Latest news with #HispanicAmericans
Cision Canada
a day ago
- Business
- Cision Canada
LALIGA and Remitly Sign Multi-Year Partnership Across North America
Online remittances service company will become inaugural title sponsor of pickup soccer events across U.S. and Canada , /CNW/ -- Remitly is a trusted provider of digital financial services that transcend borders, empowering millions of customers to support their loved ones with confidence—without sacrificing the value of their hard-earned money. Striving to further its support of the immigrant community, the Seattle-based online remittance service company founded in 2011 is partnering with LALIGA across the United States and Canada via a multi-year deal beginning with the 2025/26 season. Remitly will become the title sponsor of pickup soccer events held throughout the country as part of El Partidazo, LALIGA's fan-focused event series featuring soccer participation events, LALIGA legend appearances and watch parties in conjunction with the biggest LALIGA matches of the season. "Remitly is rooted in supporting families and communities around the world," said Rina Hahn, Chief Marketing Officer at Remitly. "Our partnership with LALIGA creates new opportunities to bring people together through the universal language of soccer—fostering connection, joy and a sense of belonging in the communities we serve across the U.S. and Canada." Additionally, Remitly will have a presence during LALIGA broadcasts in the U.S. and Canada through LED boards and the 3D carpet near the goal during select Real Madrid, FC Barcelona and Atlético de Madrid matches. Remitly and LALIGA will also provide all El Partidazo youth pickup participants with their own pickup soccer starter kit including a soccer ball, pinnies and cones to continue to play and celebrate the beautiful game in their respective communities. LALIGA North America entertained more than 13,000 registered fans across six El Partidazo events in Chicago, Dallas, Houston, Los Angeles, Miami and New York City during the 2024/25 LALIGA season, and is expected to host at least five events during the upcoming campaign. "LALIGA has long held a deep, cross-national connection with Hispanic Americans, serving as a shared passion that bridges cultures and generations," said Santiago Lucio, LALIGA North America Head of Sales. "Our partnership with Remitly builds on that connection—just as LALIGA keeps fans close to the game they love, Remitly helps them stay connected to home." About LALIGA North America LALIGA North America is a 50-50 joint venture between LALIGA and Relevent that serves as the exclusive representation of LALIGA in the United States, Canada and Mexico for all commercial and development activities. The venture manages the media rights and commercial agreements on behalf of LALIGA and supports its growth in the region through consumer-related activities including content development, events and activations, marketing agreements, and development of youth academies and coaches. About Remitly Remitly is a trusted provider of digital financial services that transcend borders. With a global footprint spanning more than 170 countries, Remitly's digitally native, cross-border payments app delights customers with a fast, reliable and transparent money movement experience. Building on its strong foundation, Remitly is expanding its suite of products to further its vision and transform lives around the world. FOR FURTHER INFORMATION:
The Hill
a day ago
- Politics
- The Hill
A brief history of how both parties lost their minds on immigration
Election results are always subject to wild, often willful, overinterpretation. In a 'we the people' society, the consent of the governed is supposed to be essential, but it often becomes more than that. Elections are choices among imperfect options conducted under changeable circumstances, so absent the kinds of landslides we don't see much of anymore, figuring out what voters really want can quickly devolve into a kind of electoral astrology. Economic concerns are in Sagittarius rising while social issues are ruled by a waning Jupiter … Overinterpretation leads to oversteering on policy points. Consider immigration. The centrality of immigration as a political issue in the past 20 years is easy to explain. After decades of a relatively stable inflow of migrants from Latin America, mostly Mexico, a combination of factors including technological changes, political upheaval and even the earth's climate created a tidal force of migration from poor countries in the global south on wealthy countries in the Northern Hemisphere, particularly in Europe and the United States. States in the U.S. West, like California, Arizona and Texas, had been contending with these issues for decades, but the 21st century saw the very real