Latest news with #Heineken®
Hype Malaysia
4 days ago
- Entertainment
- Hype Malaysia
Get Ready To Be Blown Away At Heineken® Refresh With Zedd At Resorts World Awana On 21st June!
Heineken® Refresh is back – and it's bigger, bolder and more electrifying than ever. As part of this year's movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21st June 2025. With over 10,000 tickets already snapped up within minutes of release, it's clear that fans are ready to refresh their music – and their crew – for an epic night of music adventure. This overwhelming response reflects Heineken®'s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia's ever-evolving music scene. Now in its third edition, Heineken® Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. Heineken® continues to raise the bar, turning every Refresh moment into more than just a music event – it's a celebration of music discovery, shared experiences, and fresh connections. Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes. Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls' Generation, known for her explosive sets and genre-blending style. She'll be backed by a live choir – delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is up-and-coming duo Beautiful Mistakes, ready to keep the music flowing into the night. This high-energy celebration is the culmination of the Heineken® Refreshing Sessions, where music came to life and fans flocked to the most unexpected places – gyms, bookstores, supermarkets – proving that great beats don't need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife. 'Heineken® Refresh is all about breaking boundaries – of sound, of spaces, and of social circles,' said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. 'It's about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken®.' He added: 'From surprise sets in everyday spaces to this spectacular highland finale, every Heineken® Refresh moment is designed to ignite discovery – of new beats, fresh vibes, and meaningful connections. It's not just a music event, it's a celebration of what happens when great music, great company, and great beer come together.' Follow Heineken® on Instagram and Facebook to discover how you could get tickets to Heineken® Refresh Your Music 2025. Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Hamilton Spectator
6 days ago
- Business
- Hamilton Spectator
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Yahoo
02-05-2025
- Business
- Yahoo
HEINEKEN expands its Business Services network
HEINEKEN expands its Business Services network Amsterdam, 2 May 2025 - HEINEKEN N.V. announces the expansion of its Business Services network with the establishment of a new Centre in Hyderabad, India. HEINEKEN Business Services India is an addition to HEINEKEN's existing global network of connected hubs that will provide essential services and capabilities to Operating Companies within HEINEKEN. It is expected to be operational as of Q4 2025. The business services network plays an important part in HEINEKEN's EVERGREEN expansion showcases HEINEKEN's continued investment in the optimal organisation to support long term sustainable growth and maintain competitiveness. Enquiries Media Investors Christiaan Prins Tristan van Strien Director of Global Communication Global Director of Investor Relations Marlous den Bieman Lennart Scholtus / Chris Steyn Corporate Communications Lead Investor Relations Manager / Senior Analyst E-mail: pressoffice@ +31-20-5239355 E-mail: investors@ +31-20-5239590Editorial information:HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN's over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram. Sign in to access your portfolio
Yahoo
25-04-2025
- Entertainment
- Yahoo
Heineken® Joins Forces with Joe Jonas and Global Influencers to Help Tackle Digital Overload and Get Social ‘Off Socials'
Global superstar Joe Jonas and some of the world's most-followed content creators joined forces at an exclusive event in New York City last night to demonstrate that connecting in real life is one of the easiest ways to disconnect from the sometimes overwhelming world of social media New York Joe Jonas Digital Overload New York Joe Jonas Digital OverloadNEW YORK, April 25, 2025 (GLOBE NEWSWIRE) -- GRAMMY® Award-nominated singer, songwriter, actor and producer, Joe Jonas teamed up with Dude With Sign (Seth Phillips) in New York City last night to create their latest social post - only this time they did so completely off their socials. Stepping away from their online feeds and into the real world, Jonas and Phillips - who have over 35 million followers between them - were joined by Victoria's Secret models Martha Hunt and Graice Carvalho, Yankees pitcher Luke Weaver, socialite Ivy Getty and high-profile influencers including Lil Cherry and Paul Olima at the 'Off Socials' event at Bleecker Street Bar. In an ironic slant on the digital sphere they dominate, Jonas and Phillips posed in windows decked out to look like Instagram reels to highlight a simple message: the best way to disconnect from the sometimes overwhelming world of social media is to connect in real life. The event celebrated the launch of a new Heineken® campaign - #SocialOffSocials - following the revelation that half of adults globally (52%) are overwhelmed by the pressure to keep up with social media. In fact, 62% (and 75% of Gen Z) say despite being able to connect with anyone instantly via their phone, they can feel lonely. In the spirit of going offline, Joe Jonas debuted his new track 'Heart by Heart' at the event - using the world's oldest social network, the bar - ahead of releasing it on digital channels. He also filmed part of the new music video at the event in front of the offline crowd to showcase the power of real-life moments over digital ones. Heineken® has joined forces with Jonas and the creators in its latest advertising campaign - launching next week - dramatizing how they would react to empty social media feeds if more people were out having a good time IRL. Speaking at the event, Joe Jonas said: 'It's so easy to fall into the habit of doomscrolling on your phone - I've definitely been there. We live in a world where everyone's glued to their social media feeds, so I'm excited to be part of this Heineken campaign encouraging people to put their phones down and connect in real life. I chose to debut my new song offline and in-person because it felt like the perfect time to return to what music is really about: connecting with people. The crowd was so real, so present, and completely locked into the music - that is something you