10-07-2025
From specs to smarts: Poco India's Himanshu Tandon on future of smartphones and AI on Tech Pulse
In this exclusive interview with Mr. Himanshu Tandom, Country Head of Poco India, we explore the brand's journey since its inception in 2018 and how it has evolved from its Xiaomi roots to building a distinct identity. We discuss the shift in market trends, the relevance of gaming-centric smartphones, and the potential for more mainstream devices with simpler designs. Mr. Tandom shares insights on Poco's product diversification strategy beyond smartphones, including tablets and TWS products, and how these align with different price segments. We also dive into Poco's business growth in India, the impact of AI on its roadmap, and how the brand is engaging with the Make in India initiative, including the scale of local manufacturing. Lastly, we look at how AI could shape the future for Poco's young user base, especially in the software experience.
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