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Sonos debuts in KSA with immersive activation by StickyGinger

Sonos has officially entered the Saudi Arabian market with a brand-led experiential activation, conceptualised and executed by independent communications agency StickyGinger. The campaign introduced the global audio brand to a new audience during the SLS Expo in Riyadh, combining influencer engagement, media relations and hands-on tech storytelling to deliver a high-impact market entry. For its first appearance in the Kingdom, Sonos tasked StickyGinger to design and lead the brand experience. The launch included a curated programme of media interviews, influencer walkthroughs, and tailored demonstrations, featuring products such as the Arc Ultra, Sub 4, and Era 300. Inside the exhibition space, StickyGinger transformed the Sonos booth into an interactive zone, highlighting the brand's multi-room audio capabilities and immersive sound quality. A total of 26 media and influencer demos were conducted on-site, creating authentic engagement opportunities with a mix of tech reviewers, lifestyle content creators and journalists. According to the agency, the launch generated over 17 million impressions across digital and social media platforms, helping to establish Sonos as a premium entrant in the Kingdom's growing consumer tech and lifestyle segment. Commenting on the agency's broader approach, Heba Hemdan, Head of PR at StickyGinger, noted: 'Sonos was about making noise in a new market… Different briefs, one belief: great storytelling starts with experience.' StickyGinger's campaign integrated its core disciplines– creative, PR, influencer, social, and activation – into a unified strategy focused on real-time interaction and local resonance. With this launch, Sonos positions itself as a tech-forward brand ready to serve the evolving expectations of Saudi consumers, while StickyGinger continues to expand its footprint in delivering culturally relevant, full-service campaigns across the region.