Latest news with #HighNoon
Wales Online
a day ago
- Automotive
- Wales Online
people watch on as rows erupt on infamous 'Swearing Bridge'
Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info For best views of the action, locals recommend the Tu Hunt i'r Bont tearoom or the Eagles beer garden. From here, there's a reasonable chance of seeing a 'hilarious' row erupting on Llanrwst's 17th Century bridge over the Afon Conwy. For as long as anyone can remember, High Noon showdowns have been taking place on the apex of a humpback bridge that's a Welsh icon. When drivers approach the single-lane bridge, there's no way of knowing if a vehicle is also crossing from the opposite direction. A recent video shared online showed the inevitable outcome: two motorists gesticulating, each insisting they have right of way. A few hours later, an almost identical scenario played out, this time involving a truck and a queue of cars. Some residents shake their heads sadly, others draw up their seats and watch the unfolding dramas. 'Who needs Netflix...?' noted one man online. Another added: 'We used to sit on the bridge watching them argue, it was fun!' Impasses on Pont Fawr bridge are part of local folklore – so much so that it's been dubbed Pont y Rhegi (The Swearing Bridge). One celebrated individual used to arbitrate disputes and for a while the bad language dissipated. Attempts to find a solution have done little to ease the problems. Sensors embedded in the bridge asphalt near the A470 trigger a flashing amber light on the other side of the bridge, warning oncoming drivers to stop. But by then it's often too late: two or more drivers are trundling towards each other en route to yet another Mexican stand-off. Regular users have long lived by the rule of 'first to the top wins' – first to the apex has the right of way and the other motorist must reverse off the bridge. 'I've reversed 6 times in a row before now,' sighed a local woman. 'Saves arguments.' Join the North Wales Live Whatsapp community now It's not a perfect system and increasing numbers of tourists not familiar with the local rule means the number of stand-offs is on the rise. There are other issues too: as well as endangering pedestrians on the bridge, drivers reversing onto the A470 are contravening Highway Code rule 201, which advises motorists not to back up onto main roads. Aberconwy MS Janet Finch-Saunders has asked the Welsh Government to intervene on 'numerous occasions'. 'Our understanding is that Conwy Council was working with the Welsh Government to find solutions for the A470 side of the bridge,' said a spokesperson for her office. 'But in the last 12 months we've heard nothing, so Janet will be raising further questions in the hope of reducing the risk of bridge stand-offs in the future.' (Image: Wayne Thorley) A joint project between local and national government was announced in February 2024 by Lee Waters, the former deputy minister for climate change. Its main aim was to assess new A470 and pavement markings to prevent turning vehicles from scraping the bridge parapet. The study, which would also examine traffic priorities, was 'subject to prioritisation and funding'. Former Llanrwst mayor Cllr Mostyn Jones, now chair of the town's finance committee, would prefer a solution involving three-way traffic lights – one on the Trefriw side, the other two on the A470. The latter pair would need to be sited so as to give sufficient room for traffic turning on and off the bridge. It follows years of bridge strikes by long-axis vehicles: the most recent involved a coach said to have sent mortar tumbling into the river last week. (Image: Google) Worried about constant repairs to a listed structure and a scheduled ancient monument, Cllr Jones has been lobbying heritage body Cadw for action. While Pont Fawr's 18-stone limit can accommodate two-axle HGVs and coaches, its narrow nature means slight misjudgements can have serious impacts. 'For the last two or three years I've been complaining to Cadw about the poor state of the bridge,' he said. 'With the high volume of traffic now seen in the Conwy Valley, a sustainable solution needs to be found urgently. 'Pedestrians use the bridge and we've seen that funding can be sourced for active travel schemes. A list of potential ideas must be drawn up and put out for public consultation.' Booming tourism in Eryri has brought more traffic into the Conwy Valley and its road infrastructure can struggle to cope. Notoriously, all four river crossings between Conwy town and Betws-y-Coed involve either single-lane bridges (Pont Fawr and Pont-y-Pair) or single-lane approaches (Talycafn and the Conwy town wall arch). 'There needs to be a more strategic approach to getting traffic across the river from the west side of the valley,' added Cllr Jones. Sign up for the North Wales Live newsletter sent twice daily to your inbox See what's on in your area
