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Broadcast Pro
5 days ago
- Business
- Broadcast Pro
SRMG partners with TikTok to empower content creators across KSA and MENA region
The partnership will accelerate the creator economy and drive commercial growth by integrating TikTok's platform with SRMG's media ecosystem, events and training initiatives. Saudi Research and Media Group (SRMG) has announced a strategic partnership with TikTok aimed at empowering emerging content creators in Saudi Arabia and the wider MENA region, while also driving commercial growth through a range of innovative initiatives. The collaboration seeks to capitalise on TikTok's strengths in expanding content reach, opening up monetisation opportunities, and deepening engagement with the region's highly connected and digitally savvy audience. By integrating TikTok into SRMG's major events and diverse media platforms, the partnership will significantly expand the platform's presence in key sectors such as entertainment, sports, and lifestyle. One of the central pillars of the partnership is the launch of #TikTokAcademy, a new initiative developed with SRMG Academy and tailored specifically for the Saudi market. This programme invites aspiring digital storytellers to submit original content across categories including lifestyle, fashion, film, news and sports. Selected participants will receive specialised training through SRMG's portfolio of media brands and will have the opportunity to work directly with industry professionals, including editors, journalists, and producers. The partnership will also see SRMG's prominent cultural and entertainment events, including the Billboard Arabia Music Awards and Hia Hub, serve as key platforms for showcasing TikTok creators. Additionally, SRMG will leverage its expansive media network — which includes Hia Magazine, Sayidaty, Arriyadiyah, and Billboard Arabia — to amplify creator content through both editorial features and digital outreach. This initiative arrives amid strong momentum in the regional media and entertainment sectors. In 2023 alone, the media industry contributed SAR 14.5bn ($3.87bn) to the Kingdom's GDP, with plans to more than triple this figure by 2030. The sector is expected to create 67,000 jobs by 2024. Entertainment revenues have already surpassed SAR 1bn ($0.27bn), reaching more than 75m people over the past five years — a surge heavily driven by social media, which has made Saudi Arabia one of the top global markets in platform usage and digital content creation. Commenting on the partnership, Bassil Al Mouallimi Chief Strategy & Commercial Officer at SRMG, said: 'We believe in the power of community and in the influential role the new generation plays in shaping the future of media in our region. The region's creative economy is witnessing remarkable and rapid growth, particularly across the media, entertainment, and social platform sectors. Our strategic partnership with TikTok marks a significant step in solidifying our presence at the heart of this creative movement. We are working to connect talented creators with global platforms and foster an environment that empowers them to thrive and make a meaningful impact. This goes beyond simply producing trend-driven content — it's about building sustainable career paths, amplifying authentic voices, and driving growth in the content economy.' Kinda Ibrahim, TikTok's General Manager of Content Operations in MEA, South and Central Asia, added: 'At TikTok, we are committed to empowering a new generation of storytellers by giving them the tools, platform, and global stage to express themselves and shape culture. Saudi Arabia is home to an incredibly engaged and creative community. Through this partnership with SRMG, we are doubling down on our efforts to nurture local talent, fuel the region's creative economy, and help creators thrive, not just in the Kingdom, but across the world.' This strategic partnership builds on the momentum of earlier joint initiatives, including the launch of the Billboard Arabia TikTok Music Charts, a first-of-its-kind platform spotlighting the most streamed and culturally influential songs in the Arab world. It also follows the rollout of SRMG Academy's first technology journalism course, powered by TikTok, designed to train the next wave of Saudi storytellers in navigating and reporting on the fast-evolving tech landscape.
Campaign ME
09-04-2025
- Business
- Campaign ME
SRMG launches SRMG Media Solutions
SRMG has launched SRMG Media Solutions (SMS), a new media sales and solutions company designed to offer advertisers access to integrated, data-driven advertising strategies across SRMG's growing media portfolio. The launch marks the evolution of Al Khaleejiah, SRMG's longstanding commercial arm, into a next-generation platform aimed at delivering targeted, cross-platform campaigns. The new company will serve as the exclusive media representative for SRMG's media brands such as Asharq News, Asharq Business with Bloomberg, Arab News, Al Eqtisadiah, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah. SRMG Media Solutions will offer access to audiences across digital, print, TV, social, and audio, in addition to branded experiences and IPs such as Hia Hub and the Billboard Arabia Music Awards. According to SRMG, the new entity will leverage first-party data, AI-powered segmentation, and proprietary AdTech tools to develop personalised, measurable campaigns. The group reports a global reach of over 170 million users. Jomana R. Alrashid, CEO of SRMG, described the launch as a strategic shift. 'The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. Our strategic approach, combining SRMG's unrivalled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space,' she said. Ziad Moussa, Managing Director at SRMG Media Solutions, added: 'SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns.' The launch comes amid strong growth in the regional digital advertising market. According to IAB MENA, digital ad spend in the region grew by 13.6 per cent in 2023, surpassing $6 bn for the first time. Video advertising continues to lead the charge, supported by rising internet penetration, a young digital-first demographic, and the expansion of e-commerce across Saudi Arabia, the UAE and the wider GCC.
