Latest news with #HeGotMoney
Yahoo
8 hours ago
- Automotive
- Yahoo
Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hyundai launched a marketing campaign, 'Best of Both Worlds,' in support of its Sante Fe and Tuscon hybrid vehicles, per a press release. Two ad spots and two long-form videos feature a French cowboy who lives in Paris, Texas and drives Hyundai's hybrids. A separate campaign, 'He Got Money,' focuses on fuel savings and is targeted at an African-American audience. The campaigns, from Innocean USA and Culture Brands, respectively, come as the automaker has seen hybrid vehicle sales increase 44% so far in 2025, despite ongoing macroeconomic uncertainty. Hyundai is going all-in on its hybrid vehicles with a pair of ads that mix humor and value propositions like performance and savings. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive. The 'Best of Both Worlds' effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas. A 30-second 'Cowboy' spot which debuted on June 8 during the NBA finals focuses on the Sante Fe Hybrid and shows how the titular character can have 'more cheese' on his plate by saving on fuel. 'Mosey' focuses on the Tucson Hybrid and will air later this month. In addition, a long-form YouTube spot has a cinematic feel, albeit one drawn more from Westerns and not Wim Wenders' art house classic 'Paris, Texas.' However, the campaign was filmed on location in the Texas town, and Hyundai will donate an estimated $30,000 from production to support local schools in the community. Created by Innocean with media by Canvas, 'Best of Both Worlds' will run across broadcast, digital and programmatic platforms, with custom digital content on TikTok, Meta, Reddit, YouTube and beyond. In a separate but related effort, Hyundai continued its series of 'Okay Hyundai' ads with 'He Got Money.' The 30-second ad focuses on a character who owns a hybrid and the gossip about his seemingly extravagant lifestyle, which — in a nod to ongoing price pressures — includes a fridge full of eggs. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and will be featured in influencer partnerships. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday' — and is from Hyundai's African American agency of record, Culture Brands. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America, in a press release. Hyundai's increased hybrid sales follow the automaker becoming the launch partner of Amazon Autos late last year. One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon's ad platform by the end of Q1, partially due to its ability to sell its cars via the online retailer, Adweek reported. Hyundai is currently the only automaker that has that functionality on Amazon. Recommended Reading Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad
Malaysian Reserve
17 hours ago
- Automotive
- Malaysian Reserve
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed 'OKAY Hyundai' series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ — Hyundai Motor America, in partnership with Culture Brands, today launched, 'He Got Money,' a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning 'OKAY Hyundai' series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: 'OKAY Hyundai.' This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. 'Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump.' 'With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank,' said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. 'You can keep your style, make smart choices, and still have the aunties talking.' Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic 'Friday' and 'The Price Is Right.' Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs
Yahoo
19 hours ago
- Automotive
- Yahoo
Hyundai's "He Got Money" Campaign Showcases How the 2025 Tucson Hybrid Turns Savings into Life's Little Luxuries
Hyundai's latest spot celebrates smart savings and joyful living as part of the acclaimed "OKAY Hyundai" series The campaign features an iconic cast including, beloved actress Kathleen Bradley, known as Ms. Parker from Friday and The Price Is Right FOUNTAIN VALLEY, Calif., June 9, 2025 /PRNewswire/ -- Hyundai Motor America, in partnership with Culture Brands, today launched, "He Got Money," a new campaign spotlighting the 2025 Hyundai Tucson Hybrid. As the latest installment in the award-winning "OKAY Hyundai" series, the spot blends humor, cultural familiarity, and savvy financial choices to show how smart savings can make room for joy — and a little flair. In a world where every penny counts, the campaign introduces Sidney, who appears to be living an extravagant lifestyle—much to the suspicion of his sharp-eyed, no-nonsense aunties. As they gather with Sidney's mom to discuss their concerns in lighthearted vignettes, the truth comes to light: Sidney's brand-new Hyundai Tucson Hybrid is the secret behind his savvy spending. Thanks to the hybrid's impressive gas savings, Sidney can enjoy life's little luxuries without breaking the bank. The spot wraps up with smiles all around and the signature stamp of approval: "OKAY Hyundai." This campaign aims to inform and empower our audience about the smart financial choices they can make with the Hyundai Tucson Hybrid. "Our latest work with Culture Brands continues to deepen Hyundai's connection with the African American community through storytelling that truly connects and entertains," said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America. "'He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump." "With 'He Got Money', we wanted to show that you can enjoy life's little luxuries without breaking the bank," said Eunique Jones Gibson, chief creative officer and CEO, Culture Brands. "You can keep your style, make smart choices, and still have the aunties talking." Adding to the cultural flair of the campaign is Kathleen Bradley, famously known as Ms. Parker from the cult classic "Friday" and "The Price Is Right." Her appearance adds nostalgic energy and intergenerational charm to the story. The 2025 Hyundai Tucson Hybrid offers a perfect balance of power and efficiency, featuring a 1.6L turbocharged hybrid engine and standard HTRAC, delivering up to 35 MPG combined. Inside, drivers enjoy advanced tech like a 12.3-inch touchscreen with wireless Apple CarPlay® and Android Auto™, plus Hyundai SmartSense safety features including Forward Collision-Avoidance Assist and Blind-Spot Collision Warning — all designed for smarter, safer driving. "He Got Money" will run across broadcast and digital platforms in both 15- and 30-second formats and influencer partnerships. The campaign is designed to engage audiences with humor and relevance, reinforcing Hyundai's commitment to cultural storytelling and meaningful representation. About Culture BrandsCulture Brands is an independent, minority and female-owned agency that exists to authentically celebrate, reflect and represent African Americans in media. Founded in 2017, by 16-year advertising veteran Eunique Jones Gibson, we create culturally relevant and affirming campaigns and content that engage African American audiences by ensuring they are seen, heard and valued. At Culture Brands, we are constantly engaged in a two-way conversation with the African American community through our owned and operated media platforms and consumer brands such as the award-winning Because of Them We Can and IYKYK Games. The agency is headquartered right outside of the nation's capital in Lanham, MD. Hyundai Motor AmericaHyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok Campaign Credits:Client: Hyundai Motor AmericaBrand: 2025 Tucson HybridAgency: Culture BrandsCEO/Chief Creative Officer: Eunique Jones GibsonManaging Director: Luis GonzalezExecutive Creative Producer: Jessica ToscanoCreative Director: Christopher McLaughlinArt Director: Natalie McGarveyAgency Producer: Sarah HawkinsAccount Director: Breyanna TrippDirector of Strategy: Britt Wright Robbie SamuelsProduction: Not Just Any & NtropicEP: Prudence BeecroftLine Producer: Chris RuizPost Production: Union EditorialEditor: Vinnie Hobbs View original content to download multimedia: SOURCE Hyundai Motor America Sign in to access your portfolio