North Wales Live
a day ago
- Automotive
- North Wales Live
'Better than Netflix' - people watch on as rows erupt on infamous 'Swearing Bridge'
For best views of the action, locals recommend the Tu Hunt i'r Bont tearoom or the Eagles beer garden. From here, there's a reasonable chance of seeing a 'hilarious' row erupting on Llanrwst's 17th Century bridge over the Afon Conwy. For as long as anyone can remember, High Noon showdowns have been taking place on the apex of a humpback bridge that's a Welsh icon. When drivers approach the single-lane bridge, there's no way of knowing if a vehicle is also crossing from the opposite direction. A recent video shared online showed the inevitable outcome: two motorists gesticulating, each insisting they have right of way. A few hours later, an almost identical scenario played out, this time involving a truck and a queue of cars. Some residents shake their heads sadly, others draw up their seats and watch the unfolding dramas. 'Who needs Netflix...?' noted one man online. Another added: 'We used to sit on the bridge watching them argue, it was fun!' Impasses on Pont Fawr bridge are part of local folklore – so much so that it's been dubbed Pont y Rhegi (The Swearing Bridge). One celebrated individual used to arbitrate disputes and for a while the bad language dissipated. Attempts to find a solution have done little to ease the problems. Sensors embedded in the bridge asphalt near the A470 trigger a flashing amber light on the other side of the bridge, warning oncoming drivers to stop. But by then it's often too late: two or more drivers are trundling towards each other en route to yet another Mexican stand-off. Regular users have long lived by the rule of 'first to the top wins' – first to the apex has the right of way and the other motorist must reverse off the bridge. 'I've reversed 6 times in a row before now,' sighed a local woman. 'Saves arguments.' Join the North Wales Live Whatsapp community now It's not a perfect system and increasing numbers of tourists not familiar with the local rule means the number of stand-offs is on the rise. There are other issues too: as well as endangering pedestrians on the bridge, drivers reversing onto the A470 are contravening Highway Code rule 201, which advises motorists not to back up onto main roads. Aberconwy MS Janet Finch-Saunders has asked the Welsh Government to intervene on 'numerous occasions'. 'Our understanding is that Conwy Council was working with the Welsh Government to find solutions for the A470 side of the bridge,' said a spokesperson for her office. 'But in the last 12 months we've heard nothing, so Janet will be raising further questions in the hope of reducing the risk of bridge stand-offs in the future.' A joint project between local and national government was announced in February 2024 by Lee Waters, the former deputy minister for climate change. Its main aim was to assess new A470 and pavement markings to prevent turning vehicles from scraping the bridge parapet. The study, which would also examine traffic priorities, was 'subject to prioritisation and funding'. Former Llanrwst mayor Cllr Mostyn Jones, now chair of the town's finance committee, would prefer a solution involving three-way traffic lights – one on the Trefriw side, the other two on the A470. The latter pair would need to be sited so as to give sufficient room for traffic turning on and off the bridge. It follows years of bridge strikes by long-axis vehicles: the most recent involved a coach said to have sent mortar tumbling into the river last week. Worried about constant repairs to a listed structure and a scheduled ancient monument, Cllr Jones has been lobbying heritage body Cadw for action. While Pont Fawr's 18-stone limit can accommodate two-axle HGVs and coaches, its narrow nature means slight misjudgements can have serious impacts. 'For the last two or three years I've been complaining to Cadw about the poor state of the bridge,' he said. 'With the high volume of traffic now seen in the Conwy Valley, a sustainable solution needs to be found urgently. 'Pedestrians use the bridge and we've seen that funding can be sourced for active travel schemes. A list of potential ideas must be drawn up and put out for public consultation.' Booming tourism in Eryri has brought more traffic into the Conwy Valley and its road infrastructure can struggle to cope. Notoriously, all four river crossings between Conwy town and Betws-y-Coed involve either single-lane bridges (Pont Fawr and Pont-y-Pair) or single-lane approaches (Talycafn and the Conwy town wall arch). 'There needs to be a more strategic approach to getting traffic across the river from the west side of the valley,' added Cllr Jones.