problems become national in scope. The first serious effort to deal with the new reality came in 2007 from then-President George W. Bush, a former governor of border state Texas. The plan for a 'comprehensive' immigration policy would have paired increased border security, temporary visas for migrant workers, a pathway to citizenship for those in the country illegally already and penalties for employers who didn't follow the new rules. For a Republican Party already burdened by the weight of the unpopular occupation of Iraq, Bush's proposal offered an excellent vehicle to hammer the president from the right. The plan was quickly defeated, but had lasting implications. In the 2008 presidential primaries, front-runner John McCain paid a heavy price for his support of the measure before winning a battle of attrition for the nomination. Nothing had been done to address the issue, but its utility as a political weapon with the Republican electorate had become undeniable. Meanwhile, Democrats were taking a journey in the opposite direction. Following a heartbreaking defeat in 2004, Democrats consoled themselves with the idea that as America became increasingly ethnically diverse, their party would be ascendant. The reductive, conventional wisdom in the party held that non-white voters, especially Hispanic Americans, would be the key to a new Democratic national majority after the party's miseries in the post-9/11 world. The Democratic template for minority politics had been etched in granite 40 years earlier by the rapid recruitment of supermajorities of black voters by Lyndon Johnson's about-face on civil rights. This template led Democrats to two dangerous overinterpretations: That Hispanic voters were as politically homogeneous as the descendants of enslaved people had been and that a similar struggle for civil rights, in this case the rights of undocumented immigrants, would be catalytic. When Barack Obama won a commanding victory over McCain in 2008, it powerfully reinforced that narrative among voters of both parties, which reached wildly different conclusions about what to do next. Obama's unlikely rise and decisive victory were best explained as the products of a singular political talent, a politically incompetent primary opponent and, most of all, backlash against the Iraq War and the financial panic of 2008. But both parties concluded that changes to America's ethnic composition, particularly through immigration, were at the root of the story. Can we overinterpret? Si se puede. Both parties were off and running in opposite directions — both away from the long-standing popular preference for something like what Bush had proposed that paired enforcement with accommodations for immigrants already here illegally — based in large part on this fundamental misreading of election results. In 2010, Arizona Republicans passed Senate Bill 1070, which, depending on the partisan trip you were on, was either an effort to stop an invasion of immigrants in the county illegally abetted by the Obama administration or pure gestapo tactics in which people could be asked to show their papers just because of how they looked. The legislation spawned imitation by Republicans from Virginia to Kansas, but little consideration that most Americans probably thought both sides had good points to make. Then in 2012, Democrats counterattacked. Looking to boost Hispanic voter engagement, in the spring of the election year, Obama ignored Congress and took a constitutionally obtuse executive action shielding immigrants who came to the United States illegally as minors from deportation. When he won reelection, the narrative about changing demographics and changing politics was hardened again. Never mind that Obama's victory was more easily explained by a combination of candidate quality and the power of presidential incumbency, parties captured by their die-hard primary voters and dogmatically committed to their wrong-headed interpretations of the 2008 election, the 2012 result pushed them farther to the extremes. Still, nothing had been done about the actual problem, making frustration among the majority of voters that wanted a sensible and humane human solution even greater. That was how we got to a 2016 election that offered general election voters a choice between two unlikable candidates engaged in extreme pandering on the subject, with Hillary Clinton trying to outdo Obama to the left and Donald Trump trying to outdo everyone to the right. When Trump pulled off his historic upset that November, the parties again took the wrong lessons, particularly on immigration. Clinton, Democrats concluded, had failed to engage nonwhite voters the way Obama did, meaning her leftward lurch had been insufficient. Republicans, meanwhile, determined that all of the tut-tutting about