the sunshine when you need it. ☀️😎
Buzz Feed
17 hours ago
- General
- Buzz Feed
33 Underrated, Useful Products For Thirtysomethings
A two-in-one nausea relief inhaler designed to work FAST on spontaneous nausea, motion sickness, morning sickness, and general queasiness (having a human body is hard). You can either use it as a scent inhaler or rub it directly on the tip of your nose for relief. A weighted eye mask that's basically like a weighted blanket for your human eyes, designed to decrease stress and encourage ~deep sleep~. They also feature a 3D contour, so they're hollowed out in the middle and won't rest right on top of your eyes. A reviewer-beloved four-piece airtight food saver set designed to adapt to the shape of halved fruits so you can snack or cook at your leisure without worrying about food waste. Truly, what wouldn't we do to keep a perfectly ripe avocado half safe?? A travel-friendly SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a nonsticky, white cast–free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF. And Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop and $36 Brush On Block! A clever magnetic two-layer fridge shelf so roomy and useful that your fruit bowl will be like "Excuse me? What is SHE doing here??" Reviewers are especially impressed with how strong the magnet is on these, and how much space it saves them! First Aid Beauty Ingrown Hair Pads to use after you shave to help prevent the infection of ingrown hairs, so you don't have to spend hours psyching yourself up to shave, knowing that you're gonna be dodging a bazillion sensitive spots on your skin. A Lululemon-inspired mini wristlet wallet set that looks just like their $50 version, and also easily holds cash, cards, and lip balms, so you don't have to deal with the whole muss and fuss of a purse if you're going on a walk around the neighborhood. Plus, you know what they say — keep your friends close and your beloved lippies closer. Biofreeze's new Dry Stick for "portable pain relief" — this mess-free, cooling solution for aches and pains all over your human body, whether it's your neck, shoulders, knees, hands, or many numerous joints. Its targeted menthol relief also works *fast* and is delightfully travel-friendly, unlike competing menthol creams. An airtight Deli ProKeeper that is actually the *updated* version of the wildly TikTok-viral original ProKeeper — not only does keep your deli meat and cheese *super* fresh and free up space and clutter in your fridge, but the updated version is fully transparent so you can easily see the contents, and has grooves at the bottom to keep moisture off your items. A set of hair-tie bracelets designed to look like *actual* jewelry, so you won't be kicking yourself when you realize you left a hair tie on your wrist for every photo. A four-pack of silicone straw soda can lids that are like, "Oh, you're obsessed with Diet Coke? Let me find you a reason to be even MORE obsessed." Reviewers love these not just for the ~thrill~ of a straw, but because the covers make the cans a whole lot more spill-proof, prevent your drink from going flat, and protect your can from bugs and debris during outdoor hangs. An aesthetically pleasing hanging waste bin you can hook to a drawer or cabinet to collect scraps during meal prep. Future compost pile, but make it chic. ✨ A migraine relief beanie for when your brain decides it's going to rattle against your skull at the least convenient time possible. This gets icy *and* hot depending on what kind of relief you're looking for, and double as a sleep mask so you can block out harsh light or try to get some shut-eye for further relief. A handy magnetic silicone stove top shelf so you can win back some extra surface area in your kitchen and use it to store handy things like spices, utensils, and the little goblin that comes out every time you open Seamless to say, "We have food at home!" A laundry soap station that will help organize your space *and* serve as a handy drip tray for your detergent, so you don't have to lug that jumbo container like a lumberjack every time you need to squeeze a few suds out for a load. This also helps ensure you get every last drop out of the container! A genius 2-in-1 knife and cutting board perfect for all your quick chopping needs that don't require a whole production of cutting boards. This scissor-like contraption lets you slice against a flat surface for easier use, then slide your veggies into a bowl or on top of a dish in