Boston Globe
4 days ago
- Entertainment
- Boston Globe
Finding a bar for every taste is a tough task, but Somerville's Tall Order lives up to its name
Tall Order serves cocktails, non-alcoholic drinks, and an eclectic menu. Will Faraci The pair had long been on the prowl for a standalone space close to Swisher's home near Union Square, which is indeed a tall order. But the effort paid off: They opened in March, enlisting Juan Pedrosa (The Glenville Stops, Yvonne's) to craft a menu that would complement their drinks. Advertisement 'We wanted a welcoming and approachable neighborhood cocktail bar. We have domestic and local craft beer on tap. We have Guinness on tap. We want to be the kind of place where you can stop in for a beer, have dinner out with your friends, have a more involved cocktail if that's what you're looking for, but also just a vodka soda or a High Noon,' Swisher says. Pickled mushrooms at Tall Order. Will Faraci The food : If you can't decide between onion dip, a massive scoop of pimento cheese with a side of Saltines, pickled button mushrooms, or steak tartare, this is your place. Get wild with crispy blocks of tofu glistening with honey and Gochujang (my recommendation), or play it safer with roasted cod over saffron rice, a dish that's simple enough to be spa-like. Swisher recommends the grilled broccoli with pecorino Romano and breadcrumbs, perhaps not a typical bar offering, but that's the point. Advertisement Bar snacks top out at $9 and are generously apportioned; share plates are $19 and under; entrees are in the $25 range. At Tall Order, low-ABV cocktails are creative and affordable. Will Faraci The drinks : 'We really just want to compose drinks that we think are tasty and compelling, from standard cocktails to low-ABV drinks to cocktails without any alcohol in them, in interesting flavor combinations,' Swisher says. That's the nice thing about this place: There are plenty of booze-free options, including a 1,2,3,4, which tastes like a citrus-fueled vanilla milkshake dolloped with a cloud of mango foam. The low-alcohol Little Panda is an aromatic elixir of vermouth, sherry, lime juice, and a quarter-ounce of Rhum Agricole, stirred up with an olive. 'It's really crisp and refreshing. It's got a lot of character, especially for a drink that's kind of on the lower-ABV side,' he says. Drinks are about $14. And there's also $5 Miller Lite, with casual (but prompt) service to match. The takeaway : A welcoming refuge when your date wants chips, dips, and beer, but you require an elegant bespoke cocktail accompanied by steak tartare or a proper plate of pork, peppers, and potatoes. Oh, and they take reservations. At Tall Order, larger dishes like pork and potatoes offset a long roster of bar snacks. Will Faraci Tall Order, 70 Beacon St., Somerville, 857-214-0678, Kara Baskin can be reached at
San Francisco Chronicle
4 days ago
- Entertainment
- San Francisco Chronicle
We taste-tested High Noon. Does America's most popular spirit live up to the hype?
In case you haven't noticed, High Noon is everywhere. Gallo's canned vodka seltzer is the top-selling spirit by volume in the U.S. — meaning more of this stuff is sold than Tito's or Jack Daniel's. When my colleague Jess Lander and I learned that extraordinary fact, we knew we had to write about it. What we discovered in our reporting was a whole subculture devoted to Nooners, as the drink is known to some of its dearest fans, spanning golf clubs, Barstool Sports and basically every bar in the Marina District. Nearly every source we interviewed for the story said that they believe High Noon is a superior product to competitors like White Claw and Truly. The vodka-based drink is also more expensive than its malt-based competitors, due to the fact that spirits are taxed more highly. I outed myself long ago, in the hard seltzer infancy period of 2019, as a White Claw detester. When Jess and I set out to write this story, I had never actually tasted High Noon, but I was eager to see if I could in good conscience jump on the bandwagon. So we conducted a tasting at the Chronicle newsroom. I bought a couple cases of High Noon and enlisted colleagues from various newsroom departments — including several representatives of Gen Z — to sample eight flavors with me. (According to its website, High Noon comes in 26 different flavors.) The good news is that the session was nowhere near as punishing as the blind hard seltzer tasting I organized back in 2019, when I subjected my colleagues Janelle Bitker, Soleil Ho and Paolo Lucchesi to 38 hard seltzers that were uniformly terrible. The bad news is that I found the High Noons mostly undrinkable, and my colleagues, even the Zoomers, largely agreed. 