Latest news with #Heineken
NBC News
2 days ago
- Business
- NBC News
Non-alcoholic beer projected to overtake ale as the second-largest beer category worldwide this year
Non-alcoholic beer is on track to overtake ale as the second-largest beer category by volume worldwide this year, according to a new projections from industry tracker IWSR. While overall beer volume fell roughly 1% in 2024, volume for its non-alcoholic counterpart grew 9% worldwide, according to IWSR. The category's growth accelerated in 2018 and has continued to outstrip the broader beer market since then. IWSR is projecting that no-alcohol beer will grow by 8% annually through 2029, while ale's volume is expected to slide 2% annually in that same period. Despite recent growth, no-alcohol beer is far from becoming the top-selling beer category globally and only holds about 2% of worldwide beer market share. With 92% market share, lager is far and away the largest beer category and still growing, albeit at a slower pace than non-alcoholic beer. No-alcohol beer has gained popularity as more consumers cut back on their alcohol consumption, prompting brewers to invest in zero-proof alternatives. The trend is particularly striking across younger age cohorts; Gen Z drinks less than prior generations at the same age, and millennials hold the largest share of no-alcohol drinkers, according to IWSR. Younger drinkers use buzzwords like 'sober curious' and 'damp lifestyle' to describe moderating their alcoholic intake, rather than abstaining entirely. Additional fuel for the trend comes from the companies making non-alcoholic beers, which have gotten better at mimicking the taste of their alcoholic twins. Practically every major beer brand, from Diageo's Guinness to Heineken and Anheuser-Busch InBev's Budweiser, has rolled out a zero-proof version over the last five years. Non-alcoholic beer's worldwide retail sales surpassed $17 billion in 2023, according to Bernstein. Looking at global markets, Germany, Spain and Japan bought the most non-alcoholic beer that year. The U.S. landed in sixth place for its no-alcohol beer sales, although its ranking falls much further when measured by overall sales penetration. Much of the growth in the U.S. is fueled by Athletic Brewing, now the top-selling no-alcohol beer brand. The upstart, which was founded in 2018, holds 17% of the category's volume share, edging out AB InBev's Bud Zero and Heineken's 0.0 version. Just three years earlier, Athletic held only a 4% share. The company was reportedly valued at roughly $800 million in its latest funding round in 2024. Even non-alcoholic beer hasn't been immune from the rash of celebrity-backed alcohol brands. Actor Tom Holland launched Bero, retired basketball star Dwyane Wade co-founded Budweiser Zero with AB InBev and podcast host and actor Dax Shepherd created Ted Segers.
CNBC
2 days ago
- Business
- CNBC
Non-alcoholic beer to overtake ale as the second-largest beer category worldwide this year
Non-alcoholic beer is on track to overtake ale as the second-largest beer category by volume worldwide this year, according to a new projections from industry tracker IWSR. While overall beer volume fell roughly 1% in 2024, volume for its non-alcoholic counterpart grew 9% worldwide, according to IWSR. The category's growth accelerated in 2018 and has continued to outstrip the broader beer market since then. IWSR is projecting that no-alcohol beer will grow by 8% annually through 2029, while ale's volume is expected to slide 2% annually in that same period. Despite recent growth, no-alcohol beer is far from becoming the top-selling beer category globally and only holds about 2% of worldwide beer market share. With 92% market share, lager is far and away the largest beer category and still growing, albeit at a slower pace than non-alcoholic beer. No-alcohol beer has gained popularity as more consumers cut back on their alcohol consumption, prompting brewers to invest in zero-proof alternatives. The trend is particularly striking across younger age cohorts; Gen Z drinks less than prior generations at the same age, and millennials hold the largest share of no-alcohol drinkers, according to IWSR. Younger drinkers use buzzwords like "sober curious" and "damp lifestyle" to describe moderating their alcoholic intake, rather than abstaining entirely. Additional fuel for the trend comes from the companies making non-alcoholic beers, which have gotten better at mimicking the taste of their alcoholic twins. Practically every major beer brand, from Diageo's Guinness to Heineken and Anheuser-Busch InBev's Budweiser, has rolled out a zero-proof version over the last five years. Non-alcoholic beer's worldwide retail sales surpassed $17 billion in 2023, according to Bernstein. Looking at global markets, Germany, Spain and Japan bought the most non-alcoholic beer that year. The U.S. landed in sixth place for its no-alcohol beer sales, although its ranking falls much further when measured by overall sales penetration. Much of the growth in the U.S. is fueled by Athletic Brewing, now the top-selling no-alcohol beer brand. The upstart, which was founded in 2018, holds 17% of the category's volume share, edging out AB InBev's Bud Zero and Heineken's 0.0 version. Just three years earlier, Athletic held only a 4% share. The company was reportedly valued at roughly $800 million in its latest funding round in 2024. Even non-alcoholic beer hasn't been immune from the rash of celebrity-backed alcohol brands. Actor Tom Holland launched Bero, retired basketball star Dwyane Wade co-founded Budweiser Zero with AB InBev and podcast host and actor Dax Shepherd created Ted Segers.
