Latest news with #HendrickLee
Syyaha
13-05-2025
- Business
- Syyaha
Samsung Electronics Saudi Arabia to Transform King Fahd International Stadium with State-of-the-Art LED Display Solutions
Samsung Electronics Saudi Arabia proudly announces its selection to provide cutting-edge LED display solutions to enhance the iconic King Fahd International Stadium in Riyadh. This initiative is part of a comprehensive redevelopment program across the Kingdom, gearing up for the AFC Asian Cup Finals in 2027 and the FIFA World Cup 2034. The stadium's renovation is spearheaded by Saudi Binladin Group (SBG), a leading Saudi-owned construction firm, under a broader initiative aimed at transforming major sports. Samsung's next-generation LED technologies are set to deliver an unparalleled fan experience, redefining engagement within the stadium. Samsung's contribution includes large-format LED displays designed to enrich live sports and entertainment events with dynamic, high-resolution visuals. This project marks a collaborative effort with joint venture system integrators Bigabox Productions and Colour Sound Experiment, both renowned for their expertise in delivering immersive audio-visual experiences for large-scale venues. 'Samsung is honored to be part of this transformative journey,' said Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia. 'Through our innovative display technologies and partnership with Saudi Binladin Group, Bigabox Productions, and Colour Sound Experiment, we aim to create unforgettable experiences for fans at the newly renovated King Fahd Stadium, while contributing to the future of sports and live events throughout Saudi Arabia.' 'We are incredibly proud to be awarded the contract to deliver and install LED solutions at King Fahad Stadium' Said Dean Grave the Managing Director of Bigabox, added 'In partnership with Colour Sound. This iconic project marks a major milestone, and we're especially excited to be working with Samsung — a global leader in LED technology. Samsung's innovation, quality, and unwavering support have been instrumental to the success of this collaboration, and we look forward to delivering a world-class experience and global aspirations.' The collaboration underscores Samsung's ongoing commitment to support facilitating digital transformation across key infrastructure and entertainment venues in the Kingdom. Working closely with SBG, local partners, and key stakeholders, Samsung is poised to deliver a project that is anticipated to set a new regional standard for innovation in stadium audio-visual solutions.
Syyaha
19-03-2025
- Business
- Syyaha
Samsung and Lenovo Sign MoU to Collaborate on Smart Stadium and Entertainment Projects in Saudi Arabia
Riyadh, Saudi Arabia – Mar. 18, 2025 – Samsung Electronics Saudi Arabia has signed a Memorandum of Understanding (MoU) with Lenovo to collaborate on innovative smart stadium and entertainment solutions in the Kingdom of Saudi Arabia. This strategic partnership aligns with Saudi Arabia's vision for digital transformation and infrastructure development, positioning the country as a global hub for next-generation sports and entertainment experiences. With Saudi Arabia set to host the FIFA World Cup 2034, the country is investing heavily in advanced stadium technologies, connectivity infrastructure, and immersive fan experiences. Through this MoU, Samsung and Lenovo will leverage their respective strengths to deliver cutting-edge display solutions, AI-powered engagement tools, and seamless smart venue integration. Samsung will provide its expertise in display technologies and air conditioning systems to enhance fan experiences and operational efficiency, while Lenovo will contribute its advanced computing, infrastructure, and software solutions. Samsung has long been at the forefront of enhancing live events with ultra-large LED displays, interactive digital signage, AI-driven fan engagement, and real-time data analytics to redefine the sports entertainment experience. From high-resolution, AI-optimized video walls and stadium-wide digital signage to interactive kiosks and smart connectivity solutions, Samsung has already set new benchmarks in world-renowned venues such as SoFi Stadium in Los Angeles, Santiago Bernabéu Stadium in Madrid, and King Abdullah Sports City in Jeddah. Under this partnership, Samsung and Lenovo will combine their expertise to introduce next-generation smart stadium solutions, focusing on: • Next-Generation Display & Digital Signage – Ultra-HD, AI-enhanced LED screens and interactive digital signage, delivering crystal-clear visuals and real-time replays. • Advanced Computing & AI Infrastructure – Lenovo will provide its expertise in high-performance computing, AI-driven analytics, and cloud-based solutions to optimize stadium operations, enhance security, and improve real-time decision-making. Hendrick Lee, Managing Director of Samsung Saudi Arabia, said: 'At Samsung, we believe that technology is the key to shaping the future of sports and entertainment. By leveraging our expertise in display technologies, AI, and smart connectivity, we are setting the stage for a new era of immersive fan engagement—one that seamlessly blends physical and digital experiences. Our collaboration with Lenovo underscores our commitment to driving intelligent, data-driven stadium transformation, bringing fans closer to the action than ever before.' Marwan Bsat, Lenovo's General Manager in Saudi Arabia, said: 'With the rapid growth of Saudi Arabia's sports and entertainment sector, the demand for intelligent, connected solutions inside and outside stadiums has never been greater. Technology will drive every aspect of the fan experience and event operations. We are excited to partner with Samsung to deliver cutting-edge innovations that redefine smart infrastructure and support Saudi Arabia's vision for world-class, technology-driven venues.' Through this MoU, Samsung and Lenovo are taking a bold step toward redefining stadiums as fully connected, interactive entertainment hubs. This initiative will help elevate Saudi Arabia's sports and entertainment sector, supporting the Kingdom's broader vision for economic diversification and global leadership in next-generation venue technology.