a flash. Ocusoft's Original Foaming Eyelid Cleanser that reviewers with dry, itchy, and allergy-prone eyes swear by. This mild, non-irritating wash removes oil, pollen, and eye makeup to not only cleanse your eyes, but soothe and refresh eyelid discomfort. A set of waterproof "wet bags" you will curse yourself for not buying YEARS AGO, because they are tiny little lifesavers when you're on the move. Reviewers use these to cart wet suits and towels from the beach and pool, sweaty clothes from the gym, and soiled clothes and burp cloths in diaper bags. It even has a little snap closure if you want to hook it to a stroller or bag (and the color combos are TOO CUTE). A mini colander with folding handles that is basically a mandatory purchase for fruit and veggie lovers — reviewers love how easy it is to plop produce into this lil' guy and rinse it off in the sink with no muss, no fuss of drying everything out after! An app-controlled hybrid air purifier and nightstand with a HEPA filter for anyone playing Olympic levels of "making efficient use of space." This is an absolute game-changer for pet owners or allergy-prone humans, helping deodorize air and pick up pet dander (it even has a handy Pet Mode!). Reviewers love this for living areas and bedrooms alike. A set of silicone toothbrush and razor holders you can stick on the bathroom or shower wall to keep your little buddies germ free and easily accessible. An air fryer egg and mini muffin mold to make your traditional oven fear for its life, now that you *truly* don't need it anymore. With this you can do smaller meal prep batches of egg bakes or do some spontaneous, low-effort cupcakes without so much as hitting a "preheat" button. A set of airtight Oui yogurt jar lids (with labels included!) so instead of recycling your gorgeous little yogurt jars, you can repurpose them to store food, spices, supplies, and all kinds of other handy options. As someone whose main aesthetic is "yogurt," I approve. Reviewers say these worked with La Fermière jars, too! A self-draining silicone sponge holder, aka the ultimate sink investment for keeping the area fresh and clean and ~elevated~. Reviewers love this easy-to-clean accessory for draining sponges and brushes, catching soap residue, and preventing mildew-y, icky smells from wafting. A "Lifty Loo" toilet seat handle to keep things germ-free when you're lifting the toilet seat up and down — even your toilet seat deserves to accessorize!! And these come with an adhesive that make them super easy to install. A trash and grocery bag dispenser so you can finally bring some order to the Angry Loose Bag Cloud stuffed under your sink, and make it a lot easier to grab a quick bag on the go. This hooks easily to the back of a cabinet door, so it saves space, too! A sophisticated leakproof laptop lunch tote with some real "I've got my life together" energy that will make you feel like a deli sandwich super spy when you unzip the ~secret~ insulated compartment at work. This chic little number not only has plenty of room for your grub, but for your laptop, accessories, and all the other bits and bobs you need for a long day at work! A chic under-the-cabinet banana hanger so easy to install that you'll wonder why you didn't free up all your counter space *YEARS* ago. Also digging the whole "bananas as decor" vibe here. A multipurpose "hydration hub" you can use to organize everything from hydration packs to tea bags to instant coffee bags to vitamins, designed with clear storage so you can easily see and access everything inside. You're about to be one well-hydrated human!! A magnetic microwave cover perfect for anyone whose Panera soup obsession is a little *too* well documented over every surface inside of their microwave. This conveniently sticks to the top of your microwave so you can pop it right off whenever you're looking to tear up some broccoli cheddar on a wild Tuesday night. A bone conduction Bluetooth pillow speaker that I'm not entirely unconvinced isn't witchcraft?? You can place it under your pillow so only *you* hear the sound projecting from it, so you can keep streaming content, listening to audiobooks, or even playing white noise and sleep sounds without disturbing anyone else in the room. A ridiculously handy adjustable bread slicer guide perfect for cutting loaves, bagels, and even pound cakes as uniformly (and safely!!) as possible. This takes the guesswork out of it *and* positions your hands more safely when you're using a knife.
