2 days ago
Technosport opens ninth South India store in Pondicherry
Activewear brand Technosport has opened its latest exclusive brand outlet in Pondicherry, marking its ninth store in South India. Located near Rock Beach, the 2,041 square foot store brings the brand's performance-led and sustainability-focused collections to local fitness and fashion-focused shoppers.
"Our expansion into Pondicherry is a testament to our commitment to making high-performance, eco-friendly activewear accessible across South India," said Technosport's CEO Puspen Maity in a press release. "Pondicherry has always stood out as a destination that celebrates both heritage and innovation, making it an ideal choice for TechnoSport's latest store. We believe our Cotflex collection, which fuses the natural feel of cotton with cutting-edge performance technology, will resonate strongly with the active and eco-conscious community here."
To celebrate the launch, Technosport hosted the 'High5 Techno' 5K marathon, with the route beginning at the Chief Secretariat and ending at the new store. The community event drew runners and fitness enthusiasts from across the city, with cash prizes awarded to the top three finishers and mementos for those placing fourth to tenth. The first 200 finishers received complimentary Technosport t-shirts, and the overall winner inaugurated the store by cutting the ceremonial ribbon.
The Pondicherry store showcases the brand's Cotflex Collection, designed for men, women, and children. Cotflex offers the breathability of cotton with advanced features including wrinkle resistance, four-way stretch, anti-microbial and anti-static properties, and UPF 50+ sun protection. The store is now open to the public, offering the full Cotflex line alongside Technosport's other products.
