Technosport opens ninth South India store in Pondicherry
Activewear brand Technosport has opened its latest exclusive brand outlet in Pondicherry, marking its ninth store in South India. Located near Rock Beach, the 2,041 square foot store brings the brand's performance-led and sustainability-focused collections to local fitness and fashion-focused shoppers.
"Our expansion into Pondicherry is a testament to our commitment to making high-performance, eco-friendly activewear accessible across South India," said Technosport's CEO Puspen Maity in a press release. "Pondicherry has always stood out as a destination that celebrates both heritage and innovation, making it an ideal choice for TechnoSport's latest store. We believe our Cotflex collection, which fuses the natural feel of cotton with cutting-edge performance technology, will resonate strongly with the active and eco-conscious community here."
To celebrate the launch, Technosport hosted the 'High5 Techno' 5K marathon, with the route beginning at the Chief Secretariat and ending at the new store. The community event drew runners and fitness enthusiasts from across the city, with cash prizes awarded to the top three finishers and mementos for those placing fourth to tenth. The first 200 finishers received complimentary Technosport t-shirts, and the overall winner inaugurated the store by cutting the ceremonial ribbon.
The Pondicherry store showcases the brand's Cotflex Collection, designed for men, women, and children. Cotflex offers the breathability of cotton with advanced features including wrinkle resistance, four-way stretch, anti-microbial and anti-static properties, and UPF 50+ sun protection. The store is now open to the public, offering the full Cotflex line alongside Technosport's other products.
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Fashion Network
a day ago
- Fashion Network
Technosport opens ninth South India store in Pondicherry
Activewear brand Technosport has opened its latest exclusive brand outlet in Pondicherry, marking its ninth store in South India. Located near Rock Beach, the 2,041 square foot store brings the brand's performance-led and sustainability-focused collections to local fitness and fashion-focused shoppers. "Our expansion into Pondicherry is a testament to our commitment to making high-performance, eco-friendly activewear accessible across South India," said Technosport's CEO Puspen Maity in a press release. "Pondicherry has always stood out as a destination that celebrates both heritage and innovation, making it an ideal choice for TechnoSport's latest store. We believe our Cotflex collection, which fuses the natural feel of cotton with cutting-edge performance technology, will resonate strongly with the active and eco-conscious community here." To celebrate the launch, Technosport hosted the 'High5 Techno' 5K marathon, with the route beginning at the Chief Secretariat and ending at the new store. The community event drew runners and fitness enthusiasts from across the city, with cash prizes awarded to the top three finishers and mementos for those placing fourth to tenth. The first 200 finishers received complimentary Technosport t-shirts, and the overall winner inaugurated the store by cutting the ceremonial ribbon. The Pondicherry store showcases the brand's Cotflex Collection, designed for men, women, and children. Cotflex offers the breathability of cotton with advanced features including wrinkle resistance, four-way stretch, anti-microbial and anti-static properties, and UPF 50+ sun protection. The store is now open to the public, offering the full Cotflex line alongside Technosport's other products.
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Athleisure brand TechnoSport has expanded its product offering with the launch of the 'Cotflex' collection, a new range of top and bottom wear for men, women, and children. Designed to blend the comfort of cotton with performance-enhancing features, the brand announced that the Cotflex line aims to meet the diverse needs of modern active lifestyles. 'At TechnoSport, we are committed to pushing the boundaries of textile innovation to create products that truly enhance the active lifestyle," said TechnoSport's CEO Puspen Maity in a press release. "The Cotflex collection embodies this vision by merging the natural comfort of cotton with advanced performance features. We are excited to bring this revolutionary fabric technology to our customers and redefine what activewear can be." Designed for sports, yoga, casual outings, gym sessions, and travel, the Cotflex range includes key features such as wrinkle-free fabric, four-way stretch, anti-static finish, and UPF 50+ protection. It also incorporates TechnoSport's proprietary 'Techno Guard' technology, which inhibits the growth of sweat-originated microbes, alongside quick-drying and odour-resistant properties. The Cotflex collection has been designed with sustainability in mind. It reduces microplastic pollution through minimal fibre shedding, avoids traditional spandex, and promotes garment longevity using advanced polyester blends, according to the label. TechnoSport positions this offering as a greener choice for environmentally conscious shoppers. The collection is now available in stores and online, priced between Rs 359 and Rs 619.