'This tastes like if you dropped two cherry Starbursts in a Perrier and left it overnight,' said Chronicle culture critic Peter Hartlaub of High Noon black cherry. Copy chief and native Minnesotan Linda Houser observed, 'This one will sell in the Midwest.' 'Bubblicious cotton candy flavor' is how investigative reporter Susie Neilson (a Pulitzer finalist!) characterized the raspberry iced tea. These drinks shouldn't taste that sweet, based on their nutrition facts (2.6 grams of sugar per can for the non-iced tea variations we tried), but they all smelled like candy, and several of them tasted like candy too. The pineapple variation reminded us of a gummy bear; the watermelon was like a Jolly Rancher that had melted in the sun. The High Noon iced teas tasted downright cloying, despite the fact that they have zero grams of sugar. We had to assume — though could not verify, since ingredient labeling is not required for alcohol — they had been jacked up with an artificial sweetener like Stevia. Some colleagues liked the lemon iced tea, which graphics reporter Harsha Devulapalli likened to a spiked Arizona, in a good way. By far the best of the flavors we tried, in my opinion, was grapefruit, which restaurant critic MacKenzie Chung Fegan accurately described as a ringer for pamplemousse La Croix. It had a not-too-artificial grapefruit smell, was pleasantly tart and wasn't too sweet. I'd drink it. But if given the choice, I'd rather mix vodka with soda water and squeeze a juicy slice of grapefruit into it.
San Francisco Chronicle
5 days ago
- Business
- San Francisco Chronicle
How a California wine company created the nation's bestselling spirit
It's America's unofficial beverage of beach days, tailgates, frat parties and music festivals. Its tagline is simple: 'real vodka + real juice.' But this slender can of High Noon, with its cheery yellow sun set against a blue sky, is the surprising growth vehicle for the largest wine company in the country, a product that's rewritten the rules of the alcohol industry. Launched by wine giant Gallo in 2019, High Noon had by 2022 become the top-selling U.S. spirit by volume, dethroning vodka powerhouse Tito's. High Noon — 'Nooners' to its most avid followers — has expanded to 14 flavors, plus a line of tequila seltzers and hard iced teas. Last year, its production grew 13.5% to just under 25 million cases a year, according to alcohol industry publication Shanken News Daily. High Noon's meteoric rise may seem remarkable for a wine company, but it speaks to a calculated strategy developed over decades. The winery that the Gallo brothers started in Modesto in 1933 has diversified in recent years and quietly grown into a spirits behemoth. Fueled by the success of High Noon and New Amsterdam vodka, which Gallo founded in 2008, it's now the second-largest spirits producer in the U.S. That shift has proven useful, since spirits, driven largely by canned drinks, is the only type of alcohol whose consumption is growing. As the wine industry continues to flounder — per capita wine drinking in California hit a 30-year low during the last fiscal year, according to state data — High Noon could be Gallo's ticket to riding out a global downturn. Make it vodka High Noon did not start as a hard seltzer. But in 2018, as Gallo executives watched the exploding popularity of seltzers White Claw and Truly, they wanted to get their own product to market quickly. It was October, and Gallo chief commercial officer Britt West set an ambitious goal of launching something by Memorial Day. But creating a new brand and trademark would take longer than that, and West didn't want to simply lob the product onto an existing brand, as had been done by breweries like Corona, with its Corona Hard Seltzer. Luckily, Gallo already had a brand at the ready. The company was market testing a traditional vodka called High Noon. 'We said, 'That's the perfect name,' said West, 'so let's stop doing that test.'' What set High Noon apart from the rapidly growing competition was that it was made with vodka. White Claw and other hard seltzers get their alcohol from malt, making them more similar to beer than to a cocktail. 'Consumers didn't really understand what the alcohol type was, what the base was,' said West of hard seltzers. When he was out at bars, he'd ask seltzer drinkers what they thought the alcohol was. Most of the time, they'd say, 'Vodka, right?' There seemed to be a notable lack of transparency. 'The insight (was) really very simple,' West said. 