Latest news with #Hisense
Tom's Guide
a day ago
- Tom's Guide
Going back to school? Here are 5 TVs I wish I had for my dorm room
If you're heading back to school and are looking for a TV for your dorm room or apartment bedroom, I think I've found the best possible sets that meet most needs. Beggars can't be choosers, after all. You don't need the top-of-the-line OLED for back to school, as (honestly) you should be focusing on studying and schoolwork as opposed to getting the best possible picture performance for movies and shows. That's where some of the cheapest TVs come into play. Most of these displays aren't necessarily bottom-of-the-barrel, but they do come cheap and yet still will net you quality performance. I've also listed a few 2024 sets, which will save you some extra dollars while still lasting over four years. Check out the full list below so you can deck out your dorm room and make it the chill spot for every movie night. The Panasonic W95A makes one of the best cases for a budget dorm room TV. It's marked as one of the cheapest Mini-LED TVs on the market right now and though it arrived in 2024, it has some serious picture performance. In my review of the Panasonic W95A Mini-LED TV, I raved about its viewing angles and anti-glare mitigation. These are crucial for back-to-school goers, who often don't have a ton of space in their room and will watch TV from an angle. At just under $500, the W95A is hard to beat. It might not be the most feature-rich set, but it definitely ticks most of the boxes you'd want for general entertainment without diminishing on picture quality. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Released in 2024, the new Panasonic W95A is a real looker. It leverages a 144Hz refresh rate on a design that features two HDMI 2.1 ports and AMD FreeSync compatibility. It also comes equipped with the range of HDR certifications and it even has an ATSC 3.0 tuner so you're NextGenTV ready. 65" @ $597 I know what you're thinking; "A gaming TV for my dorm room?" You're allowed to have some leisure time, and the TCL QM6K would be my pick to pair up with a PS5 or PC in my dorm. I might have graduated college nearly nine years ago, but I know just how important those late-night gaming sessions are. You're going to want a TV that's a one-two punch in terms of gaming features and price, which the QM6K nails at just under $500. In our review, we raved about just how many features are packed into the TCL QM6K Mini-LED TV. Although it might have a poor speaker and doesn't have the best glare mitigation, its 144Hz refresh rate and picture quality makes up for this. It can also hit 288Hz in 1080p, which no other TVs have on offer, making it perfect for the burgeoning PC gamers still in school right now. The QM6K represents one of the most affordable ways to land a Mini-LED TV at the 65-inch size point. Google TV is available right out of the box, and the TV's relatively modest Mini-LED backlight keeps scenes visually appealing.65" @ $64775" @ $84985" @ $1,297 Although it sits at the bottom of Hisense's 2025 TV lineup, the U6QF is still a remarkable display with tons of value. We don't have a full review of this Mini-LED TV just yet, but it already seems like a tempting budget model built on the back of Hisense's brilliant brightness know-how. Unlike the rest of its lineup, the Hisense U6QF Mini-LED TV is the only set to feature Fire TV over Google TV. That means you'll have access to cloud gaming services, like Amazon Luna and Xbox Game Pass, which is nice if you're needing a break from the cramming for finals. It is a bit larger in terms of its chassis, which is par for the course when it comes to most Mini-LED TVs. If you have limited space in your dorm room, you might need to find a smaller screen — even in the face of its sub-$600 sticker price. This is the lowest price ever offered for the Hisense 55" Class U6 Series Mini-LED 4K UHD Smart Fire TV. It's a newer TV (a 2025 model, in fact), which means you'll have all the most current technology and features. Between the Native 144Hz, HDR10+ support, Dolby Vision IQ, Dolby Atmos, and Amazon's stellar Fire TV OS, you have everything you need for a great entertainment experience.65" @ $64975" @ $900 I couldn't imagine having an OLED TV in my college dorm room, but the best possible way you could get one is with the Sansui OLED TV. I reviewed this budget OLED last year and while it didn't match the same performance against other OLEDs, its appealing price is hard to ignore. The Sansui OLED did stand out with some good color performance, which we measured at 129% of the Rec709 gamut. And it did have some higher brightness metrics for an OLED, measured at 480 nits in