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Gardens For Planet And  Soul: RHS Chelsea 2025 Unveils A Regal Rose For The King, Climate-Conscious Gardens, Gardening For Wellbeing & Global Blooms.
Gardens For Planet And  Soul: RHS Chelsea 2025 Unveils A Regal Rose For The King, Climate-Conscious Gardens, Gardening For Wellbeing & Global Blooms.

Forbes

time20-05-2025

  • Entertainment
  • Forbes

Gardens For Planet And Soul: RHS Chelsea 2025 Unveils A Regal Rose For The King, Climate-Conscious Gardens, Gardening For Wellbeing & Global Blooms.

King Charles views the Kings Rose with David Austin. Oliver Dixon A Royal Bloom for a Regal Cause At this year's RHS Chelsea Flower Show, King Charles and Queen Camilla unveiled the King's Rose, a new variety by David Austin Roses. Grown from one of 60,000 seedlings over 12 years, the rose is available at the Highgrove Gardens Shop, with proceeds benefiting The King's Foundation. The Highgrove stand also features designs by Shane Connolly, with artistic touches from Royal Drawing School graduate Helen Bullock and a Burberry trench coat as floral centerpiece. Since its inception in 1913, the botanical extravaganza that is Chelsea Flower Show has brought the best show gardens and breathtaking floral displays to London. Now in its 112th year, the RHS Chelsea Flower Show continues to be a platform for innovative design whilst featuring gardens designed around themes of environmental awareness and community engagement, offering visitors a glimpse into the future of horticulture. From dramatic landscapes to peaceful havens there is an inspiring mix of different planting trends on display. Chelsea Flower Show is the ultimate plant universe with almost 90 world class exhibits in the Great Pavilion. There's a sense in the Grand Pavilion of the horticultural people from around the world coming together. RHS Chelsea Flower Show 2025 debuts 31 new gardens curated by 49 garden designers as well as growers, nurseries and florists displaying the greatest that British horticulture and floristry has to offer. Now in its 112th year, highlights of the 2025 edition include the RHS and BBC Radio 2 Dog Garden designed by Monty Don. King Charles and Queen Camilla visited Chelsea Flower Show on VIP day where they spoke to David Beckham and unveiled the Highgrove stand and smelled the exquisite new King's Rose–grown by David Austen– at the Highgrove Gardens Shop where it's being sold to raise proceeds for the King's Foundation, the charity for which Beckham is an ambassador. The Highgrove stand features floral displays created by Shane Connolly–the designer behind the flowers at The King's Coronation–and a Burberry trench coat lined with fabric designed by Royal Drawing Show graduate Helen Bullock. King Charles pictured meeting David Beckham at Chelsea Flower Show 2025 © RHS © RHS The King also made an appearance at David Austin's stand inside the Great Marquee to see the King's Rose, named for him and grown from one of 60,000 seedlings planted 12 years ago. This year's show features 31 new gardens by 49 designers, all highlighting themes of climate resilience, wellbeing, and artistic expression. From wild coastlines to rainforest revival, Chelsea's gardens reflect a world in flux. Here are some of the highlights to see at RHS Chelsea Flower Show 2025. Hospitalfield Arts Garden – Climate Meets Creativity The Hospitalfield Arts Garden. Designed by Nigel Dunnett. Show Garden. RHS Chelsea Flower Show 2025. Site no. 325 © RHS © RHS Nigel Dunnett and artist Bob & Roberta Smith. © Lee Sharrock Designed by Nigel Dunnett and artist Bob & Roberta Smith, this sand-dune inspired landscape includes a sculptural 'artist bothy' and slogans championing art in education. After the show, it relocates to a Scottish primary school. Inspired by the sand dune landscape of Hospitalfield Arts in Scotland, landscape designer Nigel Dunnett has collaborated with artist Bob & Roberta Smith on a garden featuring a sculptural 'artist bothy' studio nestled among resilient coastal plants like Armeria maritima and Euphorbia mellifera. Designer Nigel Dunnett explores climate resilience through drought-tolerant plants and innovative use of sand and minerals. After the show, the garden will be relocated to a primary school in Arbroath to inspire creativity and connection with nature. The design emphasizes the intersection of art and nature, offering a space for creativity and reflection. I spoke to Professor Nigel Dunnett who told me: 'We're working with an arts organisation supporting artists in their careers. They're based on the East Coast of Scotland. The inspiration for the garden is very much tied to that. Hospitalfield are on the beach with sand dunes and it's really dramatic. This is the sand dune landscape as reinterpreted as reinterpreted through the eyes of an artist or a sculpture. What I've tried to do is make the whole garden a sculpture.' At the back of the garden, the 'artist bothy' created by Bob & Roberta Smith is full of the artist's instantly recognisable hand-painted slogans on placards, buckets and watering cans, emblazoned with statements such as: 'Schools should be liked gardens, nurturing every child with art, music, dance and poetry', and 'All Schools Should Be Art Schools'. Artist Bob & Roberta Smith told me that he is a keen gardener and has gardens at his houses in London and Ramsgate. 