Three pubs given Guinness World Record title
Popular boozers The Hunting Tree in Halesowen, The High Acres in Kingswinford and The Raven in Brierley Hill joined Heineken and more than 100 pubs and breweries across the UK to set a unique world record for the most people pulling a pint at exactly the same time.
The pubs have now become Guinness World Record title holders, with the historic feat taking mere seconds to achieve.
The nationwide 'The Big Pour' event took place on April 7 and in just 10 seconds, saw 114 pubs across the country pour pints of Heineken 0.0 and Heineken simultaneously and in perfect sync.
'The Big Pour' was orchestrated not only to support British pubs, but to also celebrate the installation of Heineken 0.0's 1,000th tap.
This modern record attempt was made possible through online video technology, as the 114 publicans and pub managers from Scotland to Surrey joined the three pubs in the Dudley Borough on a mass video call to pour their pints together in real time under the watchful eyes of an official Guinness World Records adjudicator.
Lawson Mountstevens, Managing Director Star Pub at Heineken UK, said: 'Part of the ritual of going to the pub is watching your pint being freshly poured from the tap -the tilt of the glass, the smooth cascade, and mouthwatering anticipation of the first sip.
'This draught experience is central to pub culture, and for non- alcoholic beer to become truly mainstream, it needs to be part of that experience.
"It needs to be poured from the tap like any other pint, not just another option in the fridge.
'That's why we're committed to getting 0.0 on draught in pubs everywhere, because everyone deserves a proper pint, with or without alcohol.'
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