Hispanic voters and hostile enforcement tactics had been a crock. That only got worse when Trump blamed his 2020 defeat (when he would occasionally acknowledge it) as the result of the votes of immigrants in the country illegally. His effort to steal a second term was substantially rooted in the misunderstanding of the 2008 results, but cast in an even more sinister shade. It wasn't that demography was pushing white voters out of power, but that Democrats were encouraging an 'invasion' with the aim of disenfranchising legitimate citizens. The more obvious explanation — the COVID pandemic and Trump's unsteady leadership during the crisis — got shortchanged in favor of a story that absolved Trump of his failures and aligned with the party's preferred narrative. It was then Democrats' turn to ignore the solid center on the subject. Joe Biden had inherited a pandemic border shutdown as well as many of the popular restrictions of the Trump term, particularly the ' remain in Mexico ' rules that his predecessor had imposed only after the midterm-year backlash against Trump's initial harsh measures. Thinking about his own reelection chances, worried about his party's primary voters and locked into the old narrative, Biden oversteered wildly for two years after the pandemic border restrictions ended. It was lousy timing, because when the COVID-19 travel ban ended, the pent-up demand among migrants created a flood of new asylum seekers pushed by the same conditions that had created the surge at the start of the century, only worse. When another Texas governor started spreading the pain by busing the migrants north to blue cities, it guaranteed the issue would have national implications. So when Trump won in 2024, Biden's immigration incoherence was rightly understood as an explanation of his party's stinging defeat. A clear-eyed analysis would have shown strong evidence of voter support for a return to the immigration policies of Trump's first term and his improved showing with Hispanic voters compared to 2020 a ringing affirmation of the status quo ante. Most essentially, it should have been evidence of how wrong Democrats in the Obama era were about the nature and motivations of a diverse and growing Hispanic population in the American electorate. But, instead, we're living in yet another overinterpretation oversteer as the Trump administration undertakes the kind of migrant purge that Democrats were accusing Republicans way back in the Arizona crackdown days. The blue team, meanwhile, is demanding a return to Biden-era policies that we all just saw fail with voters in 2024. Eighteen years into the back-and-forth on immigration, and the two parties have become the cartoonish versions of themselves their opponents described at the start. Having masked ICE agents tearing down protest signs and tasering food delivery guys wasn't what persuadable voters were looking for in 2024, nor were they principally thinking about building a network of detention camps or mass deportations of those who haven't committed other crimes. But if you believe that the only path for political survival is reversing the tide of immigration, then this all may look like a long-term winner. At the same time that Republicans are cheering for unpopular enforcement actions on immigration, though, their party is also undertaking an audacious mid-decade gerrymander in Texas, the hot zone for the immigration fight all along. What Republicans are betting is that their gains with Hispanic voters in 2024 will be so durable that they can score five additional seats in the House by making some of their bright-red districts a little more competitive. But what if the same Hispanic voters who disapproved of the Biden profligacy on crime and immigration disapprove of the heavy-handed tactics from the Trump administration? Given how much Texas Republicans are relying on these newly Republican Hispanic voters in their new map, even a modest victory by Democrats with Hispanic voters in Texas could make the Texas-sized gerrymander into a costly bust for the party in power. And if that is what happens, what will Democrats probably do? You know it: overinterpret and oversteer on immigration yet again. Since 2007, we've seen at least three serious efforts to try to deliver some kind of sensible, coherent immigration policy in a bipartisan way: Bush's plan, the 2013 'Gang of Eight' effort that Democrats used to torpedo then-Sen. Marco Rubio's (R-Fla.) presidential hopes and a 2024 effort that candidate Trump killed rather than give Democrats a win on his key issue. That's the kind of solution that majorities of voters say again and again that they want. But what they keep getting are binary choices between two increasingly radical views. Behold the awesome power of willful electoral interpretation.