standard content and 724 nits in HDR with Brightness Booster enabled. A big letdown for me was its slower interface, but this can be amended with one of the best streaming devices, like the Roku Ultra. Still, if you want those perfect contrasts and wide viewing angles at a perfect price, the Sansui OLED isn't a bad pick at just $800. The Sansui 55-inch OLED TV is your budget ticket to crystalline blacks and gorgeous contrasts. OLED TVs serve as the best ways to game and with the PS5 Pro available (sporting a high premium at that) you can save a bit on an OLED display with this 55-inch beaut that comes with two HDMI 2.1 ports on a 120Hz panel. A 40W speaker system also gives you some serious oomph in entertainment. What more could you ask for? As the top dog among best OLED TVs last year, the LG C4 OLED is a perfect TV for your dorm room. It's got tons of specs and is built on the widest selection of sizes, all of which are set at competitive prices — made all the better now that it's a year old. Don't let its age fool you, though. It's built with some of the best features, like a 144Hz refresh rate and four HDMI 2.1 ports. In our testing, it also had some exceptional color accuracy and coverage. Delta-E measures color accuracy, with lower scores being better, the C4 posted a Delta-E of 1.8. The screen also covers 98.9% of the Rec709 gamut. Movie nights and even all-night gaming sessions will be unbeatable on the LG C4. You could even use it as a PC monitor — last year, in fact, I replaced my PC monitor with the LG C4. While it might be overkill, it's totally worth it. The C4 is LG's flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said the content looked colorful and dazzlingly bright on the new C4 series.48" for $99955" for $1,199 65" for $1,39983" for $3,299
Campaign ME
2 days ago
- Business
- Campaign ME
How Hisense's FIFA Club World Cup 2025 campaign delivered more than 70 million impressions
Hisense has wrapped a 360-degree campaign for the FIFA Club World Cup 2025, building on its seven-year partnership with FIFA, across the UAE, Qatar and Oman. Titled 'Own The Moment', the campaign blended digital, physical, and experiential platforms in an effort to meet fans wherever they are: online, in stores, or at on-ground activations. The campaign's intention was to celebrate the extraordinary passion and unforgettable experiences that football evokes, encouraging fans to fully embrace every thrilling moment of the FIFA Club World Cup 2025. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum.' The campaign also builds on Hisense's recent partnership with football club Real Madrid, which was a top contender at this year's FIFA Club World Cup 2025. 'Our collaboration with FIFA Club World Cup 2025 is a reflection of Hisense's ambition to deliver world-class experiences through pioneering user-centric technology,' said Jason Ou, President of Hisense Middle East and Africa. Why Hisense has integrated football into its core messaging As an official sponsor of the FIFA Club World Cup 2025, Hisense's growing presence in international sport demonstrates a long-term strategy to connect with fans through shared passion points, while continuously advancing its product technology to level up the viewing experience. Speaking to Campaign Middle East on this strategy, Fazalur Rahman, General Manager Marketing, Hisense MEA said: 'What sets Hisense apart is that we don't just sponsor football, we integrate with it.' 'Our strategy goes beyond logos and sidelines; it's about embedding our products into the experience. From high-definition, immersive viewing to smart home tech that supports every moment of matchday, we show, not tell.' Through these partnerships, Hisense aims to affirm its positioning as a trusted partner at the epicenter of football's greatest moments. 'This initiative is very much aligned with our ongoing global strategy to strengthen brand affinity through iconic sporting partnerships, including our work with FIFA, UEFA and Real Madrid,' Rahman said. The strategy behind the FIFA Club World Cup 2025 'Own the Moment' campaign According to Rahman, 'Own the Moment' is a natural transition from the technology brand's previous 'Beyond Glory' campaign. Furthermore, the shift aims to reflects a more immersive, emotionally resonant approach, where fans aren't just spectators, they're participants in the excitement. 'Hisense's long-term vision is to create meaningful, tech-enabled moments for our consumers and sports, especially football, serves as a powerful platform to do that,' Rahman said. 