'I'm a bit more a Hollyhocks and Hydragea person'. The Wildlife Trusts' British Rainforest Garden – Zoe Claymore The Wildlife Trusts' British Rainforest by Zoe Claymore. All About Plants. RHS Chelsea Flower Show 2025. Site no. 340 © RHS © RHS Zoe Claymore © Lee Sharrock This lush, misty woodland garden highlights the fragile British temperate rainforest. With mossy boulders, waterfalls, and raised walkways, it aims to spotlight restoration efforts by The Wildlife Trust and Aviva. Designed by Zoe Claymore, this garden recreates the rapidly diminishing British Rainforest. A raised wooden walkway meanders through mossy boulders and a tumbling waterfall, showcasing the resilience of native temperate rainforests. The garden highlights the importance of restoring these habitats to combat climate change. The Wildlife Trust are working to reinstate the temperate rainforest along the West coast of the UK. Claymore is the youngest woman to design a garden at Chelsea, and she has created a peaceful haven with a tumbling waterfall evoking the lost enchanted woodlands that at one time covered much of the UK. Designer Zoe Claymore told me about the educational aspect of the garden: 'That is the point of this project is to raise the profile that we have these amazing, threatened habitats, and they are worthy of our protection. This garden is about celebrating them and the work The Wildlife Trust are doing in partnership with Aviva. We've been working on the garden for about the last 18 months.' Save for a Rainy Day Garden – Baz Grainger Killik & Co 'Save for a Rainy Day Garden'. Designed by Baz Grainger. Small Show Garden. RHS Chelsea Flower Show 2025. Site no. 288 © RHS © RHS Looking 25 years into the future, this climate-resilient garden features 3D-printed structures, water-saving designs, and hardy plants. The Futureproof garden designed by Baz Grainger and sponsored by Killik & Co. reflects the need for drought-ready gardening and is a vision of a British garden 25 years in the future, focusing on climate resilience and adapting to unpredictable weather. This modern family garden incorporates hardy plants, rainwater harvesting, and flood mitigation features, showcasing how gardens can be adapted to a changing climate. As our weather becomes increasingly unpredictable our gardens need to become more robust. Garden set 25 years in the future with a cantilever designed to collect water. Made using the first 3D printing used at Chelsea Flower Show. Monty Don's Dog Garden Monty Don, Jo Wiley and Scott Mills pictured on The RHS and BBC Radio 2 Dog Garden at RHS Chelsea Flower Show this morning. The garden will live on at Battersea Dogs home following the show © RHS © RHS Gardener's World presenter Monty Don's debut Chelsea garden–designed with Jamie Butterworth–celebrates the bond between pets and people. With pathways designed by Don's dog Ned, this shaded space includes bricks bearing names of dogs belonging to RHS patrons—including Queen Camilla's rescue dog Moley. Monty Don't Dog Garden celebrates the UK's reputation as a nation of dog lovers and garden enthusiasts. The dog-friendly garden features grassy areas and shaded spaces, celebrating the bond between humans and their canine companions. This garden was revealed by Monty Don with BBC Radio TV Presenter Jo Whiley. Known for his beloved dogs–including Ned, who is a regular on Gardeners' World–Monty Don conveys his passion for dogs and gardens with a space designed for dogs and their owners to enjoy. Monty even enlisted the help of Ned to design the paths that intersect through the planting, by following his nose and forging the routes that can be seen in the final garden design. Monty Don described it as 'A garden that is inspired by Longmeadow and my own dogs but above all a celebration of the way that so many of us share our gardens with our canine companions.' The King's Trust Garden – Joe Perkins The King's Trust Garden: Seeding Success. Designed by Joe Perkins. Show Garden. RHS Chelsea Flower Show 2025. Site no. 324 © RHS © RHS Symbolizing growth from adversity, this garden evokes volcanic landscapes with towering black pines and screen-printed glass panels illustrating seed dispersal. All materials are recycled, and the garden will move to Uxbridge College post-show. Designed by Joe Perkins, The King's