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What I learnt … planning an event in Saudi Arabia
What I learnt … planning an event in Saudi Arabia

Times

time20-05-2025

  • Business
  • Times

What I learnt … planning an event in Saudi Arabia

Joe Ellyatt, 34, is one of the four co-founders of Komodo, a creative digital marketing agency focused on social media set up in 2017. It employs 70 people and has offices in London, Sydney and Los Angeles. One of its clients, Penhaligon's, wanted to launch its latest luxury fragrance, AlUla, in the Unesco world heritage site of the same name, in Saudi Arabia, 1,100 kilometres from Riyadh. Komodo ran a five-day event, involving 50 influencers from around the world at the ancient Nabataean site, taking in the burial sites in Hegra, hot air balloons and Maraya, the largest mirrored building in the world. Ellyatt says he will look for more business in Saudi now, but has learnt a lot along the way. The brief came

Royal Commission for AlUla, UNESCO Inaugurate Exhibition at Venice Biennale Architecture 2025
Royal Commission for AlUla, UNESCO Inaugurate Exhibition at Venice Biennale Architecture 2025

Asharq Al-Awsat

time11-05-2025

  • General
  • Asharq Al-Awsat

Royal Commission for AlUla, UNESCO Inaugurate Exhibition at Venice Biennale Architecture 2025

The Royal Commission for AlUla has inaugurated the "Deep Surfaces: Architecture to Enhance the Visitor Experience of UNESCO Sites" exhibition, organized in partnership with UNESCO as part of the Venice Biennale Architecture 2025. The exhibition is hosted at Palazzo Zorzi in Venice, Italy, and will run through November 23. The exhibition presents over 50 projects located in UNESCO-designated sites, including World Heritage Sites, Biosphere Reserves, and Global Geoparks. These projects range from new architectural developments and rehabilitated historic structures to small-scale interventions and facilities still under construction. Visitors will explore how architecture contributes to heritage preservation, controls access, supports local economies, and fosters social inclusion. The exhibition also promotes the role of these sites as learning spaces for sustainable development and global citizenship, in response to complex contemporary challenges. Among the highlights is Hegra, the ancient city in AlUla and the first Saudi site inscribed on UNESCO's World Heritage List. The exhibition showcases several initiatives focused on public engagement and safeguarding the site. It also emphasizes the collaboration between the Royal Commission for AlUla and UNESCO to establish a reference model for best practices as part of a broader partnership for heritage preservation and sustainable development.

Hyatt Place AlUla brings history and hospitality to Saudi Arabia's storied sands
Hyatt Place AlUla brings history and hospitality to Saudi Arabia's storied sands

FACT

time27-01-2025

  • Business
  • FACT

Hyatt Place AlUla brings history and hospitality to Saudi Arabia's storied sands

Saudi Arabia is developing quickly, and one region that's not slowing down is AlUla. A favourite destination for local and global tourists, AlUla is doing its best to highlight the region's history while also providing a modern and luxurious experience. And to make things even more high-end for those heading to the region, Hyatt is making its debut in Madinah province with Hyatt Place AlUla. Slated to open by the end of 2025, Hyatt Place AlUla will be located in close proximity to the AlUla International Airport. With access to the must-visit spots in AlUla, such as the Old Town dating back to the 12th century and Jabal Ikmah, and no compromise on luxury and comfort, it's poised to be a destination of choice for those heading to explore the area. Hyatt Place AlUla's design pays homage to the area's unique identity. Expect interiors that blend comfort with subtle nods to the region's heritage. From earthy tones inspired by the desert landscapes to modern accents, every detail will reflect the area's charm and authenticity. The property will feature 215 rooms, designed with guests' relaxation in mind. Each room will feature modern touches with hints of Hegra heritage, making it a must-visit destination in AlUla. Expect to see views of the rock formations, mountains, or even the oasis from here. For dining, Hyatt Place AlUla will have two restaurants where guests can savour a mix of local and international cuisine. Guests can also enjoy an alfresco dinner under the stars. Beyond accommodation and dining, Hyatt Place AlUla will also have a swimming pool, a fully-equipped fitness centre, and meeting spaces, making it perfect for leisure and business travellers. So, if you're a history buff or simply looking for a unique getaway, Hyatt Place AlUla — opening later this year — should be on your radar. GO: Visit for more information.

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