Latest news with #Heineken0.0
Globe and Mail
4 days ago
- Business
- Globe and Mail
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1 ® THE MOVIE. Who's driving? Brad Pitt, of course. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) -- Heineken ® 0.0 has been announced as an official partner of Apple Original Films' F1 ® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken ® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1 ®, having been a sponsor since 2016. As F1 ® experiences a cultural rise like no other, F1 ® THE MOVIE is set to be the film event of the summer, and Heineken ® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken ® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken ® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken ® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken ® 's commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken ® channels, bringing them closer not just to F1 ® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken ®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken ® Brand. 'By becoming part of F1 ® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1 ® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1 ® THE MOVIE partnership builds on Heineken ® 's longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken ® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1 ® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX ® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Hamilton Spectator
4 days ago
- Business
- Hamilton Spectator
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Glasgow Times
17-05-2025
- Business
- Glasgow Times
Clydeside Containers teams with Heineken for summer launch
Clydeside Containers, which is set to open on the banks of the River Clyde in summer, is partnering up with Heineken UK. Heineken will provide a carefully curated draught portfolio for the venue's main bar, including Heineken, Heineken 0.0, Birra Moretti, Red Stripe, Inch's Cider, Beavertown's Neck Oil IPA, and Guinness. Dario Bernardi, director of Clydeside Containers, said: "This partnership was about more than just products—it's about shared ambition. READ MORE: Major retailer suddenly closes down Glasgow city centre store "We were looking for a brewer who could offer reliability, sustainability, and a lineup that resonates with the modern drinker. "Heineken brought all of that to the table, plus a willingness to collaborate as we build something truly unique on the Clyde. "Their support is helping shape not just the drinks menu, but the experience." Clydeside Containers will feature a line-up of independent food vendors, rooftop views, live music, and a bar in repurposed shipping containers. READ MORE: More than 50 Orange parades in one day, the biggest of the year Alexandra Taylor, customer development director, on trade Scotland at Heineken UK, said: "We're thrilled to be pouring at Clydeside Containers. "This is a standout venue—creative, independent, and built for the next generation of Glasgow hospitality. "We're proud to bring a draught range that offers both quality and choice, from our flagship lagers and cider to lower-alcohol and craft options. "We look forward to working closely with the team as this exciting new chapter unfolds."
Edinburgh Reporter
05-05-2025
- Business
- Edinburgh Reporter
Official opening of new UK headquarters in Edinburgh
HEINEKEN's new UK headquarters in Edinburgh on St Andrew Square are officially open. The move to the city centre reaffirms the company's commitment to Scotland and to Edinburgh, after 25 years in their former HQ in South Gyle. The company says it has a rich and proud heritage in Scotland dating back to 1749. HEINEKEN UK has invested more than £2million in the building to create a modern, flexible working environment, reflecting evolved ways of working and HEINEKEN UK's strong focus on sustainability. The new headquarters – which is the company's largest office site in the UK – will house the majority of HEINEKEN UK's 500 Scotland based colleagues, who work across a range of departments including Customer Care, Supply Chain, IT, Finance, HR teams and Star Pubs, the company's pub business. The headquarters' opening by First Minister, John Swinney, followed HEINEKEN UK's £4.5 million announcement in Scottish pubs. Focussed across their 230-strong Star Pubs estate which are spread across the country, the company says this further reinforces Scotland's strategic importance to the organisation. The First Minister's visit was hosted by HEINEKEN UK's Managing Director, Boudewijn Haarsma, with Mr Swinney meeting colleagues and making time to pour the first pint of Heineken 0.0 at the new bar. The new office features a range of amenities including wellbeing facilities, an on-site bar, rooftop terraces, and a café. Mr Swinney said: 'Heineken has longstanding ties with the City of Edinburgh stretching back many years, and I am pleased that this is set to continue. 'The opening of this state of the art, sustainable office space is an indication of Heineken's belief that Scotland continues to be an excellent location for businesses. 'I know that this new location will be a success, both for Heineken, the City of Edinburgh and Scotland as a whole.' Mr Haarsma said: 'We are very pleased and proud to have the First Minister with us today as we reassert our company's long-standing association with Edinburgh and Scotland, through the opening of our fantastic new UK headquarters here in the capital. This city-centre location will help us attract and retain the talent that will enable our business to go from strength to strength. Our significant investment into the office with our long-term lease, coupled with our £4.5m investment in our Scottish pub estate announced this week, is a clear statement of our intent, reiterating the vital importance of Scotland to our business. 'Moving our Scottish base to this beautiful square at the heart of Edinburgh is especially significant as it marks a return to the square that Scottish & Newcastle also made its home. It's a place to which Heineken owes much of its presence today in the UK.' Like this: Like Related
Yahoo
21-04-2025
- Entertainment
- Yahoo
Three pubs given Guinness World Record title
THREE pubs from across the borough have made history, helping to set a new world record. Popular boozers The Hunting Tree in Halesowen, The High Acres in Kingswinford and The Raven in Brierley Hill joined Heineken and more than 100 pubs and breweries across the UK to set a unique world record for the most people pulling a pint at exactly the same time. The pubs have now become Guinness World Record title holders, with the historic feat taking mere seconds to achieve. The nationwide 'The Big Pour' event took place on April 7 and in just 10 seconds, saw 114 pubs across the country pour pints of Heineken 0.0 and Heineken simultaneously and in perfect sync. 'The Big Pour' was orchestrated not only to support British pubs, but to also celebrate the installation of Heineken 0.0's 1,000th tap. This modern record attempt was made possible through online video technology, as the 114 publicans and pub managers from Scotland to Surrey joined the three pubs in the Dudley Borough on a mass video call to pour their pints together in real time under the watchful eyes of an official Guinness World Records adjudicator. Lawson Mountstevens, Managing Director Star Pub at Heineken UK, said: 'Part of the ritual of going to the pub is watching your pint being freshly poured from the tap -the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip. 'This draught experience is central to pub culture, and for non- alcoholic beer to become truly mainstream, it needs to be part of that experience. "It needs to be poured from the tap like any other pint, not just another option in the fridge. 'That's why we're committed to getting 0.0 on draught in pubs everywhere, because everyone deserves a proper pint, with or without alcohol.'