Trust Garden's landscapes symbolize resilience and transformation and celebrate the King's passion for gardening and transforming lives. The King's Trust has helped more than a million people since it was founded. The message of the King's Trust garden is one of hope and resilience and it features the largest tree ever bought into the Chelsea Flower Show. All the materials have been reclaimed and recycled to give a sense of hope and starting again. The garden features pioneering plants that thrive in harsh environments, representing the potential for growth and hope for the future. A series of screen-printed glass panels illustrate seed dispersal methods, highlighting the opportunities The King's Trust provides for young people facing challenges. The design includes basalt pathways, sculptural timber benches, and a sunken communal area beneath towering black pines, creating an immersive and reflective space. Sustainability is a key focus, with materials that are recycled, recyclable, or reclaimed, and permeable construction techniques to manage rainfall. Following the show, the garden will be relocated to Uxbridge College, where it will serve as a resource for young people and the local community. Saatchi Gallery Garden – Darcey Fleming & Naomi Frett-Cohen Artist Darcey Fleming pictured in the Saatchi Gallery garden © Lee Sharrock A collaboration between artist Darcey Fleming–a resident artist at the Sarabande Foundation–and landscape designer Naomi Frett-Cohen, this garden blends contemporary art with horticultural design, creating a space that stimulates the senses and encourages dialogue between art and nature. Titled Three Coverings, Fleming's larger-than-life, abstract sculptures occupy a garden evocative of the British countryside. The brightly coloured, hand woven works are made from discarded baling twine, donated by farmers living locally to Fleming in Oxfordshire and Berkshire. A winding gravel path guides visitors through the garden, with the main sculpture loosely referencing and evoking traditional celebrations connected to the land such as dancing round a maypole. her sculptures stand in a sea of wildflowers and soft grasses. Hazel wood fencing and climbing ivy surround the garden. Bright, woven sculptures made from farm twine animate a wildflower meadow in this art-meets-nature installation. Inspired by traditional countryside festivities, the garden is a sensory celebration of land and heritage. Artist Darcey Fleming talked me through the inspiration behind the garden and her process for creating the woven sculptures: 'I do it all by hand and work on a small loom and patch the pieces together to make larger works. Usually my way of working is very organic. I like the idea of all my material–bailing twine–coming from the countryside. We wanted it to be like a countryside hedgerow. I tend to photograph my works in nature anyway, so I'm recreating that with this garden.' Designer Naomi Frett-Cohen gave me some insights into the planting of the garden and collaboration with Darcey Fleming: 'What we were trying to create was Darcey's artwork presented in a natural setting. We tried to be as wild as we can make it for Chelsea.' Addleshaw Goddard 'Freedom to Flourish' Garden – Joe Carey Joe Carey pictured in the Addleshaw Goddard 'Freedom to Flourish' Garden. © Lee Sharrock Rooted in Norfolk's 'Slow You Down' ethos, this garden invites reflection with tidal water features, sandy plant palettes, and rhythms aligned with nature's pace. Inspired by the Norfolk landscape, the garden advocates for a slower pace of life, emphasizing the mental health benefits of spending time in nature. Features include gabions filled with natural materials representing coastal cliffs and a planting palette of sandy tones and wildflowers. Designer Joe Carey told me: 'Our garden is based on the narrative around the 'Slow You Down' way of life in North Norfolk. The whole garden is built from unhurried materials. We have a tidal rhythm to our water feature, that cuts of the main path in and out of the garden. So that you are invited to align your pace to nature's rythmn. So as you enter the space, the tide will come up, and that enforces a moment of rest and calm, and you have to wait for the waters to recede before you can carry on and exit the garden.' Japanese Tea Garden – Kazuyuki Ishihara Cha No Niwa – Japanese Tea Garden. Designed by Kazuyuki Ishihara. Show Garden. RHS Chelsea Flower Show 2025. Site no. 328 © RHS © RHS Renowned designer Kazuyuki Ishihara presents a traditional Japanese tea garden featuring a thatched-roof tea house set amidst a variety of Japanese maples. The design emphasizes harmony and communication, drawing inspiration from the art of Ikebana and traditional Japanese aesthetics. Ishihara's garden is a masterclass in the mantra that 'Less is More'. Minimalist elegance