Buzz Feed
25-05-2025
- Lifestyle
- Buzz Feed
27 Beauty Items In Amazon's 'Most Wished For' Section
Sol de Janeiro's Hair And Body Fragrance Mist — imagine the delicious smell of their iconic Bum Bum Cream, with notes of pistachio, salted caramel, and vanilla, but as your body spray! It basically smells like summer in a bottle, and you're gonna want that since it's practically right around the corner. Or, a Phlur *Vanilla* Skin body mist you can spritz on both your skin and hair, with warm notes of vanilla, sandalwood, pink pepper, and jasmine. Reviewers are obsessed with how it's not overly sweet-smelling and say that it lasts all day, especially when sprayed on your clothes! A tube of nongreasy Gold Bond's firming neck and chest cream to help tighten skin and reduce the appearance of wrinkles — *and* not strip your skin of moisture thanks to the hyaluronic acid. Reviewers are "impressed" with how this works because it's lightweight, absorbs instantly, and delivers solid results. A SPF 30 Hawaiian Tropic mineral powder sunscreen for those moments when the UV index is climbing but your motivation to reapply... isn't. Just brush the translucent powder on your face (or scalp!) for an easy refresh — it mattifies by soaking up excess oil, leaves zero white cast, and won't mess up your makeup. It blends seamlessly into a range of skin tones and even doubles as both a primer and a finishing SPF touch! A Summer Fridays "Pink Sugar" tinted lip butter balm that delivers a sheer pink tint while drenching your lips in hydration thanks to shea and murumuru seed butter. It's nonsticky, leaves a gorgeous shine, and blends well with other lip products — perfect for those midday touch-ups when your pout needs a little pick-me-up. No wonder it's getting all the hype. Eos' Shea Butter Vanilla Cashmere body lotion designed to deliver lightweight and long-lasting moisture (24 hours to be ~exact~) without that horrible greasy feeling other moisturizers can leave behind. Your skin will not only feel super smooth, but reviewers say this smells like "heaven on Earth." 🌎 Shark's FlexStyle Air Styling hair tool to curl, straighten, volumize, and blow dry your hair — all with one tool that rivals the MUCH pricier Dyson Airwrap. 👀 With interchangeable attachments, four heat settings, and three airflow options designed to minimize heat damage while still giving you salon-worthy results. It's lightweight, powerful, and basically pays for itself once you realize your new favorite stylist is... you. A Tree Hut Vanilla Shea Sugar Scrub that'll buff away dead skin so you're left feeling silky smooth and smelling like a dream. The little grains are just the right size (not too rough, not too gentle), and it's packed with moisturizing goodness that won't irritate sensitive skin. You'll be obsessed with the value, too: you get a ton of product for a price that feels like a steal! An Anua pore-clearing cleansing oil to help control sebum, remove blackheads *and* dissolve makeup — some people are even left with visible residue on their fingertips! If you want to start double cleansing, this is the perfect first step. A pack of single-use Clean Skin Club Clean Towels, because unlike a bath towel that may be full of bacteria, these are designed to be wayyy cleaner (which can help with acne concerns). Plus, they're super soft, making them extra gentle on your skin. A Tirtir cushion foundation reviewers call "magic" because it's brightening and does not settle into fine lines or wrinkles. It lasts up to a whopping 72 hours and blends easily into your skin to hide blemishes, under-eye bags, and redness. Plus, it's buildable, so that means you can rock a natural *or* full glam look. Or, Laura Geller Balance-n-Brighten Color Correcting Foundation, a powder foundation that leaves a smooth demi-matte finish (think not too dewy, not too matte). It offers light to medium coverage that you can build up without it looking cakey. Reviewers who are 50 years old and up especially love it for their mature skin since it doesn't settle into fine lines or cling to places they don't want. Medicube's Collagen Night Wrapping Mask designed to improve your skin's elasticity and moisture retention, so you wake up with that glowy, well-rested look — the definition of ~beauty rest~. It goes on like a jelly and sets into a thin, clear layer you can peel off in the morning. Reviewers say it's gentle on acne-prone skin, and a few even said it gave them that viral glass skin finish. A nongreasy Hawaiian Tropic After Sun Body Butter for those "ow, ow, ow" moments