Arab News
4 days ago
- Entertainment
- Arab News
What We Are Reading Today: LatinoLand by Marie Arana
'LatinoLand,' by Marie Arana, explores the diverse politics and historical roots of Hispanic Americans. It is a compelling and insightful exploration into the diverse tapestry of Latino culture in the US. Arana, with her profound understanding and personal connection to the Latino experience, crafts a narrative that is both illuminative and deeply resonant, according to a review on The book is not just a mere compilation of statistics and historical facts; it's a vibrant journey through the lives, struggles, and triumphs of the Latino community. Arana draws on her own experience as the daughter of an American mother and Peruvian father who came to the US at age nine, straddling two worlds, as many Latinos do. She delves into the socio-political challenges facing Latino Americans, from immigration policies to economic disparities, without losing sight of the individual stories that illuminate these issues. Arana's work shines in its celebration of the cultural contributions of Latino Americans to the fabric of American society The book 'unabashedly celebrates Latino resilience and character and shows us why we must understand the fastest-growing minority in America.'
Forbes
29-07-2025
- Business
- Forbes
Tech's New Marketing Edge: Empowering Hispanic Voices In STEM
As the U.S. Hispanic segment continues its growth trajectory, there's an immense potential for industries looking to diversify their talent population, especially in the fields of science, technology, engineering, and mathematics (STEM). According to a recent Pew Research Center study, a majority of Hispanic Americans believe that increased representation in STEM would inspire more young Hispanics to pursue careers in these fields. For brands and marketers, these findings can be considered a significant business opportunity, potentially influencing how they can play a role in increasing representation, building trust, and tapping into the influence of this important segment. As the demand for STEM talent increases, the underrepresentation of Hispanics in these fields remains a significant challenge—Hispanics make up nineteen percent of the U.S. population, but only eight percent of the STEM workforce. The study sheds light on how representation, role models, and targeted initiatives could help bridge this gap and build a more inclusive future. I discussed this topic with Lilli Gil Valletta, an industry leader, Co-Founder and CEO of Culture+ Group, who expressed that: 'The future of the American workforce is already here, and it is Hispanic. This is not about quotas or representation; it is about maintaining our competitiveness as a nation. Today, one in three public school students is from Hispanic origin, and in our largest states—California and Texas—this proportion is one in two. Yet only less than five percent of Silicon Valley's high-tech workforce shares that identity. At a time when Hispanics are driving seventy-eight percent of net U.S. labor force growth, our size and growth still far outpace our presence as creators and innovators in STEM. Bridging this gap isn't just about 'equity'—it's about unlocking America's full economic and innovative potential. There is simply no growing talent pipeline if we don't tap into the segment driving most of the workforce growth.' Below are some initial thoughts on how marketers can leverage some of the conclusions of this study in their day-to-day strategies. 1. The Need for Representation in STEM Seventy-seven percent of Hispanic adults believe that increased representation of Hispanics in STEM would encourage more young people from their community to pursue these careers. Brands in tech, science, and education have an opportunity to feature Hispanic professionals in their marketing campaigns. Showcasing Hispanic engineers, scientists, or tech leaders can inspire the next generation while positioning the brand as a champion of diversity. 2. Addressing Stereotypes and Barriers The study also highlights the persistence of stereotypes and systemic barriers that discourage Hispanic participation in STEM. Many respondents noted that cultural expectations, financial challenges, and a lack of mentorship often deter young Hispanics from pursuing STEM degrees or careers. Brands can use their platforms to tell authentic stories that counteract stereotypes and celebrate Hispanic contributions to STEM fields. Financial barriers remain a significant hurdle for many Hispanic students. Brands that provide scholarships, grants, or paid internships can make a tangible impact. 3. The Role of Media and Marketing in Shaping Perceptions The Pew study report underscores the power of media representation in shaping aspirations. When young Hispanics see themselves represented as innovators, leaders, and problem-solvers, it can spark a sense of possibility and belonging. Representation in advertising is key. Brands should feature Hispanics in STEM-related contexts, whether in commercials, digital ads, or social media campaigns. Partnering with Hispanic influencers who advocate for education and STEM can expand a brand's reach and credibility. 