and serenity reign in this traditional tea garden, with Japanese maples, a thatched tea house, and the gentle philosophy of Ikebana. A Glimpse of the Past – Antigua & Barbuda Horticultural Society This garden offers a window into the rich horticultural heritage of Antigua and Barbuda, featuring native plants and traditional gardening practices that reflect the islands' cultural history. More like a horticultural art installation than a garden, 'A Glimpse of the Past' features chains made from strips of palm leaf in reference to slavery, sculptural Conch shells, Antigua Black Pineapples and pink sand from Barbuda. Native flora, black pineapples and pink Barbuda sand evoke the islands' rich and complex history, celebrating Caribbean heritage through horticultural artistry. Down's Syndrome Scotland Garden – Burton Hall Garden Design Down's syndrome garden © Lee Sharrock The Down's Syndrome Scotland Garden is designed by RHS Chelsea newcomers Nick Burton and Duncan Hall of Burton Hall Garden Design and was built on site with the help of a group of young adults with Down's syndrome. The garden is an immersive, semi-wooded space celebrating and reflecting the unique qualities that people with Down's syndrome bring to society. This project has been made possible thanks to the generous sponsorship of Project Giving Back. After the Chelsea Flower Show, the garden will be installed at Watch US Grow in Palacerigg Country Park, North Lanarkshire, Scotland. The Pathway Garden – Allon Hoskin & Robert Beaudin The Pathway Garden © Lee Sharrock Symbolizing recovery from homelessness, this interwoven space is inspired by the work the Pathway charity does to support people who have experienced homelessness. The Garden has interconnecting spaces and features recycled materials and continuous paths—emphasizing growth through support. Boulders intersect the first section of path as a metaphor for the journey of an individual out of homelessness onto a healthier and happier life course. Karoo Succulent Garden – The Newt in Somerset Karoo Succulent Garden. Designed by The Newt in Somerset. Installation. RHS Chelsea Flower Show 2025. Site no. 115 © RHS © RHS Partnering with South Africa's Babylonstoren, this exhibit features 6,000 succulents including quiver trees and fan aloes. It celebrates xeriscaping and desert biodiversity. Children with Cancer UK's 'A Place to Be' Garden – Tom Clarke & Ros Coutts-Harwood Children with Cancer Garden © Lee Sharrock A serene space designed by North Yorkshire-based garden designer Tom Clarke–in collaboration with Ros Coutts-Harwood–to provide comfort and solace, this garden features calming elements and accessible pathways, supporting families affected by childhood cancer. Designed as a sanctuary for children whose daily routines have been upended by hospital stays and treatments, the garden offers a space where they can have fun and features a monorail, an innovation never seen before at RHS Chelsea Flower Show. Sensory plants combined with soft-to-the-touch grasses like Melica altissima 'Alba' and Stipa tenuissima 'Pony Tails' are planted with playful bulbs like Allium 'Forelock' and Allium 'Hair'. The whimsical Garden offers joy and respite for children undergoing treatment. Designer Tom Clarke said: 'We wanted to create a space where children could use their imagination and immerse themselves in a joyful, colourful world that offers a welcome escape from the realities of treatment.' Global Blooms & Botanical Art David Austin Rose Garden – The King's Rose David Austen Rose Garden © Lee Sharrock This elegant rose garden features the newly unveiled King's Rose, a tribute to King Charles III. The garden also showcases sculptures by Pat Austen and celebrates the legacy of rose cultivation. The King visited the David Austin Rose Garden during the Royal Visit. The new rose was grown from one of 60,000 seedlings originally planted 12 years ago and developed by a team of 20 people. Ben R Storey Artist Benn R. Storey © Lee Sharrock Artist Ben R Storey presents a unique display of botanical art, featuring intricate floral prints that celebrate the beauty and diversity of plant life. Caley Brothers Mushrooms Caley Brothers Mushrooms. © Lee Sharrock This exhibit showcases the versatility and culinary potential of mushrooms, highlighting their role in sustainable food production and offering visitors a taste of innovative mushroom-based dishes. A Century of Horticultural Wonder Celebrating its 112th year, the RHS Chelsea Flower Show 2025 brings together nearly 90 world-class exhibits, uniting global growers, artists, and designers. The event runs until 24th May at the Royal Hospital Chelsea, reaffirming that gardens are not only aesthetic sanctuaries—but powerful agents of change. The RHS Chelsea Flower Show is at the Royal Hospital Chelsea, London until 24th May, 2025.