Metro
2 days ago
- Metro
Throwing the ultimate summer party just got easier – here's why
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more As the weather heats up and we come out of hibernation, the time has come to tap into summer and ensure your entertaining set-up is elite. Sure, the beer garden may beckon for some, but it's never been easier to create that atmosphere at home. You see, at home there is no dress code, there's always a seat available, and there are no queues. We'll cheers to that! And as we prepare for a sensational summer of sport ahead, the BLADE beer tap is the perfect appliance for celebrating the months ahead in hops-inspired style. The time has come to sit back and relax with a perfectly chilled, pub-quality pint at home, with this device ideal for backyard BBQs, laid-back long weekends and match-day hosting where you can pour like a pro. Picture this: You see the sun rising high in the sky as a bead of sweat begins to roll down your forehead. Your mates are rolling in and the game is about to start. Now all that's missing is the unmistakable 'psssshhhhht' of the beer tap as you pull a perfect (alcoholic or not!) pint. Are your friends cheering for their team, or are they cheering for you? For those yet to become acquainted with the convenience of BLADE, let us catch you up. Because summer is for being all sorts of generous, you can score the BLADE for £120 off. You can pour like a pro this summer with a saving of £100 on all BLADE Starter Packs – which includes a BLADE appliance and a keg – plus an extra £20 using our exclusive discount code METROUK120 . Deal ends July 13, 2025, so don't miss out! The BLADE beer tap is a professional-grade home beer dispenser designed for effortless pours of draught beer at home. What's better is you don't have to deal with gas canisters or a complex setup that requires expert installation. With minimal set-up, you're able to enjoy 14 freshly chilled pints from each 8L keg, with a plug-in-and-pour design that turns every social gathering at home into a legendary moment. Built for special occasions, weekends in front of the game or simply for the beer lovers out there, the keg keeps your beer fresh for 30 days after opening, meaning you can easily pour yourself a fresh pint after a hard day at work throughout the week. Whether you prefer crisp lagers or fruity ciders, there's something for every taste. Top brands include Heineken, Amstel, Birra Moretti and Cruzcampo, with alcohol-free options also available. And here's a real win for many: each pour is priced from £1.84 per pint. Stranger things have happened, but we hazard a guess you'll be hard-pressed finding a bar pouring chilled draughts at a price like that. If you're firing up the grill or hosting a garden get-together, BLADE is made for summer moments and with its perfect pints taking temperatures down to 2 degrees Celsius it's the ideal way to enjoy beer and BBQ times with friends. If you want to get technical, originally built for the catering industry in the Netherlands, BLADE uses professional-grade materials, offering a level of build quality and pour feel unmatched by any other at-home beer tap. From its customisable tap handles to its unique dome design, the device makes a statement on your home bar with a silhouette that's instantly recognisable. While you don't need a dedicated bar area or too much benchtop space to take advantage of the BLADE, before you jump straight in, it's important to set yours up in the right location. Firstly, choose a sturdy, level surface that can support the machine's weight (17.6kg) and that's both heat and water-resistant. You don't need to keep it inside, either, as the tap is perfect for alfresco entertaining. Just make sure it's set up on a flat, shaded surface, with easy access to the power plug so you can quickly unplug it if needed. For optimal performance, keep the machine in an environment with a temperature between 10°C and 38°C and a maximum relative humidity of 75%. There's nothing more satisfying than serving up your own heady glass to impressed pals, and it doesn't matter whether your beer tap is in the living room, the backyard next to the BBQ or in a man cave, your place will soon become the neighbourhood's favourite spot to chill. Remember, always enjoy responsibly . For the facts go to MORE: Beloved 90s beer returns to UK supermarkets after being axed in 2003 MORE: 'Snaking' is the new phenomenon taking over pubs — but punters say it's diabolical MORE: The 'crowd pleasing' Irish beer set to take Guinness's stout crown
CairoScene
2 days ago
- Entertainment
- CairoScene
Win Tickets to Heineken's UCL Final Party in Uptown Cairo on May 31st
Tell us about your pre-match rituals for a chance to win access to the Champions League final watch party May 29, 2025 We all have one. That oddly specific, slightly questionable ritual we swear brings our team good luck. Maybe it's wearing the same socks since '09, refusing to sit down until halftime, or reciting the Champions League anthem like it's your national anthem. Whatever it is, now it might just win you and your football buddy a night out you won't forget. To celebrate the Champions League Final, Heineken is throwing an epic screening party at Uptown Cairo on May 31st which is set to be so much more than just 90 minutes of football. Think a full day out: football-themed carnival games, a locker room with awesome prizes, a goalkeeping reflex challenge, food by Grill Setup, temporary tattoos, and even a pop-up barbershop for that fresh fade before kickoff. Oh, and of course, the match on the big screen, cold Heinekens in hand. Want in? CairoScene is giving away free tickets to a few lucky fans. How to enter. On the below post 1. Comment your pre-match ritual. Tag the friend you always watch the matches with. That's it. Five winners with two tickets each will be selected at random and announced by Friday, May 30th at 6PM.
CairoScene
3 days ago
- Entertainment
- CairoScene
Heineken Is Hosting the Ultimate UCL Final Watch Party in Uptown Cairo
Get ready for big screen drama and beer-fueled games at Heineken's Champions League Final screening. May 28, 2025 On May 31st, Heineken is turning Uptown Cairo into a full-blown football festival 'Fan Village' to celebrate the Inter Milan Vs PSG UEFA Champions League final, and no, you don't need to know Lautaro Martínez's xG to get in on the fun. Beyond the final match being screened live amongst hundreds of fans on the big screen under the stars, expect a night dedicated to beer, ball, brilliant entertainment and bites by Grill Setup. We're talking carnival-style football games, a locker room that drops awesome prizes, a lightning-fast goalkeeper reflex challenge and a pop-up barbershop where you can get a fresh fade or grab a UCL temporary tattoo. Whether you're a stats-head, a casual fan, or just there for the selfies, this one's for you. Follow @redstarbrandegypt on Instagram and hit their link in bio to register.
