Latest news with #SRMG
Broadcast Pro
6 days ago
- Business
- Broadcast Pro
SRMG partners with TikTok to empower content creators across KSA and MENA region
The partnership will accelerate the creator economy and drive commercial growth by integrating TikTok's platform with SRMG's media ecosystem, events and training initiatives. Saudi Research and Media Group (SRMG) has announced a strategic partnership with TikTok aimed at empowering emerging content creators in Saudi Arabia and the wider MENA region, while also driving commercial growth through a range of innovative initiatives. The collaboration seeks to capitalise on TikTok's strengths in expanding content reach, opening up monetisation opportunities, and deepening engagement with the region's highly connected and digitally savvy audience. By integrating TikTok into SRMG's major events and diverse media platforms, the partnership will significantly expand the platform's presence in key sectors such as entertainment, sports, and lifestyle. One of the central pillars of the partnership is the launch of #TikTokAcademy, a new initiative developed with SRMG Academy and tailored specifically for the Saudi market. This programme invites aspiring digital storytellers to submit original content across categories including lifestyle, fashion, film, news and sports. Selected participants will receive specialised training through SRMG's portfolio of media brands and will have the opportunity to work directly with industry professionals, including editors, journalists, and producers. The partnership will also see SRMG's prominent cultural and entertainment events, including the Billboard Arabia Music Awards and Hia Hub, serve as key platforms for showcasing TikTok creators. Additionally, SRMG will leverage its expansive media network — which includes Hia Magazine, Sayidaty, Arriyadiyah, and Billboard Arabia — to amplify creator content through both editorial features and digital outreach. This initiative arrives amid strong momentum in the regional media and entertainment sectors. In 2023 alone, the media industry contributed SAR 14.5bn ($3.87bn) to the Kingdom's GDP, with plans to more than triple this figure by 2030. The sector is expected to create 67,000 jobs by 2024. Entertainment revenues have already surpassed SAR 1bn ($0.27bn), reaching more than 75m people over the past five years — a surge heavily driven by social media, which has made Saudi Arabia one of the top global markets in platform usage and digital content creation. Commenting on the partnership, Bassil Al Mouallimi Chief Strategy & Commercial Officer at SRMG, said: 'We believe in the power of community and in the influential role the new generation plays in shaping the future of media in our region. The region's creative economy is witnessing remarkable and rapid growth, particularly across the media, entertainment, and social platform sectors. Our strategic partnership with TikTok marks a significant step in solidifying our presence at the heart of this creative movement. We are working to connect talented creators with global platforms and foster an environment that empowers them to thrive and make a meaningful impact. This goes beyond simply producing trend-driven content — it's about building sustainable career paths, amplifying authentic voices, and driving growth in the content economy.' Kinda Ibrahim, TikTok's General Manager of Content Operations in MEA, South and Central Asia, added: 'At TikTok, we are committed to empowering a new generation of storytellers by giving them the tools, platform, and global stage to express themselves and shape culture. Saudi Arabia is home to an incredibly engaged and creative community. Through this partnership with SRMG, we are doubling down on our efforts to nurture local talent, fuel the region's creative economy, and help creators thrive, not just in the Kingdom, but across the world.' This strategic partnership builds on the momentum of earlier joint initiatives, including the launch of the Billboard Arabia TikTok Music Charts, a first-of-its-kind platform spotlighting the most streamed and culturally influential songs in the Arab world. It also follows the rollout of SRMG Academy's first technology journalism course, powered by TikTok, designed to train the next wave of Saudi storytellers in navigating and reporting on the fast-evolving tech landscape.