when you underestimated the power of the sun. It's packed with shea butter, coconut oil, and avocado oil to keep your skin moisturized for up to 12 hours and help soothe the sting. It can even help *prevent* peeling — 'cause flaky skin before summer officially starts is a no-go. Medicube's Jelly Cream packed with collagen, niacinamide, and plant-derived squalane to help improve skin elasticity, fade dark spots, and prevent moisture loss. It has a thicker consistency, but absorbs quickly and is the perfect overnight cream for deep hydration! Grace & Stella under eye masks so your tired eyes say "well-rested" instead of "running on four hours of sleep." They help reduce puffiness, brighten dark circles, and give your under-eyes a hit of hydration. With over 20,000+ 5-star reviews, adding this soothing step to your routine is kind of a no-brainer. A Wonderskin Lip Stain in the shade "Whimsical" that goes on blue but leaves behind the prettiest rosy tint — and yep, it's totally waterproof and smudgeproof. Just swipe it on, wait 10-30 seconds, then wipe it off with a damp tissue to reveal a long-lasting flush. Reviewers love using it in place of lip liner since it doesn't budge and outlasts those pricey pencils. Fewer touch-ups and more money in your pocket? Yes, please. A plumping Nature Republic Honey Melting lip tint, aka what would happen if your favorite lip balm and your go-to tint had a ridiculously hydrating baby. It glides on like a dream, feels like butter (without any stickiness, thankfully), and gives your lips a juicy pop of color that actually stays put. It'll keep your lips soft *and* give your pout a plumper look. Naturium's The Glow Getter Multi-Oil Body Wash — it starts as a luxe oil and then transforms into a soft, soothing lather that leaves your skin feeling hydrated and glowier after you step out of the shower. Reviewers with sensitive, dry skin say it's gentle and addresses their itchiness and flakes without any irritation. A Laneige lip sleeping mask that'll make dry, flaky lips feel so smooth, luscious, and nourished, you'll notice a difference after just one use! Just slather on the murumuru seed and shea butter formulation nightly — and hey, you may want to use it during the day, too, because it leaves a beautiful, glossy shine. ColourPop's "Going Coconuts" nude eyeshadow palette — it serves up the *perfect* mix of smokey, shimmery shades without breaking the bank. It's packed with all the go-to colors you'll reach for daily *and* the ones you'll want for those weekend nights out. Reviewers rave about the minimal fallout, buttery blendability, and serious pigmentation. A lightweight Saltair Body Oil in the scent "Santal Bloom" that sinks right into your skin to leave you glowy, hydrated, and nourished — no greasy residue in sight. Warm a few pumps between your hands and massage into your damp skin post-shower or bath. You'll be flowing and smelling like a dreamy blend of sandalwood, amber, and sensual musks. A chip-resistant OPI RapiDry Quick Dry nail polish designed to set (without smudging!) in just 60 seconds. So if you need to click "next episode" while doing your self-care, you can do so without ruining your nails in the process. While it only lasts up to five days, the fast dry time makes an at-home mani less of a hassle *and* way cheaper 'cause the salon ain't cheap. Or, a set of Glamnetic's press-on nails if you're feeling a little lazy 'cause these only take minutes to apply. These nails can be reshaped and reused, and they come in so many chic styles that choosing just one will be IMPOSSIBLE. Reviewers say they last a long time, too — one reviewer who's a mom said they lasted two full weeks through the holidays without falling off or budging! A pack of Biodance's Bio-Collagen Real Deep masks for glowier, more hydrated skin by the time you wake up. Just apply it before bed, let it work its magic overnight, and peel it off once it turns transparent. It can help deeply moisturize, minimize the appearance of pores, and leave your skin looking radiant! A tub of Medicube dual-textured toner pads with lavender, AHA, and BHA to help soothe, cleanse, and minimize the appearance of T-zone pores. Swipe on the textured side first to help exfoliate dead skin, then pat in the serum with the silky side. A highly pigmented waterproof eyeshadow stick that applies as a crème but stays on like a powder — say what!? The candelilla wax–infused formula is super easy to blend, either with the built-in smudger end or just your finger, for a seamless look in seconds.
