Saudi Research and Media Group launches SRMG Media Solutions
SMS empowers brands to connect with over 170m users worldwide through AI-powered media solutions.
SRMG has launched SRMG Media Solutions (SMS), a cutting-edge, data-driven advertising company aimed at delivering innovative, performance-focused media strategies. Building on the legacy of Al Khaleejiah, which has played a pivotal role in driving revenue and forming strategic brand partnerships for over three decades, SMS is set to transform how brands engage with global audiences across digital, social, TV, audio, and print platforms.
As the exclusive media sales representative for SRMG's expansive portfolio, SMS taps into the group's strength as the MENA region's leading integrated media entity. Advertisers will gain access to premier titles such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah. In addition to traditional platforms, SMS will offer immersive brand experiences through signature events like the Billboard Arabia Music Awards and Hia Hub.
Boasting a global reach of over 170m users, SMS empowers brands with the tools to execute high-impact campaigns through AI-powered audience segmentation, real-time analytics, first-party data, and the latest AdTech innovations. This enables highly personalised, results-oriented marketing with precise targeting across multiple channels.
Jomana R. Alrashid, CEO of SRMG, commented: 'The launch of SMS represents a pivotal moment for both SRMG and the media industry. I take great pride in the legacy built with Al Khaleejiah, and I'm excited to see how it will evolve with SMS to better meet the needs of modern digital audiences. In an era where data is reshaping how brands connect with audiences, SMS provides advertisers with the tools they need to navigate this dynamic landscape. Our strategic approach, combining SRMG's unrivalled reach with data-driven precision, ensures that SMS is not just another media sales house, but a game-changer in the advertising space. As the industry moves towards AI-driven marketing and targeted content strategies, SMS will play a crucial role in shaping the future of advertising in the MENA region and beyond.'
Ziad Moussa, Managing Director at SMS, added: 'SMS is transforming advertising through AI-driven audience segmentation, real-time analytics, and first-party data insights. By integrating digital, audio, TV, print, and experiential platforms, we empower brands to execute seamless, high-impact campaigns. As we innovate with advanced ad products and immersive storytelling, SMS is setting new benchmarks for targeted, performance-driven advertising in the MENA region.'
The launch of SMS comes at a time when the market is experiencing significant growth. According to IAB MENA, the MENA digital ad spend market saw a remarkable 13.6% increase, surpassing $6bn for the first time. This surge highlights MENA as one of the fastest-growing media markets, driven by a 15% rise in video consumption. Key factors fueling this growth include greater internet and mobile penetration, a large youth demographic, high social media engagement, a booming e-commerce sector, and increasing video content consumption. Leading the charge are Saudi Arabia, the UAE and the broader GCC region.
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