Broadcast Pro
09-04-2025
- Business
- Broadcast Pro
Saudi Research and Media Group launches SRMG Media Solutions
SMS empowers brands to connect with over 170m users worldwide through AI-powered media solutions. SRMG has launched SRMG Media Solutions (SMS), a cutting-edge, data-driven advertising company aimed at delivering innovative, performance-focused media strategies. Building on the legacy of Al Khaleejiah, which has played a pivotal role in driving revenue and forming strategic brand partnerships for over three decades, SMS is set to transform how brands engage with global audiences across digital, social, TV, audio, and print platforms. As the exclusive media sales representative for SRMG's expansive portfolio, SMS taps into the group's strength as the MENA region's leading integrated media entity. Advertisers will gain access to premier titles such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah. In addition to traditional platforms, SMS will offer immersive brand experiences through signature events like the Billboard Arabia Music Awards and Hia Hub. Boasting a global reach of over 170m users, SMS empowers brands with the tools to execute high-impact campaigns through AI-powered audience segmentation, real-time analytics, first-party data, and the latest AdTech innovations. This enables highly personalised, results-oriented marketing with precise targeting across multiple channels. Jomana R. Alrashid, CEO of SRMG, commented: 'The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach, combining SRMG's unrivalled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.' Ziad Moussa, Managing Director at SMS, added: 'SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns. As we innovate with advanced ad products and immersive storytelling, SMS is setting new benchmarks for targeted, performance-driven advertising in the MENA region.' The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable 13.6% increase, surpassing $6bn for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a 15% rise in video consumption. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are Saudi Arabia, the UAE and the broader GCC region.
Zawya
08-04-2025
- Business
- Zawya
SRMG launches SRMG Media Solutions
SMS empowers brands to connect with over 170 million users worldwide through innovative, AI-powered media solutions Riyadh: SRMG, the MENA region's largest integrated media group, today announced the launch of SRMG Media Solutions (SMS), a next generation, data-driven media solutions company designed to deliver innovative, results focused advertising strategies. Building on the 35-year legacy of Al Khaleejiah, a pioneer in driving revenue growth and fostering strategic partnerships, SMS empowers brands to connect with over 170 million users worldwide through cutting-edge digital, social, TV, audio, and print channels. As the exclusive media sales representative of SRMG's extensive brand portfolio, SMS leverages the group's position as the MENA region's leading integrated media powerhouse. SMS will represent prestigious brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and Thmanyah, offering advertisers access to a diverse mix of digital, social, TV, audio, print platforms, industry-leading advertising models, immersive storytelling, branded content, and experiential IPs such as the Billboard Arabia Music Awards and Hia Hub. With a global reach of over 170 million users, SMS provides brands and advertisers with unparalleled opportunities to engage audiences worldwide. By leveraging proprietary first-party data, the latest AdTech solutions and AI-driven audience segmentation, SMS delivers personalized, results-oriented campaigns that drive growth, innovation, and profitability. Advanced analytics and multi-platform activation ensure precise audience targeting, enabling brands to connect with the right consumers at scale. Jomana R. Alrashid, CEO of SRMG, commented, "The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach, combining SRMG's unrivaled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.' Ziad Moussa, Managing Director at SMS, added: " SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns. As we innovate with advanced ad products and immersive storytelling, SMS is setting new benchmarks for targeted, performance-driven advertising in the MENA region." The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable 13.6% increase, surpassing $6 billion for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a 15% rise in video consumption. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are Saudi Arabia, the UAE, and the broader GCC region. Join the Future of Advertising With its unmatched reach, innovative solutions, and commitment to excellence, SMS is poised to redefine the media and advertising landscape in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit or contact partner@ About SRMG SRMG has been transforming the MENA industry since 1972 and is the region's largest integrated media group with over 30 leading titles. Across TV, digital, print and film, SRMG delivers top tier content in seven languages across four continents. With an ever-evolving consumer landscape, SRMG has launched seven business verticals. SRMG has enhanced its portfolio by developing significant partnerships with major international media brands such as Bloomberg Media, Warner Bros. Discovery, The Independent, Billboard, Penske Media Corporation and Shueisha. Through its network, SRMG brings the very best global content, high-quality production expertise, and premium entertainment to local audiences. For more information about SRMG, please visit: About SMS SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and Thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region. For more information about SMS, please visit: MEDIA CONTACT: Katie Golding Email:
Arab News
08-04-2025
- Business
- Arab News
SRMG unveils new advertising arm ‘SMS' to boost data-driven campaigns
RIYADH: SRMG, the MENA region's largest integrated media group, announced Tuesday the launch of SRMG Media Solutions (SMS), a next generation, data-driven media solutions company designed to deliver innovative, results focused advertising strategies. Building on the 35-year legacy of Al Khaleejiah, a pioneer in driving revenue growth and fostering strategic partnerships, SMS empowers brands to connect with over 170 million users worldwide through cutting-edge digital, social, TV, audio, and print channels. As the exclusive media sales representative of SRMG's extensive brand portfolio, SMS leverages the group's position as the MENA region's leading integrated media powerhouse. SMS will represent prestigious brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and Thmanyah, offering advertisers access to a diverse mix of digital, social, TV, audio, print platforms, industry-leading advertising models, immersive storytelling, branded content, and experiential IPs such as the Billboard Arabia Music Awards and Hia Hub. With a global reach of over 170 million users, SMS provides brands and advertisers with unparalleled opportunities to engage audiences worldwide. By leveraging proprietary first-party data, the latest AdTech solutions and AI-driven audience segmentation, SMS delivers personalized, results-oriented campaigns that drive growth, innovation, and profitability. Advanced analytics and multi-platform activation ensure precise audience targeting, enabling brands to connect with the right consumers at scale. Jomana R. Alrashid, CEO of SRMG, commented, 'The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach, combining SRMG's unrivaled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.' Ziad Moussa, Managing Director at SMS, added: 'SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns. As we innovate with advanced ad products and immersive storytelling, SMS is setting new benchmarks for targeted, performance-driven advertising in the MENA region.' The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable 13.6 percent increase, surpassing $6 billion for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a 15 percent rise in video consumption. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are Saudi Arabia, the UAE, and the broader GCC region.