'The campaign effectively reflects how Hisense technology brings fans closer to the action, making every moment more immersive and memorable.' To actualise this, Hisense created several touchpoints for fans to engage with its technology. The campaign included in-person experiences such as The VR zone, Laser TV stadium experiences, and gaming trials, as well as limited-time promotions offering 48 lucky winners a full refund if Real Madrid won the FIFA Club World Cup 2025. 'This approach deepens brand equity by building associations not just with world-class football, but with innovation, entertainment, and everyday excitement, all underpinned by trusted technology,' Rahman said. The brand also launched special edition Real Madrid models spanning Hisense televisions, air conditioners, and Laser TVs. Finally, two winners were also chosen to receive a travel voucher to visit the winning club's country and embrace the spirit of the FIFA Club World Cup firsthand. 'It's about emotionally connecting with consumers during the moments they care about most, and ensuring our technology is creating those memories,' Rahman said. The campaign's roll-out and results The 360-degree campaign launched across digital, physical, and experiential platforms. On social and digital platforms, the campaign was extended through Hisense's football-focused podcast Own The Mic, interactive content, product and ticket giveaways, and real-time tournament storytelling. The campaign came to life in the UAE at Mall of the Emirates in Dubai, where The Hisense Arena created a hub of fan interaction, with VR football trials, FIFA gaming stations, skill-based challenges, and a fully immersive stadium-like viewing zone. 'This physical experience brought the spirit of the game to life,' Rahman said, who stated that within just 10 days, the activation welcomed 108,000 visitors. 1/2 'The space came alive with daily shows, competitions, and games hosted by emcees, giving visitors the chance to win exciting FIFA merchandise and Hisense products. Face painting, football freestylers, and engaging family-friendly activities helped build a vibrant, inclusive atmosphere that kept crowds coming back,' he said. 'Online, the campaign delivered over 70 million impressions, 10 million views, a reach of 58 million, and generated more than 1 million pieces of user-generated video content, reflecting its viral momentum,' he added. 'Sales also saw a notable uplift, particularly in the UAE, as fans responded enthusiastically to initiatives like 'Real Madrid Wins, Hisense Pays' and exclusive prize draws.' Localisation a key factor in success of the FIFA Club World Cup 2025 'Own the Moment' campaign Rahman says the campaign succeeds because it localised messaging for audiences in the region. 'Localisation is key to campaign resonance and as such, Own the Moment was built with regional audiences at the centre,' he said. 'From tailoring promotions in UAE, Qatar, and Oman to hosting the Hisense Arena in one of the Middle East's busiest shopping malls, every touchpoint was designed for local relevance.' The brand also brought in former Spanish goalkeeper Iker Casillas for a Dubai-exclusive moment and activated in both Arabic and English to ensure inclusivity. 'Even the choice of prizes, like full product refunds and premium home tech, reflected the consumer aspirations of the region,' Rahman said. 'Going forward, we'll continue to tailor our global strategies with local insight, whether it's through retail partnerships, content collaborations, or exclusive in-market experiences.' Credits: Client: Hisense MEA Digital and social media agency: Glimpse Digital Marketing Chief Executive Officer: Rayan Tarraf Chief Marketing Manager: Janine Alyssa Creative Director: Shannon Rodriguez Copywriter: Ahmed Salem Account manager: Simone Bangera Traffic Manager: Omar Abdulhadi Account Executive: Helena D Silva PR amplification: House of Comms
WIRED
3 days ago
- WIRED
This Brand-New TCL QLED Has the World's Slimmest Bezels
The main way to tell how old a TV is? Look at the bezels. Until about 10 years ago, they were thick picture frames, but they've slowly gotten smaller and smaller as the models turned over. With its new QM8K QLED, TCL has removed them entirely. Innovations in panel design mean that this blindingly bright screen looks like it's floating in space on its pedestal mount. It's a classy party trick that makes it easy to hide on the wall with images or artwork on it, and it improves the viewing angle to boot. This flagship model costs a pretty penny more than TCL's other value-first options, but that's for good reason: It competes directly with more expensive mini LED models from Samsung and Sony, and the great viewing angle and brightness even give high-end OLED models a run for their money. If you want a good picture and great apps for less, you can get it with a more affordable Hisense or TCL model, but if you want a great picture, this is the most affordable way to get it this year. Out of the Box Photograph: Parker Hall The experience of setting up the QM8K is basically the same as with any other TV. The QM8K comes in a large cardboard box surrounded by foam, and you'll want two people to pull it out, put it on a soft surface like a bed or table with a blanket, and install the included pedestal mount. It comes with a power cable and backlit (!) remote, but you'll need to supply your own HDMI cables if you want to connect anything to any of its four ports (two HDMI 2.1, two HDMI 2.0). I always love a TV with a pedestal mount, and this mount is sturdy and easy to attach. It also allows you to tilt the TV. Likewise, the included Google TV interface is extremely easy to use, with QR-based logins for essentially every modern streaming app, and speedy swaps between apps (something I had an issue with on last year's TCL models). The TV supports Chromecast and Airplay 2, which makes casting music and YouTube clips super easy for folks who are visiting and on your Wi-Fi. The TV has Wi-Fi 6 and Bluetooth 5.3 support, and it was more than capable of keeping up with 4K streaming on my mesh network at home. It has Ethernet as well, should you want to hard-wire in for the fastest speeds. No Bezels Photograph: Parker Hall The lack of bezels isn't immediately noticeable if you're not looking for it, but once you see that the brushed gunmetal frame of the TV now immediately transitions to screen after just 3.2 millimeters—rather than having a 10 mm-ish black rim—every comparable model seems old and tired. The gorgeous crystal WHVA panel is capable of up to 3,040 local dimming zones (depending on the size of TV you buy), which makes for a stunning image, and the lack of frame makes it look like the picture is hovering in space.
New Indian Express
4 days ago
- Business
- New Indian Express
Chinese JVs signal shift in India's electronics manufacturing
CHENNAI: Indian-majority joint ventures with conditional Chinese investment are emerging as a new model for electronics manufacturing — combining global expertise with local control. This evolving structure, as seen in the Dixon–Longcheer and Epack–Hisense partnerships, illustrates the potential for scaling India's electronics footprint under the Production Linked Incentive (PLI) and component manufacturing schemes. With this, the country's electronics sector is undergoing a shift from simple assembly to deeper component and design integration. Driven by PLI incentives and facilitated by new JV models, these structured partnerships — with Indian majority ownership, strategic Chinese participation, and compliance with FDI norms — are considered a practical middle path. A key advantage of this model lies in its balance. As long as the rules remain clear, partnerships equitable, and technology localised within India's value chain, such collaborations can support both domestic manufacturing and export-oriented production under the 'Make in India' initiative. Dixon and Epack Models Dixtel Infocomm, a joint venture between Dixon Technologies (74%) and China-based Longcheer (26%), received government approval from MeitY on July 25. The venture will manufacture smartphones, tablets, smartwatches, AI PCs, automotive, and healthcare electronics. The equity split and focus on technology transfer and localization of non-semiconductor subcomponents align with India's regulatory framework, marking a potential shift in policy. In parallel, Dixon is forging multiple component-level partnerships with Chinese firms — including Chongqing Yuhai Precision (precision mechanicals), Kunshan Q Tech (camera/fingerprint modules), HKC (display modules), and is in talks with Vivo for handset manufacturing. These moves support deeper backward integration under the electronics component scheme. Separately, Chinese appliance major Hisense has contracted Epack Durable Ltd to manufacture air-conditioners, refrigerators, washing machines, and small appliances at a new facility in Sri City, Andhra Pradesh. Production is set to begin by June 2025, targeting 1 million room AC units by FY28, with a strong export orientation. Hisense plans to acquire up to a 26% stake in the Epack subsidiary operating the plant, bringing in design, tooling, and technical know-how. The collaboration is expected to generate up to US$1 billion in revenue over five years, with investments of ₹800–1,000 crore. Epack, India's second-largest AC contract manufacturer, also serves brands such as Daikin, Panasonic, Haier, and Blue Star, with facilities across Andhra Pradesh, Rajasthan, and Uttar Pradesh.