Syyaha
18-03-2025
- Business
- Syyaha
Samsung and the Mohammed bin Salman Foundation 'Misk' Collaborate on Samsung Innovation Campus to Empower Saudi Youth For the Fifth Consecutive Year
Samsung Electronics Saudi Arabia launched in collaboration with Misk Skills' Immersive program -one of the programs of the Mohammed bin Salman Foundation 'Misk'- the fifth edition of the Samsung Innovation Campus in Saudi Arabia, with the aim of empowering Saudi youth, enhancing their expertise, and preparing them for the evolving job collaboration aims at providing both theoretical and practical training courses in artificial intelligence (AI) and the Internet of Things (IoT), equipping young individuals with the essential skills for professional and career success. It also reflects Samsung's vision that focuses on developing and strengthening the role of youth in the society, particularly amid the ongoing digital this regard, Hendrick Lee, President of Samsung Electronics Saudi Arabia, stated: 'At Samsung, we are committed to developing young talents and enhancing local expertise in AI and digital transformation. We achieve this through a well-defined strategy focused on fostering impactful partnerships, such as our collaboration with the Mohammed bin Salman Foundation 'Misk', which plays a pivotal role in human capital development and achieving sustainable growth.'From her side, Asma Aljasser, Misk Skills Director, stated 'Our impactful partnership with Samsung on the Samsung Innovation Campus has fostered a unique learning experience, empowering Saudi talent in the tech sector. Over five years, Misk in collaboration with Samsung has graduated six cohorts, culminating in the 2024 cohort of 94 trainees who gained advanced expertise in AI and machine learning.'She further emphasized: 'This collaboration is a cornerstone of our efforts to cultivate a generation of national professionals equipped for the tech job market, ensuring their leadership in keeping pace with the latest global advancements in this vital sector.' It is also worth mentioning, that Samsung Electronics Saudi Arabia aims to enhance its contribution to the development of Saudi society, as more than 500 young men and women have benefited from the program over the past years, with six successful cohorts graduating. Samsung Innovation Campus comes in line with the Kingdom's vision to create a thriving environment for youth and maintain its leadership in digital transformation.
Syyaha
28-01-2025
- Business
- Syyaha
Samsung Saudi Arabia launches the leading Galaxy S25 series in Riyadh in line with the global Galaxy Unpacked event
Riyadh, KSA, 28 Jan 2025 – Samsung Electronics Saudi Arabia announced the launch of the latest flagship devices from the prominent Galaxy S25 series with AI innovative technologies. The launch ceremony took place in Riyadh at the 'Al Masaa café' – registered in the Guinness Book of World Records as the largest café in the world -, this came in line with the global Galaxy Unpacked event that was held on Wednesday 22nd of January 2025. As part of Samsung's dedication and keenness to provide unique experiences that enhance its position as a leading company in the smartphone's market, guests including media representatives, techies and VIPs had the opportunity to experience Samsung's latest innovation during the launch event, explore the advanced technological capabilities and learn about the standout features of these flagship devices, that included three categories, namely the 'Galaxy S25 Ultra', 'Galaxy S25 Plus', and finally the 'Galaxy S25'. Given the importance of the event, in a stunning display of innovation and luxury, Samsung displayed its logo alongside the latest flagship devices on one of the largest LED screens in the Kingdom—right on the iconic Kingdom Tower in Riyadh. The Kingdom Tower is a unique icon in the capital that reflects the rich culture, luxury and is also a go to touristic landmark, attracting visitors from across the globe. By leveraging this iconic venue for the latest launch, Samsung effectively reinforces its commitment towards enhancing its presence in Saudi Arabia market, being one of the main pivotal strategic markets to its regional and global expansion plans. Commenting on the launch, 'We are thrilled to introduce the Galaxy S25 in Saudi Arabia, a pivotal market within our global strategy and one of the fastest-growing regions in digital transformation and technological adoption. The Galaxy S25 is more than just a high-end smartphone; it represents an integrated experience that combines cutting-edge technology with intelligent design. Our mission goes beyond delivering advanced devices—we aim to create meaningful innovations that elevate everyday life. This launch underscores Samsung's dedication to sustainable innovation and delivering products that exceed user expectations while enhancing their daily experiences.' Said Hendrick Lee, president of Samsung Electronics Saudi Arabia Additionally, he explained that the Galaxy S25 series is not just advanced smartphones, as they represent an integrated experience that combines both advanced innovative technologies and smart design. Lee added that Samsung's role goes beyond providing modern devices; it is more about creating positive impact and change to enhances the users' quality of life. Hence, this launch confirms Samsung's commitment to offering sustainable innovation and providing advanced products that meet users' aspirations and enhance their daily experiences. The Galaxy S25 series is a bold leap that offers the utmost levels of innovation, as it relies on advanced AI technologies that redefine the smartphone experience in an unprecedented way. Thanks to high-performance data processors equipped with advanced algorithms to improve performance speed and energy efficiency, along with smart cameras powered by AI to automatically adjust settings and capture high-quality images with exceptional clarity and colors, this series also provides a tailored experience to ensure easy and personalized experience that meets all the users' expectations. It's also worth noting that Samsung's choice to launch its latest flagship devices in the Kingdom of Saudi Arabia as it offers an incubator environment for new tech solutions and advanced technology, thanks to the increasing investments in the digital infrastructure, also confirms the company's keenness to meet the needs of Saudi users who aspire to the latest global technological solutions. Samsung Electronics Saudi Arabia, announced the kick off of pre-booking for new phones through its website:
