Latest news with #HawkstoneLager
The Independent
15-07-2025
- Entertainment
- The Independent
‘Fun police' block Jeremy Clarkson's sweary beer ad from airing
Jeremy Clarkson 's high-budget advert for his Hawkstone Lager has been banned from both TV and radio by the Advertising Standards Authority. The advert featured 34 farmers singing a rendition of 'Flower Duet' with explicit lyrics, including 'F*** me, it's good' and 'it's f***ing good'. Clarkson criticised the advertising watchdog, labelling them the 'fun police' who decided the public 'can't be trusted to watch it'. Hawkstone Lager is produced using barley grown at Clarkson's Diddly Squat Farm in Oxfordshire. Clarkson previously said that selling Hawkstone beer at his new £1m pub in Asthall, near Burford in Oxfordshire, was the only thing saving him from financial ruin.
Wales Online
14-07-2025
- Entertainment
- Wales Online
Jeremy Clarkson's new advert banned from all TV, radio and cinemas
Jeremy Clarkson's new advert banned from all TV, radio and cinemas Clarkson describes the advert as 'the best thing I've ever made, apart from a shepherd's pie in 1988' The banned Jeremy Clarkson advert Jeremy Clarkson says an advert he has created to promote his beer has been banned by every major platform - including all TV channels, all radio stations and cinema. Hawkstone, formerly the Cotswolds Brewing Company, is based in Cheltenham and Bourton‑on‑the‑Water, Gloucestershire. In 2021 it rebranded after teaming up with Jeremy Clarkson, who invested in the company and helped launch Hawkstone Lager—a 4.8% ABV beer originally made from barley grown on his Diddly Squat Farm in Oxfordshire. Clarkson has been involved in a number of adverts for the beer, but he says the latest has failed to make it past the censors. His latest creation, featuring a 34-strong choir of real British farmers, has been 'banned from broadcast on every major platform', prompting Clarkson to appeal directly to the nation's press to run the advert. The choir that sings in Clarkson's advert The ad, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' features a choir of genuine, farmers singing 'with the voices of angels'. The project was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand. Article continues below And yet, it may never be seen… 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. The fun police in their beige offices have decided that the public can't be trusted to watch it. It's been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Clarkson with his beer in the advert Clarkson said: 'If the regulators won't let the people see it, then perhaps the newspapers will. I'm asking every editor in the country: will you publish my banned ad?' Article continues below Hawkstone sells a range of premium British lagers, ciders and vodka. Named after an ancient standing stone, the beer was originally made from the barley grown at Diddly Squat Farm. Hawkstone is the fastest growing beer brand in the UK, and the most followed beer in the world on Instagram. The advert features the farmers repeatedly singing offensive language - with the phrase 'f*** me it's good' before Clarkson finishes the video by swearing himself.
Daily Mirror
14-07-2025
- Entertainment
- Daily Mirror
Jeremy Clarkson's new advert banned but he says it's 'best thing I've ever made'
Clarkson says the advert will not be shown on TV or in cinemas and has been banned from the radio Jeremy Clarkson says an advert he has created to promote his beer has been banned by every major platform - including all TV channels, all radio stations and cinema. Hawkstone, formerly the Cotswolds Brewing Company, is based in Cheltenham and Bourton‑on‑the‑Water, Gloucestershire. In 2021 it rebranded after teaming up with Jeremy Clarkson, who invested in the company and helped launch Hawkstone Lager —a 4.8% ABV beer originally made from barley grown on his Diddly Squat Farm in Oxfordshire. Clarkson has been involved in a number of adverts for the beer, but he says the latest has failed to make it past the censors. H is latest creation, featuring a 34-strong choir of real British farmers, has been 'banned from broadcast on every major platform', prompting Clarkson to appeal directly to the nation's press to run the advert. The ad, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' features a choir of genuine, farmers singing 'with the voices of angels'. The project was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand. And yet, it may never be seen… 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. The fun police in their beige offices have decided that the public can't be trusted to watch it. It's been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Clarkson said: 'If the regulators won't let the people see it, then perhaps the newspapers will. I'm asking every editor in the country: will you publish my banned ad?' Hawkstone sells a range of premium British lagers, ciders and vodka. Named after an ancient standing stone, the beer was originally made from the barley grown at Diddly Squat Farm. Hawkstone is the fastest growing beer brand in the UK, and the most followed beer in the world on Instagram. The advert features the farmers repeatedly singing offensive language - with the phrase 'f*** me it's good' before Clarkson finishes the video by swearing himself.
Scottish Sun
14-07-2025
- Entertainment
- Scottish Sun
Jeremy Clarkson left fuming and slams the ‘fun police' as his very pricey new advert is BANNED from TV and radio
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) JEREMY Clarkson has slammed the 'fun police' after his big-budget beer advert was BANNED from TV and radio. Keen to spread the word about Diddly Squat Farm's Hawkstone Lager, Sun columnist Jeremy hired a 34-strong choir of real British farmers to sing their own version of a classic opera tune. Sign up for the Entertainment newsletter Sign up 3 Jeremy Clarkson with his Diddly Squat right-hand man Kaleb Cooper 3 British farmers sing in a choir, with Jeremy Clarkson pictured centre sipping a beer Hilariously, the farmers switched up the words to sing: "F*** me it's good". It then ends with Jeremy, 55, taking a sip of his pint while standing in the middle of the choir and says directly to the camera: "Hawkstone. It is f***ing good." The advert, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand, Hawkstone. And yet, it may never be seen - because it's "not compliant" with broadcasting regulations. 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. "The fun police in their beige offices have decided that the public can't be trusted to watch it. "It's been kicked off the telly, silenced on the radio, and barred from the cinema. "Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Frustrated by the blockade, Clarkson is now turning to the British press. 'If the regulators won't let the people see it, then perhaps the newspapers will. "I'm asking every editor in the country: will you publish my banned ad?' Who Wants to Be A Millionaire host Jeremy launched Hawkstone in 2021, offering a range of premium British lagers, ciders and vodka. The beer was originally made from the barley grown at Diddly Squat Farm. It has since become the fastest growing beer brand in the UK - and the most followed beer in the world on Instagram.
The Sun
14-07-2025
- Entertainment
- The Sun
Jeremy Clarkson left fuming and slams the ‘fun police' as his very pricey new advert is BANNED from TV and radio
JEREMY Clarkson has slammed the 'fun police' after his big-budget beer advert was BANNED from TV and radio. Keen to spread the word about Diddly Squat Farm's Hawkstone Lager, Sun columnist Jeremy hired a 34-strong choir of real British farmers to sing their own version of a classic opera tune. 3 3 Hilariously, the farmers switched up the words to sing: "F*** me it's good". It then ends with Jeremy, 55, taking a sip of his pint while standing in the middle of the choir and says directly to the camera: "Hawkstone. It is f***ing good." The advert, which Clarkson describes as 'the best thing I've ever made, apart from a shepherd's pie in 1988,' was intended to be a powerful celebration of British farming, the backbone of his best-selling lager and cider brand, Hawkstone. And yet, it may never be seen - because it's "not compliant" with broadcasting regulations. 'It's a cock-up, as usual,' said Clarkson from his Diddly Squat Farm. 'I've made my biggest, most heartfelt, and frankly, most expensive advert ever, and it's been banned. "The fun police in their beige offices have decided that the public can't be trusted to watch it. "It's been kicked off the telly, silenced on the radio, and barred from the cinema. "Apparently, it's 'not compliant'. With what, I have no idea. Common sense?' Frustrated by the blockade, Clarkson is now turning to the British press. 'If the regulators won't let the people see it, then perhaps the newspapers will. "I'm asking every editor in the country: will you publish my banned ad?' Who Wants to Be A Millionaire host Jeremy launched Hawkstone in 2021, offering a range of premium British lagers, ciders and vodka. The beer was originally made from the barley grown at Diddly Squat Farm. It has since become the fastest growing beer brand in the UK - and the most followed beer in the world on Instagram. 3
