Latest news with #Heineken®'
Hype Malaysia
4 days ago
- Entertainment
- Hype Malaysia
Get Ready To Be Blown Away At Heineken® Refresh With Zedd At Resorts World Awana On 21st June!
Heineken® Refresh is back – and it's bigger, bolder and more electrifying than ever. As part of this year's movement to bring fresh sounds and unexpected social connections, global hitmaker Zedd will take centre stage at Resorts World Awana, Genting Highlands, on 21st June 2025. With over 10,000 tickets already snapped up within minutes of release, it's clear that fans are ready to refresh their music – and their crew – for an epic night of music adventure. This overwhelming response reflects Heineken®'s commitment to creating refreshing, boundary-pushing experiences that strike a chord with Malaysia's ever-evolving music scene. Now in its third edition, Heineken® Refresh Your Music is set to be an unforgettable night where genres collide, friendships spark, and beats drop hard in the cool highland air. Heineken® continues to raise the bar, turning every Refresh moment into more than just a music event – it's a celebration of music discovery, shared experiences, and fresh connections. Zedd, the Grammy-winning producer known for chart-toppers like Clarity, The Middle, and Stay, will bring his signature blend of euphoric drops and melodic energy to Malaysia for a one-night-only set that aims to hit all the right notes. Joining him on the decks is a curated lineup of artists to keep the energy high. First up: HYO of the iconic K-pop group Girls' Generation, known for her explosive sets and genre-blending style. She'll be backed by a live choir – delivering a powerful performance that fuses dance beats with soaring vocals for a fresh, unique spin on the music experience. Next up, local favourite Blink brings his signature sound to the stage. Jovynn, a standout name in the local music scene, will go face-to-face with rising techno star AnnJo in an exclusive back-to-back set that pushes the energy even higher. Rounding out the lineup is up-and-coming duo Beautiful Mistakes, ready to keep the music flowing into the night. This high-energy celebration is the culmination of the Heineken® Refreshing Sessions, where music came to life and fans flocked to the most unexpected places – gyms, bookstores, supermarkets – proving that great beats don't need a traditional stage. These surprise pop-ups were crafted to spark new connections and reshape how we experience sound, community, and nightlife. 'Heineken® Refresh is all about breaking boundaries – of sound, of spaces, and of social circles,' said Shaun Lim, Marketing Manager – Premium, Heineken Malaysia Berhad. 'It's about bringing people together through unexpected music moments, turning strangers into new music buddies, and creating memories over a cool, refreshing Heineken®.' He added: 'From surprise sets in everyday spaces to this spectacular highland finale, every Heineken® Refresh moment is designed to ignite discovery – of new beats, fresh vibes, and meaningful connections. It's not just a music event, it's a celebration of what happens when great music, great company, and great beer come together.' Follow Heineken® on Instagram and Facebook to discover how you could get tickets to Heineken® Refresh Your Music 2025. Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Korea Herald
01-04-2025
- Business
- Korea Herald
The Smoothest Beer Creates the Smoothest Skin Cream? Heineken® Silver Blurs Boundaries with The Heineken® Smootheriser
SINGAPORE, April 1, 2025 /PRNewswire/ -- Heineken® Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken® Smootheriser, a "skin-smoothing" beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken® Silver's crisp, easy-drinking formula, taking its smoothness beyond just beer. At a time when consumers are engaging with brands in more unexpected ways, Heineken® Silver is leaning into cultural trends, stepping beyond traditional marketing to create something playful and disruptive. Launched in Asia, this unexpected creation taps into skincare's popularity surge and the rise of self-care to engage a broader audience with something playful and disruptive. Disrupting Expectations, One Smooth Move at a Time Pushing category boundaries is in Heineken® Silver's DNA. Brewed at -1°C for a refreshingly crisp taste, the beer has always redefined smoothness. Now, in true Heineken® Silver fashion, the brand is making waves with its unconventional approach to brand engagement and sparking curiosity and conversation. What started as a joke was just too smooth not to make real. " The Heineken® Smootheriser is not just about jumping on the latest trends. It's about Heineken®'s move to blend humour, innovation and cultural relevance to create a memorable crossover that gets people talking whether they're into beer, skincare, or both. After all, when something is as smooth as Heineken® Silver, why stop at beer?" says Nabil Nasser, Global Head of the Heineken® Brand. A Cultural Conversation in the Making While it makes its debut on April 1, The Heineken® Smootheriser is no April Fool's joke. The product actually exists, blurring the line between parody and possibility. Infused with the same quality barley and hops that give Heineken® Silver its signature crisp taste, The Heineken® Smootheriser is exquisitely packaged with a premium formulation that's designed to hydrate and nourish the skin. Over 1,000 limited-edition boxes are now available exclusively through select activations and giveaways. The Heineken® Smootheriser will launch in Taiwan region and Cambodia, coinciding with Heineken® Silver's official launch in the latter market. Fans eager to witness the exciting blend of beer and beauty can follow @heineken_tw and @heineken_kh on Instagram for more updates on The Heineken® Smootheriser. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local and specialty beers and ciders. With HEINEKEN's over 85,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Most recent information is available on our Company's website and follow us on LinkedIn and Instagram.
