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Heinz and Smoothie King Drop First-Ever Ketchup Smoothie
Heinz and Smoothie King Drop First-Ever Ketchup Smoothie

Hypebeast

time3 days ago

  • Business
  • Hypebeast

Heinz and Smoothie King Drop First-Ever Ketchup Smoothie

Summary The long-running internet debate—'If a tomato is a fruit, is ketchup a smoothie?'—has finally been settled by two major brands. The global leader in ketchup,Heinz, has teamed up with the world's largest smoothie brand, Smoothie King, to create the Heinz Tomato Ketchup Smoothie, a limited-edition beverage that is both provocative and surprisingly delicious. This first-ever ketchup-based smoothie blends Heinz Simply Tomato Ketchup with a mix of sweet and tart fruit ingredients, including açai sorbet, apple juice, juicy strawberries, and tart raspberries. The result is a unique 'savory-sweet' blend with a distinct, tangy finish that challenges traditional flavor profiles. The collaboration launches during peak tomato harvest season, when Heinz's tomatoes are at their ripest. This innovative drop is not just a marketing stunt; it's a testament to both brands' commitment to quality ingredients. The Heinz Simply Ketchup used contains no artificial flavors, colors, or preservatives, while the smoothie adheres to Smoothie King's strict 'Clean Blends' promise, which bans over 75 ingredients from its products. The Heinz Tomato Ketchup Smoothie is available for a limited time for $5.70 USD at select Smoothie King locations in five markets: Atlanta, Chicago, Denver, Miami, and parts of the Greater New York area and Northern New Jersey. Customers are being encouraged to share their reactions on social media using the hashtag #KetchupSmoothie, ensuring this unique collaboration becomes a viral topic.

Heinz, Smoothie King partner to create Tomato Ketchup Smoothie
Heinz, Smoothie King partner to create Tomato Ketchup Smoothie

Yahoo

time4 days ago

  • Business
  • Yahoo

Heinz, Smoothie King partner to create Tomato Ketchup Smoothie

Heinz and Smoothie King have teamed up to create the first-ever Tomato Ketchup Smoothie. The Heinz Tomato Ketchup Smoothie blends real fruits such as acai sorbet, apple juice, strawberries and raspberries with Heinz Simply Tomato Ketchup, offering a unique sweet and tangy flavor. 'The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,' said Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz. 'After months of meticulous R&D, testing, and tasting, we landed on a savory-sweet blend that celebrates the tomato in all its glory,' said Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King. The Heinz Tomato Ketchup Smoothie will be available for $5.70 at select Smoothie King locations. Unfortunately, the smoothie will not be available in Pittsburgh, but across five markets, including Atlanta, Chicago, Denver, Miami, and parts of the Greater NY area and Northern New Jersey. Download the FREE WPXI News app for breaking news alerts. Follow Channel 11 News on Facebook and Twitter. | Watch WPXI NOW Solve the daily Crossword

Heinz's new ketchup smoothie mixes fruits with ketchup: 'Delicious and refreshing'
Heinz's new ketchup smoothie mixes fruits with ketchup: 'Delicious and refreshing'

USA Today

time4 days ago

  • Business
  • USA Today

Heinz's new ketchup smoothie mixes fruits with ketchup: 'Delicious and refreshing'

Heinz is officially entering the "Is tomato a fruit or a vegetable?" chat. The Chicago and Pittsburgh-based food-maker announced on Wednesday, Aug. 6, that it is teaming up with Smoothie King to introduce a new product: Tomato Ketchup Smoothie. Described as the "first-ever ketchup-based smoothie," Heinz says the drink "blends real fruits with Heinz Simply Tomato Ketchup to create a delicious and refreshing summer sip." Heinz Tomato Ketchup Smoothie ingredients Heinz's Tomato Ketchup Smoothie "blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries" with Heinz Simply Ketchup, which, according to the brand, "is all-natural and made with red ripe tomatoes full of vitamins and antioxidants." The food company says the final result is a "sweet and fruity smoothie with a bright, tangy ketchup finish, perfect for Heinz and smoothie lovers alike." Need a break? Play the USA TODAY Daily Crossword Puzzle. 'The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes," Kraft Heinz exec Angie Madigan said in a statement. "The experts at Smoothie King helped make this dream a reality, and we're absolutely thrilled with the final smoothie we created together." "And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of Heinz Ketchup elevates this traditional fruit smoothie to new heights," she added. Heinz said its newest innovation "launches during tomato harvest season, when Heinz tomatoes are perfectly ripe and ready for enjoyment, and during the dog days of summer heat, when refreshing smoothies are a must to cool off." Where to get the Heinz Tomato Ketchup Smoothie Heinz Tomato Ketchup Smoothies are available for $5.70 starting Wednesday, Aug. 6, at select Smoothie King locations nationwide. The company said the smoothies will be available for a limited time at Smoothie King locations "across five markets, including Atlanta, Chicago, Denver, Miami, and parts of the Greater NY area and Northern New Jersey." "Fans who try the delicious offering are encouraged to weigh in on the cultural debate on social using #KetchupSmoothie," Heinz added. Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@ and follow her on X and Instagram @saman_shafiq7.

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