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Perth Now
21 hours ago
- Business
- Perth Now
Hemsworth fitness app lays off staff
The fitness app founded by actor Chris Hemsworth has shut its Melbourne office and laid off 15 Australian staff as it shifts the majority of its operations to the United States. Centr has maintained headquarters in both Melbourne and California since its launch, but a company spokesperson confirmed to 9News the Melbourne office will no longer operate. Only a handful of Australian employees will continue working remotely. 'As Centr continues to scale globally, we've made the strategic decision to consolidate operations in the US to improve operational and geographic efficiency,' the spokesperson said. Centr A fitness app founded by Chris Hemsworth. Supplied Credit: Supplied 'This transition affects 15 roles, with a few team members continuing remotely as part of the US-based team. Centr remains focused on continued growth across its digital platform, performance-grade equipment, and global partnerships.' Nick Robinson, Centr's digital general manager, said the company 'will continue to drive towards business goals' through operational streamlining and the recruitment of leading talent. The Melbourne office had previously served as Centr's central hub for content, customer service, and sales and marketing across Australia, New Zealand, and Asia, before a prior round of layoffs saw around 20 staff lose their jobs. Centr A fitness app founded by Chris Hemsworth. Supplied Credit: Supplied Founded in early 2019 by Mr Hemsworth, Centr has grown from a fitness and wellness app to also selling exercise equipment and boasts hundreds of thousands of subscribers. In 2022, it was valued at around $290 million when acquired by HighPost Capital, the private equity firm co-founded by Jeff Bezos's younger brother, Mark. Mr Hemsworth remains the face of the business, which promotes itself as having 'Chris's vision as our foundation.'
9 News
a day ago
- Business
- 9 News
Chris Hemsworth's fitness app lays off Aussie staff, shifts to US
Your web browser is no longer supported. To improve your experience update it here A fitness app founded by Chris Hemsworth has laid off more than a dozen Australian staff and closed its Melbourne office in a shift to the US. Centr has long had headquarters in Melbourne and California, but is now moving operations almost entirely to the US, with just a handful of Australian staff to continue working remotely. A spokesperson for the company confirmed to that it will no longer have a Melbourne office, and that 15 staff have been caught up in the transition. Chris Hemsworth's fitness and wellness app is shutting its Melbourne office and laying off Australian staff. (Centr) "As Centr continues to scale globally, we've made the strategic decision to consolidate operations in the US to improve operational and geographic efficiency," they said. "This transition affects 15 roles, with a few team members continuing remotely as part of the US-based team. "Centr remains focused on continued growth across its digital platform, performance-grade equipment, and global partnerships." The company's digital general manager, Nick Robinson, said "Centr will continue to drive towards business goals by streamlining operations and seeking exceptional talent". Just two years ago, Centr had claimed that its Melbourne office would "continue to be the global hub for all content and customer service, and will also be home to all sales and marketing for Australia, New Zealand and Asia". While the business was sold three years ago, Hemsworth has continued to be the face of Centr. (Centr) Centr was founded by Australian actor Hemsworth in early 2019, and has gone on to amass hundreds of thousands of subscribers and expand from a fitness and wellness app to also include an exercise equipment store. In 2022, it was valued at about $290 million when it was bought by HighPost Capital, the private equity firm co-founded by Jeff Bezos's younger brother, Mark. Hemsworth has continued to be the face of the business, which promotes itself as having "Chris's vision as our foundation". has approached Hemsworth for comment. CONTACT US Auto news: Honda here to stay in Australia, announces growth plans.