4. Building Trust with Hispanic Communities The report highlights the importance of trust in fostering relationships with Hispanic communities. Authenticity and long-term commitment are essential for brands looking to make a meaningful impact. Brands need to go beyond performative gestures and demonstrate genuine commitment to improving representation and access to STEM opportunities. Transparency is key to building trust. Brands should track the success of their STEM initiatives and share the results with their audiences. 5. The Business Case for Diversity in STEM Diversity is not just a social imperative—it's a business advantage. Research consistently shows that diverse teams drive innovation and improve problem-solving, making the case for greater Hispanic representation in STEM a strategic one. Companies that prioritize diversity in their STEM workforce will attract top Hispanic talent, who are increasingly seeking employers that align with their values. Hispanic consumers are more likely to support brands that demonstrate a commitment to their community. Investing in STEM initiatives is a powerful way to build long-term loyalty. The Pew Research Center study makes it clear that representation matters. For brands and marketers, the call to action is equally clear. By investing in initiatives that promote Hispanic representation in STEM, brands can inspire the next generation of innovators while building trust and loyalty within the Hispanic community. In a world increasingly driven by technology and innovation, the future belongs to those who understand how the demographic changes in America are shaping the labor and consumer markets.
Yahoo
24-06-2025
- Business
- Yahoo
Conservative Political Action Conference Partners with Latino Wall Street for Inaugural CPAC Latino Summit
NEW YORK, June 24, 2025 /PRNewswire/ -- The Conservative Political Action Conference (CPAC) and Latino Wall Street today announced their collaboration to host the first-ever CPAC Latino Summit, scheduled for June 28-29, 2025, at the Seminole Hard Rock Hotel in Hollywood, Florida. The two-day event represents a strategic alliance between CPAC, America's largest gathering of conservative activists, and Latino Wall Street, an organization focused on Hispanic financial literacy and economic advancement. The summit aims to bridge conservative political ideology with Hispanic entrepreneurship and economic development. Summit Objectives and Programming The inaugural CPAC Latino Summit will address the intersection of conservative governance and Hispanic business leadership across the Americas. Programming will emphasize free-market economics, traditional values, and political engagement within Hispanic communities. Planned activities include keynote addresses from prominent conservative figures, panel discussions on emerging financial technologies including cryptocurrency and fintech innovations, networking sessions connecting Hispanic business leaders with potential investors, and special evening events designed to foster community building. The summit's programming will explore how market-based solutions and conservative principles can address challenges facing Hispanic communities while promoting economic independence and political participation. Leadership Perspectives Tony Delgado, Latino Wall Street's founder, emphasized the partnership's potential to provide Hispanic communities with enhanced access to capital and political influence. "We're creating pathways for economic empowerment that align with principles of individual responsibility and free enterprise," Delgado stated. CPAC Chairman Matt Schlapp highlighted the natural alignment between conservative values and Hispanic community priorities. "Conservative principles of limited government, economic freedom, and strong families resonate deeply within Hispanic communities across America," Schlapp noted. Event Details and Participation The summit will take place over two days in South Florida, a region with significant Hispanic population and business activity. The location was selected to maximize accessibility for attendees from across the Americas. Registration information, media accreditation, and corporate sponsorship opportunities are available through the official summit website and participating organizations' digital platforms. The event represents an expansion of CPAC's traditional programming to address the growing political and economic influence of Hispanic Americans in conservative politics and free-market advocacy. About CPAC: The Conservative Political Action Conference is an annual gathering of conservative activists, politicians, and thought leaders that has operated for over five decades as a primary forum for conservative political discourse. About Latino Wall Street: Latino Wall Street focuses on financial education and economic empowerment within Hispanic communities, providing resources for entrepreneurship and wealth building. Join the Movement Tickets, media credentials, and sponsorship opportunities are now available at and Media ContactX-Factor Mediatom@ View original content to download multimedia: SOURCE Latino Wall Street Sign in to access your portfolio