Yahoo
15-05-2025
- Entertainment
- Yahoo
Hawaiian Tropic Embarks on Bold New Chapter with Launch of "Tana Sutra" Campaign Featuring Alix Earle
The brand's new Tana Sutra guide marks the return of Hot Girl Summer, one playfully provocative position at a time. SHELTON, Conn., May 15, 2025 /PRNewswire/ -- Hawaiian Tropic, renowned for its signature scent and iconic suncare products, announces the launch of its boldest campaign yet: Tana Sutra, a tongue-in-cheek guide of tan-tric positions to achieve the optimal glow. Featuring social media mega star and it-girl Alix Earle, the campaign empowers people to let their flirtiest, most confident selves shine all summer long. "This is a breakthrough moment for Hawaiian Tropic. 'Tana Sutra' is the largest creative campaign in the history of the brand," said Veronique Mura, SVP/GM at Edgewell Personal Care. "It celebrates Hawaiian Tropic's heritage as the brand which has been inspiring people to unleash their more fun, sexier selves since 1969. This campaign represents a perfect blend of cheekiness, confidence, and glowing skin – and we are thrilled to have partnered with Alix Earle to bring it to life." Created in partnership with BBH USA, Tana Sutra is a playful Kama Sutra-inspired guide, designed to help you get that even, sun-kissed glow which can only be achieved by lathering up and switching up positions every 15 to 20 minutes. Whether it's arching for the "Selfie Stretch" or posing for the "Miami Mist", Alix elevates the campaign with her own take on getting the perfect glow – channeling the carefree spirit of summer and the feel-good power of radiant skin. Shot on location in Islamorada by LA-based director Aerin Moreno, the campaign spot seamlessly infuses the brand's heritage with Alix Earle's effortless charm. With every frame comes modern femininity, youthful energy and the sun-kissed confidence that has defined the brand for decades. "Ask any sun-lover, including Alix Earle, and they'll tell you – the secret to an even glow is switching positions every 15 to 20 minutes," said Erica Roberts, Chief Creative Officer at BBH. "That ritual inspired 'Tana Sutra' – our vibrant and flirty glow-getting guide that nods to the brand's iconic history while speaking directly to the bold, radiant energy of now." The campaign kicks off with a :60 spot, setting the tone for a tantalizing summer ahead. This launch moment will be amplified across key media channels, including streaming, digital, social and out-of-home placements. The storytelling will continue throughout the season with exciting influencer partnerships, custom mailer deliveries, experiential moments, and a limited-edition release of the brand's illustrated Tana Sutra guidebook. Get in position. Find your glow. Tana Sutra summer is here. About Hawaiian Tropic:For over 50 years, Hawaiian Tropic has been inspiring consumers to embrace the goodness of the sun by creating sensorial suncare products that nourish and protect your skin. From our signature scents to the skin-loving ingredients infused in our products, we develop suncare that helps reveal the most beautiful, glowing version of yourself. The Hawaiian Tropic portfolio of products includes the iconic Hawaiian Tropic Dark Tanning Oil, Hawaiian Tropic Sheer Touch, Hawaiian Tropic Weightless Hydration, and Hawaiian Tropic After-Sun, among other offerings. For more information, go to and follow Hawaiian Tropic on Instagram, TikTok and YouTube. Press Contacts:Carmen Zanetti, Edelman, Molly Muldoon, Publicis Groupe, View original content to download multimedia: SOURCE Edgewell Personal Care
Globe and Mail
24-04-2025
- Business
- Globe and Mail
2 Under-the-Radar Consumer Staples Stocks With Big Dividends
During volatile markets, investors seek safety and defense in the consumer staples sector as necessities like food, health and hygiene products become the top priorities. There's also a psychological element at play: consumers gravitate toward familiar household brands they've trusted for years. In unstable times—whether due to weather, tariffs, or geopolitical tension—stability becomes a form of comfort. Let's take a look at two lesser-known consumer staples stocks that have the inherent stability essential for an income portfolio. Although the company names may not be familiar, their portfolio of iconic brands will be. Edgewell: Known Products, Underrated Stock [content-module:CompanyOverview|NYSE:EPC] Schick razors, Edge shaving cream, Stayfree and Playtex tampons, and Banana Boat and Hawaiian Tropic sunscreens are a few of the name-brand products in Edgewell Personal Care Co.'s (NYSE: EPC) portfolio of household goods. The company primarily produces products in three categories: wet shave, feminine care, and sun and skin care. While their brand portfolio is well known, they also have a thriving private label business creating custom, high-quality products for a wide range of retailers in brick-and-mortar stores and