can't experience by watching on social media.' By teaming up with figures like Jonas and Dude with Sign whose lives are deeply embedded in online culture, Heineken® - which has always championed quality socializing - playfully conveys that stepping away from social media makes for a more rewarding social life. Studying the screen time of 17,000 adults worldwide*, Heineken® uncovered that the average person now spends approximately 5 hours and 48 minutes per day looking at their device. That equates to a massive 127,020 minutes a year - a full 88 days. The global report into scrolling and socializing habits found that three in five people (59%) across all age-groups say that the amount of time they spend on their phone has increased in the past year. Additional analysis by global research company Statista found that time spent socializing IRL has decreased by 35% over the past 24 years, whereas since the introduction of mobile based social media platforms such as Instagram (2010) and Snapchat (2011), the time we've spent scrolling has more than doubled (+54%)**. Now, nearly half of all adults (47%) would describe themselves as 'always online' according to the Heineken® report and that the stream of notifications they receive is 'constant' (60%). As a result, half (51%) agree that their social battery can feel drained by the amount of time they spend speaking to people online - rising to almost two-thirds (62%) among Gen Z. However, an overwhelming 79% agreed that when they are out socializing they look at their phone less, proving that disconnecting from social media is easier when you are engaging in a more refreshing social life. Two thirds (64%) of people said they wish they could go back to a time when people socialized without smartphones. Nabil Nasser, Global Head of Heineken®, said: 'At Heineken®, we've always believed that the best connections are created in real life. I'm a big fan and participant on social media, but it's also important to take a break and experience things IRL too. This campaign is a gentle reminder that stepping away from our screens can lead to more refreshing and meaningful social experiences, and help us feel less overwhelmed by the constant notifications on our phones. Working with creators - who are by their nature always online - to highlight the solution may seem ironic, but they too realize it's about balance and were as eager as us to encourage IRL socializing. So many people feel overwhelmed by the pressure of constant online engagement, so we want to show how easy it can be to take a break from social media.' When you get social, you get off your socials. To find out more visit: To download imagery of the event visit: Notes to editors Media contact: Heineken@ Research:*Heineken® commissioned survey of 17,000 adults of legal drinking age across the USA, UK, Spain, Vietnam, South Africa, Brazil, Germany, India and the UAE. Research conducted by OnePoll, March 2025. Research can be broken down by country and further demographics on request**Worldwide Mobile Phone Usage and Socialization Data, modelled by Statista, March 2025 About Heineken® HEINEKEN® is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN® has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY) Photos accompanying this announcement are available at: in to access your portfolio
Globe and Mail
10-04-2025
- Business
- Globe and Mail
Heineken ® to Boost Bar Incomes by Turning Them into Film Sets
A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 10, 2025 (GLOBE NEWSWIRE) -- HEINEKEN is strengthening its commitment to the bar industry with the launch of 'Starring Bars' - a new initiative as part of its wider 'Back the Bars' platform. The programme will prioritise bars that serve Heineken® beer as filming locations, redirecting commercial production budgets into these businesses. To anchor this effort, Heineken® will be creating a global catalogue of these bars as film-ready locations. As part of the project, Heineken® is also inviting movie directors, location scouts and other film industry professionals to consider these bars first when looking for a set. By highlighting these character-rich spaces, the initiative could put bars at the heart of Hollywood storytelling – as authentic settings, while ensuring the bars benefit financially from being featured in film and television productions. Finding the right venues for film, TV, or advertising productions isn't easy, but it's even harder to keep a bar afloat. To tackle both challenges in one; Heineken® created 'Starring Bars', providing production teams with easier access to real bars they can book for shoots through a growing online catalogue available at The site includes photos, floor plans, and availability, streamlining the scouting process. By choosing a real bar over a studio set, filmmakers bring added authenticity to on-screen storytelling, while supporting local businesses and communities. To bring the 'Starring Bars' initiative to life, Heineken® is rolling out a dynamic visual campaign that puts bar owners in the spotlight and tells the stories of the people behind these venues. Heineken® is also sending moving billboards on a tour of major entertainment hubs to call on filmmakers to explore the catalogue and consider bars as prime shoot locations, with playful messages like 'Hey Director, these bars can handle a drama.' Nabil Nasser, Global Head of Heineken® Brand, says, 'Bars are more than just places to grab a drink; they are community hubs and cultural landmarks. With 'Starring Bars,' we're spotlighting these venues and helping open new commercial opportunities to support them. This initiative is about backing the bar industry in a meaningful way, and we're inviting the entertainment world to be a part of that.' Each year, Heineken® makes a lot of ads and fees for location rentals are a key piece of any ad production budget. Through 'Starring Bars,' that investment will now directly benefit bars – supporting owners and the communities they serve. Heineken® aims to build a comprehensive global catalogue of real bars that double as filming locations. Heineken® is all about bringing people together and celebrating the connections that make bars special. 'Starring Bars' reflects this commitment, offering bar owners increased visibility, more foot traffic, and the chance to be featured in film and media. About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken ® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. PRESS CONTACT: Sebastien-Nicolas Chiffrin Edelman +44 7580 979333 Photos accompanying this announcement are available at:
