Technosport eyes store count of 50, eyes Africa market entry
Indian activewear brand Technosport is set to expand its exclusive retail presence from 10 to 50 stores by the end of the year, while also planning its entry into African markets in the future to pursue growth and reach global audiences.
Along with expanding its retail presence, the business also plans to widen its product offering to create a comprehensive wardrobe solution. "We are planning to launch more products like shirts, trousers, rain jackets, caps, and socks based on the same textile technology used in our activewear," the brand's founder Sunil Jhunjhunwala told Indian Retailer Bureau.
The brand focuses on performance-driven features like moisture management and UV protection. It recently launched wrinkle-free and UV-protection garments, a technology Jhunjhunwala says has yet to arrive in India through global brands.
Technosport currently operates through over 8,000 retailers nationwide, with offline retail contributing around 85% of the business. The business also retails via Amazon, Flipkart, Zepto, and its own website, and exports to the Middle East. Eyeing African markets for growth, Technosport plans an entry in the coming years.
Founded in 2015 by Sunil Jhunjhunwala, the brand was launched to offer high-performance activewear at accessible price points, bridging the gap between premium international labels and local players, according to Technosport's website. 'Our vision is to become the most loved brand across the country and become the pioneer in taking our innovative textile-based products to the globe,' said Jhunjhunwala.
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