Tom's Guide
4 days ago
- Tom's Guide
I'm a gamer and TV reviewer — here are the 5 gaming TVs I'd buy in 2025
Gaming TVs are tough to shop for: Not all displays meet the standards required by the Xbox Series X and PS5, and those that come close are often far too expensive. At the high-end of the market are OLED TVs that are often among the best gaming TVs you can buy. Their inky blacks and perfect HDR performance coupled with some of the lowest input latency, make OLEDs perfect for both console and PC gamers — too bad there's only a handful of them available for under $1,000. Meanwhile, Mini-LED TVs are a safe bet when you're trying to save some cash. Several Mini-LED TVs come relatively cheap and have a have higher brightness specs against OLEDs, offering slightly better glare mitigation if you're gaming during daylight hours. Both types of TVs have their advantages, and both can be amazing gaming TVs if you know what to look for. To help, I've wrangled my personal favorite picks and the TVs I'd buy if I were looking to get the best gaming performance for the lowest price. It's hard to compete with the LG C5 OLED. It's one of the few TVs we've given a perfect rating this year, with our review citing its incredible contrast and color metrics. The C5 can spit out as much as 344 nits in standard content and 1,179 nits in HDR, which is pretty commendable, but it's the inky black levels that gives it world-class contrast. And the LG C5 OLED is even better when we turn to its gaming features: Not only does it hit a 144Hz refresh rate with VRR, but it also has a low 9.1ms of input latency. It's one of the few TVs that falls under 9.5ms in our testing, right next to the Samsung S90F OLED. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. No console? No problem. WebOS has access to several cloud gaming services, making it an ideal choice for those who don't even have a PC or console. Just be sure to hard-wire the TV for the best results when using Xbox Game Pass or GeForce Now. The LG C5 OLED is one of our favorite value TVs and a brilliant OLED for those looking to save a little on the more advanced screen. With the C5, you get tons of gaming features, including a 144Hz refresh rate built on four total HDMI 2.1 ports. LG's webOS platform also has a slew of free channels to dive into as well as cloud gaming platforms. 48" for $1,29655" for $1,496 65" for $1,99677" for $2,99683" for $4,796 Panasonic came out swinging last year in its return to the US market by delivering not only two OLED TVs, but also launched a well-rounded Mini-LED TV called the W95A. I was totally blown away by this TV and it shows in my Panasonic W95A review, in which I gave it a four out of five stars. The biggest letdown for me at the time was its price — it launched at $1,799 for the 65-inch model, far above similarly-specced TVs from Hisense and TCL. But with the Panasonic W95A now at an all-time low of $479 for its 55-inch model (and a whopping $797 for its 75-inch model), there's really no reason to ignore it. For gamers, it offers everything you could ask for in a 144Hz refresh rate, AMD Freesync Premium, and cloud streaming platforms through Fire TV. The downside? It only has two HDMI 2.1 ports and a relatively high input latency of 13.7ms. While we do like to see this number under 10ms, this is mostly fine for the average gamer, and its picture performance (especially in HDR) make up for these setbacks. Released in 2024, the new Panasonic W95A is a real looker. It leverages a 144Hz refresh rate on a design that features two HDMI 2.1 ports and AMD FreeSync compatibility. It also comes equipped with the range of HDR certifications and it even has an ATSC 3.0 tuner so you're NextGenTV ready. 