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Hy-Vee Health and Oscar Serve Up a New Era of Employer Healthcare
Hy-Vee Health and Oscar Serve Up a New Era of Employer Healthcare

Business Wire

time5 days ago

  • Business
  • Business Wire

Hy-Vee Health and Oscar Serve Up a New Era of Employer Healthcare

NEW YORK & DES MOINES, Iowa--(BUSINESS WIRE)--Oscar Health, Inc. (NYSE: OSCR), a leading healthcare technology company in the individual market, and Hy-Vee, Inc., America's No. 1 grocery store based in the Midwest, are teaming up to introduce a one-of-a-kind healthcare benefit. The landmark health insurance plan saves employers money and gives employees concierge care at an affordable fixed price. Hy-Vee Health with Oscar* is powered by two industry-leading brands. Together they set a new standard: healthcare made simple. Hy-Vee brings more than 270 retail pharmacies, nearly 300 grocery stores, and concierge primary and urgent care through its joint ownership of Hy-Vee Health Exemplar Care. Oscar brings a superior insurance experience with technology solutions that surprise and delight consumers. Oscar and Hy-Vee blend the best each has to offer to deliver high-quality healthcare choices that fit consumer needs – with the network of doctors they want. 'Finding the right healthcare coverage should be as easy as buying milk at Hy-Vee,' said Mark Bertolini, CEO of Oscar Health. 'We are shaping the future of healthcare for consumers and employers. Everyone deserves healthcare that is affordable, convenient, and simple. Our partnership reflects the innovation we are driving in the individual market to exceed expectations across the country.' Hy-Vee Health with Oscar is launching in Des Moines, Iowa, where Oscar is a fan-favorite with consistently high member satisfaction. 1 The plan is available to the 400,000 employees in greater Des Moines 2 through their employer on the individual marketplace starting Nov. 1, 2025, for coverage effective Jan. 1, 2026. Employer-backed coverage in the individual market, also known as ICHRA, can save businesses 20% to 30% 3 and employees $500 to $1,000 per year. 4 5 Hy-Vee and Oscar plan to bring the healthcare benefit to other markets over time. 'Our mission at Hy-Vee is making lives easier, healthier, and happier – and we are taking that commitment to the next level through our partnership with Oscar,' said Aaron Wiese, President of Hy-Vee. 'Together, our teams are bringing a healthcare solution to the greater Des Moines community that meets the needs of every lifestyle and budget.' Employees who enroll in the Hy-Vee Health with Oscar plan have a full suite of healthcare and shopping benefits: $0 care at Hy-Vee Health Exemplar Care clinics: Unlimited access to primary care, 24/7 urgent care, labs, x-rays, select medications, and more – at no cost. This service normally retails for $2,400 for a family of four per year. Top-rated specialists: Direct access to the best specialists at MercyOne – close to home. Low-cost medications: Affordable prescriptions available at Hy-Vee pharmacies while shopping. One-on-one support: Dedicated team of Oscar Care Guides to find the right care, understand benefits, and take the hassle out of healthcare. A cart full of perks: Hy-Vee rewards for everyday savings on groceries, in-store health and nutrition support, and more. Signing up is simple: Employers & Brokers: Visit or to learn how to control healthcare costs and offer employees the freedom to find their ideal health coverage. Employees: Visit to get the insurance plan that brings together Hy-Vee's hometown clinics with Oscar's personal support members love. Consumers can also purchase the plan by calling 1-833-419-8482. About Oscar Health Oscar Health, Inc. ('Oscar') is a leading healthcare technology company built around a full stack technology platform and a relentless focus on serving our members. We have been challenging the status quo in the healthcare system since our founding in 2012, and are dedicated to making a healthier life accessible and affordable for all. Oscar offers Individual & Family plans and health technology solutions that power the healthcare industry through +Oscar. Our technology drives superior experiences, deep engagement, and high-value clinical care, earning us the trust of approximately 2.0 million members, as of June 30, 2025. About Hy-Vee Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. Hy-Vee was recently named the No. 1 grocery store in America by USA TODAY. Hy-Vee operates multiple health and wellness brands including the pass-through pharmacy benefit manager Vivid Clear Rx, telehealth and online pharmacy provider RedBox Rx, Amber Specialty Pharmacy, and more than 270 Hy-Vee Pharmacy retail locations. Hy-Vee is also a joint owner of Hy-Vee Health Exemplar Care, an Iowa-based medical practice that operates clinics across the Midwest.

Grocer Hy-Vee And Insurer Oscar Launch Employer Health Plan
Grocer Hy-Vee And Insurer Oscar Launch Employer Health Plan

Forbes

time5 days ago

  • Business
  • Forbes

Grocer Hy-Vee And Insurer Oscar Launch Employer Health Plan

Oscar Health and the grocery and pharmacy chain Hy-Vee are launching a new health insurance plan in the Des Moines area that they plan to take to multiple states and businesses. The new health insurance plan, 'Hy-Vee Health with Oscar,' is part of a coming wave of health benefit offerings known as individual coverage health reimbursement arrangements, or ICHRAs. Such plans involve employers paying their workers a set amount each month to purchase health insurance on their own via a carrier, broker or government exchange. In this case, employers and employees can purchase the Hy-Vee/Oscar plan via the federal exchange created under the Affordable Care Act or through their employer or an ICHRA enrollment website such as BenefitBay. 'Finding the right healthcare coverage should be as easy as buying milk at Hy-Vee,' Oscar chief executive officer Mark Bertolini said of the popular grocery store chain, which has hundreds of pharmacies, in-store health and nutrition services in a nine-state region. Oscar is perhaps best known as one of the nation's providers of individual coverage under the ACA known as Obamacare, but is making a big bet along with rivals including Centene, Cigna and others selling ICHRA plans as well. The Hy-Vee/Oscar plan is available to 400,000 Hy-Vee employees in greater Des Moines through their employer on the individual marketplace starting Nov. 1, 2025, the start of open enrollment for individual plans under the ACA also known as Obamacare, for coverage effective Jan. 1, 2026. The relationship between Oscar and Hy-Vee includes '$0 care at Hy-Vee Health Exemplar Care clinics,' the companies said. 'No-cost direct primary care from the same doctor at each visit, 24/7 urgent and virtual care, lab tests, medications, and more. This service normally retails for $2,400 for a family of four per year.' This new kind of a plan is an alternative to offering a traditional group health plan to employees. 'It's a specific account-based health plan that allows employers to provide defined non-taxed reimbursements to employees for qualified medical expenses, including monthly premiums and out-of-pocket costs, like copayments and deductibles,' the federal government says on its website. 'We are shaping the future of healthcare for consumers and employers,' Bertolini said. 'Everyone deserves healthcare that is affordable, convenient, and simple. Our partnership reflects the innovation we are driving in the individual market to exceed expectations across the country.' Eventually, Hy-Vee and Oscar will offer the plan to more businesses and their employees beyond the grocery and pharmacy chain and beyond the greater Des Moines area to the entire state of Iowa followed by the eight other states where Hy-Vee has locations and workers. Those states are: Illinois, Kansas, Kentucky, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. 'Hy-Vee has a history of making lives easier, healthier, and happier,' Hy-Vee President Aaron Wiese said. 'We are taking that commitment to the next level with Oscar. Together our teams are making healthcare work for every person, lifestyle, and budget. We are proud to offer affordable benefits to the Des Moines business community, with plans to expand in Iowa and other states over time.'

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