'If people think it's vodka, why don't we make one that actually is vodka?' That decision looked like 'a risky move' to Ron Alvarado, founder of the San Francisco hard seltzer brand Ficks. Being spirits-based meant that High Noon couldn't be sold in certain retail environments, like any grocery store or gas station in Texas. And because a vodka-based drink would be taxed higher than a malt-based one, High Noon would be meaningfully more expensive than its competitors: A 12-pack costs $25.99, as opposed to $20.99 for a 12-pack of Truly and $17.49 for White Claw. 'But the way the category has changed, it's been a smart bet for them,' Alvarado said. Vodka sounds more 'premium' than malt liquor. 'They've clearly carved out this niche as a higher-quality product.' That first summer, High Noon took off in popular destinations like the Jersey Shore and the Michigan lakes. West had been wise to rush: Within a year, the COVID-19 pandemic hit, and the hard seltzer category boomed. Retail sales jumped 160% between 2019 and 2020, according to NielsenIQ data. By 2021, roughly two to three new hard seltzer products were launched each day in the U.S., said Marten Lodewijks, president of alcohol beverage data analyst IWRS Americas. The pandemic presented problems, too: West recalled having to air-freight cans from Malaysia during the because of an aluminum shortage in the U.S. But High Noon was 'the right beverage for the right time in that scenario,' he said, perfect as people spent time outdoors hiking, golfing and picnicking. In the summer of 2021, High Noon's sales were up over 300% from the previous year. In 2022, they surpassed $1 billion. Targeting the tailgate In June 2023, an old-timey sailboat pulled into the Boston Harbor flying a High Noon flag. Onboard were 342 cases of the company's newest product — vodka iced tea — an homage to the 1773 Boston Tea Party, in which protesters tossed 342 chests of British tea into the harbor. Cheeky marketing stunts like this one — a stark departure from the wine industry's often stodgy approach — have been a cornerstone of High Noon's success, especially among younger generations. Last year, a 'Baywatch' spoof featured a buff, shirtless and heavily oiled High Noon 'Lifestyle Guard,' whose job is to rescue not lives, but parties. Arguably the brand's most powerful marketing engine is a strategic partnership forged in its early days. In 2020, High Noon initiated a sponsorship with Barstool Sports, one of America's largest sports media companies. 'We started thinking, where do spirits have a hard time going?' West said. The answer: 'Tailgating. You need ice, you need a cup, you need glass, which isn't convenient and it's heavy, and you need mixers.' He wanted to target venues where 'beer really, really wins,' he said, converting dedicated sports-fan beer drinkers to High Noon drinkers. Barstool has a core audience of 21 to 30 year olds, said West, and does an annual college tour centered on tailgating. 'As a young brand, we felt we didn't have quite the money and the budget to immediately be highly relevant,' he said. 'Beer advertising dollars are big dollars. We didn't have the money to go head-to-head with those Super Bowl sponsorships, so we had to be clever about it.' The partnership exploded in visibility, fueled by personal endorsements from Barstool founder Dave Portnoy, who has regularly claimed to be 'the face of High Noon.' The company has its own 'El Pres' High Noon variety pack, a reference to Portnoy, plus a Nooners merchandise collection of T-shirts, hats, swim trunks and can coolers. Last month, High Noon launched a spin-off product, Lucky One Vodka Lemonade, a reference to Portnoy's dog. More recently, High Noon has found a surprising new market: golfers. In 2024, it became the official spirits-based hard seltzer of the PGA of America and the PGA Championship, one of the sport's four majors. The partnership, which includes a High Noon clubhouse on the tournament course, came just as golf is experiencing a major revival, largely due to the popular Netflix docuseries 'Full Swing.' High Noon also launched a giveaway with NBA player-turned-golf podcaster J.R. Smith and a collaboration with trendy golf apparel company TravisMathew. 'Golf is traditionally associated with an older audience, but it's continued to get more diverse in people who play and watch,' said Luke Reissman, PGA of America's senior director of global partnerships. 