55" @ $47965" @ $597 Despite releasing nearly three years ago, the Sony Bravia XR A95L still remains one of the best gaming TVs — if not one of the best TVs, bar none. This year it's being replaced with the Bravia 8 II OLED, which has some incredible test results already. But there's still life left in the A95L, largely as its price dips with age. In our Sony Bravia A95L OLED review, we highlighted three main aspects that set it apart from most of its rivals: gorgeous picture quality, wide HDR color gamut, and bombastic sound. At the time, these pros made it highly attractive and, while you might find some TVs a bit more appealing today in the Mini-LED camp, it still remains the high-end gaming OLED to beat. Unlike the C5, however, you will have to contend with just two HDMI 2.1 ports and a max 120Hz refresh rate. The former should be more than adequate, especially with modern consoles topping out at 4K/120 anyway. Plus, the A95L has some PS5 exclusive features, like Auto HDR tone mapping and Auto Genre mode. You can get it at its lowest price right now, and while the Bravia 8 II might be replacing it this year, the A95L will still remain the top-of-the-line Sony OLED with its 77-inch configuration carrying over into 2025 and beyond. The Sony Bravia A95L is a QD-OLED TV that excels with every kind of content, every time. In our Sony Bravia XR A95L QD-OLED TV review we said the Editor's Choice TV offers superlative picture and top-notch sound. 65" for $2,69877" for $4,798 As far as Mini-LED TVs go, the Hisense U8QG is one of the best releases this year (so far). It's dropped in price dramatically since launch and is equipped with a string of awesome gaming features. Best of all, it's at an unbeatable price of just $1,279 for its 65-inch model. The U8QG was a great TV to have while I reviewed Death Stranding 2. They matched up perfectly, letting me test out this Mini-LED TV's 9.7ms if input latency in tandem with its bonkers brightness. It's also one of the few affordable TVs this year that comes with a 165Hz refresh rate — though it's highly unlikely you'll ever need this much power unless you're running one of the best gaming PCs. It's also got an incredible sound system, too. I never needed to raise the volume higher than 35 in my review of the U8QG. That's owed largely to its bombastic 72W of power output and 20W subwoofer, a rarity on most conventional TVs. The U8QG only offers three HDMI 2.1 ports, sadly. It drops the fourth port in favor of using a USB-C input for video output and charging, which is a neat add, but would make more sense if you had four total HDMI ports with the USB-C. It's not everyday you see a brand-new 2025 model getting a major discount on the heels of its release, but the U8QG is a trendsetter in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features and its 165Hz refresh rate. 75" @ $1,898100" @ $4,498 It's no secret that the Panasonic Z95A is one of my favorite OLED TVs. It ticks a lot of the boxes when it comes to gaming; OLED panel, incredible color volume, high brightness, both screen tearing technologies (G-Sync and FreeSync), and a fully in-depth gaming menu. But of all the things that makes the Panasonic Z95A stand out, its audio is the strongest. TV speakers are often fairly flimsy to bring down costs and save more room on the TV chassis. But Panasonic went above and beyond with its 2024 flagship OLED, outfitting it with a 160W 5.1.2-channel speaker for incredible audio performance. And it doesn't stop there, as Panasonic's Sound Focus feature lets you fine-tune the audio in a variety of ways. One setting is called Area, which allows you to customize the audio output in a 120 degree axis, and Pinpoint can (as the name suggests) pinpoint the sound to a particular area in the room. This was one of my favorite features to test while gaming on the Panasonic Z95A. You can customize the audio to specific genres, making them feel more immersive, and the Z95A's in-depth game menu lets you make tons of changes on the fly. The biggest issues here are its reliance on the Fire TV ecosystem, as well as its relatively high input latency of 12.6ms. We like to see that number below 10ms, but generally anything under 16ms is more than adequate. It's also only available in 65-inch and still pretty expensive, but at least it's dropped to under $2,000 since its debut last year. The Panasonic Z95A is an exceptional OLED TV that wrangles together some of the most advanced specs in the space yet. It commands a 160W speaker Dolby Atmos system and a 144Hz refresh on LG Display's MLA panel. It also comes equipped with the range of HDR formats and while it might only have two HDMI 2.1 ports, it does have a sophisticated gaming dashboard, which allows you to change settings on the fly.