King Charles and Queen Camilla Team Up with David Beckham at the Chelsea Flower Show
King Charles and Queen Camilla Team Up with David Beckham at the Chelsea Flower Show

Yahoo

time19-05-2025

  • Entertainment
  • Yahoo

King Charles and Queen Camilla Team Up with David Beckham at the Chelsea Flower Show

The relationship between members of the royal family and the Beckhams has received much attention this week. And so it was an intriguing time for David Beckham to appear alongside the King and Queen at the Chelsea Flower show in support of the King's charity. The royal couple joined David Beckham at the Highgrove Shop at the flower show, which is selling products from Highgrove Gardens including honey, gin, jam, homeware and clothing. Their joint appearance this evening was to raise awareness of an upcoming campaign by the King's Foundation to get more young people into horticulture. The footballer is an ambassador for the foundation, which champions the King's philosophy of working in harmony with nature and is celebrating its 35th anniversary this year. Over the past week there has been much discussion about the relationship between members of the royal family and the Beckhams as both families navigate high-profile feuds. When Kate Middleton wore a Victoria Beckham suit to a British Fashion Council event this week it sparked stories suggesting she was offering a show of support for David and Victoria amidst reports they have fallen out with their son Brooklyn and his wife Nicola. Then, The Sun newspaper broke a story about Prince Harry and Meghan hosting Brooklyn and Nicola at their Montecito home. David Beckham has long been popular with the royal family and has been involved with a number of charity initiatives organized by King Charles and Prince William. He received an OBE in 2003 for his services to football and the possibility of him one day receiving a knighthood has been much-discussed. Other members of the royal family attending the Chelsea Flower Show today included Prince Edward and the Duke and Duchess of Gloucester. You Might Also Like 12 Weekend Getaway Spas For Every Type of Occasion 13 Beauty Tools to Up Your At-Home Facial Game

