26-04-2025
Prime Video snags a helluva lot of Hazbin Hotel-adjacent Helluva Boss
Amazon's Prime Video is descending deeper into hell, as the studio announced today that it's snatched up a second existing series set in the universe of Vivienne Medrano's Hazbin Hotel: Helluva Boss. As with Hazbin, an animated musical comedy set in a hotel in hell, the series originally debuted on Medrano's YouTube channel, before the Bezos money came floating in to share the fun with Prime's servers. (Amazon snatched up Hazbin after a pilot, while Helluva has run for two seasons on the channel.) In addition to being schlorped up into the Prime-a-verse, Helluva has also now been renewed for a third and fourth season. Oh, and Medrano has closed a first-look deal with Prime, so, yeah, they're clearly pretty into this whole 'wacky, sexy, funny version of damnation' stuff.
Helluva centers itself on the I.M.P. (Immediate Murder Professionals), a crew of demonic assassins who kill people on Earth while operating out of hell. The series stars Brandon Rogers, Grey's Anatomy alum Vivian Nixon, and animated voice mainstay Richard 'Invader Zim' Horvitz as the main component of its crew of hellish killers, who execute sociopathic murders, and also sometimes sing.
Amazon announced the news with a trailer that gave us a headache, but which will probably delight fans, including Rogers' character asking the immortal question 'You thought The Hashbrown Hotel was the only Hell show that Daddy Amazon was horny for?' That includes laying out that episodes of the show will now debut on Prime Video, and then arrive a month or so later on their old home on YouTube. (Also, this counts as official confirmation that the two series exist in the same universe, with lots of promises of crossovers and overlaps.) The trailer is also quick to confirm that Medrano retains full creative control and final cut on the series, because, honestly, why wouldn't she: Hazbin has been a massive success for Amazon, so audiences are clearly responding to her style.
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