Arab News
7 days ago
- Business
- Arab News
TikTok and SRMG join forces to back local talent, drive MENA media innovation
RIYADH: Leading media group SRMG has announced a strategic partnership with TikTok to empower the next generation of content creators in Saudi Arabia and across the MENA region, while also driving commercial growth through a series of innovative initiatives. The partnership will leverage TikTok's expertise in amplifying content reach, unlocking monetization opportunities, and fostering deeper connections with the region's digitally native audience. It also aims to expand TikTok's footprint through integration into SRMG's flagship events and diverse media platforms, particularly in the fields of entertainment, sports, and lifestyle. A key initiative under the partnership was the launch of #TikTokAcademy, a local program tailored for Saudi Arabia and developed in conjunction with SRMG Academy. This initiative invites aspiring digital storytellers to submit original content across lifestyle, fashion, film and entertainment, news, and sports. Selected creators will gain exclusive training across SRMG's media brands, gaining firsthand experience alongside editors, journalists, and producers. As part of the partnership, SRMG's cultural and entertainment events such as the Billboard Arabia Music Awards and Hia Hub, will provide a prominent platform to spotlight TikTok creators and raise their profile. SRMG will also activate its extensive media network, including, Hia Magazine, Sayidaty, Arriyadiyah, and Billboard Arabia to amplify content and showcase creators through editorial and digital platforms. This aligns with broader industry momentum, as the media sector added SAR 14.5 billion ($3.86 billion) to the GDP in 2023, with ambitions to more than triple that by 2030 and generate 67,000 jobs by 2024. The entertainment sector is booming as well, bringing in over SAR 1 billion in revenue and engaging more than 75 million people in the past five years. Social media is a major driving force behind this surge, with Saudi Arabia ranked among the top countries for usage, fuelling a new era of content creation, digital storytelling, and influencer-led innovation. Commenting on the partnership, Bassil Al Mouallimi Chief Strategy & Commercial Officer at SRMG, said: 'We believe in the power of community and in the influential role the new generation plays in shaping the future of media in our region.' He noted that 'the region's creative economy is witnessing remarkable and rapid growth, particularly across the media, entertainment, and social platform sectors.' Al Mouallimi added: 'Our strategic partnership with TikTok marks a significant step in solidifying our presence at the heart of this creative movement. We are working to connect talented creators with global platforms and foster an environment that empowers them to thrive and make a meaningful impact.' He emphasized that 'this goes beyond simply producing trend-driven content — it's about building sustainable career paths, amplifying authentic voices, and driving growth in the content economy.' Kinda Ibrahim, TikTok's General Manager of Content Operations in MEA, South and Central Asia said 'At TikTok, we are committed to empowering a new generation of storytellers by giving them the tools, platform, and global stage to express themselves and shape culture. Saudi Arabia is home to an incredibly engaged and creative community. Through this partnership with SRMG, we are doubling down on our efforts to nurture local talent, fuel the region's creative economy, and help creators thrive, not just in the Kingdom, but across the world.' This strategic partnership builds on the momentum of earlier joint initiatives, including the launch of the Billboard Arabia TikTok Music Charts, a first-of-its-kind platform spotlighting the most streamed and culturally influential songs in the Arab world. It also follows the rollout of SRMG Academy's first technology journalism course, powered by TikTok, designed to train the next wave of Saudi storytellers in navigating and reporting on the fast-evolving tech landscape.
Campaign ME
30-04-2025
- Business
- Campaign ME
SRMG and Naif Alrajhi Investment partner for MENA's media and advertising ecosystem
SRMG and Naif Alrajhi Investment announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi's Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing. SRMG CEO Jomana R. Alrashid stated, 'This partnership is a convergence of vision, impact and capability. By uniting Phi's comprehensive presence and Veyron's operational expertise, combined with SRMG Media Solutions' services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.' The agreement brings together SRMG's newly launched SRMG Media Solutions (SMS), a data-driven advertising entity representing a portfolio of brands including Asharq Al-Awsat, Asharq News and Asharq Business with Bloomberg, Arab News, Hia Magazine and Thmanya, with Naif Alrajhi Investment's diversified assets. Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, commented, 'This partnership reflects our shared commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By partnering with SRMG and SRMG Media Solutions with our own assets, we are positioning brands to engage with audiences in new and meaningful ways.' Through the partnership, Phi, offering a dynamic range of solutions from traditional billboards to cutting-edge digital displays, will amplify its reach, supported by SMS's cross-platform content distribution across digital, social, TV, and print channels. Moreover, Veyron Marketing, will gain access to SRMG Media Solutions' (SMS) dynamic portfolio of advertising offerings, including innovative digital formats, branded content, and experiential advertising. The partnership is underpinned by a shared vision to foster innovation, expand digital capabilities, and unlock new commercial opportunities for both parties. Together, SMS and Veyron will bring a deep understanding of the Saudi market, further strengthened by SRMG's extensive global reach enabling them to drive long-term value for advertisers. Alrajhi continues, 'The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, which allows us to offer unique, high impact opportunities that go beyond traditional media. This Partnership not only leverages the incredible growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally.' The SRMG and Naif Alrajhi Investment partnership underscores SRMG's expansion through SMS, which leverages a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. This, coupled with Naif Alrajhi Investment's diversified portfolio, positions the parternships to drive economic growth and redefine regional advertising standards.
Mid East Info
24-04-2025
- Business
- Mid East Info
SRMG and Naif Alrajhi Investment Announce a Strategic Partnership to Advance MENA's Media and Advertising Ecosystem
Partnership with Phi Advertising enhances Out-of-Home (OOH) advertising by combining Phi and SMS assets, offering diversified across the MENA region. Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS's dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions. Riyadh,SRMG, the MENA region's largest integrated media group, and Naif Alrajhi Investment, a leading Saudi investment firm with a diversified portfolio and a track record of leading portfolio companies in the media sector regionally, today announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi's Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing. The agreement brings together SRMG's newly launched SRMG Media Solutions (SMS), a next generation data-driven advertising entity representing a portfolio of renowned brands including Asharq Al-Awsat, Asharq News and Asharq Business with Bloomberg, Arab News, Hia Magazine and Thmanya, with Naif Alrajhi Investment's diversified assets. Through the partnership, Phi, a key player in the Middle East's Out-of-Home (OOH) advertising sector, offering a dynamic range of solutions from traditional billboards to cutting-edge digital displays, will amplify its reach, supported by SMS's cross-platform content distribution across digital, social, TV, and print channels. Moreover, Veyron Marketing, a leading player in Saudi Arabia's advertising industry, renowned for its innovative marketing solutions and robust media planning and buying capabilities, will gain access to SRMG Media Solutions' (SMS) dynamic portfolio of advertising offerings, including innovative digital formats, branded content, and experiential advertising. The partnership is underpinned by a shared vision to foster innovation, expand digital capabilities, and unlock new commercial opportunities for both parties. Together, SMS and Veyron bring a deep understanding of the Saudi market, further strengthened by SRMG's extensive global reach enabling them to drive long-term value for advertisers. SRMG CEO Jomana R. Alrashid stated, 'This partnership is a convergence of vision, impact and capability. By uniting Phi's comprehensive presence and Veyron's operational expertise, combined with SRMG Media Solutions' services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.' Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, commented, 'This partnership reflects our shared commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By partnering with SRMG and SRMG Media Solutions with our own assets, we are positioning brands to engage with audiences in new and meaningful ways. The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, which allows us to offer unique, high impact opportunities that go beyond traditional media. This Partnership not only leverages the incredible growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally.' The partnership underscores SRMG's expansion through SMS, which leverages a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. This, coupled with Naif Alrajhi Investment's diversified portfolio, positions the parternships to drive economic growth and redefine regional advertising standards.