King Charles Gives a Rare Health Update During Royal Outing
King Charles Gives a Rare Health Update During Royal Outing

Yahoo

time16-05-2025

  • Health
  • Yahoo

King Charles Gives a Rare Health Update During Royal Outing

It's been more than a year since King Charles was diagnosed with cancer. Following a brief hiatus from public engagements, the monarch resumed his royal duties and appeared to be a good spirits. In fact, he has since participated in VE Day celebrations and marked a milestone wedding anniversary with Queen Camilla. But the king rarely speaks out about his cancer treatment these days. So, you could imagine my surprise when I caught wind of his recent remark about his health journey. According to Hello! magazine, King Charles recently paid a visit to Impact Hub Yorkshire in Little Germany, Bradford, to meet with local business owners. And when he met with florist Safeena Khan, she inquired about his health. She recalled, "He asked me how I was, and I asked him how he was." Khan then explained that he responded to her with a thumbs-up gesture when she asked about his health. He told her, "I'd like to think I'm on the better side [of my cancer journey].' Following their brief chat, Khan gifted the monarch with a bouquet inspired by Highgrove Gardens. The rare update comes a few weeks after Buckingham Palace issued a statement announcing the king experienced "temporary side effects that required a short period of observation in hospital." This resulted in minor changes to his royal calendar, where he had to postpone the day's engagements and reschedule the following day's activities. Fortunately, though, the king appears to be back on track—as Rachel Bowie, PureWow's Senior Director of Special Projects and Royals, observed during his *seven* public appearances last week. Bowie wrote, "I was struck that the 80th anniversary of VE Day celebrations brought us, count 'em, seven appearances by King Charles and all back to back. This speaks not only to his stamina, but also recent comments made that the monarch, 76, quite dutifully refuses to slow down." She added, "A robust schedule neither confirms or denies exactly how the king is feeling these days, and how the monarch looks has little to do with the status of his health. (We also still don't know exactly what type of cancer he's fighting.) But this week felt like a win-win for both Charles and royal watchers: The king clearly felt well enough to show up and it was a surprise and delight to see him over and over again." Want all the latest royal family news sent right to your inbox? Subscribe here. King Charles Breaks Royal Protocol While Greeting Fans at Recent Engagement (& the Moment Was Captured on Camera)

Burberry Sees Sales, Profits Decline in a Tough Year
Burberry Sees Sales, Profits Decline in a Tough Year

Yahoo

time14-05-2025

  • Business
  • Yahoo

Burberry Sees Sales, Profits Decline in a Tough Year

LONDON — Burberry posted an operating loss of 3 million pounds and a 17 percent drop in revenue in a challenging year of macroeconomic headwinds, a slowdown in luxury demand and major management changes. The year that ended in March will be remembered as an inflection point for Burberry, which brought in Josh Schulman to replace Jonathan Akeroyd as chief executive officer and transform the company's fortunes at one of the most difficult times for luxury fashion in the past two decades. More from WWD Kate Middleton Honors Patrick McDowell With Queen Elizabeth II British Design Award Burberry Returns for Highgrove Gardens Collaboration With Helen Bullock Kim Kardashian's $4 Billion Skims Brand to Open in London in Summer 2026 Schulman initiated a turnaround, and was able to stem retail sales declines in the second half. That progress, and a bullish presentation by Schulman and Kate Ferry, Burberry's chief financial officer, following the results' release, sent the share price soaring. Burberry shares were up more than 16 percent to 9.61 pounds in afternoon trading on the London Stock Exchange. The company said Wednesday that retail sales for the year were down 12 percent. They fell 20 percent in the first half and 5 percent in the second half due to a pipeline of new ad campaigns and a more targeted strategy focusing on Burberry classics such as the trench and the check scarf. On Wednesday, Burberry also announced a wider cost savings plan aimed at unlocking a total of 100 million pounds by fiscal 2027. The company had already unveiled a plan to save 40 million pounds in the same time period. Burberry said some 1,700 global jobs could be eliminated as part of the measures. In the 12 months to March 31, Burberry said revenue fell 17 percent to 2.46 billion pounds at reported rates, down 15 percent at constant exchange. Sales at the Burberry stores were down 12 percent versus a 1 percent drop in the previous year. The operating loss of 3 million pounds compared with a profit of 418 million pounds in the previous year. Adjusted operating profit was 26 million pounds, compared with 418 million pounds. Schulman said customers have been responding well to the ad campaigns and to the new focus on timeless British luxury. He added that sales of outerwear and scarves were resilient, and the turnaround was still in its early stages. The CEO said he was 'more optimistic than ever' that Burberry's better days are ahead. Best of WWD Harvey Nichols Sees Sales Dip, Losses Widen in Year Marred by Closures Nike Logs $1.3 Billion Profit, But Supply Chain Issues Persist Zegna Shares Start Trading on New York Stock Exchange Sign in to access your portfolio