direct-to-consumer (DTC) businesses. Edgewell has over 2,000 global patents and 91% distribution of the top 50 global private-label shave retailers. Q1 2025 Earnings Report: Weak Results in a Strong Market Edgewell's domestic business was soft during a strong market heading into 2025. The company recently reported fiscal Q1 2025 (or the period ending in calendar year December 31, 2024), including an earnings per share (EPS) of seven cents, which missed consensus analyst estimates by five cents. Revenues fell 2.1% year-over-year (YOY) to $478.4 million, falling short of $480.11 million consensus estimates. While organic net sales fell 1.3%, international market sales rose 2% YOY, driven by price and volume gains in Wet Shave and Sun and Skincare. Gross margin fell 30 basis points to 40.1%, including 140 basis points of negative foreign currency. Adjusted earnings-before-interest-taxes-depreciation-and-amortization (EBITDA) was $45.9 million, inclusive of $11.2 million in unfavorable currency impact. Dollar Drop = Revenue Rebound [content-module:DividendStats|NYSE:EPC] Edgewell's 2025 guidance, issued in early February, cited a strong U.S. dollar as a headwind. But since then, the dollar—as tracked by the Invesco DB US Dollar Bullish Fund ETF (NYSEARCA: UUP) —is down nearly 7%. That's a big deal: 20% of Edgewell's revenue comes from international sales. A 10% drop in the dollar could add $40–$50 million to annual revenue. With full-year EPS forecast between $3.15 and $3.35 (midpoint $3.25 vs. $3.18 consensus), there's now clear upside. A weaker dollar increases the USD value of foreign sales, making U.S. goods cheaper for international customers, which can increase demand. It can also offset some of the tariff impacts. While revenues declined in the United States, the company saw a 2% growth in foreign sales. Even better, the stock pays a 2.01% dividend yield, making it a compelling income play. Kenvue: Quiet Giant with Big Brands If Edgewell is low-key, Kenvue Inc. (NYSE: KVUE) is hiding in plain sight. Spun off from Johnson & Johnson (NYSE: JNJ) in 2023, Kenvue is the powerhouse behind Tylenol, Motrin, Listerine, Band-Aid, Neutrogena, and Aveeno. These are category leaders, not just in sales but in trust. Tylenol is the #1 pain reliever recommended by doctors; Band-Aid is the #1 adhesive bandage brand. Q4 2024 Earnings Report: FX Headwinds, But Just for Now [content-module:CompanyOverview|NYSE:KVUE] Kenvue released its most recent earnings report on February 6, 2025, noting a strong U.S. dollar impacted it. Like Edgewell, foreign currency dragged results, and guidance for 2025 factored in continued dollar strength. The company reported Q4 EPS of 26 cents, which was in line with consensus estimates. Revenues fell 0.1% YOY to $3.55 billion, falling short of the $3.76 billion consensus estimates. Gross profit margin grew 80 basis points to 56.5%. Organic sales rose 1.7% YOY, led by 2.9% growth in Self Care (Tylenol, Motrin, Zyrtec) and 2.6% growth in Skin Health & Beauty (Neutrogena, Aveeno), while Essential Health (Band-Aid, Listerine) saw a decline of 0.7%. Is Guidance Too Conservative? Kenvue CEO Thibaut Mongon attributed the softer sales and subsequent guidance to forex headwinds and less demand in Essential Health. [content-module:DividendStats|NYSE:KVUE] 'We're entering 2025 with a challenging external environment, economic uncertainty, geopolitical tensions, and a stronger dollar. In parallel, consumers continue to look for convenience and value but are not compromising on their health," Mongon said. With 20% of its sales from international markets, Kenvue benefits from a weaker dollar. Since guidance was issued, the U.S. dollar has dropped 7%, potentially flipping FX headwinds into tailwinds. Kenvue expects 2025 organic sales to grow 2% to 4%, with a 3% headwind from foreign currency translation. The company also anticipates YOY adjusted operating income margin improvement and an adjusted diluted EPS growth of flat to 2% YOY, which includes a mid-single-digit unfavorable impact from foreign currency. The outlook doesn't include any tariff impacts. The dollar drop could soften that drag—or even reverse it. Kenvue also sweetens the deal with a 3.71% dividend yield. Bonus Catalyst: Activists Are Circling Kenvue Kenvue is still in the process of fully separating from J&J (expected in 2H 2025), but the sharks are already circling. TOMS Capital Management has built a stake and is pushing for a breakup. Starboard Value recently ended a proxy fight with a win, adding three directors to the board—including CEO Jeff Smith. The result? Kenvue may become a breakup or acquisition story, offering a second catalyst beyond FX shifts and organic growth. Where Should You Invest $1,000 Right Now? Before you make your next trade, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. Our team has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and none of the big name stocks were on the list.