'It's gotten younger, it's become cooler and there are more content creators and influencers than ever. High Noon has a younger following and an energetic marketing vibe, so when they reached out to us, it was a pretty easy thing for us to get excited about.' At Bay Area golf courses, High Noon has largely replaced the light beers that golfers would previously have toted through the course. It's the most popular drink order at Lake Merced Golf Club in Daly City, said clubhouse manager Bob Mazer, outselling the most popular beer almost two to one. He attributes its success to the fact that High Noon seems to have transcended other seltzer brands' associations with specific demographics. 'Hard seltzer used to be a woman's beverage, a college kid's drink,' Mazer said. But with High Noon, people — even middle-aged male golfers — 'aren't embarrassed to drink it.' Just another fad? Despite High Noon's success so far, history is not on its side. While the hard seltzer category is relatively new, the concept of 'ready to drink' (RTD), industry lingo for pre-packaged mixed drinks, 'has been around for decades,' said IWSR's Lodewijks, pointing to past fads like Mike's Hard Lemonade, Smirnoff Ice and Gallo's Bartles & Jaymes wine cooler. 'They would spike for a short period and then come back down,' he said. 'There's a general concern that RTDs may do the same thing.' Zima, a malt-based drink whose meteoric rise in the 1990s mirrors that of High Noon, provides one of the most sobering history lessons. MillerCoors grew the clear beverage to 1.3 million barrels at its peak, only to fall two years later to around 400,000, undone apparently by its women-centric marketing approach. It was the highest-profile casualty of what came to be known as the decade's 'clear craze,' a trend that bears several similarities to hard seltzer. West is acutely aware that the wave High Noon has been riding may not last forever. With new product types 'it's like a gold rush, everybody jumps in,' he said, 'and then at the end of the day, the top one, two, maybe three brands survive.' The shakeout has already begun. Ficks, for one, discontinued its hard seltzer brand last year due to increased competition, now focusing solely on its cocktail mixers. But if any hard seltzer brand is likely to survive, High Noon is surely one of them, and Gallo is going all in. Although it has produced spirits since 1975, when it introduced E&J Brandy, it's High Noon that has transformed the nation's largest winery into its second-largest spirits producer. Since creating High Noon, Gallo has made other spirits investments, like acquiring the RumChata brand in 2021, and while Gallo is certainly not divesting from wine — the company produces an estimated 25 million cases of High Noon and 94 million cases of wine — the spirits focus has put it in a much stronger position as wine consumption declines. Gallo's strategy looks somewhat similar to that of wine conglomerate Constellation, which in April sold off many of its lower-priced wine brands as it shifts its focus to beer, the one category in which the company is experiencing growth. Lodewijks believes hard seltzer is more likely to have staying power than the fads that came before it. RTDs now represent 8% of all alcoholic beverage servings, he said, and spirits-based RTDs like High Noon are the fastest-growing segment within it, up 16% from 2023 to 2024. (Malt-based RTDs were down 3%.) If part of Zima's downfall was the fact that nobody knew exactly what the product was made of — its motto, 'zomething different,' seemed only to exacerbate this confusion — High Noon has the advantage of a clear message. It's vodka and soda. When choosing an RTD, Lodewijks said the flavor, not the brand, is what matters most to consumers, and the general consensus seems to be that High Noon tastes better than the alternatives. Most of the hard seltzers out there 'are overly sweet and kinda miss the mark,' said Brett Frost, owner of the San Francisco bars the Summer Place, Wizards & Wands and Moez Tavern. 'High Noon in my opinion has the best balance.' Some Bay Area bars have stopped carrying any hard seltzer other than High Noon. Lake Merced Golf Club discontinued White Claw; Marina Lounge in San Francisco did away with Truly. Now, Marina Lounge owner Kevin 'Sully' Sullivan said he goes through six to seven High Noon cases a week. 'The younger crowd, they're definitely enjoying it,' said Sullivan, who is in his 60s. 'But the older folks are catching on too.' As he spoke on the phone to the Chronicle for this story, he admitted he had cracked open a High Noon vodka iced tea. 'Do I think it will last forever? Probably not,' said Frost. 'However, people seem to love it at the moment, so we have to adapt with the times.'