Zawya
23-04-2025
- Business
- Zawya
SRMG and Naif Alrajhi Investment announce a strategic partnership to advance MENA's media and advertising ecosystem
Partnership with Veyron Marketing to elevate the regional landscape by providing clients access to SMS's dynamic portfolio of innovative digital formats, branded content, and experiential advertising solutions. Riyadh. SRMG, the MENA region's largest integrated media group, and Naif Alrajhi Investment, a leading Saudi investment firm with a diversified portfolio and a track record of leading portfolio companies in the media sector regionally, today announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi's Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing. The agreement brings together SRMG's newly launched SRMG Media Solutions (SMS), a next generation data-driven advertising entity representing a portfolio of renowned brands including Asharq Al-Awsat, Asharq News and Asharq Business with Bloomberg, Arab News, Hia Magazine and Thmanya, with Naif Alrajhi Investment's diversified assets. Through the partnership, Phi, a key player in the Middle East's Out-of-Home (OOH) advertising sector, offering a dynamic range of solutions from traditional billboards to cutting-edge digital displays, will amplify its reach, supported by SMS's cross-platform content distribution across digital, social, TV, and print channels. Moreover, Veyron Marketing, a leading player in Saudi Arabia's advertising industry, renowned for its innovative marketing solutions and robust media planning and buying capabilities, will gain access to SRMG Media Solutions' (SMS) dynamic portfolio of advertising offerings, including innovative digital formats, branded content, and experiential advertising. The partnership is underpinned by a shared vision to foster innovation, expand digital capabilities, and unlock new commercial opportunities for both parties. Together, SMS and Veyron bring a deep understanding of the Saudi market, further strengthened by SRMG's extensive global reach enabling them to drive long-term value for advertisers. SRMG CEO Jomana R. Alrashid stated, 'This partnership is a convergence of vision, impact and capability. By uniting Phi's comprehensive presence and Veyron's operational expertise, combined with SRMG Media Solutions' services and reach of over 170 million users, we are creating a dynamic ecosystem that empowers brands to engage audiences with unmatched relevance and impact.' Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, commented, "This partnership reflects our shared commitment to delivering innovative advertising solutions, creating exceptional opportunities for both regional and global advertisers. By partnering with SRMG and SRMG Media Solutions with our own assets, we are positioning brands to engage with audiences in new and meaningful ways. The strength of Naif Alrajhi Investment lies in our diversified portfolio and strong presence across key sectors, which allows us to offer unique, high impact opportunities that go beyond traditional media. This Partnership not only leverages the incredible growth in Saudi Arabia but also aims to shape the future of the media and marketing landscape globally." The partnership underscores SRMG's expansion through SMS, which leverages a global audience of over 170 million users across platforms such as Asharq News, podcasts, and experiential activations. This, coupled with Naif Alrajhi Investment's diversified portfolio, positions the parternships to drive economic growth and redefine regional advertising standards. About SRMG SRMG has been transforming the MENA industry since 1972 and is the region's largest integrated media group with over 30 leading titles. Across TV, digital, print and film, SRMG delivers top tier content in seven languages across four continents. With an ever-evolving consumer landscape, SRMG has launched seven business verticals. SRMG has enhanced its portfolio by developing significant partnerships with major international media brands such as Bloomberg Media, Warner Bros. Discovery, The Independent, Billboard, Penske Media Corporation and Shueisha. Through its network, SRMG brings the very best global content, high-quality production expertise, and premium entertainment to local audiences. About Naif Alrajhi Investment: Naif Alrajhi Investment, established as premier investment group in Saudi Arabia and a global footprint in 5 countries, invests in Real Estate, Capital Markets, and Mergers and Acquisitions. The group prides itself on the diversity in its real estate portfolio and had solidified its presence in 14 different sectors including Real Estate, Hospitality, F&B, Mining, Contracting & Interior Solutions, Financial Markets, Marcom and Logistics, among many others. Leveraging its extensive market and investment knowledge, Naif Alrajhi Investment has become a catalyst for growth, both locally and internationally, known for its innovation, partnership-driven investments, and focus on community enhancement.
