7 days ago
- Business
- Fashion Value Chain
Wacoal Opens New Store at Oberoi Mall, Goregaon
Premium Japanese lingerie brand Wacoal has further strengthened its presence in Mumbai with the opening of a new exclusive store at Oberoi Mall, Goregaon. This launch follows earlier 2025 openings at Phoenix Palladium and Sky City Mall, Borivali, marking yet another milestone in the brand's India expansion journey.
The new store aims to make luxurious, well-fitted intimate wear more accessible to women in the city, combining comfort, innovation, and refined aesthetics. Strategically located in one of Mumbai's most visited lifestyle destinations, it caters to the style needs of diverse women—working professionals, brides-to-be, and festive shoppers seeking both everyday essentials and indulgent occasion wear.
'Wacoal is about more than lingerie—it's about empowering women with confidence through superior fit and thoughtful design,' said Pooja Merani, COO, Wacoal India. 'With the festive and bridal season approaching, our Oberoi Mall store allows us to serve our customers with a wider choice of everyday comfort pieces and elegant, event-ready styles.'
Echoing this sentiment, Hirokuni Nagamori, CEO, Wacoal India, added, 'Mumbai's vibrancy continues to inspire our growth. This new store embodies Wacoal's promise—premium lingerie that celebrates individuality while offering unmatched comfort and quality.'
Spanning 780 sq. ft., the store is designed for a seamless shopping experience with private fitting rooms, dedicated fit experts, sleek interiors, and intuitive product zoning. Digital displays showcase the latest collections and campaigns, creating an engaging visual journey for shoppers.
The store offers everyday basics, bridal lingerie, seasonal fashion edits, sleepwear, and loungewear, along with the latest Autumn/Winter 2025 launches. Wacoal's fit-first philosophy ensures every woman can find her perfect style and size.
This expansion is part of Wacoal India's retail strategy to strengthen metro city presence while growing in emerging markets. With 18 exclusive stores now open nationwide, supported by strong online and multi-brand retail presence, Wacoal continues to redefine intimate wear shopping in India.
