Latest news with #Hikaya
Campaign ME
25-04-2025
- Entertainment
- Campaign ME
Enchanteur reveals strategy behind bold Valentine's move that won the internet
For Valentine's Day in 2025, romance took centre stage in Dubai as fragrance brand Enchanteur, in partnership with brand partnerships and media solutions agency Hikaya, rolled out a public activation that turned a proposal into a nationwide moment of magic. The activation featured a grand proposal orchestrated at SkyDive Dubai, curated with all the sensory beauty Enchanteur is known for — flowers, music and a touch of theatrical flair. The visual spectacle was captured and shared through a masterfully edited short-format video, spreading organically through platforms like TikTok, YouTube Shorts, Meta, and top-tier influencer handles. The campaign generated more than 9 million views — 1.5 million organic and more than 7.5 million through paid media — amplified further by coverage in more than 20 media platforms such as Gulf News, Lovin Dubai, Khaleej Times, Arabian Business Week and Filmfare Middle East. The virality drove organic pick-up across influencer and audience networks. City-based influencers voluntarily joined the wave, resharing the content and offering their commentary, underscoring the authenticity and relatability of the moment. Hikaya, the agency behind the campaign, took charge from concept to execution, handling every aspect end-to-end from the strategy and creative concept to the production and digital media rollout. All touchpoints including ideation, filming, editing and media buying were handled by them. In conversation with Campaign Middle East, Huzefa Siamwala, Founder, Hikaya, said, 'We knew emotional storytelling would be key. So rather than a typical ad, we designed a live public moment — a grand proposal — that embodied love in its purest form. Our strategy was rooted in three pillars: virality, emotional engagement, and the chery on the top was the couple who performed the stunt was a real couple originally from the UK & Mexico at SkyDive Dubai with an experience of more than 20,000 jumps under their belt.' The initiative went beyond tugging at heartstrings to light up social media feeds, trending across major news outlets and online channels and solidifying Enchanteur's status as a brand synonymous with love. Siamwala added, 'We believe in storytelling that not only sells but also stirs. This activation was a beautiful confluence of brand vision and cultural relevance. Enchanteur gave us the freedom to create an emotional spectacle, and we're incredibly proud of how it resonated with audiences across the region.' The campaign went live on Valentine's Day and continued through to the end of February, with extended coverage and audience interaction organically sustaining the campaign even post the core activation period. Influencer management and PR were managed by the brand. Nazneen Shabir, Marketing Controller, Wipro Yardley, said, 'At Enchanteur, we wanted to go beyond conventional product campaigns. Valentine's Day is about emotion — and we know the strongest stories are the ones rooted in real people. This campaign allowed us to connect with our audience at a deeply emotional level while reaffirming Enchanteur's place as the fragrance of love.' The success metrics were benchmarked on performance: reach and impressions across digital platforms, earned media value through PR pickups, and qualitative sentiment from audience comments and influencer engagement. Most importantly, it sparked conversations, reshared moments and emotional responses. Priyadarshee Panigrahi, Senior General Manager of Wipro Yardley, concluded, 'For Enchanteur, we believe romance should be nothing short of magical — just like this breathtaking proposal high above Dubai.' CREDITS: Client: Enchanteur, Wipro Yardley Agencies: Hikaya
Web Release
12-02-2025
- Web Release
Escape to the Tranquil JA Hatta Fort Hotel for an Unforgettable Ramadan Experience
Away from the bustle of the city, JA Hatta Fort Hotel is in a world of its own, promising adventure and relaxation in equal measure. This Ramadan, the engaging property invites guests to an array of mouthwatering dining experiences, each matching the splendour of the sacred season. What's more, guests can take advantage of a special Ramadan stay package that includes a complimentary Half-Board upgrade when booking Bed & Breakfast, allowing you to fully immerse yourself in the celebration. Ramadan Getaways Experience the beauty of the great outdoors and the true spirit of adventure this Ramadan at JA Hatta Fort Hotel, the only mountain resort in Hatta. Set against the breathtaking backdrop of the Hajar Mountains, this is your chance to embrace the serenity of nature while exploring rugged bike trails, conquering mountain peaks, or diving into an array of thrilling activities. For a more relaxed retreat, unwind by the pool or indulge in a selection of beauty, skincare, and pampering treatments at Terra Wellness. To make your Ramadan escape even more special, all guests booking a Bed & Breakfast stay will receive a complimentary upgrade to Half-Board, including a choice of suhoor or breakfast, along with dinner or iftar. Gather your loved ones for a delightful BBQ Iftar at Hikaya restaurant, featuring a sharing-style menu with fresh salads and refreshing Ramadan beverages, or enjoy the convenience of an in-room suhoor. Enjoy added flexibility with early check-in and late check-out, ensuring you make the most of your stay. Perfect for families, JA Hatta Fort Hotel also offers complimentary stays for children under six. Book now and immerse yourself in the genuine hospitality, adventurous experiences, and tranquil surroundings of JA Hatta Fort Hotel.H When: Available on weekdays from March 1st to 21st Offer: Guests booking the Bed & Breakfast meal plan receive a complimentary upgrade to Half-Board, including breakfast or Suhoor and dinner or Iftar (available only on weekdays from Sunday to Thursday). BBQ Iftar with a sharing-style menu of salads and Ramadan drinks available at Hikaya restaurant Complimentary stays for children under 6 Complimentary early check-in and late check-out (subject to availability) *For bookings and more information, please call +971 4 814 5500 or email [email protected] BBQ Iftar at Hikaya As the sun sets behind the mountains, Hikaya transforms into a magical retreat, illuminated by twinkling fairy lights and glowing lanterns, with the irresistible aroma of grilled meats filling the air. In Hatta's cool evening breeze, savour succulent grills and flavourful dishes as you dine beneath a canopy of stars. Complemented by crisp, fresh salads, refreshing Ramadan beverages, and the option to add hubbly bubbly, this is an iftar experience designed to delight the senses and create cherished memories. When: Throughout Ramadan from 5.30 pm to 8.00 pm on weekdays Where: Hikaya Offer: BBQ Iftar with sharing-style menu inclusive of salads and Ramadan drinks Price: AED 89 per person; AED 129 per person including hubbly bubbly *For bookings and more information, call +971 56 601 4664 or email [email protected] Iftar and Dinner Buffet at Jeema Embark on a sensory journey, with a lavish iftar buffet merged with an enticing dinner buffet at Jeema. Amidst the restaurant's atmospheric and charming setting, guests are invited to load up your plate with a series of authentic Ramadan dishes alongside international delights. With endless options to choose from and plenty of refreshing beverages, Jeema promises something to delight every palate this holy month. When: Throughout Ramadan from 5.30 pm to 10.30 pm on weekends Where: Jeema Offer: Upgraded Iftar buffet merged with dinner buffet Price: AED 120 per person *For bookings and more information, call +971 56 601 4664 or email [email protected] In-Room Suhoor Savour the flavours of the season with in-room suhoors at JA Hatta Fort Hotel. Available from 12.00 am to 3.00 am, guests can enjoy a mouthwatering spread of regional Ramadan delicacies, perfectly paired with fresh juices and aromatic tea. Served from the comfort of your own room, this is the ideal way to prepare for a day of fasting. When: Throughout Ramadan from 12.00 am to 3.30 am Where: In-room Offer: Suhoor served via in-room dining upon guest request, Bed & Breakfast guests may avail of suhoor instead of breakfast *For bookings and more information, call +971 56 601 4664 or email [email protected]
