28-05-2025
Veteran Independent Talent Agent Sara Puro-Steele Joins Portugal's Hit Management As Managing Director
EXCLUSIVE: Portuguese-based talent agency Hit Management has hired Sara Puro-Steele in the newly created role of Managing Director.
Puro-Steele joins Hit Management after 17 years at the London-based Independent Talent Group. Puro-Steele is a dual Spanish-British national and fluent in Spanish, Portuguese, and English. She has represented actors such as Ariane Labed (September Says), Olga Kurylenko (Thunderbolts*), Jonas Nay (Deutschland 83), and Phil Dunster (Ted Lasso).
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Hit Management was co-founded by João Louro in 2011. The Lisbon-based company represents actors across film and television. Some of their clients include Afonso Pimentel, Inês Pires Tavares, Ricardo Pereira, Leonor Silveira, Simão Cayatte, and Laura Dutra. Hit Management also operates alongside its sister PR and advertising agency, mais que uma.
Discussing the move, Puro-Steele said she has 'always had a passion for European talent.'
'The exceptional work of my clients in their home countries is precisely what makes them so attractive for international projects casting in the UK and the US,' she said. 'I'm excited by the opportunity to help guide HIT Management into its next chapter, expanding our reach and continuing to champion emerging and established creatives on the international stage.'
Recently relocating from London to Lisbon, the company has said Puro-Steele's remit will be to oversee the agency's strategic growth ambitions, particularly its goal of elevating Portuguese and Iberian Peninsula talent on the global stage.
Joao Louro, CEO, HIT Management, added: 'Sara's experience aligns perfectly with our mission to expand the global visibility of Portuguese talent. Her leadership will be instrumental as we work to position Portugal—and the wider Iberian region—as a rising hub in global entertainment.'
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