Latest news with #HendrickLee
Syyaha
28-07-2025
- Business
- Syyaha
Samsung Electronics Saudi Arabia Partners with Tameer Company To Elevate Smart Living and Workspaces
Riyadh, Saudi Arabia – Jul 28, 2025 – In a groundbreaking collaboration, Samsung Electronics Saudi Arabia and Tameer Company have signed a Memorandum of Understanding (MOU) to spearhead the development of cutting-edge smart living and work environments in the Kingdom of Saudi Arabia. This strategic partnership was formalized in a signing ceremony at Tameer's office in Riyadh. Samsung Electronics, renowned for its leadership in manufacturing, marketing, and selling a diverse range of electronic and technology products, enters this partnership with a commitment to leverage its state-of-the-art solutions for the enhancement of real estate developments. Together with Tameer, a leading real estate developer in the Kingdom, the duo will revolutionize the landscape by embedding smart technologies into residential and commercial projects. The collaboration aims to deliver unparalleled smart living experiences and innovative workplace settings. The projects will be undertaken with a focus on sustainability, efficiency, and seamless technology integration, setting new benchmarks in the regional real estate market. A key aspect of this cooperation will involve the incorporation of Samsung's latest smart technologies and connected solutions, such as SmartThings and into Tameer's developments. This integration is poised to elevate living standards, optimize workplace functionality, and offer customized experiences that cater to modern lifestyle demands. Mr. Hendrick Lee, representing Samsung Electronics Saudi Arabia, commented on the collaboration, 'We are thrilled to embark on this partnership with Tameer. Together, we will transform the vision of smart living into reality, where technology seamlessly interacts with daily life, fostering innovation and sustainability across communities in Saudi Arabia.'. Tameer CEO Yasser Al Majed said it marks a pivotal moment for Tameer and sets a new standard for modern living in the kingdom: 'At Tameer, we are committed to providing our residents with the most advanced living experience possible, and the capabilities Samsung Electronics provides allows us to deliver on that promise. We are especially proud to have launch 'The Mansion', Riyadh's latest and most luxurious residential compound, with the use of Samsung's smart appliances and 4K TVs'. This MOU signifies more than a business agreement; it represents a shared vision for future-ready living and working environments in Saudi Arabia. Both Samsung Electronics and Tameer are committed to leveraging their respective strengths to implement innovative real estate solutions that align with the Kingdom's Vision 2030 objectives.
Syyaha
17-06-2025
- Business
- Syyaha
AlBawani and Samsung Sign Strategic MoU to collaborate on Construction Innovation and Digital Integration
Riyadh, Saudi Arabia – June 16, 2025 – AlBawani Construction Company, one of the Kingdom's leading construction firms, and Samsung, the global technology leader, have signed a milestone (MoU) to explore strategic collaboration opportunities in smart construction technologies and infrastructure development. The MoU establishes a framework for both companies to cooperate on knowledge exchange, and integrated technology solutions aimed at driving the next generation of smart buildings and infrastructure projects across the region. Eng. Fakher AlShawaf, GCEO of AlBawani Holding Company said: 'This partnership with Samsung marks a significant milestone for AlBawani as we continue to pursue our vision of building future-ready and tech-enabled infrastructure across the Kingdom.' President of Samsung Electronics Saudi Arabia Mr. Hendrick Lee added, 'We are excited to collaborate with AlBawani, a company with a proven track record in large-scale and iconic projects. This MoU opens doors to introduce Samsung's smart technologies and sustainable solutions into key construction initiatives in Saudi Arabia.' The MoU signals a mutual commitment to explore areas such as smart building management systems, energy-efficient technologies, and integrated digital platforms that enhance operational efficiency and user experience. The partnership supports Saudi Arabia's Vision 2030 goals, particularly in developing world-class infrastructure and promoting technology-driven transformation.
Syyaha
13-05-2025
- Business
- Syyaha
Samsung Electronics Saudi Arabia to Transform King Fahd International Stadium with State-of-the-Art LED Display Solutions
Samsung Electronics Saudi Arabia proudly announces its selection to provide cutting-edge LED display solutions to enhance the iconic King Fahd International Stadium in Riyadh. This initiative is part of a comprehensive redevelopment program across the Kingdom, gearing up for the AFC Asian Cup Finals in 2027 and the FIFA World Cup 2034. The stadium's renovation is spearheaded by Saudi Binladin Group (SBG), a leading Saudi-owned construction firm, under a broader initiative aimed at transforming major sports. Samsung's next-generation LED technologies are set to deliver an unparalleled fan experience, redefining engagement within the stadium. Samsung's contribution includes large-format LED displays designed to enrich live sports and entertainment events with dynamic, high-resolution visuals. This project marks a collaborative effort with joint venture system integrators Bigabox Productions and Colour Sound Experiment, both renowned for their expertise in delivering immersive audio-visual experiences for large-scale venues. 'Samsung is honored to be part of this transformative journey,' said Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia. 'Through our innovative display technologies and partnership with Saudi Binladin Group, Bigabox Productions, and Colour Sound Experiment, we aim to create unforgettable experiences for fans at the newly renovated King Fahd Stadium, while contributing to the future of sports and live events throughout Saudi Arabia.' 'We are incredibly proud to be awarded the contract to deliver and install LED solutions at King Fahad Stadium' Said Dean Grave the Managing Director of Bigabox, added 'In partnership with Colour Sound. This iconic project marks a major milestone, and we're especially excited to be working with Samsung — a global leader in LED technology. Samsung's innovation, quality, and unwavering support have been instrumental to the success of this collaboration, and we look forward to delivering a world-class experience and global aspirations.' The collaboration underscores Samsung's ongoing commitment to support facilitating digital transformation across key infrastructure and entertainment venues in the Kingdom. Working closely with SBG, local partners, and key stakeholders, Samsung is poised to deliver a project that is anticipated to set a new regional standard for innovation in stadium audio-visual solutions.
Syyaha
19-03-2025
- Business
- Syyaha
Samsung and Lenovo Sign MoU to Collaborate on Smart Stadium and Entertainment Projects in Saudi Arabia
Riyadh, Saudi Arabia – Mar. 18, 2025 – Samsung Electronics Saudi Arabia has signed a Memorandum of Understanding (MoU) with Lenovo to collaborate on innovative smart stadium and entertainment solutions in the Kingdom of Saudi Arabia. This strategic partnership aligns with Saudi Arabia's vision for digital transformation and infrastructure development, positioning the country as a global hub for next-generation sports and entertainment experiences. With Saudi Arabia set to host the FIFA World Cup 2034, the country is investing heavily in advanced stadium technologies, connectivity infrastructure, and immersive fan experiences. Through this MoU, Samsung and Lenovo will leverage their respective strengths to deliver cutting-edge display solutions, AI-powered engagement tools, and seamless smart venue integration. Samsung will provide its expertise in display technologies and air conditioning systems to enhance fan experiences and operational efficiency, while Lenovo will contribute its advanced computing, infrastructure, and software solutions. Samsung has long been at the forefront of enhancing live events with ultra-large LED displays, interactive digital signage, AI-driven fan engagement, and real-time data analytics to redefine the sports entertainment experience. From high-resolution, AI-optimized video walls and stadium-wide digital signage to interactive kiosks and smart connectivity solutions, Samsung has already set new benchmarks in world-renowned venues such as SoFi Stadium in Los Angeles, Santiago Bernabéu Stadium in Madrid, and King Abdullah Sports City in Jeddah. Under this partnership, Samsung and Lenovo will combine their expertise to introduce next-generation smart stadium solutions, focusing on: • Next-Generation Display & Digital Signage – Ultra-HD, AI-enhanced LED screens and interactive digital signage, delivering crystal-clear visuals and real-time replays. • Advanced Computing & AI Infrastructure – Lenovo will provide its expertise in high-performance computing, AI-driven analytics, and cloud-based solutions to optimize stadium operations, enhance security, and improve real-time decision-making. Hendrick Lee, Managing Director of Samsung Saudi Arabia, said: 'At Samsung, we believe that technology is the key to shaping the future of sports and entertainment. By leveraging our expertise in display technologies, AI, and smart connectivity, we are setting the stage for a new era of immersive fan engagement—one that seamlessly blends physical and digital experiences. Our collaboration with Lenovo underscores our commitment to driving intelligent, data-driven stadium transformation, bringing fans closer to the action than ever before.' Marwan Bsat, Lenovo's General Manager in Saudi Arabia, said: 'With the rapid growth of Saudi Arabia's sports and entertainment sector, the demand for intelligent, connected solutions inside and outside stadiums has never been greater. Technology will drive every aspect of the fan experience and event operations. We are excited to partner with Samsung to deliver cutting-edge innovations that redefine smart infrastructure and support Saudi Arabia's vision for world-class, technology-driven venues.' Through this MoU, Samsung and Lenovo are taking a bold step toward redefining stadiums as fully connected, interactive entertainment hubs. This initiative will help elevate Saudi Arabia's sports and entertainment sector, supporting the Kingdom's broader vision for economic diversification and global leadership in next-generation venue technology.
Syyaha
18-03-2025
- Business
- Syyaha
Samsung and the Mohammed bin Salman Foundation 'Misk' Collaborate on Samsung Innovation Campus to Empower Saudi Youth For the Fifth Consecutive Year
Samsung Electronics Saudi Arabia launched in collaboration with Misk Skills' Immersive program -one of the programs of the Mohammed bin Salman Foundation 'Misk'- the fifth edition of the Samsung Innovation Campus in Saudi Arabia, with the aim of empowering Saudi youth, enhancing their expertise, and preparing them for the evolving job collaboration aims at providing both theoretical and practical training courses in artificial intelligence (AI) and the Internet of Things (IoT), equipping young individuals with the essential skills for professional and career success. It also reflects Samsung's vision that focuses on developing and strengthening the role of youth in the society, particularly amid the ongoing digital this regard, Hendrick Lee, President of Samsung Electronics Saudi Arabia, stated: 'At Samsung, we are committed to developing young talents and enhancing local expertise in AI and digital transformation. We achieve this through a well-defined strategy focused on fostering impactful partnerships, such as our collaboration with the Mohammed bin Salman Foundation 'Misk', which plays a pivotal role in human capital development and achieving sustainable growth.'From her side, Asma Aljasser, Misk Skills Director, stated 'Our impactful partnership with Samsung on the Samsung Innovation Campus has fostered a unique learning experience, empowering Saudi talent in the tech sector. Over five years, Misk in collaboration with Samsung has graduated six cohorts, culminating in the 2024 cohort of 94 trainees who gained advanced expertise in AI and machine learning.'She further emphasized: 'This collaboration is a cornerstone of our efforts to cultivate a generation of national professionals equipped for the tech job market, ensuring their leadership in keeping pace with the latest global advancements in this vital sector.' It is also worth mentioning, that Samsung Electronics Saudi Arabia aims to enhance its contribution to the development of Saudi society, as more than 500 young men and women have benefited from the program over the past years, with six successful cohorts graduating. Samsung Innovation Campus comes in line with the Kingdom's vision to create a thriving environment for youth and maintain its leadership in digital transformation.