Burberry to cut 1,700 jobs
Burberry to cut 1,700 jobs

Yahoo

time14-05-2025

  • Business
  • Yahoo

Burberry to cut 1,700 jobs

Burberry is to cut 1,700 jobs over the next two years as it battles to reduce costs after tumbling to a £66m loss. The British fashion house said it aimed to save an extra £100m by the end of the 2027 financial year, partly through cutting around 18pc of its global workforce. Burberry's shares jumped as much as 9.9pc following the job cut announcement, making it the best performer on the FTSE 250 on Wednesday morning. It came as the company revealed it had swung to a £66m loss in the year to April compared with profit before tax of £383m a year earlier. Revenues tumbled 17pc to £2.4bn, while like-for-like sales fell by 12pc. Joshua Schulman, Burberry's chief executive, who unveiled a turnaround plan for the business in November, admitted it had struggled after a 'challenging first half' of its financial year. The luxury fashion brand, which was founded in 1856, said it would take an £80m hit over the next two years as it follows through with the jobs cuts, as well as efforts to cut expenses in procurement and real estate. The company also warned the 'current macroeconomic environment has become more uncertain' after Donald Trump upended global trading relationships with his tariff campaign. This embedded content is not available in your region. Mr Schulman took over as chief executive last July after years of failed attempts to improve sales under his predecessor, Jonathan Akeroyd. Burberry has also struggled after the Government's decision to introduce the so-called tourist tax, which Mr Akeroyd previously blamed for weaker sales at its London stores. VAT-free shopping for overseas visitors was scrapped by Rishi Sunak when he was chancellor in 2021. The company also struggled with a downturn in China following the pandemic, with lower sales in Asia the biggest drag on its performance last year. China is Burberry's biggest overseas market, contributing revenues of £648m last year. Between early 2023 and Mr Schulman taking over, Burberry's shares dived by more than 70pc. They had fallen 15pc so far this year before its latest results were announced. Mr Schulman's turnaround plan, which has been dubbed Burberry Forward, aims to focus the brand on the 'spirit of Britain'. He said in November he would revive Burberry by emphasising its 'quintessentially British' heritage. The brand has long been a favourite with members of the Royal family. The King launched a collaboration with the Burberry in 2023 inspired by his beloved Highgrove Gardens. Mr Schulman said on Wednesday that the strategic plan would 'reignite brand desire, improve our performance and drive long-term value creation'. The chief executive pointed to the 'continued resilience of our outerwear and scarf categories' as he tries to boost the popularity of the brand's classic trench coats, which cost about £2,000. However, analysts at Jefferies said the latest figures showed Burberry's turnaround plan was in 'slow-burn mode'. Mr Schulman said: 'While we are operating against a difficult macroeconomic backdrop and are still in the early stages of our turnaround, I am more optimistic than ever that Burberry's best days are ahead and that we will deliver sustainable profitable growth over time.' Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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